Essential Marketing Tactics for Construction Companies TWEET ME

Size: px
Start display at page:

Download "Essential Marketing Tactics for Construction Companies TWEET ME"

Transcription

1 4 Essential Marketing Tactics for Construction Companies TWEET ME

2 CONTENTS 05 Introduction 07 So Why Start with ? 08 Target Your Audiences 10 Structure Your Content 11 Time Your Content 12 Fine-Tune Your CTAs 14 Conclusion 2 MARKETING TACTICS FOR CONSTRUCTION Created by Hopkins from the Noun Project

3 Introduction Construction companies are notoriously slow to adopt digital marketing tactics and strategies that are considered standard among other verticals. In fact, based on a poll from McKinsey & Company, construction is one of the least digitized industries to date. Even during the build process, there tends to be an unusual disconnect between construction and digital. The majority of construction companies still rely on word of mouth and paper layouts to communicate projects, leaving room for error and inefficiencies. Although the construction industry may be slower than others to implement digital tactics, the world around us is rebuilding itself with technology at its core; suggesting that construction, too, is on the brink of a massive industry shift. Digital is coming for you, construction, whether you re ready or not. This e-book will help your construction business prepare for the inevitable. We ve broken down the four components you re going to need to make a smooth transition into one of the most cost-effective digital tactics to date: marketing.

4 SO WHY START WITH ? Let s say you have a brand-new website that impeccably highlights your portfolio, but you re still not seeing much organic traffic. Although your website might be updated, optimized and fully responsive, it s highly unlikely that prospects are going to just stumble upon it. marketing, although frequently overlooked, is one of the most powerful, cost-effective methods for connecting with a broad audience and driving them to take action. As powerful as marketing can be, creating an effective campaign doesn t happen overnight. It takes time to lay out a decisive, organized plan that best complements your brand. In this e-book, we ll walk you through four major tips that will give your s the edge to succeed. Let the nurturing begin. 1. TARGET YOUR AUDIENCES 2. STRUCTURE YOUR CONTENT 3. FINE-TUNE YOUR CALLS TO ACTION 4. TIME YOUR CONTENT 4 MARKETING TACTICS FOR CONSTRUCTION

5 #1 TARGET YOUR AUDIENCES The first step to a successful campaign is to target the right audiences with the right content. Tempting though it may be, you should avoid enrolling every address in your database into the same campaign. Not only will this tactic be ineffective at garnering new business, it ll also tarnish your brand name, making it synonymous with spam. For example, dumping a contact from a new apartment complex into a cookie-cutter program that promotes renovations would be highly irrelevant and ineffective. However, placing that same contact into a light touchpoint program would effectively maintain the relationship, making it more likely that they d go to your company for future expansion plans. 5 MARKETING TACTICS FOR CONSTRUCTION

6 So how do you build qualified lists? There are a few solid, cost-efficient ways to grow organic, segmented lists. Through things like social media, quizzes, and industry events you can capture those who are most interested in what you company has to offer depending on their stage in your marketing funnel. Social Media Pushing content such as blog posts, downloadable content, and infographics though social media will encourage your network to associate your brand with thought leadership. Social media is a quick and easy way get people interacting with your site, whether it be through clicking on a recent article or downloading an ebook. Just make sure that all of the content you re pushing has a strong call to action, either to access the content or to continue receiving it. Create a Quiz Industry Events Another way to generate s is to attend a construction networking event. Whether it be a conference, trade show, seminar, or networking night, connecting face-to-face can make people more comfortable with exchanging s. If you go this route, make sure they know they re being added to a specific campaign or newsletter so that they can anticipate touchpoints from your company. Paying for a booth at one of these events can make it even easier to break the ice with prospects especially if your booth is interactive. Figure out common questions your prospects may have and design a quiz to give them customized answers. Whether it s a custom quote builder or a quiz on building codes in their area, make sure it s something they can t resist. The catch is that once they reach the end of the quiz, they must submit their address in order to receive their results. 6 MARKETING TACTICS FOR CONSTRUCTION

7 #2 Structure Your Content Once you ve compiled a solid list, it s time to build out your content. It s important to craft your s thoughtfully, as coming off even slightly sales-y can cause recipients to unsubscribe. The best approach is to address your prospects casually, mention a new project or event, or offer them an easily digestible piece of content that is highly relevant to their needs. Engaging with prospects without pushing your services will work to position your company as an industry thought leader. Not only will this motivate prospects to open and read your s, it ll also present your company as both knowledgeable and helpful. These casual, yet insightful touchpoints will help get your name out to a list of qualified prospects and collect a loyal following. Try These: Hey Prospect I saw this article and thought of you We recently began a new project that has seen huge success so far, check it out here Check out our latest case study about how construction is increasing sales We ve gotten a lot of feedback about this blog post about modernizing the construction business, what s your opinion? 7 MARKETING TACTICS FOR CONSTRUCTION

8 #3 Fine-Tune Your CTAs A hugely important, yet often overlooked piece of every successful marketing campaign is a call to action. A strong call to action is bold, compelling, and clear. It shows your audience what action they should be taking next and what that action will result in. Different CTA styling, language, and placement work for different campaigns. The best way to determine what will work best for your brand is to test relentlessly. Sometimes calls to action have better impact at the beginning of an , others work at the end. Experimenting with various fonts, colors, and text sizes will help you to identify exactly which design and verbiage works to your advantage. 8 MARKETING TACTICS FOR CONSTRUCTION

9 Studies suggest that buttons are the best CTA methodology. Don t use memes, gifs, photos, or anything else that might even slightly confuse your prospect. You should also be direct with your call to action text; a simple Download Here, or Click for More Information button will suffice. If possible, you should also aim to create a sense of urgency through your and CTA. Design your copy in a way that makes your audiences think I need this piece of content before it s too late to take advantage of it. Without this sense of urgency, your prospect might be inclined to postpone the action, leading them to forget about it altogether. DOWNLOAD NOW CLICK HERE SUBSCRIBE NOW 9 MARKETING TACTICS FOR CONSTRUCTION

10 #4 Time Your Content Finally, we arrive at frequency. Similar to your calls to action, sending frequency should be tested to determine exactly what works best for your business and resonates most with your audience. While there isn t one perfect standard for how often you should be sending touchpoints to your prospects, try not to send them so many that you fill up their inbox. 45.8% of subscribers flag s as spam because they are ed too often. 10 MARKETING TACTICS FOR CONSTRUCTION

11 In contrast, huge stints of time between blasts might cause subscribers to forget who you are. Be active in your research before and after you send out an blast. How many people clicked through? Unsubscribed? These statistics will help you adjust your content, timing, and overall approach for the next one. Do not despair if you don t see immediate results marketing is a trial and error process, especially at the start. If you re unsure of where to begin, signing up for your competitors lists can give you a better idea of common industry standards for timing and frequency. However, at the end of the day, it s all about what your prospects want. Giving your audience the opportunity to determine for themselves how many s they would like to receive through an preferences page can work wonders. Some of your prospects might really like the content you re pushing, others might not have the time or patience to be swamped with a daily on construction updates. 11 MARKETING TACTICS FOR CONSTRUCTION

12 IN CONCLUSION When building an strategy, don t be afraid to show off what makes your construction business unique; from its culture to the signature accents that are associated with your brand. Construction marketing is only just beginning down a digitally-oriented path. The sooner you dive in, the more time you ll have to get comfortable with digital tactics before your competitors catch up. Take full advantage of this time to test, explore and hone in on a unique digital strategy that will showcase your brand and propel your company forward. 12 MARKETING TACTICS FOR CONSTRUCTION

13 About Boston Interactive Boston Interactive is a digital marketing agency that combines custom online strategies with emerging technologies. With success stories in higher education, legal, financial services and more, Boston Interactive delivers measurable user experiences and increases lead generation through web, mobile, social, SEO, and paid search campaigns. For more information or to schedule a FREE consultation Call (617) or visit bostoninteractive.com SOME OF OUR HIGHER EDUCATION CLIENTS 529 Main Street, Suite 212 Charlestown, MA BostonInteractive.com

Marketing 101 Whitepaper

Marketing 101 Whitepaper Email Marketing 101 Whitepaper Introduction Email Marketing is an essential part of an organization s communications strategy. As social media and mobile usage continue to rise on the list of ways to communicate

More information

How to actively build inbound enquiry. ebook

How to actively build inbound enquiry. ebook How to actively build inbound enquiry ebook You know it s important HOW TO ACTIVELY BUILD INBOUND ENQUIRY... Businesses spend thousands of dollars every month on PR, advertising and at times, elaborate

More information

Playbook. The B2B Marketer s Playbook

Playbook. The B2B  Marketer s Playbook Playbook The BB Email Marketer s Playbook Seth Godin, marketing guru and inspiration for an action figure (true story), once said, The only way to consistently grow in BB is to be better than very good.

More information

THE BEGINNER S GUIDE TO MARKETING

THE BEGINNER S GUIDE TO  MARKETING THE BEGINNER S GUIDE TO Whether you re a new entrepreneur, a recent marketing convert or a veteran business owner, an email campaign could be one of the most powerful tools in your digital marketing strategy.

More information

to Successful Marketing in 2018

to Successful  Marketing in 2018 R The A M P O D A to Successful Email Marketing in 2018 Table of Contents Introduction Subject Lines Interactive Body Content Newsletters Images CTAs Personalization Curation Branding Mobile- Responsiveness

More information

MARKETING FOR PROPERTY INVESTORS THE QUICK GUIDE

MARKETING FOR PROPERTY INVESTORS THE QUICK GUIDE EMAIL MARKETING FOR PROPERTY INVESTORS THE QUICK GUIDE Email marketing is still one of the best and most effective methods of real estate marketing for investors. How do you do it well? Email Marketing

More information

HOW TO CONVERT VISITORS TO CLIENTS

HOW TO CONVERT VISITORS TO CLIENTS HOW TO CONVERT VISITORS TO CLIENTS HTTP://WWW.WEDPLANNERPRO.COM INTRODUCTION You have done the hard work in getting some traffic to your website and brides are visiting your website, browsing a page or

More information

10 Step Checklist for Your Next Website Redesign

10 Step Checklist for Your Next Website Redesign 10 Step Checklist for Your Next Website Redesign Introduction Introduction Every now and then your website needs a refresh. There are many good reasons for a website redesign, whether it s a rebranding,

More information

Marketing Lens Marketing Lens Fast Track Implementation Plan Marketing

Marketing Lens Marketing Lens Fast Track Implementation Plan  Marketing Fast Track Implementation Plan Email Marketing Grow a community of qualified prospects through effective and targeted email campaigns POWERED BY www.tooliers.com -1- Copyright 2015 Bridge Europe Consulting.

More information

1. You re boring your audience

1. You re boring your audience 1. You re boring your audience OK, so you ve convinced your users to visit your landing page. Or even better they ve signed up for your mailing list. That s great! Now that you have their attention, the

More information

How to Power Up Your -Marketing ROI FulcrumTech, LLC. All Rights Reserved.

How to Power Up Your  -Marketing ROI FulcrumTech, LLC. All Rights Reserved. 1 How to Power Up Your Email-Marketing ROI 2 What ROI Should You Email marketing continues to be an incredibly cost-effective marketing tool. A 2016 survey of U.S. marketers revealed that email generated

More information

SIX STEPS TO BETTER B2C MARKETING

SIX STEPS TO BETTER B2C  MARKETING 1 2 SIX STEPS TO BETTER B2C EMAIL MARKETING Email marketing is highly personalized, highly measurable and an incredibly cost effective marketing capability B2C Email Marketing is a time tested, proven

More information

But the foundation of marketing success is the quality and size of your permission-based list.

But the foundation of  marketing success is the quality and size of your permission-based  list. Introduction Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is the quality and size of your permission-based

More information

Guide to Marketing

Guide to  Marketing Guide to Email Marketing Why Email Marketing? Isn t Email Dead? Email is not dead. In fact, it s very much alive. More and more businesses are using email as an effective form of communication, and more

More information

50 Must-Have Content Ideas for Your Newsletter

50 Must-Have Content Ideas for Your  Newsletter 50 Must-Have Content Ideas for Your Email Newsletter 50 Must-Have Content Ideas for Your Email Newsletter Email newsletters are a win-win. They benefit companies and consumers alike. Why? Email newsletters

More information

Ways to Drive Higher Webinar Attendance with . BrightTALK TM

Ways to Drive Higher Webinar Attendance with  . BrightTALK TM 9 Ways to Drive Higher Webinar Attendance with Email Despite the growing popularity of social media and other promotional channels, email continues to be the leading driver of webinar registrations, representing

More information

VIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT?

VIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT? VIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT? Hi there! I m Angela with HubSpot Academy. This class is going to teach you all about planning content for different segmentations of users. Segmentation

More information

LEAD NURTURING AND AUTOMATION STRATEGIES AND WORKFLOWS FROM TRUE NORTH CUSTOM

LEAD NURTURING AND  AUTOMATION STRATEGIES AND WORKFLOWS FROM TRUE NORTH CUSTOM LEAD NURTURING AND EMAIL AUTOMATION STRATEGIES AND WORKFLOWS FROM TRUE NORTH CUSTOM WE VE TALKED WITH THOUSANDS OF HEALTHCARE MARKETERS AND ATTENDED A LOT OF CONFERENCES. YOU KNOW AS WELL AS WE DO THAT

More information

BUYER S GUIDE WEBSITE DEVELOPMENT

BUYER S GUIDE WEBSITE DEVELOPMENT BUYER S GUIDE WEBSITE DEVELOPMENT At Curzon we understand the importance of user focused design. EXECUTIVE SUMMARY This document is designed to provide prospective clients with a short guide to website

More information

Attract Connect Grow!

Attract Connect Grow! Email Marketing from Constant Contact Attract Connect Grow! Email Marketing Turns Website Visitors into Customers and Current Customers into Repeat Business. Constant Contact, Inc. 1601 Trapelo Road, Suite

More information

WIN BACK YOUR CUSTOMERS! A guide to re-engaging your inactive subscribers

WIN BACK YOUR CUSTOMERS! A guide to re-engaging your inactive  subscribers WIN BACK YOUR CUSTOMERS! A guide to re-engaging your inactive email subscribers Table of contents Win back your customers! 1 Is your brand capturing your disengaged and hard-to-reach customers? 1 Who are

More information

How to Write Engaging s

How to Write Engaging  s How to Write Engaging Emails Discover how to craft great subject lines, write engaging body copy and compelling calls to action (CTAs) Contents Introduction How to Craft Great Email Subject Lines How to

More information

Contractors Guide to Search Engine Optimization

Contractors Guide to Search Engine Optimization Contractors Guide to Search Engine Optimization CONTENTS What is Search Engine Optimization (SEO)? Why Do Businesses Need SEO (If They Want To Generate Business Online)? Which Search Engines Should You

More information

NEWSROOM BEST PRACTICE. Research Report. How some leading semiconductor companies are using online newsrooms. Issued in October 2013

NEWSROOM BEST PRACTICE. Research Report. How some leading semiconductor companies are using online newsrooms. Issued in October 2013 NEWSROOM BEST PRACTICE Research Report How some leading semiconductor companies are using online newsrooms Issued in October 2013 The contents of this White Paper are protected by copyright and must not

More information

SEARCH ENGINE MARKETING (SEM)

SEARCH ENGINE MARKETING (SEM) D I G I TA L M A R K E T I N G S E A R C H E N G I N E O P T I M I Z AT I O N ( S E O ) SEARCH ENGINE MARKETING (SEM) C O N T E N T S T R AT E G Y SEARCH ENGINE OPTIMIZATION (SEO) 90% of all website traffic

More information

7 Proven Steps to Creating, Promoting & Profiting from your Website

7 Proven Steps to Creating, Promoting & Profiting from your Website 7 Proven Steps to Creating, Promoting & Profiting from your Website This is the EXACT blueprint I used to build a multiple six- figure business from home! YOU CAN DO THIS! Kim Kelley Thompson The Right

More information

AN SEO GUIDE FOR SALONS

AN SEO GUIDE FOR SALONS AN SEO GUIDE FOR SALONS AN SEO GUIDE FOR SALONS Set Up Time 2/5 The basics of SEO are quick and easy to implement. Management Time 3/5 You ll need a continued commitment to make SEO work for you. WHAT

More information

MARKETING VOL. 1

MARKETING VOL. 1 EMAIL MARKETING VOL. 1 TITLE: Email Promoting: What You Need To Do Author: Iris Carter-Collins Table Of Contents 1 Email Promoting: What You Need To Do 4 Building Your Business Through Successful Marketing

More information

List Building Warrior

List Building Warrior Contents Introduction... 3 Increasing Squeeze Page Effectiveness... 4 Social Media... 6 Forums... 7 WordPress Blog Enhancement... 8 Pinterest... 9 YouTube... 10 Craigslist... 11 Contests & Giveaways...

More information

Hello! by Arash Khosravian & Farhad Beheshti. from Anetwork

Hello! by Arash Khosravian & Farhad Beheshti. from Anetwork Email Marketing Hello! by Arash Khosravian & Farhad Beheshti from Anetwork 1 Why Email? PEOPLE HAVE DRAMATICALLY CHANGED HOW THEY LIVE AND WORK. In traditional marketing, companies focus on finding customers

More information

Introduction to List Building. Introduction to List Building

Introduction to  List Building. Introduction to  List Building Introduction to Email List Building Introduction to Email List Building 1 Table of Contents Introduction... 3 What is email list building?... 5 Permission-based email marketing vs. spam...6 How to build

More information

3 Media Web. Understanding SEO WHITEPAPER

3 Media Web. Understanding SEO WHITEPAPER 3 Media Web WHITEPAPER WHITEPAPER In business, it s important to be in the right place at the right time. Online business is no different, but with Google searching more than 30 trillion web pages, 100

More information

3.3 Web Graphics. 1. So why are graphics important?

3.3 Web Graphics. 1. So why are graphics important? 3.3 Web Graphics In today s module we are going to cover the art of creating graphics for your online campaigns. We will be creating graphics for Facebook & your Mailchimp Newsletter but you will be able

More information

Inbound Marketing Glossary

Inbound Marketing Glossary Inbound Marketing Glossary A quick guide to essential imbuecreative.com Inbound Marketing Glossary A/B Testing Above the Fold Alt Tag Blog Buyer s Journey Buyer Persona Call to Action (CTA) Click-through

More information

Recipes. Marketing For Bloggers. List Building, Traffic, Money & More. A Free Guide by The Social Ms Page! 1 of! 24

Recipes.  Marketing For Bloggers. List Building, Traffic, Money & More. A Free Guide by The Social Ms Page! 1 of! 24 16 Recipes Email Marketing For Bloggers List Building, Traffic, Money & More A Free Guide by The Social Ms Page 1 of 24 Brought to you by: Jonathan Gebauer, Susanna Gebauer INTRODUCTION Email Marketing

More information

THE QUICK AND EASY GUIDE

THE QUICK AND EASY GUIDE THE QUICK AND EASY GUIDE TO BOOSTING YOUR ORGANIC SEO A FEROCIOUS DIGITAL MARKETING AGENCY About Designzillas IS YOUR BUSINESS FEROCIOUS? Our Digital Marketing Agency specializes in custom website design

More information

marketing versus marketing automation What s the difference and why should B2B marketers care?

marketing versus marketing automation What s the difference and why should B2B marketers care? email marketing versus marketing automation What s the difference and why should B2B marketers care? who is this white paper for? You re a B2B marketer in a company that s been using email marketing for

More information

A guide to GOOGLE+LOCAL. for business. Published by. hypercube.co.nz

A guide to GOOGLE+LOCAL. for business. Published by. hypercube.co.nz A guide to GOOGLE+LOCAL for business Published by hypercube.co.nz An introduction You have probably noticed that since June 2012, changes have been taking place with the local search results appearing

More information

Business Hacks to grow your list with Social Media Marketing

Business Hacks to grow your list with Social Media Marketing Business Hacks to grow your list with Social Media Marketing Social media marketing enables you to attract more attention when you create and share content. Social media platforms are great places to engage

More information

Building Network Marketing Relationships With Marketing

Building Network Marketing Relationships With  Marketing 1 Building Network Marketing Relationships With E-mail Marketing How To Build Stronger Bonds, Instill Stronger Credibility And Increase Your Prospect s Response With Relative Ease! LEGAL NOTICE The Publisher

More information

Growing Your Mailing List - Template Guide

Growing Your Mailing List - Template Guide Growing Your Mailing List - Template Guide Email is one of the best ways to build an audience that is engaged with your brand. It s also one of the best ways to sell products or create a big buzz for your

More information

CURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT

CURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT CURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT Website Development WHAT IS WEBSITE DEVELOPMENT? This is the development of a website for the Internet (World Wide Web) Website development can range from developing

More information

Building Relationships Through Marketing

Building Relationships Through  Marketing Building Relationships Through Email Marketing Create: Stronger Bonds Stronger Credibility & Stronger Responses To Your Optin List Congratulations You Get FREE Giveaway Rights To This Entire Ebook You

More information

MARKETING VOL. 4. TITLE: Tips For Designing A Perfect Marketing Message. Author: Iris Carter-Collins

MARKETING VOL. 4. TITLE: Tips For Designing A Perfect  Marketing Message. Author: Iris Carter-Collins TITLE: Tips For Designing A Perfect E-mail Marketing Message Author: Iris Carter-Collins Table Of Contents 1 Tips For Designing A Perfect E-mail Marketing Message 4 Are You Here To Learn About E-mail Marketing?

More information

Drive 8x More Web Site Visits with

Drive 8x More Web Site Visits with Drive 8x More Web Site Visits with How to make the Internet browser, your most powerful marketing communication tool the secrets of interactive browser themes!""#$"%"&'()#*'+"#! The Huffington Post s 8x

More information

25 TIPS TO INCREASE YOUR CONVERSION RATE

25 TIPS TO INCREASE YOUR CONVERSION RATE 25 TIPS TO INCREASE YOUR CONVERSION RATE A guide by SMC MARKETING Table of Contents Introduction to Conversion Rate Optimization... 3 Why CRO Matters... 4 The Basics of Conversion Rate Optimization...

More information

How to Create and Submit a Press Release

How to Create and Submit a Press Release How to Create and Submit a Press Release January 30, 2017 by Crystal Lee Butler Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor

More information

ANALYTICS DATA To Make Better Content Marketing Decisions

ANALYTICS DATA To Make Better Content Marketing Decisions HOW TO APPLY ANALYTICS DATA To Make Better Content Marketing Decisions AS A CONTENT MARKETER you should be well-versed in analytics, no matter what your specific roles and responsibilities are in working

More information

The State of Marketing in SMBs.

The State of  Marketing in SMBs. The State of Email Marketing in SMBs. 2011 Report Executive summary This study is based on data collected in our survey Email Marketing Success Tester, which was originally designed to serve two purposes.

More information

Measuring and Tracking Results: 3 Step Starter. Content Marketing. and Tracking Results: 3 Step Starter. Share this guide:

Measuring and Tracking  Results: 3 Step Starter. Content Marketing. and Tracking Results: 3 Step Starter. Share this guide: Measuring and Tracking Email Results: 3 Step Starter Content Marketing 1 Measuring and Tracking Results: 3 Step Starter Share this guide: Table of Contents Introduction 3 Step 1: Make Sense Out of the

More information

GETTING TO KNOW THE WEBINAR

GETTING TO KNOW THE WEBINAR WHAT IS A WEBINAR? GETTING TO KNOW THE WEBINAR When you hear the word webinar, what comes to mind? If you re picturing a clunky-looking online slideshow with a speaker calling in on a static-filled phone

More information

A Step by Step Guide to Postcard Marketing Success

A Step by Step Guide to Postcard Marketing Success A Step by Step Guide to Postcard Marketing Success Table of Contents Why VerticalResponse?...3 Why Postcards?...4 So why use postcards in this modern era?...4 Quickstart Guide...6 Step 1: Setup Your Account...8

More information

Anatomy of a Marketing

Anatomy of a Marketing Anatomy of a Marketing Email Your Guide to Email Design and How it Can Work for You After all, Isn t Email Dead? The first email was sent in 1971. In digital marketing terms that s like a million years

More information

Thank You. Hello. Special offer

Thank You. Hello. Special offer % Thank You Hello Special offer Guide to Dynamic Content These days, effective email marketing campaigns are all about relevance. The time when generic mass mailings generated justifiable income are almost

More information

SMS Starter Kit. A Guide to Nonprofit Text Messaging Campaigns

SMS Starter Kit. A Guide to Nonprofit Text Messaging Campaigns SMS Starter Kit A Guide to Nonprofit Text Messaging Campaigns 1 Welcome! Is your nonprofit organization thinking about starting a text messaging campaign? Do you have the right tools to get started? Well,

More information

CLIENT ONBOARDING PLAN & SCRIPT

CLIENT ONBOARDING PLAN & SCRIPT CLIENT ONBOARDING PLAN & SCRIPT FIRST STEPS Receive Order form from Sales Representative. This may come in the form of a BPQ from client Ensure the client has an account in Reputation Management and in

More information

Key questions to ask before commissioning any web designer to build your website.

Key questions to ask before commissioning any web designer to build your website. Key questions to ask before commissioning any web designer to build your website. KEY QUESTIONS TO ASK Before commissioning a web designer to build your website. As both an entrepreneur and business owner,

More information

enewsletters How To Session Narrative

enewsletters How To Session Narrative Session Objectives Explain the pros and cons of enewsletters. Demonstrate how to use online resources to successfully generate a quality enewsletter. Guide participants through the creation of their own

More information

6 counterintuitive strategies to put your list building efforts into overdrive

6 counterintuitive strategies to put your list building efforts into overdrive 6 counterintuitive strategies to put your list building efforts into overdrive Ant Carter is an online marketer, blogger and educator. Find out more about me, and the mission I have to free 1,000 people

More information

UTILIZE YOUR YEAR-END MOMENTUM. Kick-Start 2013 Fundraising

UTILIZE YOUR YEAR-END MOMENTUM. Kick-Start 2013 Fundraising UTILIZE YOUR YEAR-END MOMENTUM Kick-Start 2013 Fundraising Turn your year-end fundraising into sustained growth in the new year. Did you know that most organizations receive half of their annual online

More information

CLIENT ONBOARDING PLAN & SCRIPT

CLIENT ONBOARDING PLAN & SCRIPT CLIENT ONBOARDING PLAN & SCRIPT FIRST STEPS Receive Order form from Sales Representative. This may come in the form of a BPQ from client Ensure the client has an account in Reputation Management and in

More information

10 Don ts of Marketing

10 Don ts of  Marketing 10 Don ts of Email Marketing Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep

More information

MARKETING made SIMPLE

MARKETING made SIMPLE EMAIL MARKETING made SIMPLE Wait. Isn t Email Dead? After all, Isn t Email Dead? The first email was sent in 1971. In digital marketing terms that s like a million years ago. Over the years email s death

More information

Building a Relationship With Your List

Building a Relationship With Your List Building a Relationship With Your List How To Build Stronger Bonds, Instill Stronger Credibility And Increase Your Opt-In List Response With Relative Ease! LEGAL NOTICE The Publisher has strived to be

More information

Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC.

Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC. How to Power Up Your Email- Marketing ROI www.fulcrumtech.net 215-489-9336 Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC. How to Get More Out of Your Email- Marketing Dollars

More information

A quick guide to... Split-Testing

A quick guide to... Split-Testing A quick guide to... Split-Testing In this guide... Learn how you can get the best results from your email campaign by testing it first! Just create up to five messages, with different personalization techniques,

More information

Introduction. But what about some of the lesser known SEO techniques?

Introduction. But what about some of the lesser known SEO techniques? Introduction When it comes to determine out what the best SEO techniques are for your inbound marketing campaign, the most basic strategies aren t that tough to figure out. If you ve been blogging or marketing

More information

PERSONALIZED COMMUNICATION

PERSONALIZED COMMUNICATION EMAIL MARKETING By Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University Email marketing is the targeting of consumers through electronic mail (email). Often associated with data

More information

Next Level Marketing Online techniques to grow your business Hudson Digital

Next Level Marketing Online techniques to grow your business Hudson Digital Next Level Marketing Online techniques to grow your business. 2019 Hudson Digital Your Online Presence Chances are you've already got a web site for your business. The fact is, today, every business needs

More information

Advertising Campaign Conventions & Best Practices

Advertising Campaign Conventions & Best Practices Advertising Campaign Conventions & Best Practices Purpose We seek to streamline the process of advertising creative production and trafficking of deliverables and offer advice on improving the user experience

More information

LIST GROWTH BLUEPRINT

LIST GROWTH BLUEPRINT EMAIL LIST GROWTH BLUEPRINT make your sign up form convert 1 make your sign up form convert Lesson summary In lesson six, you learned copywriting and design strategies to make your sign up form convert

More information

EPISODE 23: HOW TO GET STARTED WITH MAILCHIMP

EPISODE 23: HOW TO GET STARTED WITH MAILCHIMP EPISODE 23: HOW TO GET STARTED WITH MAILCHIMP! 1 of! 26 HOW TO GET STARTED WITH MAILCHIMP Want to play a fun game? Every time you hear the phrase email list take a drink. You ll be passed out in no time.

More information

The DEFINITIVE. Marketing Guide. A White Paper Guide from TAILOR-MADE STRATEGIES THAT WORK FAST. Aggressive Growth Marketing 2017

The DEFINITIVE.  Marketing Guide. A White Paper Guide from TAILOR-MADE STRATEGIES THAT WORK FAST. Aggressive Growth Marketing 2017 The DEFINITIVE Email Marketing Guide A White Paper Guide from TAILOR-MADE STRATEGIES THAT WORK FAST Aggressive Growth Marketing 2017 www.aggressivegrowthmarketing.com +44 020 7692 8960 CONTENTS INTRODUCTION...

More information

YOU'VE GOT MAIL! 5 Key Steps to Improving Your Campaigns for Better Hires

YOU'VE GOT MAIL! 5 Key Steps to Improving Your  Campaigns for Better Hires YOU'VE GOT MAIL! 5 Key Steps to Improving Your Email Campaigns for Better Hires A Research ebook by: 2016 icims, Inc. All rights reserved. The Job Market is Changing 83% of recruiters report the power

More information

How to Use Your Autoresponder Series for Maximum Affiliate Profits

How to Use Your Autoresponder Series for Maximum Affiliate Profits How to Use Your Autoresponder Series for Maximum Affiliate Profits This report is brought to by AllPrivateLabelContent.com your source for pre-made content just waiting for your monetization! Building

More information

Marketing GETTING STARTED SERIES. Determine your messaging. Decide when and how often to send s. Drive revenue with multiple messages

Marketing GETTING STARTED SERIES. Determine your  messaging. Decide when and how often to send  s. Drive revenue with multiple messages Email Marketing Determine your email messaging Decide when and how often to send emails Drive revenue with multiple messages GETTING STARTED SERIES DUMMIES CUSTOM SOLUTIONS IN THIS CHAPTER Determining

More information

DIGITAL GLOBAL AGENCY Search Engine Optimization- A Case Study. Edited by Digital Global Agency in house team March 2017

DIGITAL GLOBAL AGENCY Search Engine Optimization- A Case Study. Edited by Digital Global Agency in house team March 2017 DIGITAL GLOBAL AGENCY Search Engine Optimization- A Case Study Edited by Digital Global Agency in house team March 2017 Forward: If you're not getting enough targeted traffic... If you want more engaged

More information

Newsletter. Newsletter LOOK BOOK

Newsletter.  Newsletter LOOK BOOK Email Newsletter Email Newsletter LOOK BOOK Introduction When people first start doing email marketing, they often assume they need an email newsletter. It ll have everything our customers care about,

More information

CONVERT WITH COLOR. Your guide to using color to maximize the impact of your campaigns. The Best Way to Use Color in Design

CONVERT WITH COLOR. Your guide to using color to maximize the impact of your  campaigns. The Best Way to Use Color in  Design CONVERT WITH COLOR Your guide to using color to maximize the impact of your email campaigns The Best Way to Use Color in Email Design www.beefree.io/ IMPROVE YOUR COLOR CHOICES TO MAXIMIZE EMAIL IMPACT

More information

Lead Magnet Cheat Sheet

Lead Magnet Cheat Sheet Lead Magnet Cheat Sheet Your lead offer/lead magnet needs to be a great incentive to get people to Opt-In to your email list and start to develop rapport, credibility, and trust from you or your brand.

More information

WHY IT MATTERS & HOW TO LEVERAGE IT ANALYSIS PLANNING IMPLEMENTATION RESULTS

WHY IT MATTERS & HOW TO LEVERAGE IT ANALYSIS PLANNING IMPLEMENTATION RESULTS WHY IT MATTERS & HOW TO LEVERAGE IT ANALYSIS PLANNING IMPLEMENTATION RESULTS SEO TRUTH #1 - SEO IS ALWAYS CHANGING Search Engine Optimization - everyone talks about how important it is, you know it s a

More information

Table of Contents. Introduction 3. Step 1: Make Sense Out of the Data Avalanche 4. Advanced Marketing Measurements 6

Table of Contents. Introduction 3. Step 1: Make Sense Out of the Data Avalanche 4. Advanced  Marketing Measurements 6 Table of Contents Introduction 3 Step 1: Make Sense Out of the Data Avalanche 4 Advanced Email Marketing Measurements 6 Step 2: Craft Stories Out of Your Email Marketing Data 7 Campaign Data 101 8 Integrating

More information

Mo Metrics, Mo Problems? Our guide to marketing metrics

Mo Metrics, Mo Problems? Our guide to  marketing metrics Mo Metrics, Mo Problems? Our guide to email marketing metrics Number crunching isn t for everyone, so it s not surprising to find many marketers often avoid any kind of in-depth analysis on their email

More information

The Must Have Starting Point for Marketing Automation

The Must Have Starting Point for Marketing Automation The Must Have Starting Point for Marketing Automation blog.getresponse.com /must-starting-point-marketing-automation.html Barry Feldman 11/16/2016 Hey, Barry here, your anti-expert in marketing automation.

More information

How To Create Backlinks

How To Create Backlinks How To Create Backlinks 1 Page Contents Who Is This Book For?... 3 A Trip In The Way-Back Machine... 4 A Little Refresher... 4 How To Build Backlinks... 6 Build Backlinks With Guest Posts... 7 Build Backlinks

More information

HOW TO CHOOSE THE BEST MARKETING PRODUCT? zoho.com/campaigns

HOW TO CHOOSE THE BEST  MARKETING PRODUCT? zoho.com/campaigns HOW TO CHOOSE THE BEST EMAIL MARKETING PRODUCT? zoho.com/campaigns EMAIL MARKETING CAMPAIGNS - AN INSIGHT Emails can do much more for your business than you may think. Marketing campaigns can bring you

More information

. social? better than. 7 reasons why you should focus on . to GROW YOUR BUSINESS...

. social? better than. 7 reasons why you should focus on  . to GROW YOUR BUSINESS... Is EMAIL better than social? 7 reasons why you should focus on email to GROW YOUR BUSINESS... 1 EMAIL UPDATES ARE A BETTER USE OF YOUR TIME If you had to choose between sending an email and updating your

More information

If you like this guide and you want to support the community, you can sign up as a Founding Member here:

If you like this guide and you want to support the community, you can sign up as a Founding Member here: Introduction Hey Sam here. Thanks for getting access to Vid Invision Enterprise. I m super excited that you ve come on board This guide is to help you to understand how to navigate the Vid Invision Enterprise

More information

Getting Your s Read!

Getting Your  s Read! Getting Your Emails Read! The time-tested, tried, and true methods for getting your emails read and opened. This is essential for anyone that wants to build a full time income from their list efforts.

More information

GOOD NEWS! YOU CAN NOW RECLAIM GOOGLE MY BUSINESS LISTING WHICH WAS MANAGED BY A THIRD PARTY

GOOD NEWS! YOU CAN NOW RECLAIM GOOGLE MY BUSINESS LISTING WHICH WAS MANAGED BY A THIRD PARTY 1 GOOGLE RELEASES FRED ALGORITHM UPDATE. WHAT YOU NEED TO KNOW 2 GOOD NEWS! YOU CAN NOW RECLAIM GOOGLE MY BUSINESS LISTING WHICH WAS MANAGED BY A THIRD PARTY 3 IMPORTANT TAKEAWAYS FROM THE ASK ME ANYTHING

More information

CUSTOMER MARKETING TO DRIVE REPEAT SALES

CUSTOMER MARKETING TO DRIVE REPEAT SALES CUSTOMER MARKETING TO DRIVE REPEAT SALES INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question

More information

CMO Briefing Google+:

CMO Briefing Google+: www.bootcampdigital.com CMO Briefing Google+: How Google s New Social Network Can Impact Your Business Facts Google+ had over 30 million users in the first month and was the fastest growing social network

More information

Marketing 101. Mellissa Lee

Marketing 101. Mellissa Lee Email Marketing 101 Mellissa Lee Introduction to GetResponse video Building a List An average email list degrades about 23% every year. Tip #1 Search Engine Optimization (SEO) One of the most effective

More information

How To Create Apps For Internal Communications

How To Create Apps For Internal Communications How To Create Apps For Internal Communications Mobile is not the future of internal communications. It s the present. Table Of Contents Introduction STEP 1: Create an App Structure STEP 2: Choose Your

More information

T he Inbox Report 2017

T he Inbox Report 2017 Search Inbox Sent 1 Fluent LLC to me 2:10 Drafts Spam Trash T he Inbox Report 2017 CONSUMER PERCEPTIONS OF EMAIL loading... REVEAL MORE Click here to Reply Inbox Report 2017 Page 1

More information

Search Engine Optimization 101. Janette Toral

Search Engine Optimization 101. Janette Toral Search Engine Optimization 101 Janette Toral Search engine optimization (SEO) is the science/art of increasing traffic to a website by helping it rank higher in organic (non-paid) search results. Mobile

More information

Playbook. The Media, Publishing & Entertainment Marketer s Playbook

Playbook. The Media, Publishing & Entertainment  Marketer s Playbook Playbook The Media, Publishing & Entertainment Email Marketer s Playbook The Media, Publishing & Entertainment Consumer Email marketing has entered a new era of innovation, allowing marketers in the media,

More information

WEBINARS FOR PROFIT. Contents

WEBINARS FOR PROFIT. Contents Contents Introduction:... 3 Putting Your Presentation Together... 5 The Back-End Offer They Can t Refuse... 8 Pick One Target Audience per Webinar... 10 Automate Your Webinar Sessions... 12 Introduction:

More information

5 Easy Ways To Grow Your List

5 Easy Ways To Grow Your  List JENNA KUTCHER 5 Easy Ways To Grow Your Email List CHEAT SHEET GROW YOUR EMAIL LIST So you wanna grow your email list, right? B U T Y O U M I G H T B E W O N D E R I N G H O W? Hey you, So glad you re here

More information

Strong signs your website needs a professional redesign

Strong signs your website needs a professional redesign Strong signs your website needs a professional redesign Think - when was the last time that your business website was updated? Better yet, when was the last time you looked at your website? When the Internet

More information