Advanced Marketing Certification Training

Transcription

1 Advanced Marketing Certification Training Duration: 25+ hours; e-learning content PREREQUISITES Although not required, ideally, participants will first complete our Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience. WHAT YOU WILL LEARN As the name suggests, marketing involves sending marketing messaging using . When properly done, a personalized marketing message can be a very effective marketing tool. This Advanced Marketing course will help participants learn marketing strategies, including creating effective advertisements to promote products and services. Simplilearn's Advanced Marketing Course emphasizes on advanced marketing strategies using s, guides in creating effective advertisements to promote a product or service, to request business, solicit sales/donations, meant to build loyalty, trust and create brand awareness. marketing is one of the most effective and personalized modes of gaining the customers trust. s are widely used by almost everyone and direct marketing produces higher response rate and higher average order value for e- commerce business. AUDIENCE This course is best suited for those who want to leverage as a marketing tool, including: Business Owners / Entrepreneurs Internet Marketers Affiliate Marketers Bloggers Marketing Professionals who want more traffic, sales and conversions Business Owners who want to generate revenue Business Development Professionals Aspiring professionals in the marketing field Freelancers and graduates COURSE OBJECTIVES The objectives of this course are: Learn to draw more traffic, as well as gain visibility and awareness of a brand or product Understand the subtle and intricate details of effective marketing Learn how to efficiently build an list and campaigns Generate a higher number of subscribers Use effective marketing to get more traction by employing the latest strategies Learn how to market a business through an marketing platform In-depth knowledge of Rules and Regulations Gain expertise and knowledge of marketing to attract buyers at a larger scale and expand globally Learn the art of sending mass s to a selected group of recipients who are searching for the product you are selling COURSE OUTLINE Module 1 Introduction to Marketing Lesson 1: Introduction to Marketing Is Dead? Value of vs. Social Functions of History of is NOT... Recent Developments Buying Cycle Advanced Marketing Certification Training Page 1 of 5

2 Process Measurement Process Measurement Example Campaign Example Module 2 as Conversation Lesson 1: as Conversation is Conversation Transactional and Functional s Welcome Series s Drip Campaign s Triggered Based s Automated Examples Relevant and Timely Profits and Results Triggered Campaign Example Start Segmenting Segment by Age Segment by Profile Type of Segmentation Collecting Data Campaign to Conversation Module 3 Creating the Lesson 1: Creating the , Part 1: Name and Subject Lines What's Your Plan Build a Process "From:" Name Concise Subject Tell, Don't Sell Subject Character Length Subject Guidelines Lesson 2: Creating the , Part 2: Testing, Creative, & Design Testing Basic Organizational Principles Dynamic Content Purpose Basic Design Priciples Scheduling s Test Scheduling Module 4 Landing Pages Lesson 1: Landing Pages They Are Critical Bad Example ecommerce Example B2B Example Dedicated Landing Page? Evaluating Your Landing Page Data Entry Fields Landing Page Optimization Checklist Module 5 The Mailing List Lesson 1: 7 List-Building Tactics Successful Lists Your Own Website Sales Trade Shows & Networking Purchase Sponsorships & Partnerships Follow-Up Call to Action Rent or Buy a List Lesson 2: Opt-In Techniques Single Opt-In Single Opt-In + Welcome Confirmed-Double Opt-In Opt-In Effectiveness Advanced Marketing Certification Training Page 2 of 5

3 Set Expectations Assumed Opt-In Invited/Assumed Opt-In Lesson 3: Managing & Segmenting Lists Manage Unsubscribes Improve Your List List Hygiene List Segmentation Communication: News Communication: Transactional Communication: Lead Nurturing Communication: Segments Communication: Drips Communication: Cross-Promotional Module 7 Working with Service Providers Lesson 1: Service Providers Evolution of Why Use an ESP? Bad Reputation ESP Provides Choosing an ESP Typical ESP Features Improving Deliverability Headers Server Relay Inbox Preview Module 6 Spam and Blacklists Lesson 1: Spam & Legal Issues Volume of Spam Costs of Spam CAN-SPAM Act Header Guidelines Subject Line Guidelines Include Opt-Out 3rd Party Responsibility Categorizing Purpose California's Anti-Spam Laws Canada's Anti-Spam Law Trends and Safe Practices Lesson 2: Avoiding Blacklists & Spam Filters Blacklists Spam Filters Abuse Reports Best Practices Checklist Module 8 Combining with Other Channels Lesson1: Leveraging Facebook for Make Fans Subscribers Call to Action Integration Tab Call to Action in Header Image Pitch Exclusive Content Promote Published Newsletters Use the "About" Section Contests Cross Promotions Increase Subscriber Engagement Module 9 Marketing Automation Basics Lesson 1: Marketing Automation Introduction Developing New Models Biggest Automation ObstaclePreview Marketing Automation Basics Data Drives Action Advanced Marketing Certification Training Page 3 of 5

4 Define Audience, Rules, and Messages Lesson 2: Key Elements of Marketing Automation Sales Built Marketing Automation Inbound Marketing Marketing Automation Lead Capture Lead Nurture Web Analytics List Management Benefits of Marketing Automation Lesson 3: How Automation Works Marketing Automation Overview Dynamic Segmentation Segmented, Relevant Content Automated Personalization Personalized Offers Big Data Sources Mobile-Personal Marketing Mobile Automation Location Automation Beacons Lesson 4 : A Better Method of Communication Welcome Series FontaineBleau Example Welcome Series Benefits Auto-Responder Welcome Series Triggered Conversations Segmentation Automation Results Immediate Triggers Predictable Triggers Specific Triggers Module 10 Advanced Marketing Automation Lesson 1: Lead Capture & Nurture Automation Rule #1 Lead Capture Overview Non-Profit Objectives Non-Profit Rules Non-Profit Scenarios ecommerce Objectives ecommerce Rules ecommerce Scenarios B2B Objectives B2B Identifying Rules B2B Scenarios Lesson 2: Implicit & Explicit Data Overview Types of Data Implicit vs Explicit: Examples Lead Qualification Does the Lead Qualify? Lesson 3: Defining Customer Value Determine Value Through Data Dallas Cowboys Example Understanding Customer Value Calculating Campaign Value Drip Campaigns Subscription Drip Campaigns Loyalty Campaign Value Recognizing Trends Projecting Trends Segment from Data Lesson 4: An Automation Pathway, Part 1: Determine Goals & Strategy Marketing Automation Obstacles Long-Term Goals Identify Scenarios Know Your Audience and Goals Rules and Strategy Anticipate and React Determine the End Game Lesson 5: An Automation Pathway, Part 2: Determine Your Plan Advanced Marketing Certification Training Page 4 of 5

5 What's Your Plan? Ecommerce Pathway Retail Pathway Subscriber Pathway B2B Lead Generation Pathway Lead Data Module 11 Metrics and Measurement Lesson 1: Measurement, Part 1: Valuable Metrics Case Study Measure the Process Delivery Rate Subscriber Retention Rate Open Rate Click to Deliver Rate ESP Report Depth of Visit Engagement Actions Conversion Rate Revenue per Measuring Campaign Types Example of Ad with Parameters Anatomy of URL with Parameters How GA Categorizes Traffic GA Documentation Best Practices for Parameters Lesson 4: UTM Tracking Parameters, Part 2: Tracking Parameter Examples Display Ad Examples Reporting Newsletter Examples Social Media Examples Diagnosing Problems Lesson 2: Measurement, Part 2: Advanced Analysis Example: Trigger Campaigns Example: More Campaigns Added Example: Campaigns Optimized URL Tracking Parameters Campaign Analytics Multi-Channel Analytics Advanced Analysis Lesson 3: UTM Tracking Parameters, Part 1: Tracking Parameter Concepts of Tracking Parameters Advanced Marketing Certification Training Page 5 of 5