W E B S I T E R E - D E S I G N. Case Study. S p a n F l o o r s P v t. L t d. bycentronics Support Website Re-design & Marketing specialists

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1 W E B S I T E R E - D E S I G N Case Study S p a n F l o o r s P v t. L t d. bycentronics Support Website Re-design & Marketing specialists

2 Dear Akshar, I have to admit that it takes a lot to impress me - and you & your team have done just that. I am really happy with my re-designed website. Every time I take a look at my re-designed website, I smile and enjoy browsing it. All small-small strategies which you have recommended are working and have made the website more interactive and useful.. As a result of this job well-done, I have got many compliments from my clients for clean look & easy navigation and better usability. Thank you! Satinder Chawla Director, Span Floors Pvt. Ltd. P.S.: I am really delighted to have a compatible companion like you. I wish you and everybody at Centronics Support a grand success ahead. Cheers :)

3 S e e t h e D i f f e r e n c e - Y o u r s e l f

4 The makeover From a basic website that basically looked like a brochure, to a highly useful + interactive website (now armed with latest social media apps). before after This home page keeps changing every fortnight. The idea is to keep fresh look every now and then

5 Not a fairy tale or some airy talks the difference based on facts & figures. >>Before-after traffic data collected from Google Analytics earlier now Almost 110% increase in page visits Average time spent on website also got just double

6 With big and small SEO tactics coupled with the new look, Span Floors' new website could claim 3 rd rank in Googlein the Designer Wooden Flooring category.

too loves Spanfloors.com Sitelinks Google has liked our structure and added "Sitelinks" to it. Sitelinks are links to a site's interior pages. Not all sites have sitelinks.

7 too loves Spanfloors.com Sitelinks Google has liked our structure and added "Sitelinks" to it. Sitelinks are links to a site's interior pages. Not all sites have sitelinks. Google generates these links automatically, While redesigning a website we take care of even micro level fine tunes and minute details. The effort includes design details, but more importantly the meta, keywords and page titles. Span Floors website is one of our websites that Google "Loves". Google has liked our structure and added "Sitelinks" to it. Google does this only when a site structure allows its algorithms to find good links or when Google thinks that the sitelinks are relevant.

8 W e b s i t e R e - d e s i g n i n g S t o r y

9 Making long story short Sharing only the key points of the website re-design process: Founded in 1995, Span Floors is the trendsetter in the Indian designer wooden flooring industry. For more than 9 years, their thirst for bringing world-class floorings to India has helped them claim the No. 1 among the designer wooden flooring companies in India. Re-designing website for a company brand like Span Floors was not an easy task, especially when the old site was far behind and lacking in basic technologies In 2008 Centronics Support was hired for a complete makeover of the website A comprehensive Website Audit was conducted to evaluate what all was missing in the old siteand what exactly the website should do + look like. (should you want to know what all were the shortcoming of the previous website we have a bigger version of this case study write to us for this ) After 2 months of design + development > revisions > improvements > further fine tunings > a new-improved version of SpanFloors.com was re-launched. It s been more than 3 years since we redesigned the Span Floors website but even today the website continues to rock.

10 Today, Spanfloors.com is one of those websites that provide huge educational material on wood floors it s like a mini-university on wood floors there is something for everyone Of course, it was a team effort. Spanfloors.com is a collaborative effort of Mr. Satinder Chawla (Director - Span Floors) + me & my team Without Mr. Chawala s deep involvement and tremendous faith in our abilities we wouldn t have been able to make Spanfloors.com an ideal small business website that really works!

11 The results Website page views increased by 110% Google rankings improved (now it ranks 3rd for the Designer Wooden Flooring keyword) More than 75% clients, associates and dealers acknowledged that the new website is usable and is easy to navigate Enquiries for dealers started pouring in (which never happened with the old website) Google has liked our structure and added "Sitelinks" to it. Sitelinks are links to a site's interior pages. Not all sites have sitelinks Online requisition for floors installation started The website also became a resume attraction center - as and when company started getting CVs from prospective employees. Product PDF downloads increased A private page (Members section) of the website became a central repository of all marketing materials. From here all stakeholders were able to download the required materials With conversational style writing the comfort level of visitors increased (as per the feedback we have received)

12 There is a hell lot more about this new website - if we start writing it all this case study may cross 50 pages easily... So, we encourage you to visit the site and see the difference yourself. Visit >> And don t limit your view to design aspects only. A good website is not about a sexy home page- the real story is in the collective performance of all the ingredients of a website that really works ;)

13 Keeping pace with changing times Span Floors new website is fully intetaged with Social Media platforms Span Floors Facebook FAN PAGE

14 Span Floors Twitter page at

15 Span Floors Marketing campaigns You can sign-up free for updates from Span Floors here Should you be interested in learning about how Centronics Support is helping brands likespan Floors stayin touch with its customers&be no.1 in brand recall, read our Marketing case studies >>here:

16 I have seen many wooden flooring websites from India but none of them could impress me (especially in terms of usability of the website). But when I saw Span Floors' re-designed website I was really impressed!! From my view point it s one of the best website from Indian wooden flooring space. - A senior official from Kaindl Kaindl is one of the largest manufacturers of wooden flooring in the world and Span Floors is an exclusive distributor of Kaindl in India.

17 Free resources to help YOU succeed FREE EBOOKS 1. icious (my free ebook on Marketing a real world story of how an entrepreneur turned around his small business completely by implementing a kick-ass marketing strategy formulated by yours truly) Website Talkies (a free ebook on how an enterprising business owner turns around his business by being proactive and redesigning his website) Take That Plunge! (a short and inspirational read on my own half-baked entrepreneurial journey) -- FREE E-COURSES 1. How to Build a Website that Works (Learn all the finer points about building website that really works) -- build-website-that-works.php 2. Beginners Guide to Marketing (an introductory course on permission based marketing) -- guide-to- -marketing.php 3. Hot Response List Building Secrets (an unique course revealing secrets known to professional marketer on how to build database fast) -- secrets.php See all here

18 Centronics Support Website Re-design & Marketing specialists

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