Delivering on Cloud Transformation Infinite Solutions update. Presenter: Adam Davies, January 20 th, 2016

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1 Delivering on Cloud Transformation Infinite Solutions update Presenter: Adam Davies, January 20 th, 2016

2 Agenda Market Landscape, Opportunities and Challenges Update on Cisco Infinite Solutions Related Cloud Solutions Summary & Close

3 Cisco Industry Leadership Infinite Solutions Virtualized Video Processing Security Over 70 aas Customers Open, Validated NFV Infrastructure Trusted Partner #1 $100B+ 300M+ Video and Data Center Security in customer revenue protected active client devices secured

4 Delivering on Deployments Solutions Market Traction Cable Operator Satellite Operator Satellite Operator Security Infinite Solutions Virtualized Video Processing Changing the Way People Are Entertained and Informed

5 Business Priorities For Content and Service Providers Secure Enable New Business Models Secure content and revenue across all screens, networks and business models Provide comprehensive and adaptive security to dynamic threat landscape Monetize Launch New Experiences Rapidly deliver compelling new experiences that increase revenue Increase relevance across targeted demographics and generations Accelerate Fast and Flexible Move from months to days and minutes for supporting new services and workflows Simplify infrastructure and service management Optimize Reduce Total Cost of Ownership Improve infrastructure utilization Lower operational costs and increase efficiency

6 Today s Problems Protect Fragmented, Fragile Enable New Business Models Secure content and revenue across all screens, networks and business models Provide comprehensive and adaptive security to dynamic threat landscape Monetize Slow, Outdated Video Cloud DVR VOD Broadband Services Launch New Experiences Rapidly deliver compelling new experiences that increase revenue Increase relevance across targeted demographics and generations Routing Services Automate Manual, Complex Fast and Flexible Move from months to days and minutes for supporting new services and workflows Simplify infrastructure and service management Optimize Static, Siloed Reduce Total Cost of Ownership Improve infrastructure Compute utilization Lower operational costs and increase efficiency Storage Network

7 Cisco Open Network Architecture for Service Providers Unified Fragmented, Fragile Comprehensive Video Cloud DVR VOD Broadband Services Routing Services On-Demand Slow, Outdated Software Based Automate Manual, Complex Orchestrated Capture xcode Splice Route Virtual Network Functions Orchestration Encrypt Ad Insert Package Playout Virtual Network Functions Programmable Static, Siloed Elastic & Scalable Compute Compute Storage Storage Network Network

8 Cisco Solutions for Video Service Providers and Content Providers Video Video Cloud DVR VOD Cloud DVR Broadband Services VOD Routing Services Broadband Services Routing Services Capture xcode Splice Route Virtual Network Functions Orchestration Encryp Ad Insert t Package Playout Virtual Network Functions Capture xcode Splice Route Compute Storage Virtual Network Functions Network Orchestration Encrypt Ad Insert Package Playout Virtual Network Functions Infinite Solutions Compute Storage Network

9 Cisco Infinite Solutions Infinite Home Video Cloud DVR Infinite VOD Video Infinite Broadband Services Routing Services Broadcast Capture xcode Splice Route Virtual Network Functions Orchestration Encryp Ad Insert t Package Playout Virtual Network Functions Compute Storage Network Infinite Solutions

10 Grow Your Video Business with Infinite Solutions Monetize Consumer Experiences Provide personalized, rich and consistent experience on any screen Grow and adapt your service with relevant and targeted offerings Offer flexible pricing models like Subscription, Ads, App store, A la carte Deliver to Market Faster Launch Infinite Solutions aas for quick service introduction Implement frequent service updates Deploy new service enhancements in minutes instead of months Reduce Your Costs Cut operational costs with scalable cloud infrastructure and aas deployment Reduce your risk with pay-as-you-grow pricing model Benefit from pre-integrated, solution with proactive roadmap

11 Cisco Infinite Solutions Private Clouds Cisco Cloud Intercloud 1 way/hybrid Infinite Broadcast Way One Cloud Infinite Home Public Clouds Any Network OTT Any Device Infinite Video Seamless extension of Pay-TV experiences to multiple screens for Cable, Satellite, Telco OTT solution to create new content monetization opportunities for content and service providers Captivating UX DevOps for Video E2E delivered aas

12 Customer Announcement on Infinite Solutions Infinite Home Infinite Video Infinite Broadcast One of the largest Service Providers in Europe Deployed Cisco Infinite Home as its private cloud & V2P data plane Enable a comprehensive and quick-to-change multi-screen Pay- TV service with immersive viewer experience across all the screen US based provider of premium content Infinite Video enables AMC to quickly deliver OTT services to unmanaged device Leading Satellite Service Provider in Turkey Adopt as-a-service model for Cisco to install and operate application software in the cloud Enable subscriber to view multiple source of content in multiple devices

13 Infinite Solutions Captivating User Experience Optimized to device type and network condition to provide excellent performance Personalized, with profiles, recommendations, content sharing, favorites Wide range of all popular devices and platforms for primary and secondary screens Targeted to your subscribers, based on real-time testing and analysis Consistent experience provided from the cloud to all types of devices Proven, deployed globally with over 100 customers

14 Cisco Infinite Solutions 1 way/hybrid Infinite Broadcast Cisco Cloud 2 Way Infinite Home Private Clouds Intercloud Public Clouds OTT Infinite Video

15 Infinite Broadcast One-way / hybrid video experience for managed devices Introduce rich hybrid services Add IP delivery to introduce new revenue generating services that strengthen loyalty Target and personalize content for individuals and groups in the household Deliver a unified experience across devices with the unique Snowflake design Deploy quickly Use the Cloud to develop new features and functions faster Leverage the broadcast pipe to deliver innovations without software download Modular client architecture supports rapid delivery and updates Cloud transition Grow your Evolution platform with no-regret investments Merge broadcast and IP delivery for efficient network usage Hybrid cloud/on-premises models puts the right technology in the right place

16 Infinite Home Two way video experience on any screen Unified, differentiated UX Across screens with unique Snowflake design Customized experiences using open API s Cloud powered thin-client Architecture that allows you to innovate and rapidly provide new services Transition business logic to the cloud while minimizing CPE software DevOps for automated and continuous feature deployment Reduce your TCO Pre integrated E2E solution Pay-as-you grow with aas model Open standards allow you to reduce integration costs

17 Cloud powered Thin client Cloud Services Cloud TV Application Platform Applications Application Framework Device Platform Hardware Transition business logic to the cloud Provision services with control interface Deploy updates to users on an ongoing basis Cloud infrastructure using OpenStack Limit CPE software to a minimum: media play, recording, graphics rendering and required elements of security and device management Modular STB client software based on open standards and RDK/Android core Secured with Cisco VideoGuard solution

18 Infinite Video Over the top (OTT) video experience for un-managed devices Cloud Private Clouds Public Clouds Any screen, Anywhere All TV services Linear, VoD and download on the consumer device Extensive range of devices covering all major consumer platforms Global customer deployment Deploy and Update quickly Cloud based, pre-integrated services accessed via Productized UX Agile and DevOps processes mean higher frequency updates and iterations Cisco managed, hosted & protected Provided As a Service (aas), with consumption based, pay as you grow pricing Intercloud/hybrid deployment model reduces capex and opex Data and Content protected with Cisco Security solutions

19 Multi platform

20 Infinite Solutions DevOps for Video Cloud DEV OPS Private Clouds Public Clouds Built for the Cloud supports global aas customer base Rapid cycle of development, testing and launch of new innovations Micro services architecture that enables rapid provisioning Multiple cloud instances for gradual service introduction Continuous integration and deployment (CI/CD) processes and tools Business and operational analytics tools

21 Dev Ops for Video delivering value Maintain & Increase audience Be the first to deliver new functionality Ability to rapidly support new devices, platforms and OS Maintain legacy platforms in the field Monetize quickly Integrate with new 3 rd part functionality e.g. Billing, advertising Upsell new services such as 4K Fast support for new business models

22 Infinite Solutions End-to-end Solution Delivered as a Service Pre-integrated and tested with proactive roadmap Insights Analytics Open ecosystem 3rd party innovation Encrypt Ad Insert Package Playout Virtual Network Functions Automated and virtualized video processing workflows Securing the end-to-end video delivery value chain Network Delivering linear, on demand and cloud DVR services

23 Infinite Solutions Selected aas Customers

24 Related Cloud Solutions

25 Cisco Virtualized Video Processing Infinite Home Video Cloud DVR Infinite VOD Video Infinite Broadband Services Routing Services Broadcast Capture Splice xcode Route Virtual Network Functions Infinite Home Orchestration Infinite Video Encryp t Package Ad Insert Playout Virtual Network Functions Infinite Broadcast Compute Storage Virtualized Infinite Solutions Video Processing Network Virtualized Video Processing

26 Video Processing Transformation Legacy 2014: Virtualized 2015: 2014: Virtualized Main Screen Functions TV VOD IOS VOD cdvr Live TV VOD IOS VOD cdvr Applications TV VOD IOS VOD Orchestration cdvr Live xcode xcode xcode xcode Orchestration Capture Encrypt Encrypt xcode Capture Ad Splice Encrypt Capture Ad Splice Capture xcode Virtual Functions Encrypt Ad Splice Playout Playout Encrypt Playout Playout Playout Applications Orchestration Orchestration xcode xcode Mux/Stat Capture Mux/Stat Encrypt Mux Ad DPI Splice IP xcode Video Playout DPI Virtual Functions IP Video Infrastructure Compute Storage Network Infrastructure Compute Storage Network

27 Video Processing Transformation 2014: 2016: Virtualized Video Headend Innovation Applications 3 rd Party Applications Bandwidth Optimization TV VOD IOS VOD Encoding cdvr Packaging Cloud Object Storage 2015: 2016: Virtualized Video Headend Main Innovation Screen Functions Elastic scaling for all video services from converged software-defined storage Applications Live TV VOD Open Media Distribution IOS VOD cdvr Orchestration Virtual DCM Virtual Recorder Orchestration Virtual Cloud Object Open Media xcode Playback Capture Storage Encrypt Distribution Ad Splice xcode Playout Storage CDN Virtual Functions Transforming how CDNs are built, operated Mux/Stat Mux and xcode Storage IP Video Mux/Stat CDN Encrypt Mux deployed with an open, SaaS and NFV model Playout DPI IP Video Orchestration Orchestration Open Source Virtual Functions 3 rd Party DPI Orchestration Orchestration Open Source 3 rd Party V2P Platform Controller Infrastructure Compute Storage Network Open integration framework Compute simplifying Storage deployment Network Infrastructure and orchestration of virtualized functions across hybrid infrastructure

28 CDN Transformation with Open Media Distribution Increase Feature Velocity to Support Video Delivery Open extensible platform with plug-in architecture Continuous Cisco and Open Source development Cisco Cloud Cost Effective and Flexible Scaling Scale across cloud, NFV and hybrid infrastructure Support & operate fees common with open source Private Clouds Accelerate Deployment, Simplify Operations Cisco SaaS provisioning, management, analytics Dynamic service chaining with V2P orchestration Intercloud

29 Transform Storage Economics with Cloud Object Storage Lower Total Cost of Ownership Support multiple services from common storage Simplified Configuration and Management with V2P Optimized Performance for Video Services Quality of service for every session Low latency and high throughput storage service Elastic Scale to Meet Video Storage Growth Software-defined scale-out architecture Petabytes of data and billions of objects

30 V2P Powers Cisco Infinite Solutions Pre-integrated and tested for rapid service deployment Bandwidth Optimization Encoding Packaging Support picture quality for main screen video delivery ABR, DRM, CDN orchestration for multiscreen delivery Flexible deployment across hybrid cloud infrastructure Unified storage for all video services Feature velocity with DevOps and CI/CD

31 Cisco Security Solutions for Service Providers Video Cloud DVR VOD Broadband Services Routing Services Capture Splice xcode Route Virtual Network Functions Infinite Home Orchestration Infinite Video Encryp t Package Ad Insert Playout Virtual Network Functions Infinite Broadcast Security Compute Storage Virtualized Video Virtualized Infinite Solutions Video Security Processing Network

32 Enabling New Video Experiences On Any access network, Any screen, Anywhere Cloud Two way Private Clouds VGE Public Clouds One way/ Hybrid OTT Moving to open, IP and cloud based video delivery allows you to monetize new market opportunities It also makes video delivery more complex, and more challenging to secure

33 Enabling New Video Experiences On Any access network, Any screen, Anywhere Data Center SecurityCloud Video Service Protection Two way Anti-Piracy Services Private Clouds Public Clouds One way/ Hybrid OTT Secure cloud infrastructure Secure distribution to any screen Stop video piracy To enable your business, you need an end-to-end security solution

34 VideoGuard Everywhere Business Outcomes Protect Your Revenues Comprehensive security built on CA and multi-drm with added protection Proactive services including operational security & streaming piracy prevention Longest unhacked track record, over 10 years Enable Premium Experiences Security support for advanced features and business policies Approved by major studios for UHD content delivery Scalable, enabling service enhancements with same infrastructure Reduce Your Costs Unified and simplified operations across networks, content formats and screens Pre-integrated, open standards solution with proactive roadmap Flexible offers with pay as you grow pricing model

35 Summary

36 Our Differentiating Video Solutions Open, Orchestrated, E2E, SaaS Family of Solutions Powered by the Cloud to Speed Up Service Introduction and Lower Operational Costs Enables Fast Time-to-Market for Revenue-Generating Services in the Home or on the Go Industry s leading content and service security

37 Summary Cisco Enables SP and CP Transformation to Cloud Video Cloud DVR VOD Broadband Services Routing Services Capture xcode Splice Route Virtual Network Functions Orchestration Encryp Ad Insert t Package Playout Virtual Network Functions Compute Storage Network Security Security Infinite Solutions Infinite Solutions Virtualized Video Processing Virtualized Video Processing

38 Thank you.

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