Shazam For Brands. Dati, musica e cross-medialità al servizio delle marche. IAB Forum 2016 Milano, 30 novembre 2016

Transcription

1 Shazam For Brands. Dati, musica e cross-medialità al servizio delle marche. IAB Forum 2016 Milano, 30 novembre 2016 Filippo Vizzotto Country Manager Italy, #ShazamForBrands

2

3

4

5

6

7

8

9

10

11

12 But now, let s go granular. Most shazamed song. Today. In Milan.

13 30 days of Shazam activity in Milan. With Shazam data we can look at the level of Shazam usage at a city level, down to actual streets and areas of peak usage. In Milan for example, the following where top areas for Shazaming.

14 30 days of Shazam activity in Milan.

15 US Summer Travelers.

16 French Summer Travelers.

17 German Summer Travelers.

18 Italy Summer Travelers.

19 Know your consumers: who, where, when. What they like, how their branded journey continues. Music Tastes User Profile Location Timestamp Purchasing Behavior Content Mobile Platform Consumption Mood

20 This is Shazam Italy. Users & Demographics. 23M Total Users 9.3M Monthly Active Users FEMALE AUDIENCE: 49% MALE AUDIENCE: 51% 15% 26% 30% 27% 2% 43M ShazamsPer Month

21 Own your sonic assets.

22 Reach your audience with our targeting features. Most Shazam clusters can be crossbred: - Artist, Music genre - Age - Gender - Day/Time - Location - Operating System - Carrier - Previous campaigns - Streamers - e-buyers

23 Impact. The right day, at the right time.

24 Customize. Your sonic assets, in your own space.

25 Retarget your audience. On Facebook or Instagram.

26 BORN FROM MUSIC MADE FOR EVERYTHING Copyright 2016 Shazam Entertainment Limited

27 TV has a powerful history. It s held a prominent place in our homes for decades Copyright 2015 Shazam Entertainment Limited

28 People consume TV differently today. The addition of digital and the growth of mobile to feed our entertainment and information needs Copyright 2015 Shazam Entertainment Limited

29 Second screening with mobile. 75% of Shazam users use their mobile while watching TV. Overindexing at 128% affinity with TV on GWI Facebook App Users Instagram App Users Pandora Pinterest Shazam users SoundCloud Spotify users Twitter App Users Whatsapp Users Youtube App Users Audience % Audience % Audience % Audience % Audience % Audience % Audience % Audience % Audience % Audience % Audience Index Source: GWI. Q4 2015,Q1 2016, Q2 2016, Q Thinking about when you ve watched TV recently, which of the following devices have you also used at the same time? Global. Copyright 2016 Shazam Entertainment

30 Shazam SHAZAM FORfor TV:TV. RAISE AWARESS FOR GUINNESS Make your brand work harder. CUSTOM HTML5 RESULT 3 1..GETS SHAZAM S DIRECT TO SITE OR CUSTOM RESULT CONSUMER SEES SHAZAM LOGO Shazam Entertainment..USES SMARTPHONE TO SHAZAM AUDIO.. 30

31 Shazam for Unilever. Copyright 2016 Shazam Entertainment

32 HALF OF CONSUMERS WHO SEARCH GOOGLE AFTER SEEING AN AD DON'T END UP ON THE BRAND'S WEBSITE. Dave Barney, Google Product Manager in Adweek

33

34

35 Shazam for Nespresso.

36

37

38

39

40 With the UEFA Euros just around the corner, Danette ran a visual campaign with Shazam in France in order to capture a snack hungry audience. Shazam CTA s where placed on 4 different flavoured yogurt packages in store and enabled users to unlock instant wins and amazing football themed prizes.

41 IKEA VISUAL SHAZAM EXPERIENCE SHAZAM VISUAL GIVENCHY: FRANCE Can we create a slide of Vortici on print?

42

43 Shazam for Brands 360 strategy.

44

45

46 Consideriamo la nostra collaborazione con Shazam un elemento importante della nostra strategia, perché ci ha permesso di unire online e offline in modo efficace, semplice ed innovativo. Abbiamo proposto agli utenti contenuti di valore, attraverso il riconoscimento visuale degli annunci stampa e OOH e tramite il riconoscimento audio per gli spot televisivi e cinema. Salvatore Nanni, Marketing Director, BMW Italy

47 Grazie! Filippo Vizzotto Country Manager Italy, Shazam Entertainment Ltd T M filippo.vizzotto@shazam.com Sk filippo.vizzotto

48