GX content and applications Taking content further

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1 GX content and applications Taking content further Adrian McAloon Aviation Content and Applications

2 Content and applications - goals 1. To enrich the existing on-board content experience 2. To reinforce the on-board connectivity message

3 So, what are we doing? Inmarsat will enable the speedy delivery of highly-relevant content assets to airline and business aviation travellers via the most efficient and available delivery method Today s TV now GXTV next Live VOD Games Books Applications

4 Thought leadership in media delivery Bandwidth speed and innovation Phase 1 Swift Broadband Today s TV Phase 2 Global Xpress GXTV Applications Phase o efficient high-value content delivery to aircraft Pre-flight In-flight Post-flight 2013 Q Future

5 The Inmarsat media delivery ecosystem Apps VOD TV 5

6 Content and applications - why?

7 US media consumption patterns Source: Nielsen Cross Platform Report March 2013

8 Background - the power of TV US TV has its challenges - Nielsen now counting "Zero-TV households. Households that don t view TV using a TV device 2.5x increase in this kind of user over the past 5 years Yet, TV content is highly relevant to the US consumer Average time spent per person per day Source: Nielsen Cross Platform Report March 2013

9 Background - the power of TV UK

10 FACT - TV drives connectivity experiences How users watched election night Percentage of respondents Both 28% Only online 6% Only television 66% Use of a second screen during debate Percentage of users who planned to. Monitor broadcast media responses and reactions 46% Use second screens fact check debate Follow live reactions of political reporters 41% 39% Monitor social media 32%

11 With content, time means everything Inmarsat enables faster asset deployment Faster delivery gets high-value content into the hands of the consumer quickly Enriches the content experience Content lifecycle Price Time

12 The power of applications US market End-users are spending more time on their personal devices and more of that time using apps

13 Our response

14 Coming up next GXTV 3 Live TV channels A flexible media advertising ecosystem VOD delivery regional news and events Content Live Stream Live news HKG - SYD Custom advertisement Live Stream Live business news Customized advertisement HKG - JFK Per airline/per aircraft/per ship/per route Live & VOD Sports channel VOD customization VOD Worldwide news and events Customized branding Per Airline 14

15 Initial GXTV features Supports highly-customizable content distribution By airline/aircraft By route Multi-tenant content provisioning and management

16 Initial GXTV features High-impact content GXTV is focused on the immediate impact provided by news, business news and sport content Robust on-board solution GXTV on-board server module and software IFE agnostic deployed within existing wired and wireless IFE infrastructure BYOD BYOIFE Supports VOD content delivery solution Content catalogue updates Supports industry standards APEX compliant media encoding (h.264/aac-lc) SCTE 35 ad insertion compliance

17 GXTV - architecture overview

18 Inmarsat application ecosystem Developer portal + Network APIs Cloud hosting Inmarsat SEP Content delivery network End-user portal Network service device A compelling and cohesive ecosystem for app discovery and delivery

19 Certified application provider (CAP) sectors Flight Deck EFB Graphical weather Maintenance management Others Cabin Crew Operational Incident management Customer care Flight status Others Consumer Airline mobile app integration Customer care Travel management?

20 Aviation Apps - roadmap Today Cisco completing detailed design Commercial terms definition October 2013 Q Aviation CAP Seminar London Detailed commercial terms outlined Release of Software Development Kit (SDK) Test bed functional description Finalize contract between CAP and Inmarsat Q Test bed available Updates to Software Development Kit (SDK) Q3/ Over-The-Air testing Final certification of applications 20

21 Back to our goals To enrich the existing on-board content experience GXTV is: A value-add Relevant Engaging Simple Rich applications environment To reinforce the on-board connectivity message GXTV is: Effective at reinforcing the connected aircraft message A proven engagement tool Simple Rich applications environment

22 Thank you

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