OPTIMIZING YOUR VIDEOS FOR SEARCH ENGINES(SEO)

Transcription

1 OPTIMIZING YOUR VIDEOS FOR SEARCH ENGINES(SEO)

2 YouTube is the third most visited site on the internet today. Behind Google and Facebook, YouTube is seeing over 3 billion views every day making it a prominent contender for online advertising. But did you know that you can make the likelihood of reaching page 1 of Google by adding video to your site? Yep. That's how important video is to getting your business in front of your audience. Here at LeadCrossing we know how important video is and want to share our tips and tricks to help you set your video content apart from your competition online. In this guide we ll dive deep into what you can do to help your videos rank higher and draw in more customers for your business. Let s get started!

3 #1: KEYWORDS REVIEWS HOW TO What kind of keywords get the most video results? FITNESS FUNNY VIDEOS CUTE ANIMAL VIDEOS TUTORIALS Your very first step before you get started is to identify the keywords that people use to search for information surrounding your video content. You almost always want to start with a title that is longer and contains the most keywords as possible. Don't create a title so long that your audience never knows when it's going to end. Just make sure you cover what you need to be found in search engines. Stay away from broad video titles such as: Texas Plumber. Try Dallas Texas Plumber Reviews or some other version that includes descriptors used in search.

4 #2: OPTIMIZING YOUR VIDEO Replace your original file name with a name that is more specific to the content in your video. Write a video title that is characters long. Include keywords and a call to action if possible. Use every last character available for your video title. Add as many relevant keywords as possible in the tags. Choose a category for your video based on what is ranking highest related to your video.

5 #3: BUILDING BACKLINKS Include links to your video on a variety of sites including: YOUR OWN BLOG PRESS RELEASE OTHER BLOGS YOU COLLABORATE WITH SOCIAL MEDIA QUESTION & ANSWER SITES (QUORA, YAHOO ANSWERS, ETC.) You want to have a number of diversified websites featuring the link to your video to help your video rank higher.

6 #4: GET PEOPLE TO WATCH There are other factors that can help rank your video faster online. Just to a name a few... WATCH TIME Keep your user engaged to up your watch time. This means creating quality content. VIEWS Get lots of people to watch your video. Have an list? Send your video link to your list and watch your views grow. SUBSCRIPTIONS Now that you've created great content, you'll start to gain a following. The more subscribers you have the better. COMMENTS Bring the conversation back to the video. Ranking your video is easy if more people are engaging and commenting on your content. SHARES Your video needs to be seen by the world. Encourage your viewers to share with their friends, too.

7 LEADRCROSSING S VIDEO SEO & TRICKS Now that you know what works for video ranking, we want to share with you some of our favorite tricks to get more views on your video content. HOW TO GET MORE VIEWS: Make sure your video is friendly for all devices. Do a quick test for every device you have to make sure the video plays perfectly. Post your video on social media. Piggyback off another successful channel by tagging their channel name in your video. This is how you'll get listed as a related video of theirs! Always comment back. By commenting back you're increasing engagement and showing your viewers that you care, making them more likely to subscribe and watch more of your content. You've got all you need to watch your video content crawl up the search engine ladder! Not sure if your video is making it to the top? Ask us to analyze your video ads! We're here to help you grow your business and the first step towards growing your audience is getting your video content out and in front of your ideal customers. Let us know what we can do for you!