CHIMNEY GROUP 2017 CHIMNEY FOR

Transcription

1 CHIMNEY GROUP 2017 CHIMNEY FOR

2 AGENDA #1. OM KICKS #2. OM CHIMNEY CONTENT OCH HUR VI JOBBAR #3. TIDIGARE CASE #4. NÄSTA STEG CHIMNEY GROUP 2017

3 CHIMNEY GROUP 2017

4 CHIMNEY GROUP 2017 CHIMNEY CONTENT

5 CONSTANTLY CHALLENGING OURSELVES AND OUR CLIENTS TO ENGAGE THE AUDIENCE THROUGH INNOVATION AND CREATION CHIMNEY GROUP 2017

6 WHERE WE ACT LOS ANGELES STOCKHOLM GOTHENBURG MALMÖ COPENHAGEN HELSINKI BERLIN FRANKFURT MANNHEIM BASEL WARSAW SINGAPORE SYDNEY 13 Cities WORLDWIDE 500 HOURS OF CONTENT OVER VIDEOS HANDLED PER YEAR CHIMNEY GROUP 2017

7 WHO WE ARE CHIMNEY IS A creation agency! STRATEGY CONCEPT PRODUCTION DISTRIBUTION ANALYTICS CHIMNEY GROUP 2016

8 NORDIC COVERAGE STOCKHOLM GOTHENBURG MALMÖ COPENHAGEN HELSINKI (OSLO) CHIMNEY GROUP 2017

9 VILKA VI ÄR CHIMNEY CONTENT Contentstrategi och produktion Redaktionellt innehållsfokus CHIMNEY GROUP 2017 Rörligt fokus

10 VÅR PROCESS STRATEGY ANALYTICS DISTRIBUTION CHIMNEY GROUP 2017 CONCEPT PRODUCTION

11 CONTENT PYRAMID Eg: Internal Conference or display Defining why we exist Awareness Internal External Reach Awareness Eg: TV, ads and display Employer branding Brand building CAMPAIGN Eg: Intranet, int. newsletter, Engagement Inspiration EDITORIALS Engagement Inspiration Eg: Youtube, Facebook, Google and partners. How-to How to PRODUCTS/SERVICES Eg: Intranet, int. newsletter, trainings/education Products Prices Information Products Prices Call to action Eg. Youtube Cards, SEO, display, On line shopping etc.. Where to find Where to buy CHIMNEY GROUP

12 CONTENTKALENDER December Januari November Content Content Content Content Februari Oktober Content Tema BUDSKAP Tema Content Mars September Content Tema Tema Content April Augusti Content Content Content Content Maj Juli Juni CHIMNEY GROUP 2017

13 CHIMNEY GROUP 2017 TIDIGARE CASE

14 KRONABY CASE LEADGENERATION Adaptations CHIMNEY GROUP 2016

15 CHIMNEY GROUP 2016 Motion focus

16 Brand film CHIMNEY GROUP 2016

17 CHIMNEY GROUP 2016 Digital adaptation

18 Digital adaptation CHIMNEY GROUP 2016

19 CASE SOME-VIDEOS How-to films CHIMNEY GROUP 2017

20 CONTENT AREAS EF Output digitala och virala plattformar 22 filmer med veckovis lansering på YouTube Varje film får egen output och lanseringsplan anpassad för respektive kanal. Nedklippt till sekunder 8-10 sekunder loop. Fungerar även utan ljud #1 6 sekunder bumper-ad #2 10 sekunder true-view med CTA CHIMNEY GROUP 2016

21 CONTENT AREAS What to eat in New York? How to learn American culture? How to pronounce/sound British. Why you should learn English! What to see/do in London? How to learn English? Prepare for your language studies in the UK! EXPAND YOUR JOURNEY WITH EF WATCH NEXT CHIMNEY GROUP 2016

22 OUTPUTS CHIMNEY GROUP 2017

23 OUTPUTS CHIMNEY GROUP 2017

24 CLAS OHLSON PRODUCT FIRST Always on CHIMNEY GROUP 2016

25 CLAS OHLSON INSIGHT SMART PRODUCTS SOLVES EVERYDAY PROBLEMS CONCEPT EVERYTHING YOU NEED - WHEN YOU NEED IT STRATEGY GO FROM PRINT TO VIDEO AND AN ALWAYS ON APPROACH 1200 Videos 5 seasons IN 4 LANGUAGES 12 CAMPAIGNS CHIMNEY GROUP PRODUCT FILMS 50 long format VIDEOS FOR YOUTUBE 3 Production TEAMS

26 OUTPUTS 30 sec scripted dialogue with actors 20 sec product focused with/without actors Destination and Brand Building (Smartness) 2-3 min long format for YT 30 trailers for True-view of each long format video sec TVC ads on Facebook plus trailer of long format video pushing to Youtube 15 sec stop motion product videos for Instagram CHIMNEY GROUP 2016

27 OUTPUTS Unique Country versions Video of each product on E-commerce Long format and smartness videos pushed out in Newsletters to members. CHIMNEY GROUP 2016

28 PWC CASE B2B LEAD GENERATION & optimisation CHIMNEY GROUP 2016

29 PWC CASE Purpose Strengthen PwC's trademark in connection to the Sime event in Stockholm and show that the PwC brand is moving towards more Digital business. The purpose was to create interest and capture the attention of the event and to drag leads to PwC s digital landing page pwc.se/digital Idea and concept Create awareness about the new launched services, Power of Perspective and Game of Threats, through films versioned in different outputs for different platforms and taget audiences. CHIMNEY GROUP 2016

30 VIDEO FORMATS 50 second for Landing page and YouTube Longer more explanatory video used at the landing page and at YouTube. Viewers who already showed interest viewed this longer version. CHIMNEY GROUP second film for Facebook Facebook users are open to watch slightly longer formats 10 second for Google Ad network. Version used for True View. Search optimized when it comes to tags and descriptions. 8 seconds loop for Instagram. Using the same start and end picture to give attention to the web address.

31 RESULTS Results In one week we reached: exposures after a week exposures after a month exposures after six months This generated 700 qualified leads All leads was directed to the campaign site pwc.se/digital YouTube 60% Paid and 40% organic (including TrueView) Facebook 100% Organic Instagram 100% Organic CHIMNEY GROUP 2016

32 CHIMNEY GROUP 2016 NÄSTA STEG?

33 CHIMNEY GROUP 2016 Tack!