NOTE: Flash is not supported on the ipad, please provide URL s to non-flash web pages.

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2 Ads with Links Please provide up to 3 links in format. NOTE: Flash is not supported on the ipad, please provide URL s to non-flash web pages. IMPORTANT: If you are using Google Analytics you can use the Google URL Building Tool to tag your links. See the last page of this document.

3 Short Second Video Feature Up to 30 seconds of video, please provide a brief description of content Bit rates: 4000 KBPS minimum. Containers: mp4, mov, m4v, or avi. Audio: MP3, AC3, or AAC at 128 KBPS minimum. Resolution (in pixels): 1280 x 720 (16:9 Aspect Ratio). NOTE: Flash is not supported on the ipad, please provide URL s to non-flash web pages. Video Codec Format: H.264/MPEG-4. Frame Rate: Minimum 30, 24, frames per second (not fps). Only one Audio stream and one Video steam per file. International Video: Request NTSC format. Not PAL.

4 Slideshow Enhancements Hi-res PDF file without transparency, distilled from indesign to serve as the ad s background image at 300 DPI wide X 2048 tall (pixels) Images for slideshow should be hi-res PDF files without transparency, distilled from indesign.

5 Long Second Video Feature Up to 90 seconds of video, please provide a brief description of content. Bit rates: 4000 KBPS minimum. Containers: mp4, mov, m4v or avi. Audio: MP3, AC3, or AAC at 128 KBPS minimum. Resolution (in pixels): 1280 X 720 (16:9 Aspect Ratio). Video Codec Format: H.264/MPEG-4. Fram Rate: Minimum 30, 24, frames per second (not fps). Only one Audio stream and one Video stream per file.

6 How to Deliver ipad Ad Materials Advertising Materials CurtCo Robb Media prefers to receive native application files. Please review the submission guidelines below, or call the Home & Style ipad Quality Assurance Manager at CurtCo Robb Media at All advertising materials will be destroyed after one year. Should you require that files be returned, please submit a written request (within 9 months of submitting materials) to: Robb Report Home & Style Lori Le Page ipad Quality Assurance Manager CurtCo Robb Media One Acton Place Acton MA Digital File Submission Submit Macintosh formatted media and files, PC media and files will not be accepted unless otherwise noted in the specifications. Send all materials on a CD/DVD or via FTP (FTP instructions below). All disks should be labeled with advertiser name, publication and insertion month. Do not send files via . All other media: Please call the Quality Assurance Manager ahead of time to ensure media is acceptable. - FTP Instructions Please ensure that your filename does not contain any spaces (use_underscore_instead) and does not contain special characters. Do not attempt to upload files with filenames containing more than 32 characters or containing the characters \, /, :, *,?, <, > or. FTP services are compatible with both Mac and PC platforms. Mac and PC: Server: ftp.curtco.com Username: hsads Password: digitalwave

7 How to Deliver ipad Ad Materials FTP Procedures 1. Launch your ftp application 2. You will be asked for a server address, username and password: Server: ftp.curtco.com Username: hsads Password: digitalwave 3. All files should be compressed into one archive prior to transfer. Stuffit (.sit,.sea), Zip (.zip), or BinHex (.hqx) encoding will be accepted. Stuffit (.sit) compression is reccommended. Stuffit software can be downloaded from 4. Ensure that your filename does not contain any spaces or special characters. When naming your file, use only letters of the alphabet or numbers. Do not use any grammatical symbols with the exception of an underscore (use underscores instead of spaces). 5. Locate the file on your local hardrive and either drag and drop into the upload area, or select the file and choose upload (depending on your ftp application). 6. Once your file has been successfully uploaded, please contact the Robb Report Home & Style Quality Assurance Manager with confirmation of the final filename and transfer date/time.

8 How to Deliver ipad Ad Materials ipad App Checklist Please complete all areas of the form. Fill out a seperate form for each advertising submission. Include this form when submitting advertising materials, or fax it to Send all advertising materials to: Robb Report Home & Style Quality Assurance Manager CurtCo Robb Media One Acton Place Acton MA Advertiser Contact info: Filenames: Media: CD,DVD,FTP *Files submitted via FTP must be compressed Ad File Type: PNG, JPG, PSD, PDF Links in http format (tagged for internal tracking) Hotspot ads- hotspot images Slideshow ads- Slideshow images & order Video ads- Video files

9 How to Tag Links for ipad Tracking Because ipad apps are not web based applications and are their own software downloads, your website will not be able to track visitors that come from Robb Report Home & Style ipad apps. In order to ensure that you are tracking the visitors that come from a link inside of a Robb Report Home & Style ipad app you will need to provide the Quality Assurance Manager with a tagged link that is unique to your link in the app. If you have Google Analytics on your website then this is very simple to do: 1. Enter the link to your website into the Website URL: box on the Google URL Building Tool: 2. Fill in the fields or the campaign source (robbreport), campaign medium (ipad) and campaign name (bestofthebest, bob, hostguide etc.). Note that you should not use spaces or strange characters in your link s tags. 3. Click the Generate URL button and provide the link that is generated to Robb Report Home & Style for use in your ipad ad: If you have any questions or comments please do not hesitate to contact the Quality Assurance Manager at