Smooth Streaming Technical Overview. John A. Bocharov Program Manager Microsoft Corporation

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1 Smooth Streaming Technical Overview John A. Bocharov Program Manager Microsoft Corporation

2 What is Smooth Streaming? Cacheable HTTP-based delivery method for video, audio, text, and metadata Platform-enabling technology for rich user experience and video monetization Feature in IIS Media Services end-to-end media delivery platform

3 IIS Media Services Platform User experience that smoothly scales to true HD Best quality for the moment given network/cpu Responsive interactivity (instant start/seek) Platform to monetize video on the web User engagement tracking and rich reporting Technology that scales to your business Industry-leading scale at lowest cost Cacheable HTTP to align with Web infrastructure

4 Streaming and Prog. Download Smooth Streaming: Best of both approaches Traditional Streaming Responsive User Experience Bandwidth Use User Tracking Progressive Download Works from a Web Server World-wide scale w/http Challenges No cacheability Separate, smaller streaming networks Challenges Limited User Experience User tracking Bandwidth Use (20% watched)

5 Media Delivery Approaches Movie Smooth Streaming 01:04? 01:06? 01:08? Traditional Streaming Play Seek Pause Progressive Download Movie

6 The "Last Mile" Challenge Edge Server Low Bandwidth Fast CPU High Bandwidth Slow CPU High Bandwidth Fast CPU Best quality I can download Best quality I can render Best quality, period Conditions change every second The Last Mile from Server to Client

7 Adapting Bit Rate in Real-Time 2.4M 300K 00:00? 00:02? 00:04? 00:06? 00:08? 00:00 00:02 00:04 00:06 00:08 300K (start quickly) 700K (good network) 2.4M (great network) 1.5M (glitch) 2.4M (play on ) Bit Rate Heuristics

8 Scaling: Streaming Networks Edges maintain 1:1 link with each client Client sends commands: play, pause, seek, etc. Server sends media packets Every server must be a streaming server Typically one tier of edge servers Streaming capacity limits audience size e.g. US Presidential Inauguration

9 Using a Streaming Network Media Origin Media Edges Challenge: Scale ( The Day Live Web Video Streaming Failed Us )

10 Scaling: HTTP Networks Comparatively massive e.g. Akamai has 36,000 HTTP caches (Source: SmoothHD.com) Many tiers of HTTP caching used HTTP caches are everywhere ISPs Enterprises Remote regions HTTP capacity not a limiting factor

11 Using an HTTP Delivery Network HTTP Distribution Servers HTTP Edge Server s ISP HTTP Origin Remote Region Enterprise

12 Scaling: Smooth Streaming Every N seconds is a cacheable object Makes full use of existing HTTP networks Adding a media origin enables streaming Existing caching networks provide fanout Media-aware caches add incremental value Not a hard requirement to stream

13 Using Smooth Streaming Media Origin Media Distribution Servers Media Edge Servers

14 Client-Server Platform Features Advertising-based monetization End-to-end platform for seamless ad insertion Extensible business logic for asset selection Advanced Logging Real-time integration for log data Rich user engagement data to improve ROI Centralized client logging for large networks Playback rate control and smooth scrubbing

15 Summary Getting Started w/smooth Streaming Reasons to use IIS Media Services Light up your Web Site with Media Give your users the best playback experience Use platform components to scale and monetize Start with IIS Media Services today by Optimizing your Prog. DL content (1.0) Solving the Last Mile w/smooth Streaming (2.0) Using Live, Advanced Logging, and Edge Caching (3.0) Try IIS Media Services at

16 Demos and Showcases

17 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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