Content structure breakdown, re-use of components and the importance of metadata Carl Mann

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1 Content structure breakdown, re-use of components and the importance of metadata Carl Mann Frankfurt Book Fair 2010 Supply Chain Meeting Frankfurt, 5 October

2 Klopotek & Global Customers and Offices Worldwide Amsterdam London Berlin New York Parsippany Munich Publishing expertise and the leading solution for both print and online publishing products 350+ publishing customers in 150+ locations worldwide 5,000+ days per year of new product enhancements 14,000+ users with multiple language user interfaces 180+ certified publishing software professionals 2

3 Selected References 3 3

4 New challenges are caused by the digitization of content The proliferation of media formats and variants requires a new approach to content and metadata management. 4

5 Challenges for the publishers of multimedia products number of items to manage, produce and sell number of components to create a title or work is exploding each component has different attributes and requires different management increasing complexity of production processes more product variants, shorter production time Internet Time growing variety in formats challenge of managing the re-usability of components different production processes and workflows 5

6 Low Level of Complexity The same content in many different formats. 6

7 Rising Level of Complexity The work divides into different parts. 7

8 and beyond Content can be re-assembled to create new products. 8

9 Challenges of the digitization Multiple product formats Re-use in different products Different metadata structures Royalties for content components 9

10 Components in multimedia products Content for mobile device(s) CD & DVD Tracks Different -Book formats Tracks Apps Booklet Attributes Name Duration Quality/ bit rate Format Rights Website Pictures Text Game Animations /flash ISTC Origin ISTC No. of words Font E-Book content Chapters Paragraphs Language Rights 10

11 PCM Product Component Manager Element Type = Audio Element Name Title Subtitle Content type Medium format Audio format System requirements Software requirements Copy protection Access requirement Cavity number Number of audio tracks (to be calculated Sum of parts) Duration (min.) (to be calculated Sum of parts) Languages Packaging Booklet Attribute Types String Number Boolean DropDown Function (SUM) List of [ ] Value pairs (type + value) 11

12 Questions to be answered How do I manage the new product attributes in a well structured, transparent and cost efficient way? How do I manage my content structures and components logically? How do I manage my content and the metadata technically? How do I structure and process the re-use of content components? How do I manage my rights and royalties? 12

13 Assumptions regarding rights and royalties on component level I don t want to be obliged to create a separate contract for each piece of content. I want to agree on all component specific rights and royalties in my usual author s contract. I don t want to be forced to set up all granular component details when creating a new product idea and while negotiating with the author. I don t want to define the royalty rules per single component. I always want to be sure about the exploitation rights regarding my products and the various content components. 13

14 Metadata formats and standards MPEG-7 MPEG-21 Dublin Core BibTeX Encoded Archival Description (EAD) Encoded Archival Context (EAC) IPTC-NAA Standard MARC MAB MODS Categories for the Description of Works of Art (CDWA) museumdat ONIX Metadata Encoding and Transmission Standard (METS) Meta-Object Facility (MOF) FGDC (Federal Geographic Data Committee) ISO Geo Data VRA Core (Visual Resources Association) XBMF (Exchange Binary Broadcast and Metadata Format) ID3- Tags Exchangeable Image File Format (EXIF) NISO Metadata for Images in XML (MIX) Extensible Metadata Platform (XMP) LOM (Learning Object Metadata) Resource Description Framework (RDF) 14

15 Frankfurt Book Fair 2010 Hall 4.0 / E1303 Thank you for your attention 15

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