8 th November 2016 Making Content Delivery Work by Adding Application Layer Technologies. Simon Jones Chief IPTV Architect BT

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1 8 th November 2016 Making Content Delivery Work by Adding Application Layer Technologies Simon Jones Chief IPTV Architect BT

2 Delivering BT Sport Dr Simon T Jones, BT Technology, Service and Operations

3 From VoD in 2006 to UHD in BT TV Launched in December 2006 as BT Vision Hybrid IPTV Service DTT SD Linear Channels IP streamed HD VoD UK TV market has significantly evolved since then BBC iplayer Dec 2007, Sky Anytime+ Oct 2010, BT Sport launched in 2013 BT Sport 4K UHD Launched 2nd August 2015 FA Community Shield Arsenal 1 0 Chelsea UHD Service 3840 x 2160, 50 FPS, 10 bit HEVC 5.1 Audio

4 BT Sport End to End OB Production OB Links Production Hub Playout Sports Management Centre Headend Broadband Access Hub STB 52

5 STB, BT TV App, BT Sport App STB features Youview user interface BT TV Player Dual DVB-T2 tuner Multicast linear IP channels PSB Catch-up players 53

6 BT Sport App: Interactivity for UEFA Champions League 54 Usage 12 concurrent streams during Europa League to carry all live matches Significant proportion of UCL viewing via App with an average of 3 interactions with timeline per session Total of 16 Million social video views for UCL content across BT Sport social channels

7 Interactivity via STB 55 Red Button Application Scores from other matches, statistics from currently viewed match, switch between matches

8 BT Sport Distribution

9 57 BT Sport Distribution

10 TV Distribution Requirements A TV channel requires To deliver the best possible customer experience To get its content securely & cost effectively to as many customers as possible A customer requires To watch their choice of content, on their choice of device, at their choice of location and their choice of time To move seamlessly from device to device, and location to location A network operator requires Efficient networks to carry the content from the channels to their customers To be able to manage concurrent viewing peaks driven by events such as sports To remove the differences between services, networks and devices 58

11 Current Multiplatform Distribution Separate encoding and packaging Satellite Terrestrial IP Multicast Linear IP Unicast Linear IP Unicast On-Demand 59

12 Baseband Multicast Multicast Multicast Baseband Distribution of Linear Channels to STBs 4x 3G SDI IP IP IP HDMI BT Broadcast Access Circuit H.264 and HEVC Encoding BT Infinity Broadband BT Infinity Hub BT Youview STB UHD 4K TV 60 Headend encodes and protects channels Encoding HEVC encoders for UHD H.264 encoders for HD and SD Multicast of MPEG2-TS in RTP Stereo and 5.1 audio Accessibility services; Subtitles & Audio Description Scramblers with Marlin Content Protection Simulcrypt over IP Multicast Efficient network delivery Only one copy of the stream on any network link Reliable Multicast Retransmission servers for Stream Protection DVB Application Layer Retransmission FTTC Broadband and Hub transports channel Separate multicast VLAN Distributed video and stream monitoring

13 Baseband Unicast Unicast Unicast Distribution of Linear Channels to devices IP IP IP BT Broadcast Access Circuit H.264 Encoding CDNs BT Infinity Hub IP Headend encodes and protects channels H.264 encoding, packaging and origination BT Broadband distributed channel to homes CDN used to provide traffic scale Wi-Fi to devices Limits multicast which is not support by devices Ethernet to PCs 61

14 Distribution of Channels over IP Divergence STB has its own linear and VoD formats Multicast and unicast different encodings PCs and devices have different formats ios and Android have different ABR clients Optimisation Multicast very efficient for concurrent viewing Not readily supported over Wi-Fi Devices only support Wi-Fi or Mobile (3G and 4G) Devices consume linear channels via unicast Devices drive significant CDN and Network traffic 62

15 Convergence and Optimisation to Devices over Broadband Convergence Common Media Application Format (CMAF) Common Media transport for DASH and HLS Unifies delivery to devices and PCs Optimisation Multicast to unicast conversion Multiple bit-rates in separate multicast streams To enable client bit-rate adaptation Gateway joins multicast stream appropriate to client adaptation bit-rate Can fill cache from origin to reduce latency 63

16 Convergence and Optimisation to Mobile Devices 64 Optimisation evolved Multimedia Broadcast Multicast Services (embms) Optimisation of concurrent stream distribution over mobile radio Access Network Point to multipoint specification for 3GPP networks Device and Network support are evolving Connection from Core to Edge reduced to single stream with shared stream over RAN Convergence The stream delivered over embms should be the same used of Wi-Fi and Broadband

17 Overall Convergence and Optimisation for IP Networks 65 Convergence Common encoding and packaging Multicast linear to STB Unicast linear to STB, tablets, phones and PCs Unicast On-Demand for STB, tablets, phones and PCs Single version to encode, monitor and manage Optimisation Mobile embms to optimise traffic in RAN Devices Multicast ABR to optimise traffic in IP Network

18 Summary Core Requirements A TV channel wants to get its content securely & cost effectively to as many customers as possible A customer wants to watch content, on their device, at their location and their time Divergence Current content delivery approaches have led to significant diversity of encoding and delivery Multicast is cost effective at scale for managed networks and devices Unicast works over Broadband, Mobile and Wi-Fi networks Adaptive Bit Rate delivery improves overall user experience Convergence should enable the best features of network and packaging to be used Multicast Adaptive Bit Rate (mabr) over Broadband networks evolved Multimedia Broadcast Multicast Services (embms) over Radio Access Network Target Common encoding and delivery format to all devices, via all networks Use of multicast for traffic optimisation on all networks 67

19 End

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