Global entertainment and media outlook Explore the content and tools

Transcription

1 Global entertainment and media outlook Explore the content and tools

2 A comprehensive online source of global analysis for consumer/ end-user and advertising spending

3 5-year forecasts and economic analyses for 13 media industry segments Business to business Music Consumer and educational book publishing Newspaper publishing Consumer magazine publishing Out-of-home advertising Filmed entertainment Radio Internet access Television advertising Internet advertising TV subscriptions and license fees Video games

4 Data for 4 regions across 48 countries Regions and countries covered North America EMEA Asia Pacific Latin America Canada Western Europe Central and Eastern Europe Australia Argentina United States Austria Czech Republic China Brazil Belgium Hungary Hong Kong Chile Denmark Poland India Colombia Finland Romania Indonesia Mexico France Russia Japan Venezuela Germany Turkey Malaysia Greece New Zealand Ireland Middle East/Africa Pakistan Italy Israel Philippines Netherlands Middle East North Africa (MENA) * Singapore Norway South Africa South Korea Portugal Taiwan Spain Thailand Sweden Vietnam Switzerland United Kingdom * Compromises Algeria, Bahrain, Egypt, Jordon, Kuwait, Lebanon, Libya, Morocco, Oman, Syria, and the United Arab Emirates

5 13 good reasons to access the online Outlook... Slide 5

6 How do I browse by segment or region?

7 View by segment Or by region

8 Data can be drilled down by geography or component: Click on or + symbols to roll up or drill down data

9 Continue drilling through components (e.g. digital or print circulation revenues), down to individual country level

10 How do I find the market picture for my territory?

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12 Click on the country tab to see the list of countries for your region

13 Select your country

14 Full data for the individual territory is shown. Click on + to drill down by component.

15 Additional commentary at territory level, not available in the print edition New for 2011: additional commentary at territory level, not available in the print edition

16 How do I create my own data selections from across segments and territories?

17 Select specific data lines, whether revenue or non-revenue Choose Next to select geographies

18 Select geographies at Global, regional or territory level Click here to generate your bespoke table or chart

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20 How do I filter digital and non-digital revenues?

21 Deselect digital or non-digital to filter your data selection

22 How do I save or export any data selection?

23 Your data selection can be exported to PDF or Excel, or saved for future reference in My Data

24 How do I create and export a chart of the data on screen?

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26 Export to 4 different formats Hover over a data point to see data for the year in a pie format Hide data lines Three charting options

27 How do I calculate year on year growth for every data line?

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29 How do I view data in my local currency?

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31 How do I get more from the Outlook s commentary?

32 Search functionality enables full text search of the entire Outlook commentary Click on the text to go to the section where the content sits

33 How do I find related thought leadership?

34 More to explore highlights further thought leadership of relevance to the segment, region or territory you are viewing

35 How do I find a reminder of these tools?

36 Enable or disable tooltips from the Help tab

37 How do I find info on how the Outlook data is derived, and usage restrictions?

38 Scope (what the Outlook covers) and Methodology (how it s put together, GDP data etc) will sit together in the 2012 release

39 Citation restrictions and permissions can be found under Fair Use

40 Questions? Pauline Orchard +44 (0)

41 Access the online Outlook at pwc.com/outlook