User-friendly mobile and web experience tools in Liferay DXP. Filipe Afonso Senior Consultant, Liferay

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1 User-friendly mobile and web experience tools in Liferay DXP Filipe Afonso Senior Consultant, Liferay

2 Basic information for the Webinar All attendees are in a listen-only mode. For any questions, feel free to use the chat of Go-to- Webinar. Your questions will be answered at the end of the webinar. We will share the recording and slides of this webinar with you in the coming days.

3 Myself & the session Filipe Afonso Senior Consultant In today s session we will see why having a Unified Customer Experience is important to engage customers and how technology can help to build it, in this case, using the web and mobile suites of Liferay DXP that have been improved compared to previous versions.

4 Introduction Improving customer experience at digital touchpoints continues to be one of the highest priorities for businesses today. Why? New Business Opportunities More revenue at each channel

5 Introduction What is a Unified Customer Experience Providing a unified experience to your customers means way of doing business where the entire organization delivers a seamless, personalized and relevant customer experience, no matter where the interaction takes place - Sales, Support, Customer Service - or if the interaction is taking place by phone, mobile or web. The company is considered as ONE organization

6 Introduction How Digital Experience Platforms can help Breaking down silos and bringing together data and channels in a way that can be shared among business units. They should be platforms for innovation. With open systems that simplify and reduce development cycles.

7 Introduction What we have done in Liferay DXP We have introduced in Liferay DXP several improvements in the Web and Mobility suites that we will see in this webinar. Our objective has been to help you work toward the goal of providing unique cross-touchpoint experiences to your customers. We have built a platform to integrate all your web and mobile online experience in a single place. Important statistics to consider 3 out of 4 Internet users are using their mobile devices to access websites 63% of users experiencing problem performing a mobile transaction are less willing to buy that brand through any other channel.

8 Introduction Why it is important for IT roles? With the improvements made in Liferay DXP they will be able to: 1. Reduce costs, collect data and provide a better customer experience with a single customer platform approach. 2. Implement and manage new and innovative digital services and products. 3. Help business teams to explore new business models using technology to put the customer experience at the center of business strategy.

9 Structure of the Webinar: Part 1. WEM & Mobile in Liferay DXP and UX improvements Part 2. Personalized web and mobile experience Part 3. Mobile Development: Mobile SDK, Screens, Push Webinar is based in a bank, Westeros Bank.

10 Part 1. WEM & Mobile in Liferay DXP and UX improvements User case Some challenges they have: Westeros Bank is a financial company that has built its corporate and intranet sites using a Digital Experience Platform, specifically Liferay DXP Update website information Upload images with the content Assure that the contents can be visualized correctly in mobiles, tablets, kiosk, or other any device Personalize the content according to user preference and behaviour in each channel

11 Part 1. WEM & Mobile in Liferay DXP and UX improvements Web Experience Management in Liferay DXP - Demo Liferay DXP has re-designed and simplified the user interface, both from the system administration and content creation points of view, so the sites created can be easily used by non-technical profiles.

12 Part 2. Personalized web and mobile experience To deliver personalized experiences to customers through the right channel is crucial to differentiate our company from the others in the online environment. Liferay DXP response Audience Targeting A Liferay DXP component to encourage the segmentation of content. We have added the following improvements: New user segmentation capabilities (available for both anonymous users and for authenticated users) Ability to generate rules based on custom fields that we generate for our specific use case Report generator associated with our campaigns to obtain more detail in the follow-up of the campaigns

13 Part 2. Personalized web and mobile experience Demo Westeros Bank needs to start a campaign to try to engage customers to use more often the site and promote online banking. In this campaign, the bank is offering a discount to the group of users that haven t access to the online banking services for a while.

14 Part 3. Mobile Development: Mobile SDK, Screens, Push Liferay DXP incorporates a complete mobility suite in which three main products stand out and that would help to build the app using the same backend: Liferay Mobile SDK: A service layer that Liferay has always exposed with all the information being managed. It provides session management, security, JSON, etc. to facilitate the development of mobile APPs, both native and hybrid, that need to access the data managed in Liferay Liferay Screens: Built on Mobile SDK, Liferay Screens provides a set of components (more than 20 screenlets in its current version), to facilitate the development of native mobile applications for Android and ios Liferay Push: The functionality to send push notifications natively to mobile devices, equally compatible with Android and IOS

15 Part 3. Mobile Development: Mobile SDK, Screens, Push Mobile suite Demo Coming back to Westeros Bank campaign, let s see how the app looks like for inactive users, when visualizing content through the app, in a mobile device and how companies can take advantage of using a single platform to offer a seamless experience.

16 Part 3. Mobile Development: Mobile SDK, Screens, Push Native App development Demo Let s see how to use Liferay Screens to develop a Westeros Bank native app.

17 Conclusions and Take Aways Liferay DXP provides us with a wide range of possibilities in terms of omnichannel capabilities, from the easiness of developing responsive websites with last generation frameworks included and available, to development of native apps, with the advantage that all channels are connected to each other naturally. Liferay DXP has improved its Web Experience suite to create dynamic and visually stunning sites faster and ready for all channels Liferay DXP Mobile-first redesign provides you main out-of-the box applications ready to use Liferay DXP allows you to provide the appropriate content for each user through the right channel. Liferay DXP includes Audience Targeting 2.1, with an advanced audience segmentation and campaign reporting capabilities, that improves the understanding of customers preferences and their engagement Liferay DXP accelerates the creation of native applications for an optimal user experience: It provides reusable functionalities in the form of screenlets, and leverages the same business logic, contents and forms created for the web to provide the right multi-channel unified experience. It is provided a powerful Mobile App Development Suite

18 Don t miss our next webinar - 30th August, 10 AM (PDT) New Collaboration Tools and Knowledge Management Capabilities for Intranet Design in Liferay DXP, where we ll show an overview of all the collaboration and knowledge management features in Liferay DXP, to boost collaboration and productivity with an intranet scenario. What will you learn? 1. What to expect when building an intranet with Liferay DXP out-of-the-box social collaboration features (demo) 2. How to use Document and media management at Liferay DXP (demo) 3. How Liferay Sync - both desktop and mobile - makes information available at anytime and any place (demo) 4. How to optimize business processes thanks to forms and workflows (demo) If you have any inquiry, please, don t hesitate to contact us at

19 Questions?

20 Thank you very much!

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