What s New in Adobe Target 2017 Up Through October 25, 2017 Release

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1 What s New in Adobe Target 2017 Up Through October 25, 2017 Release

2 Adobe Target What s New in Adobe Target 2017 Each month, we add tons of valuable new features and capabilities to Adobe Target. Learn about just some of the features released this year that we think you should be excited about trying. To see all that s new, download the full release notes at:

for your mobile app visitors based on their regional preferences.

to activate them. It lets key stakeholders view the regional variations right on their devices.

3 October Mobile Experience Preview Let s say you re a global brand that wants to test and personalize the experiences for your mobile app visitors based on their regional preferences. The new Mobile Experience Preview enables easy end-to-end QA for your mobile app activities without having to activate them. It lets key stakeholders view the regional variations right on their devices. With Mobile Experience Preview, simply generate a preview link and share it with key stakeholders for sign-off. They ll be able to preview those experiences individually or in combinations that you choose in the applicable apps before you launch the activity live. Learn more at: Generate a preview link and let stakeholders review on their mobile devices before pushing experiences live.

You can t always deliver them that always-connected experience on their mobile device, which means you ve just lost their attention.

4 October Mobile Batch Experience Pre-fetch Mobile devices seemingly offer your visitors the convenience to connect with your brand anytime, anywhere. But what happens when their internet connection drops maybe as they go through a tunnel or fly in a plane? You can t always deliver them that always-connected experience on their mobile device, which means you ve just lost their attention. The longer they go without that connection, the less likely you are to regain their attention. You need an always-on optimization solution that lets you personalize the experience whether your visitors are online or off. Batch Experience Pre-fetch for mobile solves this issue while improving speed and performance. You simply set up your app so that each time a visitor launches the app, it makes a single call to Target that requests all experience variations from live optimization activities along with a snapshot of the visitor profile. Target then caches those variations and the snapshot either on the EDGE network, locally, or both. Anytime a visitor interacts with your app, Target quickly determines and delivers the relevant experiences at the activity locations throughout your app. That means that no matter where your visitors are and with no effort on their part they can always enjoy a personalized experience from your brand. Learn more at: Ensure your visitors always enjoy a personalized experience on mobile, even with an interrupted internet connection, with mobile batch experience pre-fetch.

September 2017. Node.js SDK for server side testing and personalization If you are building your websites and mobile apps using Node.js, you re probably enjoying the many benefits doing so offers.

js is an open source environment, so your developers can reuse the numerous libraries contributed by other developers to speed up their development cycle.

5 September Node.js SDK for server side testing and personalization If you are building your websites and mobile apps using Node.js, you re probably enjoying the many benefits doing so offers. First of all, whether you re developing your website or app client- or server-side, you need only one language JavaScript to port the application code between the two. Finally, Node.js is an open source environment, so your developers can reuse the numerous libraries contributed by other developers to speed up their development cycle. To make sure you can take advantage of the latest technologies like Node.js, we ve built a Node.js SDK for server-side optimization. This SDK opens the door for you to optimize your Node.js website or app server-side while realizing all of the benefits of Node.js. In addition, the unified Visitor ID service is built in, so you can leverage our native integration with Adobe Analytics for a single source of data truth in your server-side deployment. Install the node.js SDK from:

Premium August, 2017. Enterprise User Permissions Does your organization have many brands, global teams, or discrete departments that work on specific areas of the customer journey?

6 Premium August, Enterprise User Permissions Does your organization have many brands, global teams, or discrete departments that work on specific areas of the customer journey? If that s the case, large-scale personalization can raise concerns about the governance of your various teams and keeping workstreams discrete. How do you ensure your teams have appropriate levels of access to and permissions for the properties, content, and channels they need? Adobe Target Premium now includes a new level of Enterprise User Permissions that allows you to keep the optimization and personalization workstreams of your different brands, global teams, or distinct areas of the business discrete within your Adobe Target account in workspaces. You can limit the access and visibility of these teams to just the content, audiences, and activities they need not those of other areas of the business all without siloing and sacrificing access to data, core services, and other capabilities or features. Learn more at: With Enterprise User Permissions keep workstreams discrete for your various teams and provide team members just right access and visibility to content, audiences, and activities within those workstreams.

7 August, Activity QA A new visual Preview mode in Adobe Target now makes it easier than ever for you or your other quality assurance (QA) team members within a workspace to visually QA the different experiences within your activities. This completely redesigned feature lets you isolate your QA traffic for testing an activity prior to pushing it live, and also lets you simulate activity eligibility rules making it easier and faster to sign off on QA and launch your test. Learn more at: Visually preview experiences in an activity for QA before pushing the activity live with Activity QA.

personalize every aspect of your customer experience. You must also test and verify that the personalized experiences you deliver customers are the best they can be at all times.

8 Premium July, One Click Personalization with Auto-Target To reach the huge potential personalization offers, you need to move beyond testing the offers that rotate through your home page hero banner you need to personalize every aspect of your customer experience. You must also test and verify that the personalized experiences you deliver customers are the best they can be at all times. Auto-Target takes the power of personalization and applies it to entire experiences not just an offer, message, or content block for richer and deeper personalization than ever before. Auto-Target blurs the lines between testing and personalizing by providing one-click personalization within the A/B testing workflow of Adobe Target Premium. With Auto-Target, you can transform any A/B test into a personalized activity that applies sophisticated machine learning powered Adobe Sensei to A/B tests. That means that every A/B test can have multiple winners each mapped to an individual visitor that adapt over time as a visitor takes more actions. Visually create your compelling and personalized experiences with the Visual Experience Composer, or leverage the Form Composer to extend Auto-Target machine learning beyond web and mobile into native and hybrid mobile apps, set top boxes, video game consoles, IOT devices, in-store kiosks, and more. Learn more at: Turn any A/B test into a personalized activity with Auto-Target, applying Adobe Sensei machine learning to ensure each visitor gets the experience that wins for them.

July, 2017. Experience Optimization Framework for the modern web: AT.js 1.0 What if you had a Version 1.

9 July, Experience Optimization Framework for the modern web: AT.js 1.0 What if you had a Version 1.0 implementation file for the modern web based all the insights the Adobe Target team has gleaned from ten years of web and software development? Actually, it s available now. AT.js 1.0 is the newest library for integrating Adobe Target with your website and makes Adobe Target better than ever. Built from scratch to support the modern web, the fully asynchronous technology AT.js makes it faster, airlock controls (think space station) around delivery and execution makes it even more secure. Using technology like XHR, CORS, and JSON, and opening up the platform to be extended on GitHub by developers across the world, we have a file to power Adobe Target for the next ten years and beyond. Learn more at: Power Adobe Target with AT.js, the implementation file built for the modern web.

June, 2017. Reorder Experiences in Experience Targeting on the fly In many rules-driven personalization activities, your visitors qualify for multiple audiences simultaneously.

When a visitor qualifies for both the West Coast and Moms audiences, you can prioritize the more important experience to deliver by placing it higher in the experience list.

10 June, Reorder Experiences in Experience Targeting on the fly In many rules-driven personalization activities, your visitors qualify for multiple audiences simultaneously. That means they are also potentially candidates for multiple experiences. For example, you may have defined audiences as West Coast, East Coast, Central, Moms, and Dads. When a visitor qualifies for both the West Coast and Moms audiences, you can prioritize the more important experience to deliver by placing it higher in the experience list. We ve made this faster than ever by allowing you to drag and drop any audience/experience combination on the fly in the Experience Targeting (XT) activity type. Now, even after you ve completed an activity setup, you can add new audience/experience combinations or re-prioritize existing ones by easily dragging and dropping the experiences in the list based on priority a huge time saver and enabler of highly flexible personalization campaigns! Learn more at: Drag and drop experiences to order by priority when you have an audience that qualifies for multiple experiences in an experience targeting activity.

11 May, Multiple Metrics and Bar and Whisker Plots in Reports You don t always have a single metric that indicates success for your business, so why should you be limited to viewing your results one metric at a time? You also shouldn t need a PhD in statistics to properly interpret your testing and targeting activity results and avoid making decisions based on false positives. Adobe Target now lets you view activity results with multiple metrics in a single tabular display and rearrange these metrics at any time with a simple drag and drop. For example, view the increases in revenue per visitor (RPV) and average order value (AOV) that a test or personalized activity delivered all in a single view. You can also more easily understand and make decisions based on your activity results with reports that now include powerful, but easy-to-interpret bar and whisker plot displays for lift and confidence. Learn more at: View test activity results by multiple metrics in easy-to-interpret bar and whisker plot displays.

12 Adobe Target What s New in Adobe Target 2016

Premium October 25, 2016. Promotions in Recommendations Sometimes you don t want to pit your automated recommendations against manually curated ones you want the best of both worlds.

Now you can set aside up to 20 display spots in front or back of your recommendations results set to display manually curated products, videos, articles, and more.

13 Premium October 25, Promotions in Recommendations Sometimes you don t want to pit your automated recommendations against manually curated ones you want the best of both worlds. With new Promotions in Recommendations, you don t have to choose. Now you can set aside up to 20 display spots in front or back of your recommendations results set to display manually curated products, videos, articles, and more. You can even schedule those promotions to display specific items exactly when you want. To meet your needs, Recommendations offers three different ways to specify what you want to promote: List of items. Enter identifiers like product IDs, SKUs, content ID, to manually promote the associated items. Promote by attribute. Create dynamic rules with the Recommendations rules engine. For example, promote shirts with less than 15 units in inventory and add the tag CLEARANCE where they display. Alternatively, promote all TV shows that feature any Game of Thrones actors in notable roles. Promote a collection. Select one of your catalog collections; for example, before school starts in the Fall, promote your collegiate apparel collection. Learn more at: t_adding_promotions.html Choose items to display before or after recommendations results to promote manually curated content alongside highly personalized content from automated recommendations.

14 Premium October 25, Criteria Sequences in Recommendations When using Recommendations, you face this classic conundrum: You want to display 10 recommended products, videos, articles, content, or other items, but the algorithm only returns enough results to display eight of your 10 display spots. What do you do with those extra two spots? Historically, you hid those final two placements and showed only the eight, or just filled in the remaining spots with generic backup recommendations. With new Criteria Sequences in Recommendations, you can select up to five criteria algorithms, specify the order in which to execute them, and even separately customize them, as needed. That means you can fill any extra spots with more targeted recommendations, rather than generic ones, which results in more relevance for your customers and greater rewards for you. Provide more relevant recommendations in unfilled spots in your recommendations display layout by specifying up to five criteria to apply and the order in which to apply them. Learn more at: _US/target/recs/t_create_criteria_sequence.html

October 25, 2016. Dynamic Winner Badge for Auto-Allocate in A/B Test Activities Many marketers mistakenly declare an experience as the winner before the test concludes.

traffic to the experience that s performing best during a test.

15 October 25, Dynamic Winner Badge for Auto-Allocate in A/B Test Activities Many marketers mistakenly declare an experience as the winner before the test concludes. Now you can more easily determine the true winning experience in an A/B testing activity that uses Auto-Allocate, the feature that lets you benefit from lift more quickly by gradually diverting more traffic to the experience that s performing best during a test. To show that you need to continue running the test, Adobe Target now displays a badge at the top of the activity's page indicating "No Winner Yet." Once the activity reaches the minimum number of visitors needed for statistical confidence in your results, Target displays, for example, "Winner: Experience C," to let you know that Experience C won. Turning on Auto-Allocate in an A/B testing activity allows Adobe Target to gradually move more visitors toward winning experiences rather than requiring you to wait until an activity concludes to show them the winner. You benefit from lift more quickly because Adobe Target shows more activity entrants potential winning experiences instead of less successful experiences. Learn more at: _traffic_allocation.html With A/B tests using Auto-Allocate, the dynamic winner badge lets you know with certainty whether or not Adobe Target has declared a specific test experience the winner.

display. This feature allows the marketer, product owner, or developer to combine multiple audiences on the fly even those from Adobe Analytics and Adobe Audience Manager to create ad hoc audiences.

16 September 22, Combine Multiple Audiences in an Activity In the Experience Cloud, audiences may exist and be maintained in systems other than Adobe Target for myriad purposes and channels, including and display. This feature allows the marketer, product owner, or developer to combine multiple audiences on the fly even those from Adobe Analytics and Adobe Audience Manager to create ad hoc audiences. For example, target all loyalty customers by including a specific Audience Manager audience for loyalty status and combining it with a Target audience made up of people who signed up for your loyalty program during the current session, instead of creating a third, permanent audience. You can combine up to ten audiences using AND or OR operators. Now it s easier than ever to target and personalize content and experiences for maximum value. Learn more at: Combine audiences from Adobe Target, Adobe Analytics, and Audience Manager on the fly to create ad hoc audiences.

September 22, 2016. Create Audience Time Frames with Start and End Dates Sometimes you only want to target an audience during a specific timeframe due to a special event or a holiday season.

Using the combined, ad-hoc audiences feature along with start and end dates, you can, for instance, target low-spenders with specific content during the three days leading up to Black Friday and

17 September 22, Create Audience Time Frames with Start and End Dates Sometimes you only want to target an audience during a specific timeframe due to a special event or a holiday season. When building your audience in Target, you can now add start/end dates and times to target users who visit your site during a specific time frame. Using the combined, ad-hoc audiences feature along with start and end dates, you can, for instance, target low-spenders with specific content during the three days leading up to Black Friday and other content after Black Friday. Learn more at: When creating an audience for your activity, add start and end dates when you want to only target during a specific time period.

channels like email, web sites, and mobile sites.

from these traditional channels. Simply put, the mobile app experience has been disconnected.

analytics and testing using the exact same data that you use for your other channels.

18 August 23, Adobe Analytics for Adobe Target in Mobile App At most organizations, mobile apps have been kept apart from traditional channels like , web sites, and mobile sites. They typically have completely separate development and support teams, and rarely connect and personalize based on data from these traditional channels. Simply put, the mobile app experience has been disconnected. Now Adobe Target extends its server-to-server integration with Adobe Analytics to mobile, so you can run your mobile app analytics and testing using the exact same data that you use for your other channels. It s just another way to ensure that anything you can do on a web or mobile site with Adobe Target and Adobe Experience Cloud can be done in a mobile app. or Adobe Target for Mobile Apps now lets you take full advantage of the enhanced segmentation and reporting available through Adobe Analytics with your mobile app targeting and personalizing activities.

The newest algorithm in Target Premium Recommendations solves a classic issue faced by marketers: what happens when a new product or piece of curated content shows up on your site?

19 Premium July 21, Content Similarity Recommendations Recommending products, articles, and other content can boost conversion rates by engaging your customers while providing a relevant and personalized experience. The newest algorithm in Target Premium Recommendations solves a classic issue faced by marketers: what happens when a new product or piece of curated content shows up on your site? New items that haven t been viewed, purchased, shared on social media, or otherwise engaged with often get buried in favor of more established ones. Content Similarity analyzes the metadata about your product or content item to deliver great recommendations when you have little visitor usage data it requires no past data and all new items have an equal chance of being recommended. Learn more at: The Content Similarity algorithm in Recommendations ensures that new products, videos, or other curated content have the same chance of being recommended as more established ones.

May 19, 2016. Experience Versions Targeting in a Single A/B Test Activity Sometimes you want to target an audience-specific version of the same experience in a single test.

It s the same experience, just localized for each audience.

Experience Versions Targeting changes that.

20 May 19, Experience Versions Targeting in a Single A/B Test Activity Sometimes you want to target an audience-specific version of the same experience in a single test. For example, you may want to target an English language version of a banner to English-speaking visitors, but a Japanese language version to Japanese-speaking visitors. It s the same experience, just localized for each audience. Until recently, you had to create two separate tests for each language and then manually aggregate the results to understand how the overall campaign performed. Experience Versions Targeting changes that. Now you can simply create two versions of the same experience within a single A/B test activity and select the audience you want to serve that experience. One test with one result. Learn more at: Use Experience Versions Targeting to target localized versions of an experience based on different currencies used. Perfect for localization work.

April 21, 2016. Single Page Apps (AT.js) Today, many businesses develop web sites as single page apps using application frameworks like Angular and React.

For example, as a cable or cellular service visitor enters a location zip code, the page updates with relevant service plans for that region.

21 April 21, Single Page Apps (AT.js) Today, many businesses develop web sites as single page apps using application frameworks like Angular and React. These application frameworks allow them to build a web page with dynamic content that can change even after the page loads. For example, as a cable or cellular service visitor enters a location zip code, the page updates with relevant service plans for that region. Customers expect immediate feedback and responses from the site based on the actions they take, so content delivery must be instantaneous. A new snippet of code implementation of Adobe Target, AT.js, meets this demand and offers enhanced security. The new implementation performs brilliantly on traditional web sites, but also ensures lightning fast loads of dynamic content on sites developed as a single page app. AT.js is also extensible, allowing integrators to tie directly into application frameworks such as Angular and React for deeply embedded Target functionality into the web app. Learn more at: April 21, Adobe Experience Manager 6.2 with Adobe Target With the Target guided workflow now embedded in Adobe Experience Manager 6.2, Experience Manager users enjoy a seamless, consistent experience creating Target personalization and optimization activities. From within the content authoring interface, you can now select any location in your design and use Adobe Target to personalize that location with targeted experiences or optimize it with A/B testing. From within Adobe Experience Manager, select an area of your site to run an A/B testing or targeting activity using the Adobe Target guided workflow. See activities created in AEM in the Target interface for a holistic program view.

creating Target activities in Experience Manager and when analyzing their performance. It s just one more reason to build your digital marketing platform on the foundation of Adobe Marketing Cloud.

22 April 21, Adobe Analytics for Adobe Target in Adobe Experience Manager If you have Adobe Target, Adobe Analytics, and Adobe Experience Manager, you can now leverage Adobe Target for Adobe Analytics when creating Target activities in Experience Manager and when analyzing their performance. It s just one more reason to build your digital marketing platform on the foundation of Adobe Marketing Cloud. March 23, Recommendations in Mobile Apps Now on mobile apps you can drive greater user engagement and increase revenue through upsells and cross sells just as you do on your web site and mobile site. Adobe Target Recommendations for mobile apps uses the same unified customer profile and algorithms used in your other digital channels to determine and deliver the recommended content and products that interest and engage your users most. Adobe Target for Mobile Apps offers personalized recommendations for products and content, creating more opportunity for deeper engagement and improving in-app conversions.

Adobe Experience Manager. Adobe.io (https://www.adobe.

Lifetime Value Algorithm Adobe Target continues to build its library of algorithms for automated personalization to ensure you have the algorithm you need based on your use case.

23 March 15, Adobe.IO Adobe Target APIs let you use Target to personalize and optimize Internet of Things devices and screens and third party solutions like service providers and content management systems even Adobe Experience Manager. Adobe.io ( makes it easy to find and access these valuable APIs, with a one-stop hub for all APIs for Adobe Marketing Cloud solutions, along with documentation on how to use them. Premium January 28, Lifetime Value Algorithm Adobe Target continues to build its library of algorithms for automated personalization to ensure you have the algorithm you need based on your use case. The new lifetime value algorithm helps you maximize conversions of visitors who repeatedly visit your site by delivering the best performing content based on their visit history and visits of people like them. The algorithm delivers increasingly more effective content the more a visitor returns to the site and expresses his or her interests through content viewed, purchases made, or other behavior. Learn more at: personalization.html The Lifetime Value algorithm progressively enhances personalization over the span of the customer journey, optimizing for the most valuable conversion outcome at each successive visit.

January 28, 2016. Super Audiences You have a lot of data about your visitors and customers in Adobe Target.

For example, create an audience that includes all visitors from California and New York who are members of your customer rewards program at any level or any gold level member.

24 January 28, Super Audiences You have a lot of data about your visitors and customers in Adobe Target. You can now apply Boolean logic to build the specific audience you want when creating an audience during testing or targeting activity setup. For example, create an audience that includes all visitors from California and New York who are members of your customer rewards program at any level or any gold level member. With Super Audiences, create complex audiences by applying Boolean logic to customer attributes like geography, customer rewards program level, and many others. Adobe Systems Incorporated 345 Park Avenue San Jose, CA USA Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. Copyright 2017 Adobe Systems Incorporated. All rights reserved.

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