Creating Great App Previews

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1 Services #WWDC14 Creating Great App Previews Session 304 Paul Turner Sr. Operations Manager itunes Digital Supply Chain Engineering 2014 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.

2 Content Previews

3 Content Previews 90 second previews

4 Content Previews 90 second previews Trailers and previews

5 Content Previews 90 second previews Trailers and previews Downloadable samples

6 Content Previews 90 second previews Trailers and previews Downloadable samples App previews

7

8

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12 App Previews

13 App Previews 30 seconds

14 App Previews 30 seconds Demonstrate UI, functionality or features

15 App Previews 30 seconds Demonstrate UI, functionality or features Captured footage

16 App Previews 30 seconds Demonstrate UI, functionality or features Captured footage itunes Connect upload

17 Details Planning Capture Edit Composition Uploading Guidelines

18 Details

19 Details

20 Details ios App Store

21 Details ios App Store Device specific

22 Details ios App Store Device specific Single set

23 Details

24 Details iphone, ipod touch, ipad

25 Details iphone, ipod touch, ipad Not required but encouraged

26 Details iphone, ipod touch, ipad Not required but encouraged Portrait or landscape

27 Details iphone, ipod touch, ipad Not required but encouraged Portrait or landscape

28 Details iphone, ipod touch, ipad Not required but encouraged Portrait or landscape

29 Details iphone, ipod touch, ipad Not required but encouraged Portrait or landscape

30 Details iphone, ipod touch, ipad Not required but encouraged Portrait or landscape

31 Planning

32 Content Planning

33 Content Planning Goal?

34 Content Planning Goal? Features, utility, UI

35 Content Planning Goal? Features, utility, UI Magic?

36 Content Planning Goal? Features, utility, UI Magic? Beyond screenshots

37 Content Planning

38 Content Planning List out your elements

39 Content Planning List out your elements Outline/storyboard

40 Content Planning List out your elements Outline/storyboard Timing

41 Content Planning List out your elements Outline/storyboard Timing In-App Purchases disclosure

42 Technical Planning

43 Technical Planning ipad UI vs. iphone UI

44 Technical Planning ipad UI vs. iphone UI Language/localization

45 Technical Planning ipad UI vs. iphone UI Language/localization Demo accounts

46 Technical Planning ipad UI vs. iphone UI Language/localization Demo accounts Staging

47

48

49 Capture

50 Capture

51 Capture OS X Yosemite and ios 8

52 Capture OS X Yosemite and ios 8 ios devices that support Lightning

53 Capture OS X Yosemite and ios 8 ios devices that support Lightning It just works

54 Capture Tips

55 Capture Tips Apple tools

56 Capture Tips Apple tools Capture your app

57 Capture Tips Apple tools Capture your app Go slow

58 Capture Tips Apple tools Capture your app Go slow Rehearse and retake

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60

61 Composition

62 Composition

63 Composition Perspective

64 Composition Perspective Text timing

65 Composition Perspective Text timing

66 Composition Perspective Text timing Stay positive

67 Composition

68 Composition No platform logos

69 Composition No platform logos Timeless

70 Composition No platform logos Timeless Straightforward transitons

71 Composition No platform logos Timeless Straightforward transitons Remember the tone

72 Things to Avoid

73 Things to Avoid Distractions

74 Things to Avoid Distractions Now only $.99

75 Things to Avoid Distractions Now only $.99 Winter is coming

76 Things to Avoid Distractions Now only $.99 Winter is coming Protected by copyright

77 Narration

78 Narration Use professionals

79 Narration Use professionals Use professional equipment

80 Narration Use professionals Use professional equipment Let the app speak

81

82

83 Demo John Danty Sr. Product Manager GarageBand

84 Exporting

85 900 x 1200

86 1200 x 900

87 1136 x 640

88 640 x 1136

89 1080 x x 1080

90 Source Assets Tech specs H.264 MPEG4 ProRes 422 (HQ).mp4,.mov,.m4v.mov 30 FPS 30 FPS Target Bit Rate 10-12Mbps VBR ~220 Stereo - AAC Stereo - PCM / AAC 256kbps 44.1khz VBR 44.1/48khz 16/24Bit

91 App Review Guidelines

92 Consult the App Store Review Guidelines

93 Guidelines Keep it relevant

94 Guidelines 4+

95 Guidelines Use captured footage

96 Guidelines Use captured footage

97 Guidelines Simulated data please

98 Guidelines Identify In-App Purchases Some Weapons Require Additional Purchase

99 Summary

100 Summary Up to 30 seconds of video conveying app usage

101 Summary Up to 30 seconds of video conveying app usage 4+: Appropriate for all audiences

102 Summary Up to 30 seconds of video conveying app usage 4+: Appropriate for all audiences Device capture with a Lightning cable and QuickTime player

103 Summary Up to 30 seconds of video conveying app usage 4+: Appropriate for all audiences Device capture with a Lightning cable and QuickTime player Edit on your Mac with imovie or Final Cut Pro X

104 Summary Up to 30 seconds of video conveying app usage 4+: Appropriate for all audiences Device capture with a Lightning cable and QuickTime player Edit on your Mac with imovie or Final Cut Pro X Easy upload via itunes Connect

105

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107 More Information Rachel Roth User Experience Evangelist Documentation App Previews Apple Developer Forums

108 Related Sessions The New itunes Connect Presidio Wednesday 10:15AM Camera Capture: Manual Controls Marina Wednesday 11:30AM Tools Location Sunday 0:00PM Media Location Sunday 0:00PM Graphics and Games Location Sunday 0:00PM Core OS Location Sunday 0:00PM Special Events Location Sunday 0:00PM

109 Labs itunes Connect Lab Services Lab A Thursday 3:15PM AV Foundation and Camera Capture Lab Media Lab A Thursday 2:00PM Tools Location Sunday 0:00PM Media Location Sunday 0:00PM Graphics and Games Location Sunday 0:00PM Core OS Location Sunday 0:00PM Special Events Location Sunday 0:00PM

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