Creating Great App Previews
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1 Services #WWDC14 Creating Great App Previews Session 304 Paul Turner Sr. Operations Manager itunes Digital Supply Chain Engineering 2014 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.
2 Content Previews
3 Content Previews 90 second previews
4 Content Previews 90 second previews Trailers and previews
5 Content Previews 90 second previews Trailers and previews Downloadable samples
6 Content Previews 90 second previews Trailers and previews Downloadable samples App previews
7
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12 App Previews
13 App Previews 30 seconds
14 App Previews 30 seconds Demonstrate UI, functionality or features
15 App Previews 30 seconds Demonstrate UI, functionality or features Captured footage
16 App Previews 30 seconds Demonstrate UI, functionality or features Captured footage itunes Connect upload
17 Details Planning Capture Edit Composition Uploading Guidelines
18 Details
19 Details
20 Details ios App Store
21 Details ios App Store Device specific
22 Details ios App Store Device specific Single set
23 Details
24 Details iphone, ipod touch, ipad
25 Details iphone, ipod touch, ipad Not required but encouraged
26 Details iphone, ipod touch, ipad Not required but encouraged Portrait or landscape
27 Details iphone, ipod touch, ipad Not required but encouraged Portrait or landscape
28 Details iphone, ipod touch, ipad Not required but encouraged Portrait or landscape
29 Details iphone, ipod touch, ipad Not required but encouraged Portrait or landscape
30 Details iphone, ipod touch, ipad Not required but encouraged Portrait or landscape
31 Planning
32 Content Planning
33 Content Planning Goal?
34 Content Planning Goal? Features, utility, UI
35 Content Planning Goal? Features, utility, UI Magic?
36 Content Planning Goal? Features, utility, UI Magic? Beyond screenshots
37 Content Planning
38 Content Planning List out your elements
39 Content Planning List out your elements Outline/storyboard
40 Content Planning List out your elements Outline/storyboard Timing
41 Content Planning List out your elements Outline/storyboard Timing In-App Purchases disclosure
42 Technical Planning
43 Technical Planning ipad UI vs. iphone UI
44 Technical Planning ipad UI vs. iphone UI Language/localization
45 Technical Planning ipad UI vs. iphone UI Language/localization Demo accounts
46 Technical Planning ipad UI vs. iphone UI Language/localization Demo accounts Staging
47
48
49 Capture
50 Capture
51 Capture OS X Yosemite and ios 8
52 Capture OS X Yosemite and ios 8 ios devices that support Lightning
53 Capture OS X Yosemite and ios 8 ios devices that support Lightning It just works
54 Capture Tips
55 Capture Tips Apple tools
56 Capture Tips Apple tools Capture your app
57 Capture Tips Apple tools Capture your app Go slow
58 Capture Tips Apple tools Capture your app Go slow Rehearse and retake
59
60
61 Composition
62 Composition
63 Composition Perspective
64 Composition Perspective Text timing
65 Composition Perspective Text timing
66 Composition Perspective Text timing Stay positive
67 Composition
68 Composition No platform logos
69 Composition No platform logos Timeless
70 Composition No platform logos Timeless Straightforward transitons
71 Composition No platform logos Timeless Straightforward transitons Remember the tone
72 Things to Avoid
73 Things to Avoid Distractions
74 Things to Avoid Distractions Now only $.99
75 Things to Avoid Distractions Now only $.99 Winter is coming
76 Things to Avoid Distractions Now only $.99 Winter is coming Protected by copyright
77 Narration
78 Narration Use professionals
79 Narration Use professionals Use professional equipment
80 Narration Use professionals Use professional equipment Let the app speak
81
82
83 Demo John Danty Sr. Product Manager GarageBand
84 Exporting
85 900 x 1200
86 1200 x 900
87 1136 x 640
88 640 x 1136
89 1080 x x 1080
90 Source Assets Tech specs H.264 MPEG4 ProRes 422 (HQ).mp4,.mov,.m4v.mov 30 FPS 30 FPS Target Bit Rate 10-12Mbps VBR ~220 Stereo - AAC Stereo - PCM / AAC 256kbps 44.1khz VBR 44.1/48khz 16/24Bit
91 App Review Guidelines
92 Consult the App Store Review Guidelines
93 Guidelines Keep it relevant
94 Guidelines 4+
95 Guidelines Use captured footage
96 Guidelines Use captured footage
97 Guidelines Simulated data please
98 Guidelines Identify In-App Purchases Some Weapons Require Additional Purchase
99 Summary
100 Summary Up to 30 seconds of video conveying app usage
101 Summary Up to 30 seconds of video conveying app usage 4+: Appropriate for all audiences
102 Summary Up to 30 seconds of video conveying app usage 4+: Appropriate for all audiences Device capture with a Lightning cable and QuickTime player
103 Summary Up to 30 seconds of video conveying app usage 4+: Appropriate for all audiences Device capture with a Lightning cable and QuickTime player Edit on your Mac with imovie or Final Cut Pro X
104 Summary Up to 30 seconds of video conveying app usage 4+: Appropriate for all audiences Device capture with a Lightning cable and QuickTime player Edit on your Mac with imovie or Final Cut Pro X Easy upload via itunes Connect
105
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107 More Information Rachel Roth User Experience Evangelist Documentation App Previews Apple Developer Forums
108 Related Sessions The New itunes Connect Presidio Wednesday 10:15AM Camera Capture: Manual Controls Marina Wednesday 11:30AM Tools Location Sunday 0:00PM Media Location Sunday 0:00PM Graphics and Games Location Sunday 0:00PM Core OS Location Sunday 0:00PM Special Events Location Sunday 0:00PM
109 Labs itunes Connect Lab Services Lab A Thursday 3:15PM AV Foundation and Camera Capture Lab Media Lab A Thursday 2:00PM Tools Location Sunday 0:00PM Media Location Sunday 0:00PM Graphics and Games Location Sunday 0:00PM Core OS Location Sunday 0:00PM Special Events Location Sunday 0:00PM
110
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