Press Release Sony Introduces New Compact Walkman MP3 Player B Series Hong Kong, May 20, 2010

Transcription

1 Press Release Sony Introduces New Compact Walkman MP3 Player B Series The ultra-lightweight Walkman B series showcases a sleek metallic finish with deep bass tones Hong Kong, May 20, 2010 Sony Corporation of Hong Kong Limited today introduced the latest Walkman B series to the Walkman MP3 player collection. Sporting a new metallic look, the latest B series offers a more intuitive user experience with booming bass that will resonate with young music lovers. The Walkman B series features a one touch Bass Enhancer with red power illuminator to boost bass performance on music tracks. Adding to the groove, the illuminator s LED lights will dance and pulse with the music. Like the newly launched W series, the lipstick-sized B series also features ZAPPIN TM for easy music playback. When the ZAPPIN TM feature is activated, the main chorus of each song is played, allowing users to easily scan through their music library to find the song they want to hear. It also integrates a new jog dial that enables easier toggling and music navigation. 1

2 Stylishly sleek, the new B series sports a shiny new look with a sleek metallic paint finish on its USB cap. The Quick Charge feature lets users enjoy 90 minutes of music playback with just a 3 minute charge, and the Walkman also features a long battery life of up to 18 hours 1 with just 70 minutes of full charging. Like its predecessor, the Walkman B series offers a wide variety of audio features, from MP3 music playback to voice and FM recording. Transferring music directly to the music player is also easily done with a simple drag-and-drop. Sony s new Walkman NWZ-B152 (2GB) and NWZ-B153 (4GB) will be available at the suggested retail prices of HK$348 and HK$488 respectively from end of May Model Colours Availability Dates Walkman B series NWZ-B152 (2GB) NWZ-B153 (4GB) Black, Pink, Red, Blue End of May 2010 Optional Walkman Accessory Walkman B series arm band (CKA-NWU10) The names of actual companies and products mentioned herein may be the trademarks of their respective owners. WALKMAN is a registered trademark of Sony Corporation. ZAPPIN is a trademark of Sony Corporation. itunes is a trademark of Apple Inc., registered in the U.S. and other countries. For customer enquiries please contact Sony sales and services hotline at (852) ### 1 18 hours of music playback with MP3 files at 128 kbps, screen on Save ON Super, sound effects: Equalizer None, Bass: Deactivated, Power Illuminator: LED OFF. 2

3 About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit its web site on About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolizes the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. ### 3

4 Specification sheet for Walkman B150F Series Specifications Audio Formats (Codec) MP3 WMA NWZ-B152F NWZ-B153F Media File format: MP3(MPEG-1 Layer3) file format File extension:.mp3 Bit rate: 32 to 320kbps (Supports variable bit rate (VBR)) Sampling frequency *1: 32, 44.1, 48kHz Media File format: ASF file format File extension:.wma Bit rate: 32 to 192kbps (Supports variable bit rate (VBR)) Sampling frequency *1 : 44.1kHz *1 Sampling frequency may not correspond to all encoders. Notes (Supported file format) Maximum recordable number of songs and Bitrates NWZ-B152F NWZ-B153F time (Approx.) 2 number time[h:m] number time[h:m] 48kbps 1,250 83:20 2, :00 64kbps :20 1, :00 128kbps : :20 256kbps : :40 320kbps : :00 Maximum recordable number of files or folders(approx.) Capacity (User available capacity) Notes (capacity) Output (headphones) Files:2640,Folders:500 2GB 4GB Approx. 1.73GB = bytes Approx. 3.54GB = bytes *1 Available storage capacity of the player may vary. A portion of the memory is used for data management functions. Frequency response 20 to 20,000 Hz(when playing data file, single signal measurement) FM radio (NWZ- B142F/B143F only) Antenna Interface Operating temperature Preset: 30 presets FM Frequency range 87.5 to MHz The frequency is changed by 0.1MHz. Headphone cord antenna Headphone:Stereo mini-jack Hi-Speed USB(USB 2.0 compliant) 5 'C to 35 'C (41 'F to 95 'F) Power Source Built-in 170 mah rechargeable lithium-ion battery USB power (from a computer via a USB connector of the player) Battery life Approx. 18hours 3 Charging Time USB-based charging Approx. 70 minutes 2 Based on 4 minutes per song approximately in MP3 format hours of music playback with MP3 files at 128 kbps, screen on Save ON Super, sound effects: Equalizer None, Bass: Deactivated, Power Illuminator: LED OFF. 4

5 Display Dimension(w/h/d) 3-line LCD 90.9 x 23.3 x 15.2mm (3-5/8 x 15/16 x 5/8 inches) Mass Approx. 28 g (Approx. 1.0 oz) Supplied Items Headphones (1) Quick Start Guide (1) The following folders are stored in the [Storage Media] folder of the memory of the player. The following items (PDF files and shortcuts) are included in these folders. [Operation Guide]*1 folder Contains PDF files of the Operation Guide. [Support] folder Contains shortcut icons to Customer Support and Customer Registration in the country/region folders. [PC_Application_Software] folder Contains a shortcut icon to the Windows Media Player 11 download site. If you use Windows Media Player 10 or less on your computer, download Windows Media Player 11 from this web site. *1 PDF files named [xxx_nwzb150.pdf] in this folder are the Operation Guide. The language name is displayed in the place of xxx. Choose the manual of your language. System Requirements(for the player) Computer: IBM PC/AT or compatible computer preinstalled with the following Windows operating systems*1: - Windows XP Home Edition (Service Pack 2 or later) - Windows XP Professional (Service Pack 2 or later) - Windows Vista Home Basic (Service Pack 1 or later) - Windows Vista Home Premium (Service Pack 1 or later) - Windows Vista Business (Service Pack 1 or later) - Windows Vista Ultimate (Service Pack 1 or later) - Windows 7 Home Basic - Windows 7 Home Premium - Windows 7 Professional - Windows 7 Ultimate Supported 64 bit version OS for Windows Vista.& Windows7 Not supported by OSs other than above *1 Excluding OS Versions not supported by Microsoft. Memory Flash Colors Black/Red/Blue/Pink/Gold (Handling colours varies in each countries) Target folder in Drag and Drop Music Playbackable files: within 8th level in "MUSIC" folder features PC Connection Hi-Speed USB USB mode Power illuminater Music Searching Methods Music Play Mode Zappin Menu Language MSC / MTP YES Folder/All Songs/Artist/Album/Playlists/Genre/Release Year Normal / Repeat All / Repeat 1 Song / Repeat Shuffle All Short /Long English/Spanish/French/Portuguese/Russian/Simplified Chinese/ Traditional Chinese/Korean 5

6 Sound Effects (Available for Music Playback Only) Firmware 3-min Charge 90-min Playback Headphone Maximum Power Output 16 ohms/mw Screen direction Supplied Accessories Bass Boost/ 5Band equalizer(heavy/pop/jazz/unique/custom) Upgradable Yes MDR-E804Y 5mW+5mW Horizontal only Headphones, Quick Start Guide 6