Ovi and Social Location - bringing people closer to who and what matter to them. Michael Halbherr VP Social Location, Nokia

Transcription

1 Ovi and Social Location - bringing people closer to who and what matter to them Michael Halbherr VP Social Location, Nokia

2 Creating a strong foundation What have we achieved in the last two years? Widest distribution Most widely distributed Mobile Mapping client in the world with 10 s of mio clients in use, Widest portfolio of devices with GPS Sensors started with N95 and now more than 25 GPS devices. Increased usage Maps now essential service, Usage grown by 5x, 90% activation of maps across entire device portfolio. Built unique asset Best in class map data, for over 170 countries with car- and pedestrian navigation in more than 70 countries Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

3 GPS Could do to the Real World What Google did for the Virtual World Newsweek Business Week March 2009 Newsweek March 2009

4 Connecting People is changing. 1990s Communication endpoints changed from fixed locations to mobile numbers 2010s Communication endpoints are changing from a single phone system to a heterogenic, ill-connected set of internet communication networks

5 Massive growth in social networking Now the fourth most popular online activity Global phenomenon.

6 Mobile consumers demand the same functionality as desktop users

7 Lifecasting with Ovi and Facebook With Ovi, you can lifecast what you are up to and where. Straight from the homescreen.

8 Large global differences: No single leader Fragmented market space NAM Europe APAC LTA MEA Source: Comscore, Sept Size = m unique consumers

9 Nokia is changing Ovi by Nokia be close to who and what matters Nokia

10 Open ecosystem powered by People & Places platform Ovi: where real world meets the web 1 % 99 % Operators Interfaces Ovi Platform Elements Consumer Data, Identity Management, Infrastructure & Tools

11 City explorer package Out-of of-the the-box on 10s of million of Nokia Devices Lonely Planet city guides Global Michelin travel guide Global events and movie guide from multiple partners Global weather service from Custom Weather Global pedestrian navigation from Nokia

12 Facebook: Complete experience Lifecasting Distribution Social Messaging Homescreen

13 Ovi and Operators today (Sept status) In execution or contractual negotiations with more than 25 leading operators 11 of 12 top operators: Cooperation to jointly drive sell-out agreed or in execution Direct billing integrations in progress/completed in 14 cases 20 operators now offer Comes With Music Drives data usage and increased data plan adoption Comes With Music renewal well aligned with operator business models Publicly announced partnership (AT&T) Multiple additional cases in progress. 27 operators with mobile billing Messaging service now available in >40 countries. Agreements with close to 20 operators. More than 50 deployments for b-2-b (i.e. MfE)

14 Consumers want it all. Key perceived benefits of Social Location services

15 Enabling the largest ecosystem Ovi API Ovi apps Ovi SDK Nokia opens access to industry s leading context platform. Nokia evolves web apps. Powerful services and a beautiful UI. Distributed in Ovi Store. Nokia previews new web based tools for easy app creation Nokia

16 Ovi API New! New! Updated Ovi Navigation Player API Nokia s industry leading drive and walk navigation, simple to integrate to your app. Ovi Maps Player API for mobile Nokia s maps in your application, with vector graphics, 3D and more. Ovi Maps Player API for web Nokia s maps in mashed up with your web service, with a single line of code.

17 Ovi apps Web technologies Ovi apps are built using standard web technologies HTML, CSS and JS easy, fast and utilizing existing staff. Ovi services integrated Embedding Ovi services into Ovi apps is simple adding navigation, location or maps is just a single line of code. Gorgeous Ovi UI library Ovi SDK provides the evolving Ovi UI library, making creation of beautiful apps effortless.

18 Ovi apps - New Class of Apps For you For users From development to publishing Bridging virtual and real world

19 New class of development Ease of development Develop with familiar & standard web technologies. Uncompromised Quality Integrate powerful Ovi services with great UI. Low cost, wide distribution Develop once and fast for multiple platforms and wide distribution

20 Changing the Economics of Development Stand-alone App Development Ovi app Developer Ovi Store Distribution Distribution Cost Distribution Cost Content Development Cost Software Development Cost Platform Investments Content Development Cost Publishing Cost Views Players

21 Consistency in diversity Creation of beautiful apps is easy with great Ovi UI library

22 In ALL Nokia Smartphones touch & scroll

23 UI Libraries native like UX Ovi APIs amazing functionality Standard Web Technologies HTML CSS JAVA SCRIPT

24 Partnering with Nokia in a sustainable mass market business opportunity. Superior data asset Powerful developer tools and network Broadest device portfolio Massive distribution channel to consumers Nokia has an unparalleled data assets in Maps and Places Unified tools to build better cross- platform apps for mobile & web - Enabling local innovation and differentiation. Reach a broad consumer base with embedded service experiences straight out of the box Reducing TTM and lowering cost of deployment Access to unparalleled distribution capabilities leads to more eye-balls balls, via all channels (mobile & web) 24

25 Thank you.