Portable Entertainment Solutions. Herbert Lee Product Marketing_Taiwan
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1 Portable Entertainment Solutions Herbert Lee Product Marketing_Taiwan
2 Agenda Market Overview Successful Story Solution Roadmap Add-Ons for Portable Jukebox (LifeVibes)
3 Market Overview Portable Digital Music Player Shipment FCX (Kpcs) CAGR Solid State (flash-based) HDD CD/ MP3 Net MD Total Market Growth % 84.4% 48.6% 36.3% 27.1% 12.0% Source: In-Stat/MDR, 3/03 Compound Annual Growth Rate (CAGR)
4 Market Overview_ Solid State&HDD Solid State/ HDD Portable Players Regional Shipments 3.1Mse ts North America 90% 84% 80% 76% 70% 68% Europe 5% 7% 8% 9% 10% 11% Japan 2% 3% 4% 6% 9% 9% Asia-Pacific 2% 4% 5% 6% 7% 8% Latin America 1% 2% 2% 2% 3% 3% ROW 0% 0% 1% 1% 1% 1% Source: In-Stat/MDR, 3/03
5 Successful Stories_ Flash based SAA7750 (MP3) MPIO FL100 iriver ifp-380t Creative Rhomba SAA7750+TEA5767 (MP3+FM Radio) Haier 1000M Panasonic PNX0101 (MP3) iriver ifp-900 iriver ifp-1100 iriver ifp-1000
6 Successful Stories_ HDD based
7 iriver ifp590t With Concert Sound effect
8 MPIO FY200 With Concert Sound Pure Studio effect
9 IC Roadmap (1): SAA775x Family SAA7750EL/N102 Restricted Delivery SAA7752 LFBGA208 SAA7752 LQFP
10 SSA1 Functions and Applications Main functions Audio decoding (MP3, AAC, WMA,...) Voice recording SDMI Applications Flash Card application (MP3) CD application Internet Radio application (with Ethernet MAC) Simple Jukebox application
11 The System SAA7750Solution for Internet Audio Flash Memory 384 kb Solid State Audio decoder Audio Codec (UDA1380TT)
12 SSA1 Hardware Architecture TCB AHB arbiter SMC ROM AHB wrapper TIC EBI SRAM AHB decoder Par. Port interface ARM720T interrupt controller AHB wrapper AHB wrapper AHB to APB bridge SDRAM controller ETU SMC EBI EPICS7a DSP IIS input IIS/SPDIF output 3MBit Flash Memory TCB CD Block decoder timers L3/IIC interface MMC/SD watchdog PGA GPIO 10-bit ADC RTC IIS output Stereo ADC Master IIC interface LCD interface IIS input Stereo DAC Slave IIC interface clock shop Headphone driver UART PMU clock shop POR ATX USB1.1 PLLs OSCs
13 SSA1 General Features High level of integration low BOM list Fully programmable architecture embedded RISC and DSP core support of multiple audio decompression standards complete firmware library available for application building ready to use solution for fast time to market Embedded program flash field updates of software Designed for low power Optimized die for each function Advanced power management
14 SSA1 Hardware Features USB and parallel port interface (for downloading) Flash card support for MMC, SD and SmartMedia Integrated CD block decoder IIC master and slave interface External SDRAM interface Several LCD families support General-purpose I/O pins Integrated stereo DAC (line in) and ADC (line out) Integrated headphone amplifier Real Time Clock
15 SSA1 Software Features Audio decoding Supports MP3 (MPEG 1/2 layer 3 and extensions) Supports low complexity AAC (stereo) Supports WMA (option) Voice recording: ADPCM codec (voice) support SDMI compliance Advanced audio features Ultrabass Incredible headphone Infrapitch Equaliser Light weight Real Time OS to facilitate building of application
16 SAA7750 based embedded flash player with radio Nand flash DC/DC conversion USB1.1 SAA7750 FM radio TEA5768 optional analog input headphone output keys LCD
17 SAA7752 based MP3 CD player DC/DC conversion SDRAM for ESP/power mgt. Phonic mechanism motor driver SAA7752 analog input headphon output keys LCD
18 SAA7750 based hard disk player with USB2.0 Hard Disk USB2.0 USB2.0 device ISPxxxx CPLD SDRAM DC/DC conversion obelix SAA7750 analog input headphon output keys LCD
19 Device Summary Symphony Low Power playback Melody Performance Melody Performance Video companion Harmony audio/video focus on footprint and power (10x10mm major function: audio playback (USB2. prepared for wireless (BT) increased headroom to add functionali supports fast interconnectivity standard power efficient architecture increase video performance add camera interface lower software complexity one chip solution for audio/video entertainment scaleable solution for future generations
20 IC Roadmap Compressed audio support Image support Dedicated HDD interface Melody PNX0106 Melody PNX0105 Compressed audio support One chip solution for flash Upgradeable, DRM Symphony PNX0102 Symphony PNX0101 Low cost fixed functionality ICs for audio LC Symphony DSP for Audio processing No storage support No interconnectivity support MiniDSP
21 Future plans (1) Compressed audio support Interconnectivity Dedicated HDD interface Melody PNX0106 Melody PNX0105 Audio/video/games devices Interconnectivity additions Compressed audio support One chip solution for flash Upgradeable, DRM Symphony PNX0102 (USB2.0) Symphony PNX0101 (USB1.1) Power, cost, footprint Interconnectivity additions Low cost fixed functionality ICs for audio LC Symphony LC Symphony DSP for Audio processing No storage support No interconnectivity support MiniDSP Power, cost, footprint
22 LifeVibes Add-Ons for Portable Jukebox
23 Pure Studio compression restorer Enriches music in audio devices Create superior sound out of all compressed sound sources Repairs unwanted artefacts stereo image, punch and brilliance Allows more songs at given quality of same size of digital storage medium
24 Pure Studio compression restorer 64kbps 64kbps + pure studio
25 Speed Dump fast encoder Enriches music in portable/mobile devices Fastest MP3 encoder in the world Outcome of blind listening test (EBU MUSHRA scale) 100 tranparent CD quality 80 good 60 fair 40 poor 20 bad 0 Castanets Pitch pipe Xylophone German male voice English female voice Harpsichord Trump orchestra Accordion Percussion Contemporary pop Jazz orchestra Balad Pop Music Mean Lowest Power High quality Unique psycho-acoustic model
26 Concert Sound ambience creator Enriches music in portable/mobile devices Natural and relaxing listening experience Reduces listening fatigue Low cost implementation MIPS & memory footprint.
27 Successful Stories Concert Sound: iriver ifp-599t Concert Sound + Pure Studio: MPIO FY200 Speed Dump: Enox
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