VIDEO PRODUCTION EQUIPMENT, TIPS AND CHALLENGES
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1 VIDEO PRODUCTION EQUIPMENT, TIPS AND CHALLENGES
2 SHOOTING & EDITING VIDEO ESSENTIALS 1. CAMERA: Video or DSLR, other recording devices (phone, tablet) 2. MEDIA: SD Cards, flash cards, etc. 3. FLUID HEAD TRIPOD / STABILIZING SURFACE OR DEVICE 4. MICROPHONE/SOUND 5. HEADPHONES 6. BACKGROUND/ROOM/SET 7. LIGHTING 8. MAKEUP 9. PROPER ATTIRE 10. SHOT COMPOSITION 11. PC or MAC with EDITING SOFTWARE 12. EDITING SKILS 13. BEST FILE FORMATS
3 SHOOTING & EDITING VIDEO: RECORDING DEVICE CAMERA: Video or DSLR, other recording devices (phone, tablet) Look for: Microphone inputs (preferably XLR) Video recording resolution: 1080p or 1080i is optimal (HD resolution)
4 SHOOTING & EDITING VIDEO: EXTERNAL MICROPHONE MICROPHONE/SOUND: Input type (XLR, 1/8 ) Mic Type: Lavalier (interviews), Boom (more people/conversations), Internal mics (last resort) *Always make sure your setting is as quiet as possible (shut off AC, pool pumps, etc.) If you don t have an external microphone, proximity is crucial.
5 SHOOTING & EDITING VIDEO: RECORDING DEVICE CAMERA: Video or DSLR, other recording devices (phone, tablet) RESOLUTION: 720p, 1080p (progressive) or 1080i (interlaced) (HD), 2k, 4k (Ultra HD UHD), 8k * It matters more as people watch full screen YouTube
6 SHOOTING & EDITING VIDEO: RECORDING MEDIA RECORDING MEDIA SD cards are the most common, but they must be a 10 speed (at least 80MB/s) 32 GB (2-3 hours of recording) 64 GB (5-6 hours of recording)
7 SHOOTING & EDITING VIDEO: TRIPOD TRIPODS (FLUID HEAD ONLY) or any stabilizing device/surface
8 SHOOTING & EDITING VIDEO: MICROPHONE CAMERA: Video or DSLR, other recording devices (phone, tablet) Microphone choices: XLR for prosumer video cameras or 1/8 for DSLR, phone and tablet *Always make sure your setting is as quiet as possible (shut off AC, pool pumps, etc.) If you don t have an external microphone, proximity is crucial.
9 SHOOTING & EDITING VIDEO: HEADPHONES HEADPHONES: always monitor your audio or have someone do that for you. You ll hear more noise through headphones than you are aware of in ambience. Lav mics are much quieter Booms sound roomier *Always make sure your setting is as quiet as possible (shut off AC, pool pumps, etc.) If you don t have an external microphone, proximity is crucial.
10 SHOOTING & EDITING VIDEO: BACKGROUND/SET BACKGROUND/SET: Simple (white, dark grey, black put a light on it, if you use color make sure your clothing doesn t clash) Green screen
11 SHOOTING & EDITING VIDEO: BACKGROUND/SET BACKGROUND/SET: Living room / office setting clean, lighting behind you, sit or stand at least 5-10 feet from a wall, watch posture
12 SHOOTING & EDITING VIDEO: BACKGROUND/SET
13 SHOOTING & EDITING VIDEO: BACKGROUND/SET Printed Backgrounds depth and perspective work best!
14 Good lighting is crucial for a good video! SHOOTING & EDITING VIDEO: LIGHTING
15 SHOOTING & EDITING VIDEO: LIGHTING VIDEO LIGHTING: Interview Lighting kit (3 lights are best, but at least one is strictly necessary) Bounce one light off a white wall or direct on the subject On camera light Home depot flood lights / good fluorescent if nothing else is available
16 SHOOTING & EDITING VIDEO: LIGHTING
17 SHOOTING & EDITING VIDEO: LIGHTING LIGHTING: Shoot outdoors in the shade (porch) Be aware of overblown backgrounds & reflections
18 SHOOTING & EDITING VIDEO: MAKEUP MAKEUP: always use a mattifying powder - inexpensive options at any store. Find a shade that matches your skin color, apply lightly with a brush. MEN: light matching powder + concealer if needed WOMEN: use more eye makeup than usual, brighter lips, blush, brow filler
19 SHOOTING & EDITING VIDEO: ATTIRE ATTIRE: Simple and classic styles always work best NO SMALL PRINTS! they make the image shake on screen
20 SHOOTING & EDITING VIDEO: ATTIRE NO stripes or checkers!
21 SHOOTING & EDITING VIDEO: ATTIRE
22 RULE OF THIRDS HEAD ROOM LEAD ROOM SHOOTING & EDITING VIDEO: SHOT COMPOSITION
23 SHOOTING & EDITING VIDEO: EDITING SOFTWARE EDITING SOFTWARE: Adobe Premiere Pro, Adobe Premiere Elements, Final Cut Pro (MAC only), imovie (MAC only)
24 SHOOTING & EDITING VIDEO: EDITING SKILS
25 SHOOTING & EDITING VIDEO: FILE FORMATS
26 SHOOTING & EDITING VIDEO: FILE FORMATS Files coming out of the cameras: AVCHD, MOV, MTS, M2TS, MPEG4, MP4 Files needed for upload to YouTube and Social Media Sites They will pretty much take any file and re-encode it for you Best file format to upload to YouTube & Social Media Sites is H.264
27 SHOOTING & EDITING VIDEO: 10 TIPS 10 TIPS FOR BEST CORPORATE VIDEOS
28 SHOOTING & EDITING VIDEO Profile video samples
29 SHOOTING & EDITING VIDEO WHEN ALL ELSE FAILS, CALL A PROFESSIONAL!
30 Realtor Introduction (one location) 2 hour shoot 10 hour edit Static Logo Introduction and Informational ending Interview/Scripted Introduction Supporting shots of realtor and/or clients at the same location Photos of sold homes provided by realtor $1200 Today Only $499 with a 50% deposit Realtor Profile (2 locations) 3 hour shoot 12 hour edit Animated Logo Introduction and Informational ending Interview/Scripted Introduction Supporting shots of realtor and/or clients 2 locations Client Testimonials Photos and/or videos of sold homes provided by realtor $1530 Today Only $699 with a 50% deposit SHOOTING & EDITING VIDEO WHEN ALL ELSE FAILS, CALL A PROFESSIONAL! All shooting must be completed in one day and the project completed within 30 days
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