2 3 4 & & PEG LAMA

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2 Contents 2 Introduction 3 Concept Overview 4 TrueClear Pro Advanced Screen Care Logo & Logo Lockup 5 Color Palette 6 Using Color 8 Logo & Pip Placement 9 Typography 10 Layout Copy 11 Tagline 12 Retail Application 13 PEG Cards 14 Window Clings 16 Poster 17 Swatch Ring 18 Countertop Display 19 Service Bulletin 20 LAMA Display 21 Shelf Talker 22 Promotional/Cross-Sell Shelf Talker 23 Service Button

3 PAGE 2 Introduction This toolkit provides all the necessary assets for executing the TrueClear Pro Advanced Screen Care program in store. The elements that make up each customer touchpoint (and their guidelines) have been provided. Please note sizes may need to be adjusted to fit specific retail environments and layouts may require slight adjustments to accommodate different languages. If changes beyond this are required, please contact Global Branding.

4 PAGE 3 Concept Overview Let s take the basic tenets of skin care assessment, cleansing, repairing, maintenance and apply it to screen protection. Skin Care becomes...screen Care. When it comes to skin care, you have hundreds of options. But with screen care, TrueClear Pro is the first and only service of its kind.

5 PAGE 4 TrueClear Pro Advanced Screen Care Logo Lockup Clearspace In order to preserve the integrity of the logo, it is important that no other logos, lockup type or other graphic elements infringe on its space. The minimum clearspace around the entire logo is equivalent to the square area created by the height of the TrueClear T, shown as the value X in the illustration. Minimum Size The minimum TrueClear Pro logo size that may be used is.75 (19.05mm) wide. The registration R and trademark TM symbols have been adjusted for minimum size. Use the small size logo assets provided for minimum size.75 (19.05mm) wide. Standard Size Use the standard size assets for logos 2.5 (63.5mm) wide or larger. Clearspace X X X Minimum Size.75" (19.05mm)

6 PAGE 5 Color Palette Color specifications are shown for PMS, RGB, CMYK, and HEX values. These colors/specifications have not been print-tested. While RGB values may vary from device to device, it is important to provide consistent and accurate specifications for Pantone or CMYK colors when used on press or in fabrication. Gloss Silver Foil Stamp Usage Gloss Silver Foil Stamp is the primary finish usage for ADVANCED SCREEN CARE and the tagline SO PRECISE YOU WON T BELIEVE IT S THERE. Please see page 6 for foil replacement options. RGB CMYK HEX PANTONE RGB CMYK HEX PANTONE RGB CMYK HEX RGB CMYK HEX Black R0 G0 B0 C0 M0 Y0 K100 # Belkin Green 7488 C / 7488 U R115 G212 B74 C55 M0 Y85 K0 #73D44C Belkin Grey Warm Grey 6 C / Warm Grey 6 U R166 G156 B148 C15 M15 Y15 K15 #A69C94 White R255 G255 B255 C0 M0 Y0 K0 #FFFFFF

7 PAGE 6 Using Color Permitted Logo Lockup Treatments The approved TrueClear Pro Logo lockup color and treatment combination is TRUECLEAR PRO in black and ADVANCED SCREEN CARE in gloss silver foil stamp on a white background as shown on this page. When foil is not executable, ADVANCED SCREEN CARE becomes Warm Grey 6 C. Gloss Silver Foil Stamp Preferred Option Warm Grey 6 C Second Option

8 PAGE 7 Using Color Permitted Color Combinations The TrueClear Pro secondary background color options are black, Belkin Green and Belkin Grey. In these instances, the logo lockup may be all white or black and white. Black Background Warm Grey Background Green Background White Background Green Background

9 PAGE 8 Logo & Pip Placement The Belkin logo must always be placed top right. Please see Retail Application pages for reference. Pip can live on its own only when the full Belkin Logo lockup can clearly be seen on an asset nearby and only at top right or top center. Please see pages 15, 17 and 20.

10 PAGE 9 Typography Metric Metric is the brand typeface family. The geometric san serif typeface is a great expression of the brand, and is the only approved typeface. Metric Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()<>? Metric Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()<>? Metric Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()<>? Metric Semibold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%&*()<>?

11 PAGE 10 Layout Copy Headlines TrueClear Pro headlines are meant to deliver the program s primary message, namely that TrueClear Pro is a one-of-a-kind, premium screen care service and our team of screen care specialists are here to make sure you walk away feeling confident and well-cared for, with a screen protector that was applied so precisely, it s hard to believe it s even there. The approved headlines have been provided on pages 14, 16, 18, 19, 20. Body Copy Sometimes a headline will need a feature/benefit line to make the link between the idea of the headline, the service and the benefit of the service. Use the approved body copy for each retail application found on pages 14, 16, 17, 19, 20.

12 PAGE 11 Tagline Tagline In applications where the TrueClear Pro tagline is used in conjunction with other visual elements (headline, body copy, photography) the abbreviated tagline is used. In applications where the campaign tagline acts as the only visual element, the extended tagline is used. Abbreviated Tagline SO PRECISE YOU WON T BELIEVE IT S THERE. SO PRECISE YOU WON T BELIEVE IT S THERE. Tagline Treatment Preferred tagline finish is gloss silver foil stamp. Use Warm Grey 6 C when foil stamp is not executable. TM TM must be included on both taglines. Extended Tagline SOCLEAR SO SMOOTH SO PRECISE YOU WON T BELIEVE IT S THERE. SOCLEAR SO SMOOTH SO PRECISE YOU WON T BELIEVE IT S THERE.

13 PAGE 12 Retail Application PEG Cards PEG Cards are designed to communicate the TrueClear Pro service offering and sell the service within a retail environment unassisted. Note: There will be several versions of this card based on device and treatment type. iphone 5/5s Protection+Custom Application Present at the Screen Care Bar for a professional cleaning and application.

14 POS TOOLKIT PAGE 13 Retail Application PEG Cards Currently there is one treatment, Transparent; for five devices, iphone 4, iphone 5/5s, Galaxy S4/S5 and Galaxy Note 3. Below is an example of the service offering. (Not the full lineup). Die Line File: Artwork File: DIE LAYOUT DIE LAYOUT Die Line File:REV Line File: PDL_ARCHIMEDES_PEG Die Line File: PDL_ARCHIMEDES_PEG Die Line File: PDL_ARCHIMEDES PDL_ARCHIMEDES_PEG CARD REV PDL_ARCHIMEDES_PEG Die CARD CARD CARD Artwork File: DIE LAYOUT Artwork File: Artwork File: DIE LAYOUT Front Artwork File: Business Unit: Business Unit: Program Manager: Program Manager: Packaging Engineer: Eric MacDonald Back Retail Outside Dimension (Including Hang Tab) L x W x D (in): 0 x 0 x 0 L x W x D (mm): 0.00 L x W x D (mm): 0.00 x 0.00 x 0.00 DIE/MATERIAL SPECS: iphone 5/5s GALAXY iphone S4 5/5s GALAXY iphone S5 5/5s Galaxy Note 3 73/4 [ ] 73/4 [ ] Packaging Engineer: Eric MacDonald Retail Outside Dimension (Including Hang Tab) L x W x D (in): 0 x 0 x 0 Material: Material: Blank Size (in): x 7+3/4 Blank Size (mm): 248+3/4 x Blank Size (in): x 7+3/4 Blank Size (mm): 248+3/4 x This dieline works for following skus (if any): This dieline works for following skus (if any): 73/4 [ ] 73/4 [ ] Unit: IN/MM Side Shown: PRINT SIDE Flute/Grain: horizontal Tolerance:+/- 1/32" - 0.8mm Drawing Scale 1:1 73/4 [ ] Preliminary Unit: IN/MM Side Shown: PRINT SIDE Flute/Grain: horizontal Tolerance:+/- 1/32" - 0.8mm Drawing Scale 1:1 RELEASE DATE: 07/10/2014 DIELINE: RELEASE DATE: 07/10/2014 DIELINE: Preliminary /32 [90.000] 317/32 [90.000] 317/32 [90.000] 317/32 [90.000] x 0.00 x 0.00 DIE/MATERIAL SPECS: 317/32 [90.000]

15 PAGE 14 Retail Application Window Clings Window Clings will draw shoppers in by pairing an image with a headline and logo. This primary message should tease the broader message, enticing shoppers to find out more about the service. Could your screen use a little TLC? Stop by the TrueClear Pro Screen Care Bar to find out more. Headline Options: 1. Could your screen use a little TLC? 2. You ve never seen a screen protector applied like this. 3. Give your phone a flawless finish. Body Copy: Stop by the TrueClear Pro Screen Care Bar to find out more. SO PRECISE YOU WON T BELIEVE IT S THERE.

16 PAGE 15 Retail Application Window Cling Tagline as Visual Execution Window Clings will draw shoppers in by pairing an image with a headline and logo. This primary message should be the extended tagline in gloss silver foil stamp. If foil is not executable, use Warm Grey 6 C. Also note the placement of the Top Center Pip. SO CLEAR SO SMOOTH SO PRECISE YOU WON T BELIEVE IT S THERE.

17 PAGE 16 Retail Application Poster Posters will draw shoppers in by pairing an image with a headline and logo. This primary message should support the broader message of the service. It also simultaneously displays secondary messages describing benefits such as complimentary service with sale, precision and quality as well as brand level communication. A revolutionary approach to screen care. Experience TrueClear Pro: A first-of-its-kind application service that makes maintaining the look of your screen irresistibly easy. To get a screen protector professionally applied to your device, ask any one of our certified Screen Care Specialists. SO PRECISE YOU WON T BELIEVE IT S THERE.

18 PAGE 17 Retail Application Swatch Ring The Swatch Ring is a tool used by the Screen Care Specialists to quickly speak to the treatments available, the devices it works with, etc. A quick summary of the benefits of the service is also provided to help close a sale. iphone 5/5s GALAXY S4 GALAXY S5 Galaxy Note 3

19 POS TOOLKIT PAGE 18 Retail Application Countertop Display The Countertop Display is designed as an option to house the PEG card if the retail environment does not have space on PEG. May also be used in conjunction with product on PEG. Two execution options are provided below. Die Line File: Headline Options: 1. You ve never seen a screen protector applied like this. 2. Give your DIE phone a flawless finish. LAYOUT DIE LAYOUT 3. Could your screen use a little TLC? Body Copy Options: 1. Talk to one of our Screen Care Specialists and see for yourself. 2. Let one of our Screen care Specialists apply a screen protector for you. Artwork File: REV Die Line File: PDL_ARCHIMEDES_ Line File: PDL_ARCHIMEDES_PEG CARD PDL_ARCHIMEDES_PEGDieCARD 0 00 DIE LAYOUT Artwork File: Artwork File: Business Unit: DIE LAYOUT Program Manager: Packaging Engineer: Eric MacDonald Retail Outside Dimension (Including Hang Tab) L x W x D (in): 0 x 0 x 0 L x W x D (mm): 0.00 x 0.00 x 0.00 DIE/MATERIAL SPECS: iphone 5/5s GALAXY iphone S4 5/5s iphone 5/5s GALAXY iphone S4 5/5s Material: Blank Size (in): x 7+3/4 Blank Size (mm): 248+3/4 x This dieline works for following skus (if any): TRUECLEAR PRO TRUECLEAR PRO 73/4 [ ] TRUECLEAR PRO 73/4 [ ] TRUECLEAR PRO 73/4 [ ] Unit: IN/MM Side Shown: PRINT SIDE Flute/Grain: horizontal Tolerance:+/- 1/32" - 0.8mm Drawing Scale 1:1 RELEASE DATE: 07/10/2014 DIELINE: Preliminary TRUECLEAR PRO TRUECLEAR PRO 317/32 [90.000] 317/32 [90.000] 317/32 [90.000] 317/32 [90.000] 7 [196

20 PAGE 19 Retail Application Service Bulletin The Service Bulletin serves as an educational tool to be used in conjunction with other training materials and videos. The bulletin outlines the service along with its features and benefits. Store managers may review and share this bulletin with their employees to prep them for making sales or answering shopper questions. It s not just screen protection, it s complete screen care. FACT: 90% of consumers surveyed who purchase a new smartphone or tablet said they would purchase a screen protector at the same time. Only 10% actually buy one. So, why don t people make the purchase? For two reasons: One, they don t think screen protectors can truly mimic the clarity and touch-sensitivity of their screen. And two, they don t trust themselves (or anyone else for that matter) to apply it correctly. They don t believe a screen protector could virtually disappear on their screen because they ve never seen it done before. That s where you come in. You have the unique opportunity to radically change the way people think about screen protectors. About what a screen protector applied correctly can do for them. WHY SCREEN CARE? Like a car or piece of jewelry, mobile devices are an investment. Much like skin care, a little maintenance goes a long way. A mobile device in pristine condition has a better resale value. Let s face it: A screen without blemishes just looks and feels better. WHY TRUECLEAR PRO? It s the first and only service of its kind. Our team is made up of highly trained, certified screen care specialists. It s 99.9% accurate and backed by a Lifetime Warranty. It s created by Belkin, market leaders in clarity. It s an excellent value professional application is included. As the leading experts in screen care, we ve created a first-of-its-kind service that makes screen protection and maintenance virtually effortless. As part of an elite team of specialists, it s your job to make sure your customer walks away feeling confident and well-cared for, with a screen protector that was applied so precisely, your customer will find it hard to believe it s even there.

21 PAGE 20 Retail Application LAMA Display The LAMA display will serve to draw attention in-store to the TrueClear Pro service, essentially acting as larger versions of the posters. For the Extended Tagline option, use the gloss silver foil stamp treatment. If foil is not executable, use Warm Grey 6 C. Please note the placement of the Top Center Pip in this execution. These options are designed to be used together as two sides of the same LAMA or individually as separate LAMAs, depending on the retail needs. A revolutionary approach to screen care. SO CLEAR SO SMOOTH SO PRECISE YOU WON T BELIEVE IT S THERE. A first-of-its-kind application service that makes maintaining the look of your screen irresistibly easy.

22 PAGE 21 Retail Application Shelf Talker The Shelf Talker should be added on PEG to assist in communication about the TrueClear Pro service. The three options below are designed to be used together or individually, depending on the retail needs. Professional application with every purchase. Protection +Custom Application

23 PAGE 22 Retail Application Promotional/Cross-Sell Shelf Talker (Phone Case Area) The Promotional/Cross-Sell Shelf Talker should be added on PEG in other areas of the retail space to grab customers attention while shopping for other products. The below Shelf Talkers are designed to live in the phone case section and can be used together or individually, depending on the retail needs. Your screen needs love, too. Your screen needs protection, too. Ask about 360 protection with TrueClear Pro. Now how about we protect that screen?

24 PAGE 23 Retail Application Service Button The Service Button will be worn by in-store Screen Care Specialists. Designed to be worn together or individually. Ask me about screen care. We didn t invent screen care, we just perfected it. Certified Screen Care Specialist Certified Screen Care Specialist

25 HAVE FUN!

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