Video & Vision: New IP, New Standards, New Solutions
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1 US Summit May 2015 Video & Vision: New IP, New Standards, New Solutions Chris Longstaff May
2 A Brief history of video Evolution Imagination Technologies PowerVR US Summit May p2
3 A Brief history of video Evolution Increasing number of applications Increasing diversity of requirements Imagination Technologies PowerVR US Summit May p3
4 PowerVR Video market segments Huge range of market opportunities leads to wide range of video requirements PowerVR Video is the highest volume shipping licensable IP core family Designed to meet a wide variety of market and application needs, with optimised solutions for each segment Multiple families exist to meet the diverse needs Wide range of markets and applications Wide range of video codec requirements Optimised solutions for area, power, performance, features Imagination Technologies PowerVR US Summit May p4
5 PowerVR Video IP Cores Professional Series Increasing performance & capabilities Extended Features Series Market specific features High performance series Increasing performance & features Efficient Series Improved area & power savings Imagination Technologies PowerVR US Summit May p5
6 PowerVR Video - Efficient Family Targeting low area, low power applications Application & Market specific features Hardware based solutions Low-Level/RTOS support Automotive, machine vision, IoT, wearables Area & power primary motivators Lowest Power Optimal performance Low bandwidth Lightweight, efficient operating systems Always on applications Rate control optimised for market applications System features for low memory usage, bandwidth Low latency - sub 2.5ms end-end latency Transmission optimised Direct Input Zero memory encoding possible Imagination Technologies PowerVR US Summit May p6
7 PowerVR Video - High Performance Targeting main stream, high performance applications Application & Market specific features Tablets & mobiles. Performance & feature optimised Multi-standard, multistream hardware based encoder & decoder Android, Linux & Windows Support Lower area, Optimised driver Improved system level security. Rich UI possible Full support for all mainstream OS Optimised drivers Secure decoding Highly efficient, multi standard video encoder, with video conferencing features Optimised for both camcorder & video conferencing Webrtc standards supported Imagination Technologies PowerVR US Summit May p7
8 PowerVR Video - Extended Features Targeting applications requiring market specific features Ideal for a wide range of applications The extended features family adds functions for markets that have non-standard and additional requirements, such as DTV, STB, blu-ray players Advanced features set 4:4:4 support for HQ wireless display MPEG-2 encoding for DLNA applications Multi standard video decoder & encoder Optimised for multi stream operation DLNA NAS streaming Transcoding Immersive UIs Social TV Imagination Technologies PowerVR US Summit May p8
9 PowerVR Video - Professional Targeting professional & prosumer applications requiring high performance & features Ideal for a wide range of applications Surveillance, broadcast, DSLR, transcoding, servers High quality video encoder Professional standards & profiles Extremely high quality encoding High bitrate support for contribution, content production Low bitrate support for distribution 4:2:2, 4:4:4 10 bit profiles. High bit rate applications Multi-stream support Encoding of proxy streams Multi-channel transcode Imagination Technologies PowerVR US Summit May p9
10 Imagination PowerVR Video & Vision blocks Multiple IP blocks working together producing outstanding results Multiple CMOS Sensors PowerVR vision platform MIPI PowerVR Raptor Camera ISP Re-entrant vision functions path Custom H/W Vision Processing Ensigma Broadcast & WiFi IMGWorks PDP PowerVR De-interlacer (I2P) PowerVR Video Decoder Image stream and statistics CPU Algorithms CPU Compute Path Low latency zero memory video encode path PowerVR Graphics GPU IP GPU Compute path PowerVR Video/Still Encoder IP Statistics assisted encode path Bus (with optional Lossless FB compression/decompression) Encoded Video Output Video Display Output Imagination Technologies PowerVR US Summit May p10
11 PowerVR Series 5 Encoder quality advantage Encoder outperforms H.264 & competitors IMG H % Fewer bits than IMG H.264 Typical Test Sequences IMG H % Fewer bits than competing H.265 solutions IMG H % Fewer bits than Competitor H.264 IMG H.264 better than competitor H.265 at some bitrates! Imagination Technologies PowerVR US Summit May p11
12 PowerVR Series 5 Encoder quality advantage Encoder outperforms H.264 & competitors IMG H % Fewer bits than IMG H.264 IMG H % Fewer bits than competing H.265 solutions IMG H % Fewer bits than Competitor H.264 Typical Test Sequences Enables longer recording times Enables higher quality video capture Enables 1080P video conferencing at 720P Bandwidths Lowers transmission power Increases amount of video stored/gbyte IMG H.264 better than competitor H.265 at some bitrates! Imagination Technologies PowerVR US Summit May p12
13 Source Frame Imagination Technologies PowerVR US Summit May p13
14 PowerVR Series 5 High quality encoding Higher quality at the same bitrate Imagination H.264 at 60kbps Imagination H.265 at 60kbps Imagination delivers on the promise of a 50% saving in bitrate for the same quality Ensures optimum user experience PowerVR 60Kbps Imagination Technologies PowerVR US Summit May p14
15 PowerVR Series 5 High quality encoding Enabling Ultra low bit rate encoding Imagination H.264 at 70kbps Imagination H.265 at 35kbps Imagination delivers on the promise of a 50% saving in bitrate for the same quality Enables applications such as 1080p video conferencing PowerVR 60Kbps Imagination Technologies PowerVR US Summit May p15
16 PowerVR Series 5 High quality encoding Enabling Ultra low bit rate encoding - Comparison Imagination H.264 at 35kbps Imagination H.265 at 35kbps Imagination delivers on the promise of a 50% saving in bitrate for the same quality Enables applications such as 1080p video conferencing PowerVR 35Kbps Imagination Technologies PowerVR US Summit May p16
17 PowerVR Series 5 High quality encoding Enabling Ultra low bit rate encoding - Comparison Imagination H.264 at 35kbps Imagination H.265 at 35kbps Imagination delivers on the promise of a 50% saving in bitrate for the same quality Enables applications such as 1080p video conferencing PowerVR 35Kbps Imagination Technologies PowerVR US Summit May p17
18 Video conference Multi-standard, low latency, high quality codec Low Latency encoding Allows for natural conversation Low power Allows for long conference time from hand held devices Advanced featureset Allows for minimum bandwidth requirements, higher quality user experience Imagination Technologies PowerVR US Summit May p18
19 Video Conferencing Region of Interest encoding With ROI Imagination Technologies PowerVR US Summit May p19
20 Server Applications Transcode, encode, broadcast, streaming, archiving Multi-standard, Multistream encoding Optimised bitrate & formats for multiple end points. Allows for adaptive streaming High Performance Low Power Highest density encodes per rack unit Highest quality encode Allows for minimum bandwidth requirements, higher quality user experience Imagination Technologies PowerVR US Summit May p20
21 Reversing Camera Sub frame latency for end to end encode-decode Encoder has stream interfaces for direct input & output to minimise latency Rate control specifically for low latency and network optimised operation Camera SoC Platform Customer IP PowerVR V2500 ISP Encode Latency MIPS PowerVR E5300 Encoder End - End Latency Decoder SoC Platform Customer IP PowerVR D5500 Decoder Decode Latency MIPS Display Pipe Optional operation without external memory Decoder optimised for streaming low latency content Optimised rate control for End to End Latency < 2.5ms Imagination Technologies PowerVR US Summit May p21
22 PowerVR Video IP core summary The most comprehensive portfolio in the industry Proven IP, highest shipping volume IP gives lowest risk route to market Comprehensive software support Market optimised solutions Imagination Technologies PowerVR US Summit May p22
23 US Summit May 2015 Thank you
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