Cirrus is a leader in audio, video, and precision mixed-signal ICs for consumer entertainment, automotive, and industrial applications
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1 Corporate Overview
2 Cirrus is a leader in audio, video, and precision mixed-signal ICs for consumer entertainment, automotive, and industrial applications Premier Silicon for Digital Entertainment Electronics!
3 Entertainment Processors Plus Mixed-Signal Expertise Drive Cirrus Total-E Solutions Audio Entertainment Processor Total-E for Home, Portable and Automotive Video Entertainment Processor Total-E for DVD Player, DVD Recorder, PVR Mixed-Signal ICs ADC, DAC, Interface and CODEC for Consumer, Industrial, and Automotive Applications
4 Only Cirrus Offers the Total System Solution Inputs Typical Consumer Application Example Outputs Video Converter Video Converter Remote Control Audio Converter Audio Processor Video Processor Audio Converter Digital Amplifiers Audio & Video Mic in Digital Signal in Digital Signal Out Mixed-Signal + Audio + Video = Only Cirrus Controls the Total System Performance
5 Historic Overview- Cirrus Logic Founded in 1984 in Silicon Valley; went public in 1989 Key products were read channels for disk drives, graphics and data communications products Acquired Crystal Semiconductor in 1991 Founded in 1984 in Austin, strong mixed-signal technology and precision data acquisition devices New focus on consumer entertainment since 1998 New direction away from the commodity PC Industry to the high growth digital consumer audio and video applications Strengthened consumer focus with 4 acquisitions in 2001 Peak Audio (Commercial Audio), ShareWave (WLAN), LuxSonor (DVD Player), Stream Machine (Video Recording)
6 Our Market Leadership Position Digital Audio Leadership Dominant supplier of digital home audio solutions Leading supplier of digital portable players Emerging leader in audio and video convergence products Emerging Video Recording Leadership More than 2 million DVD players shipped in our first year First with mass market priced DVD recorder solution High Performance Mixed-Signal Leadership Largest supplier of digital audio ICs* Shipped over 120 million converters in 2002 Source: Forward Concepts
7 Cirrus Customers Represent the World s Best Consumer Brands Audio Video Mixed- Signal
8 Cirrus Leads in Mixed-Signal Technologies Enabling Today s New Home and Automotive Entertainment Products and High-Precision Industrial Measurement Mixed-Signal ICs ADC, DAC, Interface and CODEC for Consumer, Industrial, and Automotive Applications
9 Mixed-Signal Is the Foundation of Cirrus Digital Entertainment Solutions Portable Audio Cirrus Total-E TM Technology Platform Entertainment Processor Home Audio Entertainment Processor Automotive Entertainment Processor DVD Player Mixed-Signal Technology Foundation Entertainment Processor Video Recording Entertainment Processor Leadership technology portfolio Video DAC Audio ADC, DAC, CODECs S/PDIF receivers Digital amplifiers High performance industrial ADC High precision OP-Amp Over 900 patents focused on Mixed-Signal Mixed-signal leadership in digital consumer applications
10 Cirrus Mixed-Signal Innovations 1 st Stereo DAC in an 8-pin SOIC package (98db, 96kHz) 1 st 96kHz Digital audio transmitter and receiver 1 st 120db 96kHz audio A/D converter 1 st PCM/DSD DAC (DVD Audio and SACD capable) Highest performance multi-channel DAC Highest performance stereo DAC Highest performance PCM/DSD DAC Most integrated portable DAC Most integrated portable CODEC Shipped 200 millionth audio DAC since 1998
11 New CS425xx Family DVD Audio Ready CODECs Integrates 6 Chips Into 1 Enables 2 chip solution for AVR and car AV All non-dsp functionality on one chip! Perfect match for Cirrus audio DSP products Highly integrated, costeffective scalable solution 192kHz S/PDIF receiver 192kHz stereo A/D converter 6 or 8 192kHz D/A converter
12 Cirrus High-Precision Industrial Product Offerings Typical Industrial Application Example Sensor Inputs Op-AMP Op-AMP Analog to Digital Converter Analog to Digital Converter ARM Processor Digital to Analog Converter Ethernet Outputs & Connectivity Total High-Precision Industrial Solution OP-Amp + Converters + ARM + Connectivity
13 New Cirrus ARM9 Processor Serial Ports ARM920T processor 200MHz core, 16K-I 16K-D MaverickCrunch High I/O integration 3 Port USB host 1/10/100 Enet MAC 3 UARTs PCMCIA I2S, SPI, AC 97 EIDE interface Memory interface controller SDRAM, ROM, Flash, SRAM LCD, touch screen, and keypad controllers Timers, flexible interrupts, and GPIOs PCMCIA 3 Port USB Host 12 ch. DMA EIDE I/F Ethernet MAC Crunch TM Engine ARM920T 16KB I Cache 16KB D Cache M M U Bus Bridge Maverick Lock TM Boot ROM SRAM & Flash I/F UARTs (3) w/ Memory & Storage I 2 S SPI Interrupts and GPIO Clocks and Timers Touch Screen & Keypad Interface LCD I/F Unified SDRAM I/F User Interface
14 New CS3001 Ultra Low Noise, Low Drift Operational Amplifiers for Industrial Measurement Industry first - low noise & drift amplifier Low offset: 10 mv Low drift: 50 nv/ C High open-loop gain: 200 db min Low noise 6 nv/rt.hz@0.5 Hz Industrial temp (-40ºC to +85ºC) Proprietary Multipath TM amplifier technology 10x better system noise 4x better system drift than competition Source: published product sheets and CRUS
15 From High-End Audio Quality to Compressed Audio Cirrus is the Worldwide Leader in Digital Audio Solutions Audio Entertainment Processor Total-E for Home, Portable and Automotive Audio
16 Cirrus Audio Solutions Home Audio A/V Receiver Portable Audio DVD Receiver Automotive Audio Personal MP3/WMA Players Multi-Channel Digital Audio Solutions
17 Home Audio driven by Digital Multi-Channel Surround-Sound Multi channel Content Decoding Digital Content into Multi- Channel Output Stereo Content Any other Audio Source Mixing Stereo into Multi- Channel Output High availability of digital multi-channel content DVD Advanced algorithms turn any content into digital multi-channel
18 High-end High-Midrange Cirrus DSP Positioning in AVRs Midrange/Value Range THX 96/ ch x 150W AC3/DTS/PLII 96/ DVD-A BM 6 ch x 110W AC3/DTS/PLII 5.1/6.1 5ch x 100W overlap CS494xx CS493xx Performance and Integration Leader Single component solution Ultra-flexible User programmable framework Highest Volume / Market Leader Over 300 production application codes Precision decoders Lowest system cost Entry AC3/PL 5.1 5ch x 70W overlap CS492xx Ultra-Low Cost ROM AC3/PL, SRS Circle Surround
19 DVD Receiver Market Expected to Grow by +75% in 2003 AV Receiver DVD Player + = DVD Receiver Making digital multi-channel an affordable massmarket solution Combination of low-mid AVR with and low-mid DVD player Integration provides easier use and smaller size Cirrus leverages its AVR leadership and DVD products into unique Total-E solution
20 Cirrus Product Positioning in High-End Midrange Range AC3/DTS/PLII DVD Audio Disc Changer ch x 100W DVD Receiver CS982xx overlap CS493xx Performance Leader High performance 2 chips solution Ultra-flexible DVD audio Post processing effects Low end AC3/DTS/PLII DVD Audio Disc Changer 5.1 5ch x 70W CS982xx overlap Integration and Performance High performance single-chip DVD Audio AC3/PL 5.1 5ch x 20W CS981xx Ultra Low Cost Low cost integrated solution
21 Portable Audio Consumers Want More Music! A full day of music on a single CD Music That s Easy to Enjoy! End-users are already familiar with the CD format Affordability! Recordable CDs is cost-effective Sub-$50 portable CD player units enable mainstream adoption
22 Cirrus Product Positioning in Portable Audio HDD Jukeboxes Flash Players MP3/WMA/ID3-Tag Battery life 5-10hr Songs MP3/WMA/ID3-Tag Battery life 10hr Songs Solid-State CS7312 Performance Leader Industry fastest ARM7 Full set of customer tools Highly integrated CD Players overlap Boombox MP3/WMA/ID3-Tag Battery life 10-20hr Songs CS7410 Highly Integrated CD Solution Scalable SoC architecture Multi-session support CES-03 Innovation Award Winner MP3/WMA/ID3-Tag Songs
23 Total-E TM Solution for Automotive Entertainment The car is becoming an entertainment environment The Total Cirrus Automotive Entertainment Solution Audio Processor Video Processor Mixed-Signal ADC, DAC, CODEC, Interfaces Cirrus enables faster adoption of consumer entertainment technology in automotive Leveraging home entertainment expertise Soon offering automotive quality versions of current audio & video processors Cirrus automotive portfolio 15 qualified ICs for automotive Already shipping in volume to multiple tier-one automotive customers On path to be fully ISO/TS certified
24 Cirrus is Driving High-Performance Solutions for DVD Players, DVD Recorders, and PVRs Video Entertainment Processor Total-E for DVD player, DVD Recorder, PVR
25 DVD Recording Reference Design As Showcased at CES 2003! Available NOW! Cirrus Logic provides complete DVD Recorder solution! All major ICs provided by Cirrus Features of market leader at sub- $500 price Full-featured DVD Player w/ +RW Recording First Design Win Mustek Featured the DVD-R100A/B at CES - full production in the Spring of 2003
26 PVR & DVD Combo Reference Design As Showcased at CES 2003! New PVR form factor No more tapes and time-wasted searches DVD-quality recording & timeshifting No monthly EPG cost Next generation features MP3 Audio Jukebox Picture album EPG without connectivity Many new customers Samsung already in full production Screenshots of Next Generation PVR
27 Best performing DVD recording technology CS98200 is the highest-performing DVD decoder chip on the market CS92288 provides highest video quality over widest range of bit rates CS92288 USB DVR recording device won CES Innovations Award Platform ready for mass production Cirrus Logic is Winning in DVD Recording Manufacturing kits designed provide rapid solution CPU headroom to add features such as new AV formats Total-E TM solution backed by technology & manufacturing support Asia-based manufacturing and design support
28 Global Strength With Local Support Headquarters: Austin, Texas Major Support Centers: California, London, Taiwan, Tokyo, Hong Kong, Shenzhen, Beijing Sales Offices: USA, Europe, Japan, Asia Design Centers: Indiana, Colorado, India, Singapore
29 Manufacturing Expertise and Quality Excellence ISO 9002 Certified Quality Management System Continuous quality & reliability improvement ISO 9001 certification Dec ISO/TS 16949* (automotive) certification June 2004 ISO (environmental) certification June 2004 Responsive customer service Pioneer of fabless model with major foundry relationships * QS 9000 Replacement
30 Cirrus is a leader in audio, video, and precision mixed-signal ICs for consumer entertainment, automotive, and industrial applications Premier Silicon for Digital Entertainment Electronics!
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