Media Service - Is This Where the Money Is? Dean Bubley Disruptive Analysis

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2 Media Service - Is This Where the Money Is? Dean Bubley Disruptive Analysis

3 New stakeholders in communications Vendors & standards Telco / SP End-user Services creation Services consumption September 2014 Copyright Disruptive Analysis Ltd 2014

4 New stakeholders in communications Vendors & stndrds Telco / SP Services creation Experiences developer Experiences curator IT vendor Cloud API player Platform creation End-user Experiences consumption Sep 2014 Opensource Inhouse develop -ment Element creation Copyright Disruptive Analysis Ltd 2014 Experiences designer

5 De-lamination of communications UI / UX Cloud / Processing / APIs Application Logic Identity / Security / Interoperability Connectivity Decomposed functions or auxiliary services Browse / app / hybrid A/ B testing 3 rd -party buttons/apis Media APIs Cloud storage Analytics aas Cloud platform & APIs Open-source libraries Comms-enabled OS Transcoding aas Public network gateway Identity APIs Firewall traversal APIs Bandwidth estimation WebRTC IaaS Developers have a huge range of choices of how to create apps/experiences September 2014 Copyright Disruptive Analysis Ltd 2014

6 Jim Machi Dialogic Speakers Neil McGrath Jibe Mibile

7 Why Media Server is Needed? WebRTC and Real World Regulatory Requirements Multi Party, Multi Modal Interworking QoS Media Adaptation Billing Media Servers essential for scalable WebRTC Deployments

8 Use Case - WebRTC Video Recording Service Media Services Enable Service Stickiness Marketed as Premium Feature Multi-Platform Distribution Seamless & Immersive User Experience

9 Use Case - Universal Video GW & Cloud Transcoding

10 Media Server Use Cases Multi-party mixing Transcoding Interworking Recording Stream processing Person-to-machine

11 Jim Machi Dialogic Speakers Neil McGrath Jibe Mibile

12 What WebRTC means to Mobile Newsflash: The democratization of Video and Voice, we believe, opens the door to fantastic new user experiences

13 VP8 and OPUS as Native Codecs Makes the transition from Browser to mobile seamless Support for codecs in our App makes connecting to the webrtc gateways we are deploying for Telco and enterprise clients faster, cheaper and with better quality of results.

14 Demo: iphone to Android Jibe Hub Public Cloud Time-to-market Feature velocity Universal reach Zero compromise User discovery Capability discovery SMS/MMS integration 1:1 chat Group chat File sharing Location sharing IP voice calling IP video calling Social presence Stickers Invites Jibe HD WebRTC TELCO WEB GATEWA Y Private Cloud

15 Monetization use cases for the media stream File Transfer. In call sharing Action Camera Enhanced calling Video Ring Back Video Voic Voice + Video Gaming Video effects

16 Where does open access to Video and Voice lead us? Further Enhancing the experience Improving quality Making the experience more fun Bringing more people into the experience Connecting on and offline experiences The social stream

17 Is User Generated Content where the $$$ are? On YouTube, UGC fan videos get 10 times more views than brand-owned content. Can you monetize gaining access to media streams that aren t yours, i.e. crowdsourcing stream from wearables (think ski-slopes). Turning communication stream into entertainment and games The community will decide how to monetize the streams Developer has the power to create the commerce system

18 Summary The more innovative development houses are planning exciting add-ons to video and voice including video mash-ups. The user experience will continue to evolve and be enhanced, and users will opt for the best, coolest services. User Generated content will become more popular and social streaming and video hubs will appear. GoPro Sees Future as Content Company

19 Questions (Hidden Slide) 1. - Can telcos monetise WebRTC-driven media storage & processing? 2. - As end-user services (consumer/business) or as developer APIs? 3. - What is happening at present? 4. - Is there scope for WebRTC transcoding-as-a-service or other delaminated point wholesale solutions? 5. - Will we see advanced media services like translation, sentiment analysis and so on? 6. - Are the main opportunities in mobile (eg ViLTE?) or more in fixed/cable environments?

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