The Webinar About Webinars! Three views of web event markets, technology and promotion

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1 The Webinar About Webinars! Three views of web event markets, technology and promotion

2 Your Speakers Melanie Turek, Frost & Sullivan Ken Molay, Webinar Success John Rourke, EventSpan.com N

3 Leveraging Web Events Tools To Help Enterprises Reach the Next Level of Branding and Productivity Melanie Turek October 2009

The Changing Business Culture Multiple forces are coming together to produce a communications environment that s ripe for change Growth in VoIP and other IP-based communications An increasingly

4 The Changing Business Culture Multiple forces are coming together to produce a communications environment that s ripe for change Growth in VoIP and other IP-based communications An increasingly mobile and dispersed global workforce Faster, cheaper IP networks Growth in consumer technologies, Web 2.0, etc. A weak economy demands lower costs, higher productivity Environmental and Energy Issues Growing industry agreement on standards Need for tools that do more with less Inflection Point for Unified Communications is Here N

Impact of Global Economic Downturn on Budget for Communications & Collaboration Tools Q31: Given the impact of the global economic downturn, how do

5 Impact of Global Economic Downturn on Budget for Communications & Collaboration Tools Q31: Given the impact of the global economic downturn, how do you expect your organization s budgets for IT and Telecommunications will change over the following time periods? Source: Frost & Sullivan" N

6 Market Definitions: Clarity is Key Web events are defined as a set of services and technologies that enable delivery of content over the Internet Planned live event conducted in real-time which includes: Start/end time Company branded message (not vendor specific) Planned agenda One/few presenter to many Scalability for audiences of 50 to unlimited Audio, video and data sharing capabilities plus two-way communications via chat, Q&A, polling, etc. Pre-event features include: Scheduling, calendar integration, custom branding, content management During-event features include: PowerPoint presentations, desktop sharing, application sharing, audio and video, polling and surveying, texting or chatting options, call controls Post-event feature include: Detailed reporting and playback N

7 Web Events vs. Web Conferences: Confusion in the Market Many similarities, but different expectations for outcome Web Events Planned event with a set start/end time Streamed live audio/video Set agenda/advanced registration Presenter to many Customized branding Highly scalable More moderated, controlled environment Extensive reporting/post event functionality Web Conferencing Ad hoc or scheduling done on short notice Interactive; open dialogue No/limited company branding Limited scalability Limited reporting/post event functionality Common traits include: collaborative solution; linear and non-linear; audio/video/desktop sharing capabilities; licensing models N

8 World Web Events Market: Revenue Forecasts Total Market Revenues Forecast: Revenue CAGR ( ): 15% Source: Frost and Sullivan N

Pricing Analysis: Cost Pressures are Driving Prices Down Moving from per-minute to all-you-can-eat. Lack of standardization makes comparisons difficult from vendor to vendor.

9 Pricing Analysis: Cost Pressures are Driving Prices Down Moving from per-minute to all-you-can-eat. Lack of standardization makes comparisons difficult from vendor to vendor. Concurrent seat licenses: Can be shared Ideal for organizations of 500+ employees Extremely flexible All you Can Eat: Unlimited usage for a monthly/annual fee per user. Cost effective Source: Frost and Sullivan N

10 Technology Trends Content Delivery Networks: multiple partnerships ensure a quality experience. So long, plug ins FLASH based offerings are increasing, allowing for much better interactive animation As companies like Apple and Google make their way into enterprises, OS agnostic solutions go mainstream. Mobile clients increasingly important. N

11 Vertical Markets Analysis Source: Frost and Sullivan N

12 Horizontal Applications Analysis: Sales & Marketing Continue to Dominate Source: Frost and Sullivan N

13 Best Practices & Recommendations For Enterprises: Consider web events solutions a legitimate marketing tool. Ensure that proper training is given. Understand the differences between web conferencing and web events. Web events solutions are not a One-Size-Fits-All. Evaluate pricing models to ensure you are getting the best bang for your buck. Pilot with specific purpose. For Vendors: Educate the market Demonstrate hard ROI in 3-6 months. Understand your customer s needs and provide a total solution. N

14 Leveraging Web Events Tools To Help Enterprises Reach the Next Level of Branding and Productivity Melanie Turek October 2009

15 Web Event Software Functions and Features in Webinar/Webcast Technology Ken Molay Webinar Success

16 So Many Products, So Many Feature Differences 16

17 Some Functionality Is Common To Any Web Conference Multi-platform access Slide display Screen sharing / application sharing Annotation 17

18 Web Events Use Additional Features Scheduling Registration Attendee Management Tracking/Reporting Payment Processing Polling Chat Management Audio Integration Role-Based Controls Recording 18

Multi-Platform Access: Flash Delivery Is Hot May allow support for Flash apps Eliminates dependencies on OS and browser Security considerations make

19 Multi-Platform Access: Flash Delivery Is Hot May allow support for Flash apps Eliminates dependencies on OS and browser Security considerations make some companies block Flash Some webcasters provide choice of content streams Flash, WMV, Real Alternatives: Local software installation HTML/Java 19

20 Slide Display: Why Should We Accept Limitations? Four main methods: Screen sharing Static image conversion Flash conversion Proprietary conversion Look for: Animation support (including PPT 2007) Transition support Scaling What s Missing: Add, delete, replace individual slides 20

21 Screen Sharing/Application Sharing: The Need For Speed Modes: Entire desktop Rectangular area Named application (Child windows?) Application exclusion Give mouse/keyboard control Let an attendee share her screen 21

22 Smooth Animations Can Cause Headaches 22

23 Annotations: Seldom Used To Their Potential Some vendors go crazy on options Why filled shapes? Takes too long to master tools and options Laser pointer is usually the default (Blecch) Look for drag and drop Look for right-facing arrow Can you annotate a screen share? 23

24 Scheduling: Differences Are In The Details Schedule recurring events Copy from existing events Start from a template Specify access security Universal link Universal link plus event password Individual links plus event password Individual links and passwords 24

Registration: The More Options The Better Self-registration, Import from file, Import via API Customize the registration form Set maximum # of registrants Allow

25 Registration: The More Options The Better Self-registration, Import from file, Import via API Customize the registration form Set maximum # of registrants Allow multi-event registration Auto-accept, hold, accept from list Filter by domain name SSO transfer info from logged in account What s Missing: Register for recording only 25

Attendee Management: Should Be More Than Emails Confirmation emails Reminder emails (1, 2, more?

26 Attendee Management: Should Be More Than s Confirmation s Reminder s (1, 2, more?) Scheduled, manual Follow-up s All, attended, missed Missing or uncommon: Allow admin to update registrant info Move from one event to another Delete from event 26

27 Tracking/Reporting: We Want Convenience And Completeness Registration reports Manual, scheduled, online check Registration vs. attendance Time entered, time left, cumulative time Chat log sortable by time, attendee Polling summary Polling by attendee Source tracking parameters 27

Payment Processing: Rapidly Growing Demand, Still Uncommon PayPal account integration Vendor-supplied processing Discount codes and rates Absolute price, absolute discount,

28 Payment Processing: Rapidly Growing Demand, Still Uncommon PayPal account integration Vendor-supplied processing Discount codes and rates Absolute price, absolute discount, percent discount Member pricing (applied to SSO or special link) Initiate refund Missing or uncommon: Prices for different currencies Back door for complimentary registrations 28

29 Polling: Why Is It Still So Primitive? Number of answer choices Single answer, multiple answers Push results after voting Display format: numbers, percents, both Presenter closes poll for all Create ahead or on the fly Missing or uncommon: Scaled/ranked answers Point distribution 29

30 Chat Management: Not As Simple As It Seems Public vs. moderated Reply publicly with original question Chat to an individual Mark comments Delete comments Save comments Clear chat window Private chat for presenters What s missing: Suppress an individual 30

31 Audio Integration: Clear Sound Is A Must Software bridge to phone conference Wired bridge from phone to mike input VoIP input International access numbers Attendee choice of phone/streaming Audience controls Request permission Open/Mute line Open/Mute all 31

Role-Based Controls: The Software Should Understand Functional Groups Host/moderator, presenter, attendee Allow changing a role on the fly Allow chat to all hosts/presenters Options for

32 Role-Based Controls: The Software Should Understand Functional Groups Host/moderator, presenter, attendee Allow changing a role on the fly Allow chat to all hosts/presenters Options for customizing the viewing console: Presenter changes view for attendees Attendees change view for themselves Presenter changes view for himself Presenter changes view for all presenters 32

Recording: On-Demand Is In-Demand Record what participants see, not the presenter s screen Decide whether to include chat or not Can you pause and continue the recording?

33 Recording: On-Demand Is In-Demand Record what participants see, not the presenter s screen Decide whether to include chat or not Can you pause and continue the recording? Allow simple crop editing to remove pauses and intros. Online hosting should be able to extend past account life Allow an option to produce/download a standard video file Run recorded content in a live event Run recorded content as a live event 33

34 Web Event Software Functions and Features in Webinar/Webcast Technology Ken Molay Webinar Success

35 Promoting Web Events Demonstrating A Viral Marketing Application John Rourke EventSpan.com

36 The web event services market, before EventSpan Web 2.0 syndication methods were non-existent No search engine for upcoming and archived webinar content No standard exists for the information components of webinars Design and layout of webinar listings suppresses conversion rates of registrants and attendees Traditional press releases becoming less effective for promoting online events Identities of people associated with the web events were not being surfaced optimally Social media and sharing tools were lacking in online event listings Social networking features (profile pages of expert speakers, event professionals, and service provider vendors) didn t exist This is why we built EventSpan. 36

37 EventSpan EventSpan is an on-demand publishing, search, syndication and content management platform for webcasts, webinars, and various online events. EventSpan, a Web 2.0 syndication and social media portal in the web event services market, optimizes the public relations efforts of event marketers and web event producers and provides ondemand content management capabilities of event listings for producers of web events. All personas of the web event services market speakers, attendees, hosts, sponsors, technology providers, publishers, and industry professionals are included in the functional framework of EventSpan. 37

38 Contact Aperio Networks John Rourke, CEO Aperio Networks, LLC 155 Wooster Street, Suite 3W New York, NY

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