2018 IIBA Sponsorship Kit ext. 108

Transcription

1 2018 IIBA Sponsorship Kit

2 Welcome to IIBA! IIBA is the non-profit professional association dedicated to the field of business analysis. As the voice of the business analysis community, IIBA supports the recognition of the profession and discipline and works to maintain the global standard for the practices and certification. Sponsorship with IIBA can offer several exciting opportunities for your organization to showcase your expertise to BA professionals and expose your brand where prospects can find you. Ken Fulmer, CEO & President, IIBA 2

3 Why Sponsor? Sponsoring IIBA offers a platform to support the Business Analysis Community and contribute to the advancement of the discipline Include IIBA Sponsorship as part of your Marketing Mix to. Increase Brand Awareness Elevate Your Organization s Profile Expand Reach Generate Leads Support the BA Community Showcase Your Solution/Expertise Highlight your organization, products or services Showcase how your solution is helping address today s organizations challenges Educate Through Content Demonstrate your unique expertise Share case studies/articles Engage With the Business Analysis Community Interact with the BA Community Present to decision makers for lead generation 3

4 Reach more BA Professionals Audience Across Various Platforms IIBA.org Website E-Newsletter Social Media Webinar 121,061 Avg. Monthly Visitors 81,881 Unique Visitors Sent to 50,000 Monthly 63% Avg. Open Rate 131K + Linkedin Group Members 53K + Facebook Fans 13K + Twitter Followers 15K + Approx. Webinar Attendees Yearly 1.3K + YouTube Subscribers A Variety of Roles Key Interests Practitioners Decision Makers Thought Leaders Worldwide TOP 5 COUNTRIES: WEBSITE VISITORS Cross-Industries USA Canada UK India Australia 4

5 1. Sponsorship Packages 5

6 Premier Sponsorship 1 Premier Sponsor Logo 2 Use of this special logo your website and social media platforms and other marketing material Premium Brand Placement Enjoy premium brand placement all year long & on multiple channels IIBA AGM package valued at $5,000 AGM Cost: USD$11,000 BAConnection Article IIBA.org Website 3 Webinars x 2 (Combined Value $5,000) IIBA hosted webinars to showcase your solution/expertise & receive qualified leads. Webinar attendance average is approx Promoted on x3 on Social Media Channels 4 $2,000 Advertising Dollars $2,000 worth of advertising to use as desired (IIBA website, BA Connection newsletter, Quick Tips) Refer to Advertising Kit for more details IIBA Webinar Program 5 Content Marketing (Valued at $1,000) Showcase your expertise/thought leadership through : - Article/whitepaper on BALens Magazine x1 - Article on the BA Connection newsletter x1 - Promoted on x1 on Social Media Channels 6 x2 Complimentary one year IIBA Membership 6

7 Premier Technology Sponsorship 1 Premier Technology Sponsor Logo Use of this special logo your website and social media platforms and other marketing material 2 License to Reference BABOK Core Standard in your Tool Cost: USD$18,000 Up to 25% of the BABOK Core Standard Content Enhance your User Base s productivity & Support the BA Community by integrating BABOK Core Standard Content into your Tool 3 6 Premium Brand Placement Enjoy premium brand placement all year long & on multiple channels IIBA AGM package valued at $5, Months Premium Spot #1 Ad under BABOK IIBA Page (Valued at $2,600) 5 Ad on a 10s rotation $4,500 Advertising Dollars to promote the BABOK content integration efforts (IIBA website, BA Connection newsletter, Quick Tips) Refer to Advertising Kit for details Webinars x 2 (Combined Value $5,000) IIBA hosted webinars to showcase your integration work & receive qualified leads. Webinar attendance average is approx (may differ at times). Promoted on x3 on Social Media Channels 7 Content Marketing (Valued at $1,000) Share an overview of your product & BABOK integration work through the following: - Article on BALens Magazine x1 - Article on BA Connection newsletter x1 - Promoted x1 on Social Media Channels 7

8 SPONSORSHIP LEVELS Cost $18,000 $11,000 $7,000 $1,000 Use of Sponsor Logo Premier Technology Sponsor Premier Leader Engage BAConnection Premium Logo Placement x12 x12 x12 N/A IIBA.org Premium Logo Placement All Year All Year All Year N/A AGM & Annual Report Premium Logo Placement x1 x1 x1 N/A Advertising Dollars $4,500 $2,000 $1,000 $650 IIBA hosted Webinar x2 x2 x1 N/A Promotion of webinar on Social Media x3 (each) x3 (each) x1 (each) N/A Article: o BA Connection Newsletter o BALens Magazine x1 (each) Promoting BABOK Core Standard Integration x1 (each) x1 (each) x1 (each) Promotion of article on social media x3 (each) x3 (each) x1 (each) x1 (each) License to reference BABOK Core Standard in Tool 4 Months Premium Spot Ad (on rotation) on IIBA BABOK Page Webinar Recording on IIBA YouTube Channel Complimentary IIBA membership 1 year x2 x2 x1 N/A 8

9 Cost: USD$5,000 AGM Package Support the BA Community and place your logo front and centre Prior, During and Post IIBA Annual General Meeting 1 Prior the Event Premium Brand Logo Placement on: Multiple e-blasts going out to AGM members globally Logo pointing back to sponsor s website Website on About IIBA web page and News & Events web page Social media Platforms 2 During the Event Logo branding on PPT presentation Verbal sponsor recognition during the presentation 3 Post-Event Logo branding on IIBA AGM Page Sponsor spotlight recognition IIBA Annual Report 9

10 2. Thought Leadership/ Content Marketing 10

11 Webinar Webinars are an effective way to educate the BA Community on your solution Cost: USD$2,500 Showcase your Expertise, Tools & Tips to a global BA Community & Generate Leads Present your expertise/solution to a targeted audience of business analysts, BA managers and other key decision makers and to those who may have an interest. We will promote the webinar on your behalf: IIBA.org webinar Listing x3 on IIBA Social Media Platforms Included in the monthly blast communication to IIBA members`x1 Registrations opened to the BA Community Purchase a series of 3 Tools & Tips webinars or more and we will send an blast promoting your webinar recordings! Cost: USD$900 No time to present? Support an IIBA Hosted Webinar: IIBA will recognize your organization at the beginning & end of the webinar. 40 word company description Logo placement on introduction slide Share product handout after webinar Logo on webinar registration page x1 on IIBA Social Media Platforms 15K + Approx. Webinar Attendees Yearly Opened to the BA Community Approx. Average attendance Each (at times may vary) 1 hour webinar (45 mins presentation, 15 mins Q&A) 11

12 Article, Whitepaper & QuickTips Share your expertise & Knowledge Newsletter SENT TO 50,000 + MONTHLY Profile your article in the BA Connection Newsletter Sent to 50,000 + contacts & available publicly Viewable on both Desktop and mobile devices Available on IIBA website all year long x1 on Social Media Platforms AVG. 63% OPEN RATE Cost: USD$500 11K Monthly Unique Visitors Cost: USD$500 Share your whitepaper or article on IIBA s Official Magazine of Thought Leadership Sent to 50,000 + contacts & available publicly Shared during major BA conferences x1 on Social Media Platforms Cost: USD$300 Quicktips are practical advice to business analysis practitioners & written by volunteers Logo Placement 40 word Company Description 12

13 Contact: CONTACT ME NOW: Liva Randrembason 13