And Now for Something Completely Different
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1 And Now for Something Completely Different What We Will Cover Beattie Million people can t be wrong Nilssen It s about the (data) web conferencing Weinstein Video conferencing and flux Davis Wainhouse Research magic video conferencing decision tree 2014 Wainhouse Research, LLC 2 1
2 What We Will Cover 2 Vonder Haar Investment and integration and the state of streaming Haskins Haskins hierarchy of collaboration needs Greenberg Greenberg s hierarchy of EDU collaboration needs Michels What Seinfeld taught me about UC 2014 Wainhouse Research, LLC Million People Can t Be Wrong: Audio Trumps All Other Forms of Collaboration Marc F. Beattie Sr. Analyst & Partner 2
3 100 Million People Can t Be Wrong Better user experience drives dramatic growth of audio conferencing The Data Audio minute volume doubles in next 4 years 48% CAGR Audio with UC Why Do UC & PWC Drive New Growth? Ease of entry Automated credentials No pivoting from one app to the next Active speaker Dynamic roster Smart mobile apps (OTT) Wideband PSTN toll/voip Integration with PWC 7% CAGR Standalone Audio 27% CAGR Audio with PWC 2014 Wainhouse Research, LLC Source: WR Audio Conferencing Products & Services, Personal Web-based Collaboration, UC Products & Services subscriptions Million People Can t Be Wrong State of the Market, Challenges, Opportunities Users have suffered long enough with 19+ digit call entry Creating, starting, and leading a meeting via mobile should be easier Any user should be able to seamlessly pivot between mobile and fixed line services More meetings turn on personal video (8-9 minutes) only able via IP (not PSTN) User choice & preference trumps poor products now more than ever Thoughts Economic value of audio increasingly harder to quantify for vendors (integration into UC & PWC) Economic value increasingly easier to quantify for end users (usage based > fixed seat pricing) Where can value added services be layered on? Security, federation, universal credentials, etc Wainhouse Research, LLC Source: WR Audio Conferencing Products & Services, Personal Web-based Collaboration, UC Products & Services subscriptions 6 3
4 It s about the (data) web conferencing Andy Nilssen Sr. Analyst & Partner State of Web Conferencing Hosted services revenue grew just shy of 10% Collaboration Suites grew faster Major transitions done HD video / IP audio (WebRTC / HTML5 underway) Mobile devices Purchasing and deployment options expanded Smaller players / house brands appear to be flourishing 2014 Wainhouse Research, LLC 8 4
5 Challenges for Web Conferencing How to best leverage Unified Communications How to assess user needs to provide new value Don t surrender to being a feature or try to be everything Team process, async collaboration, workflow integration, etc. How to attract NEW users to grow the market 2014 Wainhouse Research, LLC 9 The video conferencing industry is in a wild state of flux Ira M. Weinstein Sr. Analyst & Partner 5
6 State of Video Conferencing Video conferencing is changing in almost every way From hardware to software From dedicated software to browser-based From premise-based solutions to cloud / hybrid (more on this tomorrow) From full service to self-service From expensive to inexpensive From generic to personalized and customized From best quality to acceptable quality expectations 2014 Wainhouse Research, LLC 11 Challenges for Video Conferencing The Scale of the Video Conferencing Discussion has Changed YESTERDAY: 1 Group VC system per employees TODAY / TOMORROW: 2 or 3 video devices per employee, client, partner, etc Wainhouse Research, LLC 3 6
7 Challenges for Video Conferencing Workers have GONE DIGITAL - and we are struggling to support them! A way of working A way of living A way of thinking 2014 Wainhouse Research, LLC Digital is a mindset not a type of signal. 13 Wainhouse Research Magic Video Conferencing Decision Tree Andrew W. Davis Sr. Analyst & Partner 7
8 Challenges Facing VC Purchase Decision Makers Wainhouse Research Magic Decision Tree Strategic Uncertainties UC vs. other video deployments Impact of mobile/desktop on need for conf room video systems (survey data) Impact of mobile/desktop on need for infrastructure CPE vs. VCaaS DIY vs. managed services 2014 Wainhouse Research, LLC 15 If your organization were to deploy large numbers of personal and web-based videoconferencing systems (video-enabled laptops, desktops, tablets, smartphones), what impact do you think that would that have on your organization s interest in roombased videoconferencing systems? Don't Know 9% Decline 25% Y2014 Grow 33% 45% 40% 35% 30% 25% 20% 15% 10% Y2011 Y2013 Y2014 No Impact 33% 5% 0% Grow No Impact Decline Don't Know 8
9 Investment and Integration and the State of Streaming Steve Vonder Haar Sr. Analyst Streaming & Webcasting: State of Market Segment Themes: Investment & Integration Investment Kaltura Raises $47 Million; Qumu $20 Million Polycom Re-Commits to Video Content Management Integration Hybrid Platforms Open Partnering Possibilities More Ties into Video Conferencing, Web Collaboration, UC 2014 Wainhouse Research, LLC 18 9
10 Streaming & Webcasting: State of Market Segment Challenges Forging New Vendor Business Models Making Reseller Channel Work in New Streaming Age Fostering Corporate Outlook that Recognizes & Invests in the Democratization of Video 2014 Wainhouse Research, LLC 19 Haskins Hierarchy of [Collaboration] Needs Bill Haskins Sr. Analyst & Partner 10
11 Haskins Hierarchy of [Collaboration] Needs Culture + Process + Technology Solutions Selling Monitoring for Outcome BETTER Collaborators Transformative Familiar / Unified Solutions Spatial Audio Mobile Platforms Intuitive Hardware Intelligent Collaboration Good Enough Silos Purpose-Built Hardware Network Virtualization SDN Monitoring IRL Quality: HD audio/video/web Enhanced Workflow: Scheduling, Starting, Joining, Moderating Basic Collaboration Needs: audio, video, web conferencing Infrastructure Needs: Network, identity, platform, MCUs, devices Enabling Foundational 2014 Wainhouse Research, LLC 21 Greenberg s Hierarchy of [Edu Collaboration] Needs Alan D. Greenberg Sr. Analyst & Partner 11
12 Greenberg s Hierarchy of [EDU Collaboration] Needs Professional Development + Process + Technology Integrations = Personalized Learning, Improved Outcomes Future Transformative 1:1 and BYOD Standards Collaborative Technologies Installed base Legacy Equipment Rate of Change Funding? Lack bandwidth / Wi-Fi Lack of home bandwidth ISV s Hosted Svces Manufacturers Devices, Assessment Software, Content, Teaching and Learning Software ISV s Service providers Manufacturers Legislators State Agencies Provincial Departments ESC s Infrastructure Needs: Devices, identity, secure SSO, platform, MCUs, LMS s / CMS s / SIS s, Bandwidth Enabling Foundational 2014 Wainhouse Research, LLC 23 What Seinfeld Taught Me About UC Dave Michels Senior Analyst 12
13 What Seinfeld Taught Me About UC UC is about Nothing Spongeworthy Doing the Opposite 2014 Wainhouse Research, LLC 25 UC is About Nothing Not About Voice Presence Video There s Plenty of Story in Daily UC Communications Collaboration Engagement Innovation ROI 2014 Wainhouse Research, LLC 26 13
14 Spongeworthy The Paralysis of Limited Resources Video Conference Rooms Long Distance Office Hours Bandwidth 2014 Wainhouse Research, LLC 27 Do the Opposite If Everything Done was Wrong, Then the Opposite Must be Right Premises-based equipment Capitalized Equipment TDM, separate voice networks Telephone on Every Desk Conference Rooms 2014 Wainhouse Research, LLC 28 14
15 In Closing Unified Communications = Enterprise Communications Not that there is anything wrong with that. Dave Michels Senior Analyst Wainhouse #WRSummit 2014 Wainhouse Research, LLC 29 15
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