The New Collaboration Experience. Yves Torjman BDM

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1 Th N C ll b ti E i The New Collaboration Experience Yves Torjman BDM

2 The Collaborative Workspace Then 2

3 COLLABORATION NETWORKS will be to enterprises what social networks are to consumers 3

4 Collaboration will be all about the USER EXPERIENCE any Media any Application any Device, Client, Platform any Time, Anywhere any Consumption Model 4

5 The Need for a New Approach Traditional tools do not address these challenges Market Trends Dispersed Workforces Video Proliferation Content/Device Explosion Social Media Cloud Services Business Impact Opex/Capex Management Heterogeneous Environment Complex Deployments Siloed Tools, Applications &O Organizations Personal Factors Work Anywhere Device Flexibility Trust at a Distance Expertise/Info on Demand 5

6 Changing the Way We Work Collaborative Tools Text Voice, Video ants Number of Particip Many One ydiscussion o Forums Documents Social Networking Social Video Streaming Video Video Events Wikis Blogs Contact Center Group Telepresence IM Conferencing Voice Personal Telepresence Desktop Video Voic Expanding Collaboration to include Broader, Richer Interactions 6

7 Essential Elements of Collaboration PEOPLE THEN Inside my organization NOW Dispersed, mobile teams COMMUNITIES Hierarchy Self-organizing CONTENT Documents, Text Video, Voice CONTEXT Search Information finds you SECURITY Inside the firewall, walled off Inclusive, selective, policy-based DEPLOYMENT On premise Cloud, hybrid 7

8 Cisco Strategic Direction Interoperable, Open Architecture Secure Inter-Company Flexible Consumption Models Integrated Experience Pervasive Video Collaboration EBC Overview 2010 Cisco Systems, Inc. All rights reserved. Enterprise Social Software 8

9 Cisco Collaboration Portfolio TELEPRESENCE CUSTOMER CARE CONFERENCING IP COMMUNICATIONS MESSAGING MOBILE APPLICATIONS ENTERPRISE SOCIAL SOFTWARE 9

10 Cisco Collaboration Architecture Communication and Collaboration Applications Conferencing Customer Care Enterprise Social Software IP Communications Messaging Mobile Applications Telepresence Collaboration Services Presence Location Session Mgmt Client Frameworks Content Mgmt Tagging Policy and Security Management Infrastructure Virtual Machines Network Storage ON-PREMISE HYBRID CLOUD 10

11 Delivering a Consistent Experience Anywhere, Any Content, on Any Device Communication and Collaboration Applications Collaboration Services Infrastructure This core is then accessed by any combination of end-user clients, devices and applications from Cisco or third parties 11

12 The Real World Today Wide Variety of Collaboration Needs Cloud On-Premises Mobile, Office, Home, Inter-Company Smartphones, Tablets, Laptops, Thin Clients Video, Voice, Web, Social, Business Apps Wide Variety of Collaboration Technologies 12

13 Need a Holistic, Architectural Approach Wide Variety of Collaboration Needs INTEGRATED COLLABORATION EXPERIENCE ANYWHERE ANY DEVICE ANY CONTENT Richest Experience in Any Location Video handled as Easily as Voice, Data Flexible Access from All Clients Secure Intra- and Inter- Company Communications Wide Variety of Collaboration Technologies 13

14 Interoperable, e, Open Architecture e Bring the Power of Collaboration to Any Application or Device Out of the box supported devices Open developer framework access Pre-integrations to software and social tools (e.g. MSFT, IBM, EMC, Twitter, Facebook) Interoperability via de facto standards 14

15 Pervasive Video Make Video as Easy, Pervasive and Robust as Voice, Text Video as an integral part of architecture Solutions for every scenario (applications, endpoints, media services) Optimized experience for each participant regardless of device Built-inin scalability, security, QoS 15

16 Enterprise Social Software Harness the Power of Social Software within the Enterprise Deliver enterprise-grade security, policy and scalability Converge UC, social and video capabilities Pre-integrate t & interoperate t with existing collaboration and consumer social tools Enable personalized user experience Easily create, upload, share and search any content including video 16

17 Taking the Next Step Multiple Points to Get Started Example: Monitor trends Increase Start value at and Any reduce Point, operating Go Any expenses Pace, for TelePresence by Strengthen in social eraging customer feeds, uncover relationships satisfaction by integrating issues, Customer leveraging proactively Example: Care call engage with control. Use video with communities Improve premise customers customer, call as control provide an partner with SaaS and conferencing internal productivity it through to Based lower one button costs, on Business while integration delivering of Priorities extension of pre-recorded traditional call video center expertise. operation WebEx higher and audio TelePresence. quality Replace an Aging TDM PBX Save Travel Expenses Shift to Cloud Efficiencies IP Communications Telepresence Messaging Improve Loyalty, Satisfaction Improve Team Productivity Customer Care Increase Sales Productivity Scale Info & Knowledge Conferencing Mobile Applications Enterprise Social Software 17

18 New Collaboration Experiences With Cisco IP Communications CUSTOMER CARE Intelligent Contact Routing High Fidelity On- Premises Conferencing CONFERENCING MOBILE APPLICATIONS Office Communications on the Go IP COMMUNICATIONS Intercompany Supplier Collaboration MESSAGING Virtual Meetings Virtual Teams with Click to Call Streamlined Workflows TELEPRESENCE ENTERPRISE SOCIAL SOFTWARE 18

19 The Future of the Workspace Visual, Virtual, Mobile, Social 19

20 Gartner Magic Quadrant Leadership Category Corporate Tl Telephony Unified Communications Quadrant/ Market Scope Leader Leader Contact Center Leader Web Conferencing Leader Video/Telepresence Strong Positive IM and Presence Positive 20

21 21

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