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2 Training for Coaches, Consultants & Professionals Register for the getclientswithwebinars.com

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5 5 Projects to Boost Your Sales Platform Pipeline Profile Presentation Product

6 5 Projects to reach 6-7 figures Platform Pipeline Profile Presentation Product You need to focus your marketing efforts on just 5 Projects to take your business to 6 figures or 7 figures & beyond

7 highvaluesales.com/5-projects/ highvaluesales.com/5-projects/

8 5 Projects #1: Platform Build a Platform for marketing, sales & service delivery Platform

9 5 Projects #2: Pipeline Build a Pipeline to attract & acquire high value clients Pipeline

10 5 Projects #3: Profile Build a Profile that positions you as a trusted authority Profile

11 5 Projects #4: Presentation Build a Presentation to win more sales at higher price points Presentation

12 5 Projects #5: Product Build a Product that lets you deliver high value at low cost Product

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14 Where to start? Platform Pipeline Profile Presentation Product I generally suggest people start on their sales pipeline, as no sales = no business

15 Where to start? Platform Pipeline Profile Presentation Product But one of these is almost a complete system on it s own:

16 5 Projects #4: Presentation s are almost a complete 5 Projects system out of the box WEBINARS

17 Project #1: Platform Use their Platform, to market even if you don t have a website Platform

18 Project #2: Pipeline An instant Pipeline and will help you start to build your list Pipeline

19 Project #3: Profile Boost your Profile by sharing your expertise with your Profile audience

20 Project #4: Presentation Sales Presentation to research, market and sell online Presentation

21 Project #5: Product Create a Product from a series of educational s Product

22 s let you create deep rapport

23 And deeply target your ideal client

24 Get Clients with s Ideal Outcome Plan your webinar so that it runs smoothly Craft a presentation your clients will love Fill your event with your ideal clients Present an engaging, persuasive webinar Get new clients and sales after the event

25 5 Step Marketing Plan Plan Prepare Promote Present Profit

26 Get Clients with s Let s plan your webinar to reach those goals

27 Step #1 Plan Your

28 How to Get Clients with WEBINARS Step #1 Plan Your Plan your For marketing success Target Ideal Clients Create a killer Offer Position your Product Create a webinar that converts

29 How to Get Clients with WEBINARS Step #1 Plan Your How to ensure your webinar Targets your Ideal Clients People want to attend Gets you clients and sales Is Fun, engaging + interesting Everything goes smoothly Don t skip the planning!

30 How to Get Clients with WEBINARS Step #1 Plan Your Plan your schedule Work backwards Live date & time Confirmation s Promotional s Warm up campaign Follow up: s and phone Replay, Encore Appointment times

31 How to Get Clients with WEBINARS Step #1 Plan Your Plan your value proposition High Value Clients High Value Offer High Value Product Need to do this FIRST!

32 How to Get Clients with WEBINARS Step #1 Marketing Timeline 8 weeks out Planning Phase Plan your target audience Plan your offer & product Plan your topic & angle Plan your platform Plan third party software Plan your hardware Plan your funnel Plan your schedule

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34 How to Get Clients with WEBINARS Step #1 Plan Your Plan Your Topic Must interest the audience Common Mistakes Common Problems Trending Topics FAQ How to get / avoid Step by Step Need to cover in min

35 How to Get Clients with WEBINARS Step #1 Plan Your Plan Your Angle What s new or different? Why should they care? How does it relate to Client Offer Product How will you pre-market? Need to cover in min

36 How to Get Clients with WEBINARS Step #1 Plan Your Plan Your Platform Lots of good options Go To Zoom Jam Click Meeting Anymeeting Ninja No Perfect Solution!

37 How to Get Clients with WEBINARS Step #1 Plan Your Plan your Hardware Laptop/Desktop Mobile or tablet with some software (Clickmeeting) Headset/headphones Ethernet connection Broadband 5MBPS Test these thoroughly before you go live

38 How to Get Clients with WEBINARS Step #1 Plan Your Plan other technology Autoresponder Appointment Schedule Application Forms Landing Page Software Paid ads, promotion Make sure you plan these before you launch the webinar

39 How to Get Clients with WEBINARS Step #1 Plan Your Plan your Funnel Promotion Lead Magnet? Registration Page Confirmation Page Live & Replay Application Page Schedule Page Thankyou Page

40 Funnel for High Ticket Sales Facebook Ad Landing Page Invite Strategy Call Close the Sale Target Know Like Trust Try Buy Attract Engage Enrol

41 Get Clients with s What s been most helpful so far?

42 Step #2 Prepare Your

43 How to Get Clients with WEBINARS Step #2 Prepare Your Prepare your A professional presentation Content Creative Technology To make an impact and ROI

44 How to Get Clients with WEBINARS Step #2 Prepare Your Prepare your Structure Script Design Configure Practice

45 How to Get Clients with WEBINARS Step #2 Prepare Your Structure your webinar Goal Determines Structure Need to grab them early Why should they listen? How is your solution better? How can it work for them? What should they do next? Follow a Proven Framework

46 How to Get Clients with WEBINARS Step #2 Prepare Your Script your webinar Script determines Sales Needs to be congruent Needs to feel authentic Needs to be engaging Should also educate Need to script the offer Follow a Proven Framework Your Script is the #1 Priority

47 How to Get Clients with WEBINARS Step #2 Prepare Your My OFFER Framework Opening Frame Problem/Opportunity Frame Solution Educate on topic Reveal the Next Steps Creates a logical and emotional journey that drives people to act

48 How to Get Clients with WEBINARS Step #3 Design Your Design Your Bullets vs Presentation Zen Powerpoint/Keynote/Slides Graphic River Canva Haiku Deck Hire a designer Prezi Mindmap Choose fast + easy to use

49 How to Get Clients with WEBINARS Step #3 Design Your Design marketing collateral Theme your presentation Advertisments Lead Magnets gifts, workbooks Follow up collateral Promotional videos Promotional content I like Powerpoint for these

50 How to Get Clients with WEBINARS Step #2 Prepare Your Configure your webinar Date and time Registration Pages Landing Page integration Autoresponder integration Analytics tags / pixels Transactional s / SMS Surveys Set up in & other software

51 How to Get Clients with WEBINARS Step #2 Prepare Your Practice your Practice rough draft Practice draft and edit Practice presentation Practice webinar & record Practice webinar for friends Do a Beta Test to network Do live for own list before Prior and Proper Preparation Prevents P Poor Performance

52 Get Clients with s Are you ready to commit to hosting your webinar?

53 Step #3 Promote Your

54 How to Get Clients with WEBINARS Step #3 Promote Your Promote your Market your live event Awareness Attendance Anticipation To create demand and fill your room

55 How to Get Clients with WEBINARS Step #3 Promote Your Need to promote webinar to Get registrations Create anticipation Create a social element Create buzz around event Build your brand Keep you on track Can use free, paid and personal approaches

56 How to Get Clients with WEBINARS Step #3 Promote Your Promote your webinar 1. Your lists 2. Personal 3. Earned 4. Partners/JV 5. Paid (Facebook Ads etc) Use them in this order

57 How to Get Clients with WEBINARS Step #3 Promote Your Owned promotion channels Your own list Social media Facebook Twitter Linkedin Instagram etc Your website or blog Use these as much as you can

58 How to Get Clients with WEBINARS Step #3 Promote Your Personal promotion channels Grass Roots 1:1 Phone and face to face Direct messaging / Social media DM Facebook Twitter Linkedin Use these selectively

59 How to Get Clients with WEBINARS Step #3 Promote Your Earned promotion channels Friends/Partner lists Friends/Partner Social Press: Newspaper Radio Magazine Guest blogging / podcasting Use these as if you can

60 How to Get Clients with WEBINARS Step #3 Promote Your Paid promotion channels Facebook Ads Google adwords Other paid traffic Use after you ve validated Need paid traffic to scale fast Facebook Ads are the #1 traffic source at the moment

61 Get Clients with s What s the scariest part about putting on a?

62 Step #4 Present Your

63 How to Get Clients with WEBINARS Step #4 Present Your Present your Deliver your presentation Engage Educate Energise Make people glad they came and motivated to act

64 How to Get Clients with WEBINARS Step #4 Present Your Bring everything together 1. Be calm and in control 2. Get them engaged 3. Be yourself 4. Sell the result with stories 5. Boldly present your offer Deliver an Awesome Presentation

65 How to Get Clients with WEBINARS Step #4 Present Your Have everything ready All tech tested Presentation working Laptop charged Ethernet NOT WiFi Have a drink Get in the zone Consider early broadcast Go live on the dot

66 How to Get Clients with WEBINARS Step #4 Present Your Use a wingman Use a partner to help They can handle Tech Comments Check audio, video Check for sales/bookings Keep you on time / on track Make webinar runs smoothly

67 How to Get Clients with WEBINARS Step #4 Present Your Make it fun and engaging Be excited Ask questions Get engagement Tailor the presentation Start with a hook Gift to stay till the end Keep them engaged It s a live, social event

68 How to Get Clients with WEBINARS Step #4 Present Your Sell the result with stories Use stories to get attention Build appealing characters Use stories to illustrate The pain The journey Client success stories Keep it conversational Easy to listen & identify with

69 How to Get Clients with WEBINARS Step #4 Present Your Deliver your offer Tell them you ll make an offer Be cool with the transition Be clear about the offer Give a clear & specific CTA: tel them exactly what to do Repeat the CTA Close with the CTA Be bold about the offer

70 Get Clients with s Most s Fail to Get Clients Why?

71 Step #5 Profit From Your

72 How to Get Clients with WEBINARS Step #5 Profit From Your Profit from your Invite them to the next step Emotion Apply Enrol Sell them on the opportunity

73 How to Get Clients with WEBINARS Step #5 Profit With Your Get sales on the webinar Can sell products on webinar Send them to either a Sales page Checkout Page Announce and congratulate sales as they occur Works well for low-mid ticket products

74 How to Get Clients with WEBINARS Step #5 Profit With Your Turn attendees into clients Make a strategy call offer Use booking software Use an application form Book for free call OR Paid call Enrol clients on the phone

75 How to Get Clients with WEBINARS Step #5 Profit With Your What to say on the phone Framing: set the agenda Objective: what do they want Challenges: what s in the way Understand their Why Strategy: Make a plan If there is a fit, invite them to work with you

76 How to Get Clients with WEBINARS Step #5 Profit With Your Appointment software Calendly Scheduleonce 10to8 Acuityscheduling Lots of great tools, including free options

77 How to Get Clients with WEBINARS Step #5 Profit With Your Application forms Googleforms Typeforms Wufoo Gravity Forms CRM forms Lots of great tools, including free options

78 How to Get Clients with WEBINARS Step #5 Profit With Your Autoresponders / CRM Activecampaign Infusionsoft Ontraport AgileCRM Mailchimp Lots of great tools, including free options

79 How to Get Clients with WEBINARS Step #5 Profit With Your Landing Page Software Lead Pages Clickfunnels Unbounce Wordpress Page Builders Why use landing pages? Increase conversions Improve branding/design Lots of great tools but adds complexity and cost

80 How to Get Clients with WEBINARS Step #5 Profit With Your Follow Up Nurture sequence Related content Related webinars Video series (PLF) Free trials 5 day challenges etc You can easily 2x or 3x your sales with followup

81 How to Get Clients with WEBINARS Step #5 Profit With Your Offer a replay Software handles this Don t promote the replay Limit the expiry Only for registrants? Can also do a live Encore Send reminders about replay Can do live chat on replay Replays can be great

82 Get Clients with s How can YOU get started with webinars?

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84 Your Next Steps

85 Download the Workbook highvaluesales.com/gcww-book/

86 Download Here digitalinfluence.com.au/lead-generation-for-professionals/

87 Download Here digitalinfluence.com.au/webinar-sales-funnel/

88 highvaluesales.com/5-projects/ highvaluesales.com/5-projects/

89 Run Your Own s

90 Need Some Help?

91 Apply for a Strategy Call Strategy Call Criteria Coach, Consultant or Service Professional Already have an existing product or service Want to enrol more clients at premium prices Willing to invest in growing your business highvaluesales.com/apply.

92 Book a Call highvaluesales.com/apply