Cisco Customer Education

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1 Cisco Customer Education It's All About The Experience: Cisco Video Collaboration This session was recorded via Cisco WebEx! You can watch the live session recording HERE.

2 Presentation Agenda Welcome from Cisco Redefining the Collaboration Experience Video, Business Edition and Spark Collaboration Demonstration Conclusion About Your Host Brian Avery Territory Business Manager Cisco Systems, Inc. Priors: Cisco Sales and Channels (11.5 yrs) President and CEO (6 yrs) - Cisco Premier Partner Director of Sales (2 yrs) - Cisco Silver Partner Financial Analyst (7 yrs) - Sprint Corporation

3 What Is the Cisco Customer Education Series? CCE is an educational session for current and prospective Cisco customers Designed to help you understand the capabilities and business benefits of Cisco technologies Allow you to interact directly with Cisco subject matter experts and ask questions Offer assistance if you need/want more information, demonstrations, etc.

4 Welcome from Sysco! Oops! I mean Cisco!

5 1984 Computer scientists, Len Bosack and Sandy Lerner found Cisco Systems Bosack and Lerner run network cables between two different buildings on the Stanford University campus A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born Cisco Confidential 5

6 Leading for Over 30 Years Internet of Everything WellFleet Proteon 3Com SynOptics IBM ACC DEC Bay Networks Ascend 3Com Newbridge Fore Xylan Cabletron Nortel Siemens Extreme Alcatel Ericsson Foundry Riverstone NEC Lucent Juniper Redback Juniper HP Microsoft Checkpoint Arista Aruba Riverbed Avaya ShoreTel Dell F5 Huawei Fortinet Brocade Polycom The Landscape is Constantly Changing Today 2016

7 Who Is Cisco? Dow Jones Industrial Average Fortune 100 Company (AAPL, CSCO, INTC, MSFT) $154B Market Capitalization $48.9B in Revenue $10B in Annual Net Profits $34B More Cash than Debt Chuck Robbins, CEO, Cisco $6.3B in Research and Development Cisco Confidential 7

8 Market Leadership Matters No. 1 Routing Edge/Core/ Access 47% No. 1 TelePresence 50% No. 1 Wireless LAN 50% No. 1 Switching Modular/Fixed 65% No. 1 Voice 41% No. 1 Web Conferencing 43% No. 2 x86 Blade Servers 29% No. 1 Storage Area Networks 47% No. 1 Security 31%

9 Cisco Collaboration Redefining the Collaboration Experience Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

10 telephone audio conferencing video / web conferencing content storage document sharing / editing instant messaging / chat meetings / calendar mobile / BYOD video streaming content sharing tablets Communication tools and have evolved but they re increasingly complicated and fragmented smartphones Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

11 The Way We Work Has Changed Past Individual work Fixed, long-term teams Teams in the office Work mostly with employees Today Interdependent work Flexible, self-regulated agile teams Team from anywhere Work with employees, partners, and customers Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

12 Our Collaboration Needs Are Highly Varied File Sharing Conferencing Asynch Communications Real-Time Communications Office Manager Mobile Worker Call Center Agent Does the One Size Fits All approach work?

13 The Solution: Focus on User Experience Pervasive, Seamless, Connected Simple, Secure, Interoperable

14 An Easy and Simple Experience from Any Device Every Room Every Desk Every Pocket

15 The Experience Experience Software Hardware Infrastructure Network

16 Simplicity Requires an Architectural Approach Cisco s Comprehensive Collaboration Architecture Consistent Experience Browser / Mobile Home Office Work Office Small Group Spaces Larger Spaces Boardrooms Collaboration Services Voice and Video IM and Presence Content Sharing Conferencing Scheduling and Calendaring Messaging and Recording Portable Identity Workflow Network- Based Platform Security Medianet Location SDN/Automation Management Edge Services Deployment Models On-Premises + Cloud Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

17 The Video Experience

18 Experience Collaboration with Cisco

19 Every Room IX5000 MX800 MX700 MX300 G2 MX200 G2 SX10 SX20 SX80

20 Immersive IX5000Telepresence - IX5000

21 Rooms MX Series

22 Rooms SX series

23 Every Desk DX80 DX70 DX

24 DX Solutions

25 Enable Collaboration from Any Desktop All users and environments Basic voice to the most-advanced integrated collaboration Focus on ease of use and superior experience Basic Voice Professional Voice Next Generation Voice Communication Professional Voice and Video Phones Comprehensive Integrated Collaboration Experiences for Every Desktop and Device 3900 Series 7800 Series 7900 Series 8800 Series 8900 Series 9900 Series DX650 DX70 DX80 Cisco IP Phone Portfolio Cisco DX Series Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

26 Every Pocket Jabber WebEx Spark

27 Enabling Video Collaboration The Agile 21 st Century Collaboration Experience Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

28 Cisco Business Edition Packaged Collaboration for Companies of Every Size Cisco Spark The industry s most advanced cloud collaboration suite

29 Less . More Agility. Better Teamwork with Cisco Spark Cisco Collaboration Cloud Simple office communications for small businesses Modular collaboration for large enterprises Business Edition 4000 Business Edition 7000 M/H Cisco Business Edition Packaged Collaboration for Companies of Every Size Optimized for up to 200 devices Comprehensive collaboration for midsize enterprises Business Edition 6000 M/H Optimized for >1000 users Optimized for up to 1000 users Seamless migration with investment protection for growing businesses

30 Cisco Business Edition Collaboration for Companies of Every Size On-Premises Family Model Options Basic IPT to Full Collaboration Small-scale BE Users 300 Devices Core UC Apps Only Ideal for small-scale Voice/IPT Point to point video Common Collaboration Software Licensing Framework Management Tools Seamless Migration Cisco Business Edition 6000 Family Total Per System Support Medium-scale BE6000M 1000 Users 1200 Devices 4+1 Apps Ideal for medium-scale Voice/IPT Contact Center 3 rd -Party Apps Medium-scale BE6000H 1000 Users 2500 Devices 8+1 Apps Ideal for medium-scale Voice/IPT Conferencing Contact Center 3 rd -Party Apps Business Edition 7000 Family Large-scale BE7000M Users Devices 4-6 Apps Ideal for large-scale Voice/IPT Contact Center 3 rd Party Apps Large-scale BE7000H Users Devices 8-10 Apps Ideal for large-scale Voice/IPT Conferencing Contact Center 3 rd -Party Apps Customer Size

31 Cisco Business Edition 6000M/H Built for Medium-Scale End-to-End Collaboration Deployments Customizable, Ready-to-use Platform with Many Application Choices Video Conferencing Call Control Cisco Unified CM Messaging Cisco Unity Connection IM and Presence Cisco Jabber Attendant Console Cisco Unified AC Paging Cisco Paging Server Contact Center Cisco Unified CCX Emergency Services Cisco Emergency Responder Control Cisco TelePresence Conductor Media Processing Cisco TelePresence Server Scheduling Cisco TMS Record, Stream Video Cisco TelePresence Content Server Collaboration Edge Cisco Expressway and Cisco TelePresence VCS Management Cisco Prime Collaboration Provisioning Deployment Assurance and Analytics Business 1000 Users 1000 VM and UM Users 1000 IM and Presence Users Advanced and Standard 50 Users per Group 100 Agents 1000 Phones 30 MCUs 10 HD Ports per Instance per VM 4 MCUs, 1 vcpu 1 Recording, 1 Streaming, 2 vcpu 200 Audio, 100 Video, Sessions 1000 Users Scale-Up, Single-Server Solution Single ordering SKU Up to 1000 users, 2500 devices, 100 contact center agents Add a second server for redundancy 35-user starter license options Purchase add-on user and application licenses BE6000M Cisco UCS C220 M4S Rack-Mount Server (4 applications + Mgmt, 1000 users, 1200 devices) OR BE6000H Cisco UCS C220 M4S Rack-Mount Server (8 applications + Mgmt,1000 users, 2500 devices) VMware Cisco Unified Communications Virtualization Hypervisor Plus

32 Cisco Spark The industry s most advanced collaboration suite

33 What IS Cisco Spark?

34 Cisco Spark Meeting Message Call True Unified Communications

35 Does This Look Familiar?

36 Cisco Spark Facebook for Business - The Industry s Most Advanced Collaboration Suite

37 The Activity Dashboard Introducing the activity dashboard or home screen The user moves between activities easily and seamlessly with a familiar experience

38 Available Available Available Jan- March Jan- Jan. March Simplified navigation Activities menu allows quick access what you need

39 On any Device and in any App Mobile / Web Desktop Conference Room Business Apps

40 App Centric App Desk Devices Room Devices Spark Board Any device IP phones and desk devices Video enable conference rooms Get creative Control everything from the Cisco Spark app

41 User Centric

42 Connect physical and virtual worlds Rich Content and Rich Communications Mobile - Desk - Room

43 Continuous Workstream Before During After

44 Video Everywhere

45 Introducing multi-way whiteboarding Now everyone can participate in whiteboard sessions from any device, anywhere

46 In App White Boarding

47 Cisco Spark Meetings

48 Cisco Spark MEETINGS Audio, Video and Web Conferencing Bring people together with continuous communication before, during & after the meeting on any mobile or video device for truly effective meetings advanced meetings powered by WebEx Anyone can join incl. 3rd party standards-based instant and scheduled voice, video, whiteboard, & content sharing control your meeting experience from the app ability to deploy Cisco Spark meetings on-premises

49 Cisco Spark Meetings Powered by WebEx #LeaveYourMark 49

50 Your secure personal room #LeaveYourMark 50

51 One Meeting Platform H/W + S/W Differentiation Soft Clients Spark / CCP H/W Endpoints Meetings powered by WebEx #LeaveYourMark 51

52 Amazing Experience from Any Device Every Pocket Every Desk Every Room Smart Phone Tablet 8851 IP Phone Laptop DX80 MX300 MX800 Dual IX5000 Now Cloud Connected* *Excludes IX5000 #LeaveYourMark 52

53 Join Scheduled Meetings from any Device From Spark From Spark Room Systems/ Board/ Phones #LeaveYourMark 53

54 Invite and include anyone Anyone can use the free Cisco Spark app to join a meeting join any meeting via SIP call any SIP endpoint Available at your preferred app store or at

55 Spark Room Devices DX70 DX80 A device for every type of room or desk A form factor for the type of meeting you want Pair to the Cisco Spark app to simplify meetings Easy to deploy - anyone can do it Award winning esthetic design and interface Spark Board 55 / 70 MX200 MX300 MX700 MX800 MX800 Dual SX80 SX20

56 Project your Screen or Access your Files on a Spark Device in Proximity #LeaveYourMark 56

57 Link a Spark Space to your WebEx Meeting (before, during or after) #LeaveYourMark 57

58 Connecting Cisco Spark Spaces to Meetings Ahead of the meeting share messages, ideas, content set the agenda Within a Cisco Spark space schedule meetings start a meeting During the meeting show videos, share files, whiteboard see participants in HD video control the meeting environment After the meeting continue the conversation in the Cisco Spark space save files, notes, action items, recordings never lose context

59 Cisco Spark Messaging

60 Cisco Spark MESSAGING Business Messaging One-to-one & team persistent messaging Easy to find content, everything in context Secure - always on encryption Mobile, desktop, web app Easy to schedule/join meetings or make calls Integrate with existing business processes

61 Instant Messaging Business Messaging Getting attention 1:1 Interactions Buddy lists Start with blank screen Ask for content Ad hoc messages + files vs Getting work done Teamwork Topics + Projects Start where you left off Find what you need Rich Content + Voice, Video

62 Work together, work smarter Search find key information, content, people, teams, spaces Flag pin messages for later get someone's attention or see when you are mentioned Filter zero-in on relevant information (e.g. mentions, flags, unread messages Customize connect to existing business process apps through integrations and bots

63 1) click invite link and go to 2) in-meeting, with old video layout roster call controls Simple Escalation from a message to a meeting or a call

64 Cisco Spark App (Mobile) Cisco Endpoints (Desk) Cisco Spark CALLING Cloud-based phone system HD voice & video calls Optimized PBX feature set (incl. E911) Cisco Spark app as softphone + choice of endpoints Make/receive calls across entire Cisco Spark service Simple provisioning PSTN connectivity provided (per user charge) PSTN services provided by Cisco Media Partners * Currently only supports US dial plan

65 Spark Calling Features Telephony Mobility Administration Audio, Video, PSTN 1 calling Directory and URI dialing Call Forward and Transfer Hold/Resume with Video Ad-hoc Conferencing Class of Service Shared and Multiple Lines Multiple calls per line Variable length extensions Key Expansion Module Lobby Phones Do not Disturb Speed Dials with BLF Phone Favorites Voic (with relay to ) Auto-attendant Hunt Groups Time of day routing E911 Company Caller ID Cisco Spark app is an extension of the desk phone Answer calls on desk phone or with the app Use the app to control the desk phone Single Number Reach The Cisco Spark app is the single soft-client for voice, video, meetings, & messaging Intelligent Proximity Instant (Zero Touch) Meetings End User Self Care Customer and Partner Admin portal Customer Bulk Provisioning Partner Media Provider provisioning portal and PSTN provisioning status Customer and partner analytics Network Quality tool External Health Portal status.ciscospark.com Support and feedback through Spark App and support.ciscospark.com 1 The Cisco Spark service doesn t include PSTN services. Customers need to purchase PSTN services from a 3 rd party provider. For the complete Cisco Spark service, Cisco preferred media provider ecosystem partners can provide PSTN local, long-distance, and directinward-dial services. Existing Cisco UC customers will use Cisco Spark Hybrid Services to connect on-premises call capabilities to Cisco Spark capabilities in the cloud.

66 Desktop and Mobile Experience Answer calls on any device A call to another Cisco Spark registered phone starts a space to share content during the call Share contacts from mobile to Cisco Spark registered phone Join meetings when mobile, from your desk, from a room device

67 Video Calling 1:1 & 3-party video calling with screen sharing Available with the free downloadable Cisco Spark app

68 Connect Cloud & Premises Messaging Meetings Cisco Spark Hybrid Services Calling Extend to the cloud Communications Manager Business Edition Series HCS Delivered Services

69 Cisco Spark Hybrid Services Hybrid Call Service Hybrid Calendar Service Hybrid Directory Service Existing Services Hybrid Media Service Extending value by connecting on-premises and cloud services

70 Cisco Redefined Hybrid Cloud AND Rapid user experience (UX) updates and iterations Highly elastic scale Up-front cost savings Designed for mobile and web Premises Telepresence audio and video quality Data security and privacy Cost savings at scale Use existing investments It s Just a Meeting No More OR #LeaveYourMark 70

71 Cisco Spark Hybrid Media Services Phase 1: Support Cisco Spark Calls & Meetings Available Now Key Features Hybrid Media Service node Ability to keep Cisco Spark audio and video local Automatic cascade and overflow to the cloud on demand All managed by Cisco Cloud Collaboration Management No additional subscription fees Key Customer Benefits Better video quality, connect faster Consistent join and in-meeting experience, security, cost savings, and intelligent use of bandwidth Single-pane-of-glass management with real-time visibility and analytics ENDPOINTS PREMISE CISCO CLOUD MEDIA NODES MEDIA NODES Optimize WAN bandwidth and quality for Cisco Spark calls and meetings PSTN/PBX #LeaveYourMark 71

72 Cisco Spark Board Addressing the Physical Team Collaboration Spaces

73 Cisco Spark Board Shipping January 2017

74 Cisco Spark Board & Cisco Spark Devices Market 99% 95% 85% Less than 10% of rooms have advanced collaboration technology* 1% 5% 15% Trend towards more smaller rooms and ad hoc spaces SMALL MEDIUM LARGE * Wainhouse estimates 8.5% penetration (worldwide)

75 Get Creative with the Cisco Spark Board

76

77

78 Cisco Spark Board Innovation Non-intrusive fixed lens camera with 4k resolution Unique Cisco ultrasound pairing technology Revolutionary new mic array tracking voices - audio will never be the same Stunning 4k superbright optically bonded touch panel with life-like feeling Activities and home button for tablet-like navigation

79 Fast, simple & integrated For everyone, wherever they are

80

81 Hardware Edge LED LCD Panel 4K, 300 nits, 120 Hz Fixed lens high end camera 4K p60 Mic array for beam forming and speaker tracking Integrated voice optimized audio speakers Home button Digital whiteboarding pen with magnetic holder Capacitive touch Protective glass with optical bonding

82 Spark Board Innovations Automatic wake up Recognize who you are, suggest activities to choose from Magic mics Filter out noise, no table mics needed All your whiteboards in your pocket Auto-save whiteboards to appropriate Spark Rooms View & interact from Spark app or on any Spark Board device 4k screens on all systems Content is detailed 4k Camera with Intelligent views Auto crop to provide best views using 4K camera and digital processing Industrial Design Easy to install and setup. Thin and elegant, an object that you want to use

83 Cisco Spark Devices for Every Room and Activity

84 Can be deployed in companion mode Coming Soon

85 Integrate Cisco Spark into Everything You Do Integrations & Spark Bots APIs & SDKs

86 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 86

87 Questions?

88 Conclusion

89 Why Choose Cisco?

90 Summary Top reasons to lead with Cisco Collaboration Complete Solution purpose-built, right-sized and priced for small midsize businesses, on-prem or in the cloud! Application Rich supports industry-leading Cisco UC/Collaboration and 3 rd -Party partner applications Simple Management turnkey platform, quick and easy deployments and ongoing management with intuitive, integrated tools Increased Profitability cost-effective, simple, scalable and margin rich

91 Cisco Leading the Industry 95% of Fortune 500 Use Cisco Collaboration 95+ Million Cisco IP Phones 290,000+ Cisco Collaboration Customers 2+ Million Cisco TelePresence Endpoints 3.5+ Million Cisco Contact Center Agents 4+ Billion Cisco WebEx Minutes per Month 26+ Million Cisco Jabber Seats

92 Only Cisco Can Bring It All Together Unified Communications Conferencing Open & Interoperable Intercloud: Premises, Cloud & Hybrid Customer Collaboration Ecosystem: Partners & Cisco Services

93 Thank You and Next Steps www. Contact Your Cisco Partner OCATR/performBasicSearch.do Brian Avery Learn more about Cisco Collaboration:

94 Join us again for a future Cisco Customer Education Event CCE sessions are held weekly on a variety of topics CCE sessions can help you understand the capabilities and business benefits of Cisco technologies Watch replays of past events and register for upcoming events! Visit for details

95

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