Webinar Award Winners

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1 2017 Webinar Award Winners

2 Table of Contents Most Innovative 01 Best Webinar Series 06 Best Use of Video 02 Best Branded August Edition 03 Best On-Demand Performance 08 Most International Reach 04 Best Webinar Campaign 09 Most Creative 05 Webinar Impact Award 10

3 Most Innovative AWARD MJ DePalma, Sr. Global Channel Marketing Manager at Microsoft Bing Ads The Kevin Bacon Approach to Keyword Attribution MOST INNOVATIVE The Kevin Bacon Approach to Keyword Attribution is just one of the innovative webinars in the Art of Advertiser series. A catchy title and exciting promo video drove over 1,700 registrants to this session. Microsoft Bing Ads continues to promote this popular webinar, with 57% of attendees viewing on-demand. What s more impressive, the overall webinar attendance has increased 200% in the past 18 months. ON24 Webinar Award Winners 1

4 Best Use of Video AWARD Amanda Duquette, Marketing Manager at Athenahealth The use of video in webinars is on the rise. According to ON24 s 2017 benchmarks report, almost 20% of webinars incorporate video. Best Use of Video is awarded to a company that takes audience experience to the next level with video. athenahealthdoes a great job engaging 500+ webinar attendees by incorporating an intimate video interview with an industry thought leader led by their CEO. What Can Healthcare Learn from Top Service Companies? BEST USE OF VIDEO ON24 Webinar Award Winners 2

5 30 30 August Edition AWARD Amy Holtzman, VP of Demand Generation & Pat Reinhardt, Director of Digital Strategies August Edition MOST SOCIAL Conductor s series is exclusively for their customers led by their Director of Digital Strategies, Pat Reinhardt. Each month, Pat covers hot industry topics and updates in a quick, 30-minute webinar. Over the past year, Pat has created an impressive webinar and twitter following 2,100 unique live attendees 425 unique customer accounts who attended at least once 250 questions asked Accounts that attended a event have higher renewal rate than those that don t Tons of praise for the series ON24 Webinar Award Winners 3

6 Most International Reach AWARD MOST INTERNATIONAL Ben Naftzger, International Marketing Director, and Alli Campofranco, Webinar Program Manager at Atlassian A Fireside chat with Atlassian CEO Looking for new ideas to increase your webinar attendance? Picking your CEO s brain on a webinar is a great way to give your customers the insider scoop on your company while drawing in a larger audience. During this winning webinar, besides reaching audiences in over a dozen countries, Atlassianhad 1,100+ attendees tune in. ON24 Webinar Award Winners 4

7 Most Creative AWARD MOST CREATIVE Claire Chambers, World Wide Performance Marketing at IBM Security Digital Extortion: Will You Pay the Ransom? IBM Security runs a high-performing webinar program that s generated over $11 million in closed business. Much of their success with top-of-funnel conversions via webinars comes from their creative content with catchy titles like #CoverYourApps: 10 Things Ethical Hackers Want You To Know About Protecting Your Applications, Think Like a Hacker: Common Techniques to Exploit Mobile Apps and How to Stop Them, and Who s Afraid of the Big Bad Cloud. ON24 Webinar Award Winners 5

8 Best Webinar Series AWARD BEST SERIES Mike Taylor, Demand Generation, Virtual Events and Content Marketing at InsideSales.com Sales Acceleration Technology Summit Each quarter, InsideSales.com hosts the world s largest virtual sales event that incorporates dozens of partners. Partners are key to driving registration and attendance, and ultimately new customers. Over the past five years, InsideSales.com has seen major results including: 48,991 leads 58% of leads passed lead scoring Almost 50% of leads were net new 74 qualified opportunities (last touch) Over $1 million in ACV (annual contract value) Sponsorship dollars ($15,000 60,000 packages) ON24 Webinar Award Winners 6

9 Best Branded AWARD Brian Ferrario, VP of Marketing at Drawbridge Drawbridge creates beautiful, professional-looking webinar consoles that provide a consistent brand experience for their prospects and customers. From the landing pages to the actual presentation slides to the webinar console, the imagery and branding are consistent. Cross-Device Graph Deep-Dive: How Your Brand Can Power a Personalized Internet BEST BRANDED ON24 Webinar Award Winners 7

10 Best On-Demand Performance AWARD Susan Kabat, Department Head, and Tim Higgins, Project Manager at Vanguard A Look Ahead to 2017 PERFORMANCE Best On-Demand Performance is awarded to a webinar program that has a solid on-demand strategy with the numbers to prove it. Each year, Vanguard hosts an annual investor Q&A webinar with their CEO to engage with prospective and current customers. An interactive panel discussion with senior leadership on a hot industry topic proved to be a winning combination for Vanguard. Through the webinar A Look Ahead to 2017, Vanguard drove over 25k views with 14K+ coming from on-demand sessions. Post-event promotion on social media and their blog contributed to their success. ON24 Webinar Award Winners 8

11 Best Webinar Campaign AWARD Lisa Toner, Senior Manager, Content Strategy at HubSpot Marketing Grader Live BEST CAMPAIGN HubSpot started to see a decline in their webinar audience engagement and knew they had to make a change. After brainstorming, Marketing Grader Live was born. This is a new kind of webinar was short and sweet at only eight minutes. It was also hosted live by marketing experts and packed with tons of tips for the audience members who submitted their website to be graded on the spot! Since the start of the progam, HubSpot has generated 6x MQLs with this one series hosted every quarter. ON24 Webinar Award Winners 9

12 Webinar Impact Award AWARD IMPACT AWARD Scott Feldman, Global Head of Customer Communities at SAP HANA SAP HANA Spotlight Series Showcasing your customers successes on a webinar, essentially bringing the typical case study to life, is a smart way to generate new business. No one knows this better than SAP HANA s Scott Feldman. Every month, Scott invites a customer to join his series to share how they ve successfully used and implemented SAP HANA. Since starting the SAP HANA Spotlight Series four years ago, Scott has impacted over $1.5 billion in pipeline. ON24 Webinar Award Winners 10

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