Decade of Enhanced Services: Focus on Conferencing

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1 Decade of Enhanced Services: Focus on Conferencing April 6, 2004 R. Brough Turner Senior Vice President Chief Technology Officer NMS Communications Brian Demers Vice President Bus Dev and Prod Mktg NMS Communications

2 NMS at a Glance Founded in 1983, publicly traded since revenues of $87 million 300+ employees 130+ in R&D Designed into products deployed in 90 countries Major telecom operators, equipment and solution providers rely on NMS Product Development Sales & SE Support Channel Partner s Headquarters Slide 2

3 The NMS Business Operators, Equipment Manufacturers, Solution Providers Worldwide Sales / Distribution Partners Communication Building Blocks: Enabling technology, system-building blocks, and complete systems Voice Quality: Standalone systems, embedded solutions Wireless Access Gateways: 2G & 3G infrastructure NMS Technology and Service Leadership Application and Technology Partners Best-in in-class Supply Chain Strong Financial Position Slide 3

4 Enhanced Services Landscape Brian Demers

5 Application Environment Market Trends Market: Micro-segments Apps: Voice and data/web convergence Platform: Open, scalable, versatile Market: Multiple segments Apps: Voice, SMS, MMS, wireless access to web via WAP Platform: Flexible, closed Market: Few segments Apps: Voice mail & messaging, access to web via PC Platform: Closed arch. & proprietary Today Yesterday Tomorrow Slide 5

6 Market Trends Profound changes taking place in our industry TDM IP; Fixed Mobile; Closed Open Enterprises moving to IP infrastructure & IP-based managed services Disruptive changes create major opportunity Moore s Law Mobility, web paradigm, content access Multimodality Slide 6

7 Business Models Shifting Traditional solutions companies shift focus to customers, applications and systems integration Fewer internal resources Cost savings Reduced time-to-market New go-to-market challenges Additional partnerships Increased complexity in supply chain Slide 7

8 Value Shift within Ecosystem Slide 8

9 New Development Models Systems built from open, modular, IPconnected subsystems interfacing via standard protocols Market models for the design and development of next generation telecom products and systems have evolved to a point where a much more modular, flexible, and open approach is changing the nature of how products are developed and brought to market. Tom Valovic, IDC Program Director, IP Telephony Slide 9

10 Dramatic Changes Enhanced services in wireless networks TDM voice and intelligent network for years to come Much hyped voice-data convergence Took longer than once predicted, but happening now IP-PBXs; IP Centrex; Consumer VoIP (Vonage ) Pervasive VoIP Eventually, voice is just another IT application Change = Opportunity Slide 10

11 Converging Trends Multimodal Voice and Data Services Directory Services Map Finder Voice Services Voice mail UM UC VOICE Location-Based Services Location & availability alerts Cell Broadcast Directory services Community LBS LBS DATA Data Services Mobile IM SMS, EMS, MMS Chat, PIM Slide 11

12 Web and Mobile Combination: Endless Service Possibilities Online Gaming B2B Data Apps Find Me Follow Me Mobile Salary Unified Communications Voice Enabled Voice Mail Access to Intranet Unified Messaging Video Conferencing Wireless Entertainment Voice Portal Mobile IM Reader M-Commerce RingTone Instant Weather Forecast Location Based Services Cell Broadcast Emergency Services Games Instant Conferencing Mobile Music WAP M-Cash Friend Finder i-mode Flight Reservation Services Mobile Post Card VAD Personal Info Management (PIM) Voting Traffic Alerts Directories Alerts Mobile Video MMS Micro Payment Chat SMS M-Commerce EMS Traffic Alerts Slide 12

13 Trends in Conferencing Brough Turner

14 Conferencing Today Historically separate markets Attended, unattended; voice, video; collaboration Convergence Voyant buys Octave (attended & self service) Polycom (video) buys Voyant (voice) and MeetU (web) Major players entering Microsoft acquires Placeware and introduces Live Communications Server Cisco acquires Latitude Lotus Sametime Web Conferencing Oracle Web Conferencing Slide 14

15 Forces of Change Office workers have multi-party meetings, but ~ 1% of telecommunications is multi-party Traditional conferencing is inconvenient Web, IM and VoIP are forces of change Provide opportunity to rethink how we collaborate Long term Voice (including conferencing) integrated into IT apps: ERP, CRM, content management, Voice (incl. conf.) integrated into desktop apps: calendering, IM, MS Office Slide 15

16 Web Functionality Web interfaces Scheduling and reservations List of attendees Pending questions Floor control Web conference Share slides, documents, graphics Share applications While speaking in multi-party audio (or video) conference Slide 16

17 New Ways to Collaborate Slide 17

18 Ad Hoc Conferences Instant conference no reservation required One-click web interface; one-button phone interface a.k.a. Virtual Bridge in softswitch / IP-PBXs Conferencing inherently available with every call Push-to-talk services Groups = inherent conferences Instant messengers New paradigm Slide 18

19 Instant Messaging Presence you know who s available AOL, MSN, ICQ & Yahoo all adding audio and video to Instant Messengers Skype providing VoIP telephony with an IM interface and voice conferencing Slide 19

20 Massive Multi-Player Games 100Ks users networked in virtual world Limited sound today depends upon position VoIP push-to-talk support Confer with teammates; taunt opponents Roger Wilco virtual walkie-talkie Coming soon Personal 3D stereo feeds Game sounds plus live audio conferencing with other players as you meet them in the virtual world Slide 20

21 New Modular Technology Scheduling & Reservations Operator / Help desk Conference Management Gateway Web Services Softswitch Conference Controller Media Agent Network Agent Proxy/ / PBX Resource Management Call Control Media Server Software Bridge TDM Bridge IP PBX / IP Phone ASR Slide 21

22 Change Has Begun Widespread adoption of IP and web technology Enables instant messaging, VoIP, web conferencing New open, modular, IP-based architectures Diverse multi-modal interfaces Issues remain VoIP interoperability; firewall / NAT; bandwidth Opportunity ahead: Conferencing: Natural, Convenient and Ubiquitous Slide 22

23 Thank You! Slide 23

24 Please take a moment now to complete our short survey, while we start the Q & A Slide 24

25 For more information Contact Brian Demers R. Brough Turner May Audioconferencing - IP and TDM with Vapps, Inc. Register now at: Take the Challenge! Visit Slide 25

26 NMS COMMUNICATIONS

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