BLACK FRIDAY & CYBER MONDAY

Transcription

1 BLACK FRIDAY & CYBER MONDAY Follow this guide on the days prior and during the sale period to maximize your earnings!

2 WHAT S THE DEAL? Huge savings on all annual shared hosting plans - 70% OFF! Start: Friday, November 24, 2017 at 00:00 A.M. CET End: Tuesday, November 28, 2017 at 09:00 A.M. CET We will offer 70% discount on all our shared hosting plans for 4 days around the last November weekend. The sale will be initially announced as a 24-hour deal on Friday, November 24 to meet the popular Black Friday discount expectation. It will then be extended for the whole weekend following Black Friday. On the Monday that follows, we will rename the sale to Cyber Monday and further extend it to finish at midnight on November 28, 2017, PST.

3 WHY IS THE DEAL AMAZING? A massive 70% discount will surely help you convert more people. However, do not forget that there are other important benefits of our hosting offer that your audience might appreciate - ease, security, speed or geeky tools. We ve crafted some short highlights with different target groups in mind. You can use those highlights whenever and wherever you communicate our web hosting deal. You have a mixed audience? Mix and match and make the most of it! Highlights for everyone Black Friday Deal 70% OFF Premium Quality Hosting from SiteGround! Get online in minutes Faster and safer website Unmatched 24/7 customer service PAGE 2 WHY IS THE DEAL AMAZING?

4 Highlights for WordPress users Managed WordPress hosting and expert WordPress support - SiteGround 70% OFF Black Friday Deal! Awesome WordPress tools - 1-click install, auto-updates, caching, WP-CLI, staging Expert WordPress support you will love Officially recommended by WordPress.org Highlights for people hosted elsewhere It s never been more affordable to move your site to a better host - SiteGround 70% OFF Black Friday deal! Free website migration - no hassle or costs, SiteGround does it all Better website performance with advanced speed-boosting technologies More secure website with unique in-house solutions Highlights for web geeks Latest hosting technologies and all the tools you need - now with a massive 70% Black Friday discount from SiteGround! Latest technologies available: HTTP/2, PHP7, Let s Encrypt Geeky tools: caching, GIT integration, staging, PHP versions and more Top platform to rest on: Linux containers, SSD drives PAGE 3 WHY IS THE DEAL AMAZING?

5 HOW TO COMMUNICATE THE DEAL? Now that you know what to highlight depending on your audience, you can follow the suggestions below to promote the deal on your website, on your social media channels, and to your subscribers. Publish a blog post 80% of shoppers are influenced by product and service reviews and recommendations during the holiday shopping season. More than 50% of shoppers will do their holiday purchases online, and a quarter of those will be done during the Black Friday weekend. Do not miss the momentum. Guide the audience that trusts you to make a shopping decision that they will benefit from. The easiest way is to share your personal story why you like and use SiteGround in a blog post. PAGE 4 HOW TO COMMUNICATE THE DEAL?

6 You do not need to wait till Black Friday to do it. Publish the blog post well before the shopping rush time and highlight all the benefits that your readers will get if they trust your advice and SiteGround. On the Thanksgiving evening, update the blog post with a promo banner about the SiteGround Black Friday sale. Alternatively, you can publish a new post with a highlight on the massive 70% discount on the annual web hosting plans and link it to the first one. In any case, please keep in mind that the promotion will be active from November 24, 2017 at 00:00 A.M. CET. Sample blog post titles Why I Love SiteGround and Why You Should Too 4 Reasons You Should Transfer Your Site to SiteGround 7 Tips for Choosing the Right Web Hosting for Your Site before Black Friday Insights from My Experience with SiteGround s Hosting The Best Time to Get Awesome Hosting - SiteGround Black Friday Deal Coming Make Your Site Faster & Safer with SiteGround Black Friday Deal Useful content for your blog posts Always the hottest speed technologies Advanced web hosting security solutions Masters of website migration Best WordPress support, speed and security You website is safely backed up The SiteGround anti-bot AI keeps your website secure Make your website load in a flash PAGE 5 HOW TO COMMUNICATE THE DEAL?

7 Tweet about the deal. Share it on other social media Nearly 60% of shoppers use social media during holiday shopping, so the more active and vocal you are there, the bigger the chance to influence your audience. We ve found that for us Twitter works best and the tweets that get more traction are the ones with visuals. Sample tweets My top recommended is running a 24-hour only #BlackFriday deal! #deals #holidayssavings Just a few more hours to get 70% off #BlackFriday sale! #deals #holidayssavings #BlackFriday hosting deal extended for the weekend. Get 70% OFF now. #deals #holidayssavings Looking for quality web host? I Best part - a special Cyber Weekend deal 70% OFF. #deals #holidayssavings Massive #CyberMonday hosting deal Get 70% off in the next 24 hours only. #deals Faster, safer, and better supported site hosting #CyberMonday #deals - 70% off today! #holidayssavings When you tweet and share, make sure you include your affiliate link! PAGE 6 HOW TO COMMUNICATE THE DEAL?

8 Send s to your subscribers The purpose of sending s on Black Friday and on Cyber Monday is to announce the launch of the deals and create a sense of urgency because the sales will be limited-time offers. Before sending, make sure your messages are compliant with the CAN-SPAM Act. In short, if you mention our services in a promotional , you must always include your physical address and provide an opt-out option. To get more sales, craft your s with the right benefit highlights for your audience and don t forget to include your affiliate link! Sample subject lines: Massive Black Friday Web Hosting Deal: 70% OFF from SiteGround Get Great Web Hosting from SiteGround This Black Friday - up to 70% OFF SiteGround extended their Black Friday Sale - Hurry up and enjoy great hosting Cyber Monday 24-hour special: Up to 70% OFF from SiteGround 24-hour Cyber Monday Power Sale: Save up to 70% on hosting PAGE 7 HOW TO COMMUNICATE THE DEAL?

9 Sample text This Black Friday, my recommended host SiteGround offers huge savings of 70% OFF on all shared hosting plans! The super deal is announced for the next 24 hours and comes with a free website migration. Why I recommend SiteGround? They are a top hosting provider, famous for their legendary customer support and premium service quality. Whether you need to accommodate a blog, portfolio or e-commerce website, they have a hosting plan for you. Check out the SiteGround Black Friday Deal! Happy Black Friday shopping! PAGE 8 HOW TO COMMUNICATE THE DEAL?

10 Add promo banners to your website To help you prepare and inform your network about our great hosting deals, we will make available holiday banners in your Affiliate Area a few days before Black Friday. They are automatically associated with your affiliate ID, ready to go live on your website and pump up your sales. We highly recommend that you use the code for the SiteGround General banners as we provide it in your Affiliate Area prior to the shopping weekend. This will allow us to automatically replace them on your website for you two times - when we have the Black Friday and Cyber Monday sales on, only for the duration of the sales campaign. To see the design of our Black Friday and Cyber Monday banners and get the HTML code, log in to your Affiliate Area on November 21, Happy selling! PAGE 9 HOW TO COMMUNICATE THE DEAL?