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1 MEDIA PACK 2012 The Complete Source for Electronics: PROJECTS, TECHNOLOGY and EMBEDDED November 2011 Time Domain Reflectometry Exposure levels in check? Cut-rate Radiation Meter for alpha, beta and gamma radiation Super Arduino Getting started with the chipkit Max32 OnCE/JTAG Interface Program and debug Freescale DSPs Simple Bat Detector Inexpensive, sensitive and easy to build US $ Canada $ 7.95

2 November 2011 US $ Canada $ 7.95 Elektor Elektor is a monthly magazine that provides expert information on various aspects of electronics, including embedded, digital, analogue, and test & measurement. All projects are prototyped and tested in the Elektor labs before they are published. This gives readers the assurance that the published designs work properly. The readers of the magazine are active in the commercial sector, education and entertainment, and many technically advanced activities and projects are also carried out in the hobbyist/enthusiast (DIY) realm. A recent survey showed that 86 per cent of subscribers are employed in the electronics sector, mostly as designers or owner/managers. The Complete Source for Electronics: PROJECTS, TECHNOLOGY and EMBEDDED Time Domain Reflectometry Exposure levels in check? for alpha, beta and gamma radiation Super Arduino Getting started with the chipkit Max32 OnCE/JTAG Interface Program and debug Freescale DSPs Simple Bat Detector Inexpensive, sensitive and easy to build Cut-rate Radiation Meter 2012 Planning Calendar Elektor USA Edition Booking date Deadline artwork Publication date Bonus Distributions 1 / International CES 2 / DesignCon; APEC 3 / IPC APEX Expo 4 / Trinity College Robotics Contest; ESC Silicon Valley 5 / CTIA Wireless 6 / SID Symposium; Sensors Expo 7 & 8 / 2012* Great Plains Super Launch; Hot Chips 9 / Flash Memory Summit 10 / ESC Boston; Burining Amp; Sensors Tech Forum; ARM TechCon 11 / PCB West; AES Convention; SoC Conference; RoboBusiness 12 / * July/August Double-Issue Rates Elektor USA 2012 Circulation: 10,000 Premium Positions: Full Page, b/w $2,150 $2,040 $1,830 $1,610 Cover II (Inside Front Cover) Full Page, Color $2,900 $2,760 $2,470 $2,180 $3,630 $3,440 $3,090 $2,720 1/2 Page, b/w $1,200 $1,140 $1,020 $ 900 Cover III (Inside Back Cover) 1/2 Page, Color $1,740 $1,660 $1,480 $1,310 $3,340 $3,170 $2,840 $2,500 1/3 Page, b/w $ 960 $ 920 $ 820 $ 720 Cover IV (Outside Back Cover) 1/3 Page, Color $1,450 $1,380 $1,230 $1,090 $4,060 $3,860 $3,450 $3,050 1/4 Page, b/w $ 670 $ 640 $ 570 $ 500 Page One 1/4 Page, Color $1,110 $1,050 $ 940 $ 830 $3,340 $3,170 $2,840 $2,500 Terms 1) Prepay 3-11 months receive 5% off net price discount. Prepay 12 months receive 10% discount off net ad price. 2) U.S. Advertiser Credit Terms: Net 30 - New Advertisers: First ad prepaid, then Net 30 on approved credit. 3) Outside U.S. Terms: Ads must be prepaid prior to space closing date. 4) All payment must be made in U.S. dollars and drawn on a U.S. bank. Funds may be wired. Contact Advertising Department for details. Guaranteed Positions are subject to publisher s approval and a 10% premium

3 Rates Elektor Netherlands 2012 Circulation: 15,500 Full Page, Color $4,735 $4,335 $3,800 $3,210 1/2 Page, Color $3,110 $2,800 $2,545 $2,145 1/3 Page, Color $2,625 $2,375 $2,155 $1,870 1/4 Page, Color $2,095 $1,910 $1,710 $1,485 Sizes Page size 7,75 x 10 7/8 7 x 10 1/8 Bleed 8 x 11 1/8 Rates Elektor France 2012 Circulation: 16,000 Full Page, Color $2,845 $2,660 $2,485 $2,390 1/2 Page, Color $2,015 $1,905 $1,795 $1,725 1/3 Page, Color $1,765 $1,675 $1,590 $1,545 1/4 Page, Color $1,205 $1,135 $1,055 $1,030 Rates Elektor UK 2012 Circulation: 17,500 Full Page, Color $2,950 $2,850 $2,750 $2,655 1/2 Page, Color $1,980 $1,920 $1,850 $1,795 1/3 Page, Color $1,670 $1,615 $1,560 $1,510 1/4 Page, Color $1,250 $1,210 $1,170 $1,135 Rates Elektor Germany 2012 Circulation: Full Page, Color $6,320 $6,005 $5,375 $4,740 1/2 Page, Color $3,750 $3,565 $3,190 $2,815 1/3 Page, Color $2,880 $2,735 $2,445 $2,160 1/4 Page, Color $2,340 $2,220 $1,990 $1,755 Rates Elektor Spain 2012 Circulation: Full Page, Color $2,440 $2,280 $2,130 $2,050 1/2 Page, Color $1,725 $1,630 $1,535 $1,480 1/3 Page, Color $1,510 $1,435 $1,360 $1,325 1/4 Page, Color $1,445 $ 970 $ 905 $ 880 Price changes reserved 3.25 x x x x x x x 2.25 Contact Take advantage of these far-reaching, cost-effective and high-impact packages now. For all the good news and details, contact us at: Elektor USA Advertising Phone: Fax: elektorusa@smmarketing.us

4 Artwork requirements Electronic supply only Closed files created with Adobe Acrobat Distiller, 300 dpi, PDF, CMYK. Extra discount: for 2 countries 5% for 3 countries 10% for 4 countries 15% for 5 countries 20% Elektor online: websites With nearly 500,000 visitors per month and over 2 million monthly page views, the Elektor websites offer an excellent opportunity to promote your business. Your banner Elektor online: newsletter Over 200,000 electronics enthusiasts already subscribe to the Elektor weekly newsletter. Jump on board at any time to reach this unique audience. Or, better yet, become an exclusive sponsor with a special edition that carries your company and product message only. The head banner, main text and all links will bring buyers directly back to you! Your banner Advertise online? Contact Elektor USA Sales Office or elektorusa@smmarketing.us

5 Online rates and Elektor-Weekly - Elektor NL FR D UK SP USA CPM online rates Elektor websites in ($) U.S. Dollars Banner Type Dimensions in pixels Position Material Maximum size CPM rates (per thousand views) Leaderboard 728 x 90 Top Right gif, jpg or flash 40 kb $56 Expandable Leaderboard 728 x 180 Top Right gif, jpg or flash 50 kb $70 Skyscraper 120 x 600 Right gif, jpg or flash 50 kb $42 Large Rectangle 336 x 280 Below gif, jpg or flash 50 kb $35 Lower Banner 468 x 60 Below gif, jpg or flash 40 kb $28 Button 120 x 60 Middle Right gif, jpg 10 kb See combination offer. Monthly online rates Elektor websites in ($) U.S. Dollars (with limited amount of bannerviews) Website Max. Bannerviews per month Leaderboard Exp. Leaderboard Skyscraper Large Rectangle Lower banner NL 43,000 $2,415 $3,017 $1,813 $1,512 $1,211 FR 47,000 $2,674 $3,339 $2,009 $1,673 $1,337 G 98,000 $5,530 $6,909 $4,151 $3,458 $2,765 UK 61,000 $3,458 $4,319 $2,597 $2,163 $1,729 ES 11,000 $595 $742 $448 $371 $301 USA 16,000 $910 $1,134 $686 $574 $455 Webvertorial Rate per month Views per month (*) Discount webvertorial NL $1, ,000 3 months = 5% The webvertorial is a small text-only based FR $1, ,000 6 months = 15% advertisement at the right position of the web G $2, , months = 25% site. Only 1 advertiser per month. UK $1, ,000 The webvertorial consists of a heading with 24 ES $490 65,000 characters and bodytext of 200 characters. USA $700 50,000 (*) Views are based on the average statistics of 2011 (no guarantee for 2012). Weekly Rates Elektor-Weekly in ($) U.S. Dollars Price: calculated on the average Elektor-Weekly receivers of Rates in ($) U.S. Dollars per appearance. Country Main Header (628 x 128) Full Banner Spotlight/Tip NL $700 $525 $455 FR $504 $378 $329 G $1,099 $819 $714 UK $1,211 $903 $791 ES $378 $287 $245 USA $350 $266 $231 Elektor Weekly Partner-mailing Our Partner-mailing can be purchased containing an advertiser s own text and images, and distributed by Elektor to all Elektor-Weekly subscribers from one or more of the language editions, at a date and time requested. This is an exclusive opportunity to maximize reader attention to your product or services. You just have to supply text and images, Elektor takes care of the design, and after your approval bulk- s the message and returns the statistics. Parttner-mailings can also be sent to a selection of subscribers. Frequency / Target area Cost Setup fee Once $420 CPM for a minimum of 5,000 $415 on top of $420 CPM. selection $140 each, selected from database. Productions rates Banner $490 Button $350 Flash card $695 base rate Monthly Rates Landing page and Flash-enhanced page Landing page Flash-enhanced page Landing page Flash-enhanced page NL $385 $385 UK $295 $295 FR $240 $240 SP $240 $240 G $395 $395 USA $295 $295 Price changes reserved Elektor USA Advertising Phone: Fax: elektorusa@smmarketing.us

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