web site, setting up tools SnapPages, 29 Webnode, 29 Weebly, 28

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1 Index A AdMob AdView layout element, 72 app integration, 71 information, 70 home page, 70 Android developer tools (ADT) bundle, 39 Android development Android developer tools (ADT) bundle, 39 Android operating system application programming interfaces, 41 Linux-based OS, 41 new apps, 41 power consumption minimization, 41 security sandbox, 41 app deployment, 47 Appery.io, 49 Appnotch, 49 MIT App Inventor, 49 app life cycle activity, 45 AndroidManifest.xml, 45 broadcast receiver, 45 content provider, 45 no exit option, 45 oncreate stage, 47 ondestroy stage, 47 onpause stage, 47 onrestart stage, 47 onresume stage, 47 onstart stage, 47 onstop stage, 47 service, 45 integrated development environment (IDE), 40 Java Android API, 44 APIs, 42 automatic translation, 43 Dalvik, 43 memory management, 42 object-oriented paradigm, 42 program reflection, 42 resources, 43 Swing GUI, 43 third-party packages, 44 virtual machine, 42 XML, 43 Android Market challenges, 10 cross-platform development tools, 11 Appcelerator, 12 appmobi XDK, 12 LiveCode, 12 PhoneGap, 13 initiation of, 3 vs. ios, 5 and ios differences API, 6 app development, 6 development language, 6 processes, 6 third party tools, 7 porting difficulties, 11 smartphone revolution, 1 in businesses, 1 technology, 2 usage of, 4 games, 4 Google Play, 4 5, 7 versions, 7 Cupcake, 8 Donut, 8 Éclair, 8 Froyo, 8 Gingerbread, 9 141

2 142 Index Android Market (cont.) Honeycomb, 9 Ice Cream Sandwich, 9 Jelly Bean, 9 Key Lime Pie, 9 Android operating system, 41 application programming interfaces, 41 Linux-based OS, 41 new apps, 41 power consumption minimization, 41 security sandbox, 41 Appcelerator, 12 Appery.io, 49 appmobi XDK, 12 Appnotch, 49 B Blackberry market, 83 Blogging, 114 Business plan in Android market, 15 in-app purchasing, 22 benefits of, 16 competition, 17 elevator pitch, 16 execution risk, 20 free apps, 21 freemium apps, 22 hypothesis-testing web site, market risk, 20 mini-business plan, 16 monetization strategies, 23 paid apps, 21 problem solving, 16 prototyping tools Android GUI Prototyping, 26 Android Wireframe Templates, 26 DroidDraw, 26 Fireworks Template, Android, 26 Fluid UI, 25 Pencil, 26 schedule estimation, 23 services, 22 target market, technical risk, 20 web site, setting up tools SnapPages, 29 Webnode, 29 Weebly, 28 C Copyrights, 34 D Dalvik, 43 Dalvik Debug Monitor Server (DDMS), 54 E End-User License Agreement (EULA), 33 F Facebook social proof/legitimacy, 117 View Insights link, 117 G General Public License (GPL), 37 GetJar, 83 Google Play Marketplace, 33 Google Play Store versus Amazon Appstore, 84 Guerilla marketing, 124 offline advertising, 126 online advertising, trade shows, 125 H Hashtag, 116 I Icon Age of Zombies, 105 graphics resources, 106 traditional alchemy, Waze icon, IDE. See Integrated development environment (IDE)

3 Index 143 In-app billing, 79. See also In-app purchasing Amazon API consumable purchases, 92 determine, 92 enable, 91 initial setup, 91 make a purchase, 92 PurchasingManager requests, 92 visual comparison, Comixology, Google API callback listener function, 90 consumable purchases, 90 determine items, 90 enable, 89 initial setup, 89 older version, purchasable items, 89 Trivial Drive, Gun Brothers, 82 market players Blackberry market, 83 GetJar, 83 Google Play Store vs. Amazon Appstore, Nook/Fortumo, 84 Samsung market, 83 SK T store, 84 SlideME, multiple app stores, 93 Tap Tap Revenge, In-app purchasing checklist, 93 content, not to use, 85 product types, 86 requirements, use of, 84 Integrated development environment (IDE), 40 Intellectual property copyrights, 34 licensing, 37 patents, 36 trademarks, 35 trade secrets protection, 35 J, K Java, 42 Android API, 44 APIs, 42 automatic translation, 43 Dalvik, 43 memory management, 42 object-oriented paradigm, 42 program reflection, 42 resources, 43 Swing GUI, 43 third-party packages, 44 virtual machine, 42 XML, 43 Junior associates, 31 L Legal Issues attorneys, 31 defered compensation, 32 junior associates, 31 Venture capital law, 32 checklist, 38 EULA, 33 intellectual properties, 34 copyrights, 34 licensing, 37 patents, 36 trademarks, 35 trade secrets protection, 35 privacy policies, 33 Lesser General Public License (LGPL), 37 Licensing, 37 Limited liability corporations (LLCs), 32 LinkedIn, 117 Linux-based OS, 41 LiveCode, 12 M Marketing blogging, 114 budget, 112

4 144 Index Marketing (cont.) guerilla marketing, 124 offline advertising, 126 online advertising, trade shows, 125 media reviewers, 123 press online forums, 121 printed journals, 122 public relations and media, 121 RSS Feeds, 120 video sharing, 120 press release, 118 example, 119 formats, product launch, 115 product promotion, 112 social networks, 115 Facebook (see Facebook) LinkedIn, 117 Twitter (see Twitter) SWOT analysis, web site, 112 Marketplaces. See also Icon Android application, 96 application description, 103 app market, app store upload, 95 general issues, 108 Amazon App Store, 109 BlackBerry World app store, 110 GetJar, 110 Google Play, Samsung, 110 SlideME store, 109 multiple marketplaces, 107 proper screen shot another screen shot (BPM detector), BPM detector, preferences option (screen shot), screen shot, 98 video, Media reviewers, 123 Microblogging, 116 MIT App Inventor, 49 Mobclix, Mobile advertising affiliate programs AdMobix program, benefits, 74 networks, 74 technical tricks, web sites, 75 banner ads, 64 checklist, 78 interstitial ads, 65 network selection AdMob, lists, Mobclix, numbers AdMob screen shot, CRT, 68 fill rates, 68 free Meganome screen shot, 68, 70 impressions, 67 refresh rate, 68 sense, Mobile Marketing Association, 33 Multiple app stores, 93 N Non-disclosure agreement (NDA), 36 Nook/Fortumo, 84 O Offline advertising, 126 Online advertising, Online forums, 121 Original equipment manufacturers (OEMs), 107 P, Q Patents, 36 PhoneGap, 13 Press online forums, 121 printed journals, 122 public relations and media, 121 RSS Feeds, 120 video sharing, 120

5 Index 145 Press release, 118 example, 119 formats, 118 company description, 119 company logo, 118 date and city, 118 final paragraph, 119 first paragraph, 118 quote, 118 secondary title, 118 second paragraph, 118 title, 118 Printed journals, 122 Pro Apps debugging of DDMS debugger, 54 DEBUG log, 54 ERROR log, 54 logger, 53 Log objects, 53 documentation, 53 software engineering design, 51 implementation, 51 model for developing, 52 requirement analysis, 51 verification, 52 waterfall model, 52 testing, 57 alpha testing, 60 Android design, 58 beta testing, 61 code coverage, 58 continous integration, 58 hallway testing, 60 model view controller (MVC) paradigm, 59 unit vs. system, 59 user experience testing, 60 tracking (bugs and issues), 56 Bugzilla, 57 FogBugz, 57 JIRA, 57 MantisBT, 57 Redmine, 57 Trac, 57 version control\revision control, 54 commit, 55 file lock, 55 Git, 56 Mercurial, 56 merging mechanism, 55 Repo, 56 subversion (SVN), 56 systems, 55 Product launches, 115 Program reflection, 42 ProjectLibre, 24 Public relations and media, 121 R RSS Feeds, 120 S Samsung Market, 83 SK T Store, 84 SlideME, 83 Social networks, 115 Facebook social proof/legitimacy, 117 View Insights link, 117 LinkedIn, 117 Twitter dedicated client app, 116 hashtag, 116 microblogging, 116 retweet, 116 Software engineering design, 51 implementation, 51 requirement analysis, 51 verification, 52 waterfall model, 52 Swing GUI, 43 T Trademark Electronic Search System (TESS), 35 Trademarks, 35 Trade Related Aspects of Intellectual Property Rights (TRIPS) agreement, 35

6 146 Index Trade shows, 125 Twitter, 116 dedicated client app, 116 hashtag, 116 microblogging, 116 retweet, 116 U User base analytics, 134 A/B testing, 135 Angry Birds application, 136 application figuring, 136 decrement in price, 139 EasyTracker, 134 economics of app pricing, 138 forwarding of application, 139 Google, 134 increase in price, 138 Peak Period, 137 plan around holidays and moods, 136 price, 137 customer specification, 132 customer support, 129 customer relationship management (CRM), 130 , 131 forums, 131 helpdesk online, 131 Google Play statistics, 132 for Android version, 132 application not responding (ANR), 133 installs, 133 V Venture capital law, 32 Video promotion, 120 W Web site, 112 X, Y, Z XML, 43