Enterprise Infrastructure Anne L Coulombe Global Unified Communications Solutions September 2008
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1 Enterprise Infrastructure Anne L Coulombe Global Unified Communications Solutions coulombe@avaya.com September
2 Agenda 1 Why Avaya is talking about SIP trunking 2 Partners 3 SIP trunking 4 Customer architecture before and after 5 What more can SIP trunking do? 2
3 Avaya, a Global Leader in Business Communications Applications $5+ billion leader in IP telephony and communications applications Global presence 58% U.S.; 42% International Product sales: 43% direct; 57% indirect 100,000,000 users of Avaya globally 1 million businesses in 150 countries More than 900 of the Fortune 1000 Industry leading R&D with patents / applications (1) 2,500 distribution partners; 4,200 ISV s 18,000 Employees worldwide Track record in managing effectively through technology transitions Former division of AT&T and Lucent, spun-out as independent company in October 2000 Acquired by private equity firms Silver Lake Partners & TPG Capital in October % 29.9% 8.4% 3.9% NAR EMEA APAC CALA Revenue % by Region Avaya Avaya is is dedicated to to helping businesses reduce reduce costs, costs, lower lower risk risk and and grow grow revenues. Sources: IDC, Synergy, Infotech, Frost and Sullivan and others (1) Worldwide patents, including pending applications 3
4 Relevant Partners 4
5 Flavors of SIP Trunking Service Provider Service Provider Enterprise / Contact Center Enterprise / Contact Center Service Provider Enterprise / Contact Center (one or multiple locations) Enterprise / Contact Center Application Servers SIP SIP trunking can can be be over over the the LAN, LAN, WAN WAN or or dedicated circuits. Routing to to the the IP IP address of of the the server server is is the the key. key. 5
6 It s About Solving Business Issues SIP Will Help You Get There Business Issues you re facing How to manage, integration and deploy new applications of all types How to increase the control and provide more choices How to integrate systems from multiple vendors How to reduce costs, minimize risks, maintain reliability SIP SIP Delivers all all of of these and and more At the edge of your network In your network Between your servers and applications With devices: hardphones, softphones, mobile devices Evolving to to a highly highly distributedopen architecture SIP SIP trunking: reduce reduce hardware, footprint, power, power, greener 6
7 Components of SIP Trunking Solution G860 Customers Partners Suppliers SIP SP IP Office DS3/ISDN SIP SIP Communication Manager (or) Distributed Office Meeting Exchange SBC SES Modular Messaging SIP SIP Avaya one-x Communicator Voice Portal 7
8 P2P SIP Hybrid Hosted Services Architecture (example) Local & Long Distance Access Hosted or Central Site SIP Proxy/Registrar & Application Servers or SIP Trunk(s) Other SIP Domains Border Controller IP or SIP Trunks IP/SIP Trunk IP/SIP Trunk IP/SIP Trunk IP/SIP Trunk Intelligent Edge P2P Branch Locations B2BUA SIP P2P Work group B2BUA SIP P2P Work group B2BUA SIP P2P Work group B2BUA SIP P2P Work group 8
9 Before: IP-Enabling the S87xx Multi-Connect S87xx Media Servers LAN IP Network CSS / ATM 9
10 SIP Peering Approach Taking Shape (Ryla example after SIP Trunking) 1. Any-to-any connectivity 3rd party systems High Density Gateways (Avaya G860) Service Provider 2. Simple integration (proxy) Outsourcer SIP Proxy Voice Portal Branch Agents Business Applications Remote Agents Communication Manager systems 3. All applications extended 4. Standard integration 10
11 Reduce/Eliminate Enterprise Hardware (an example) Configs G650 MGs Port Slots Port Cards Savings (List) 150 Agents 225 Trunks Contact Center TDM Agents E1 Trunks port DCP digital line circuit packs 8 E1 interface circuit packs - TDM Agents SIP Trunks port DCP digital line circuit packs 1 CLAN circuit pack 1 IP Media Resource 320 circuit pack $25K IP Agents SIP Trunks CLAN circuit pack 1 IP Media Resource 320 circuit pack $49K 3,000 Agents 4,500 Trunks Contact Center TDM Agents E1 Trunks port DCP digital line circuit packs 141 E1 interface circuit packs - TDM Agents SIP Trunks port DCP digital line circuit packs 11 CLAN circuit packs 11 IP Media Resource 320 circuit packs $474K IP Agents SIP Trunks CLAN circuit packs 2 IP Media Resource 320 circuit packs $1.2M 11
12 Where SIP Trunking Can Take You Be Begreener greener--reduce reducehardware hardware components, components,your yourfootprint footprint requirements requirementsand andpower powerconsumption consumption Address Addressyour yourcritical criticalbusiness businessneeds needs ininaamultivendor multivendorenvironment environment Service Serviceyour yourcustomers customersininthe theway way they theywish wishto tocommunicate: communicate:voice, voice, video videoor ormultimedia multimediaunified unified communication communication 12
13 Avaya Inc. All rights reserved. Avaya Proprietary & Confidential. Under NDA 13
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