AMD AIB Partner Guidelines. Version February, 2015

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1 AMD AIB Partner Guidelines Version February, 2015

2 The Purpose of This Document These guidelines provide direction for our Add-in-Board (AIB) partners and customers to market the benefits of AMD products and technologies. Here you will find guidelines for product badges, logos, nomenclature, and examples of approved messaging. For questions and approval, please contact Contents SECTION 1 Detailed Guidance Standard Requirements for Graphics Ads 4 Toolkits 5 SECTION 2 AMD Graphics Product and Technology Badge Guidance AMD Graphics Products Badge Color and Layout Requirements 7 AMD Graphics Product and Technology Badge Guidance Incorrect Usage 8 AMD Graphics Technologies Badge Guidance 9 Additional Resources 10 AMD AIB PARTNER GUIDELINES PAGE 2

3 Detailed Guidance AMD AIB PARTNER GUIDELINES PAGE 3

4 1.0 / DETAILED GUIDANCE /STANDARD REQUIREMENTS FOR GRAPHICS ADS Standard Requirements for Graphics Ads CORRECT USAGE All marketing materials for AMD Radeon graphics must meet specific requirements. AMD reserves the right to not pay co-marketing funds on ads with incorrect branding and trademark usage. These requirements include: 1. Correct use of product nomenclature and trademarks. Ex: [Partner brand] Radeon TM [model #] 2. Either a product box image or the AMD Radeon product badge must be present within an ad. Only one is required. 1. Correct product nomenclature and correct use of trademarks Lorem ipsum dolor sit [Partner brand] Radeon [model #] Lorem aliquam pulvinar Nulla facilisi aliquam pulvinar Lorem ipsum facilisi aliquam pulvinar Nulla facilisi aliquam pulvinar PARTNER LOGO 2. Product box image is present Please note: These are the minimum requirements. 2. Please include the proper branding for Radeon R9/R7/R5 Series. Any of these examples can be used: (Partner and/or AMD) Radeon R9 Series Graphics (Partner and/or AMD) Radeon R9 Series Graphics Card (Partner and/or AMD) Radeon R9 Series Please provide the necessary Legal Attribution: AMD, the AMD Arrow logo, [insert all other AMD trademarks used in the material here], and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. 1. Correct product nomenclature and correct use of trademarks INCORRECT USAGE PARTNER LOGO Lorem ipsum dolor sit [Partner brand] Radeon [model #] Nulla facilisi aliquam uam pulvinar facilisi aliquam pulvinar Correct product badge and adheres to the clear space requirements 1. Incorrect product badge and does not adhere to the clear space requirements PARTNER LOGO Lorem ipsum dolor sit 2. [Partner brand] Radeon [model #] Nulla facilisi aliquam uam pulvinar facilisi aliquam pulvinar Incorrect product nomenclature and incorrect use of trademarks AMD AIB PARTNER GUIDELINES PAGE 4

1.0 / DETAILED GUIDANCE /TOOLKITS Toolkits LANDING PAGE AMD toolkits provide creative for partners to use to promote specific products and be aligned with AMD s

Note: Partners may be eligible for MDF reimbursement if a toolkit is activated and adheres to the partner guidelines.

5 1.0 / DETAILED GUIDANCE /TOOLKITS Toolkits LANDING PAGE AMD toolkits provide creative for partners to use to promote specific products and be aligned with AMD s product messaging. When leveraging AMD toolkits, please use the AMD approved copy deck and do not include competing products. Note: Partners may be eligible for MDF reimbursement if a toolkit is activated and adheres to the partner guidelines. PARTNER LOGO Partner logo Please submit your altered toolkit items to brand.team@amd.com for approval. STATIC BANNER Partner logo PARTNER LOGO Banner and landing page examples are for illustrative purposes only. AMD AIB PARTNER GUIDELINES PAGE 5

6 AMD Graphics Product and Technology Badge Guidance AMD AIB PARTNER GUIDELINES PAGE 6

7 2.0 / AMD GRAPHICS PRODUCT AND TECHNOLOGY BADGE GUIDANCE / AMD GRAPHICS PRODUCTS BADGE COLOR AND LAYOUT REQUIREMENTS AMD Graphics Products Badge Color and Layout Requirements The AMD graphics products identities and technology badges consist of a red (solid or gradient), a black gradient background and with red or white/reversed type. The color diagram to the right identifies the colors utilized in each type of badge. Only four badges are shown here for illustrative purposes. These color requirements should apply to all product and technology badges. Provided below is a color breakdown that will assist in the correct output and color reproduction of digital files which feature AMD graphics product and technology badges. AMD RedGradient White AMD Black Gradient AMD RedGradient White AMD Black Gradient CMYK Spot color* RGB Red = C: 0 M: 100 Y: 100 K: 0 (gradient) Black = K: 100 (gradient) Red = Pantone 185 Black = Black (gradient) Red = R: 255 G: 0 B: 0 (linear gradient) Black = R: 0 G: 0 B: 0 (linear gradient) White AMD Red AMD Black Gradient * The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. Consult current PANTONE publications for accurate color. CLEAR SPACE AMD graphics product identities and technology badges are most effective when surrounded by as much clear space as possible. Clear space is defined as an area that is completely free of other objects or elements. A minimum area demonstrated in the diagram to the right must surround the identity in all situations. Please note: These clear space requirements are standard for all AMD graphics products identities. X 1 inch (26 mm) 88 pixels MINIMUM SIZE REQUIREMENTS X X APPLICATION MINIMUM SIZE Newspaper applications 1 (26 mm) wide Print applications Electronic applications Notebook bezels 0.75 (19.05 mm) wide 88 pixels wide ( mm) wide X Clear space requirement Minimum size requirement for newspaper, circulars or other lesser-quality print methods Minimum size requirement for electronic applications Out-of-home media (above 300 in 2 or 1900 cm 2 ) 3% of total area Broadcast width should be at least 15% of the height of the screen s safe area AMD AIB PARTNER GUIDELINES PAGE 7

versions of a badge DO NOT create spot-color versions of a badge REVISED DO NOT alter the color of a

8 2.0 / AMD GRAPHICS PRODUCT AND TECHNOLOGY BADGE GUIDANCE / INCORRECT USAGE AMD Graphics Product and Technology Badge Guidance Incorrect Usage DO NOT distort a badge in any way DO NOT create other versions of a badge DO NOT create spot-color versions of a badge REVISED DO NOT alter the color of a badge DO NOT use previous versions of a badge DO NOT use previous versions of a badge AMD AIB PARTNER GUIDELINES PAGE 8

2.0 / AMD GRAPHICS PRODUCT AND TECHNOLOGY BADGE GUIDANCE / AMD GRAPHICS TECHNOLOGIES BADGE GUIDANCE AMD Graphics Technologies Badge Guidance All AMD Graphics technologies have specific badges.

9 2.0 / AMD GRAPHICS PRODUCT AND TECHNOLOGY BADGE GUIDANCE / AMD GRAPHICS TECHNOLOGIES BADGE GUIDANCE AMD Graphics Technologies Badge Guidance All AMD Graphics technologies have specific badges. These technologies should be preceded with AMD as the corporate brand and followed by the technology brand with the exception for GCN Architecture. These brands must be written exactly as shown. Never capitalize the t in technology and notice that some technologies require a trademark, while some do not. Please adhere to these guidelines. TrueAudio Trademarked AMD Radeon graphics technologies with correct branding: AMD CrossFire technology (formerly known as AMD CrossFireX technology) Eyefinity Technology 53427C TrueAudio Technology 53890C Dual Graphics Technology 53508C AMD Catalyst software AMD Catalyst Control Center AMD FreeSync technology AMD XGP technology Crossfire AMD PowerPlay technology Vari-Bright technology AMD Radeon Dual Graphics technology AMD Radeon RAMDISK technology FreeSync Technology 55235A Crossfire Technology 53503C Memory Profile Technology 53464C GCN Architecture 53474C Non-trademarked AMD Radeon graphics technologies with correct branding: AMD TrueAudio technology MANTLE API AMD Eyefinity technology AMD App Acceleration AMD PowerTune technology HD3D Technology 53505C Catalyst Software 53504C Ramdisk Technology 53465C Mantle Technology 54220A AMD HD3D technology AMD Mantle technology GCN Architecture AMD Memory Profile technology AMD TressFX AMD RapidFire Please note: The technology descriptor may be dropped from these technologies, provided the full brand is spelled out elsewhere on the page/box/etc. Tress FX Technology 54221A Rapidfire Technology 53466C App Acceleration Technology 53467C Powertune Technology 53506C AMD AIB PARTNER GUIDELINES PAGE 9

2.0 / AMD GRAPHICS PRODUCT AND TECHNOLOGY BADGE GUIDANCE / ADDITIONAL RESOURCES Additional Resources The following resources are available on the AMD Marketing Asset Resource System: http://mars.amd.

The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version

10 2.0 / AMD GRAPHICS PRODUCT AND TECHNOLOGY BADGE GUIDANCE / ADDITIONAL RESOURCES Additional Resources The following resources are available on the AMD Marketing Asset Resource System: For further information or assistance, please contact the brand team at brand.team@amd.com CLIENT NOMENCLATURE AND MERCHANDISING GUIDANCE CONFIDENTIAL EMBARGOED INFORMATION REVISED APRIL 2014 AMD Brand Guidelines 54040D 2015 Product Badge Guidelines 53107C 2014 Client Nomenclature and Merchandising Guidance 54449E 2015 Product Label Guidance C The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors. The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes. AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION. AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Crossfire, Catalyst, Enduro, FreeSync, XGP, PowerPlay, Vari-Bright, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. PID A

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