CENNÍK REKLAMY NA WEBOCH MARKÍZA - SLOVAKIA, SPOL. S R.O. NA ROK 2017
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1 CENNÍK REKLAMY NA WEBOCH MARKÍZA - SLOVAKIA, SPOL. S R.O. NA ROK 2017
2 CENNÍK REKLAMY NA WEBOCH MARKÍZA SLOVAKIA, SPOL. S R.O., NA ROK 2017 Bannerové formáty - CPT ceny Týždňové / balíkové ceny Reklamný formát Rozmery a parametre Dátová veľkosť Umiestnenie CPT Garantovaný počet zobrazení / týždeň Stabilná cena / týždeň Prepočet na CPT Square 300 x 300p. 80 kb tvnoviny.sk 25,00 Square 300 x 300p. 80 kb markiza.sk 25,00 Double square 300 x 600p. 80 kb tvnoviny.sk 35,00 Double square 300 x 600p. 80 kb markiza.sk 35,00 Video square 300 x 300p. 80 kb Wide Banner 940 x 120p. 80 kb Board 600 x 280p. 80 kb Layer + Sticker 640 x 360p. to 200 x 200p. 80 kb Interstitial 800 x 600p. 80 kb Branding 1x 1000 x 100p. + Branding rotácia 1:1 2x 120 x 600p. Branding 1x 1000 x 100p. + Branding rotácia 1:1 2x 120 x 600p. Branding 24h stabilka 1x 1000 x 100p. + 2x 120 x 600p. Branding Floating 1x 1000 x 100p. + Branding Floating 2x 120 x 600p. Active corner neaktívny 100 x 100p. aktívny 200 x 200p. 150 kb 150 kb 150 kb 150 kb 80 kb titulka podstránky tvnoviny.sk (desktopy, mobilné zariadenia) markiza.sk/videoarchiv (desktopy, mobilné zariadenia) tvnoviny.sk + markíza.sk (desktopy, mobilné zariadenia) tvnoviny.sk + markíza.sk (desktopy, mobilné zariadenia) 50,00 50,00 50,00 60,00 50, ,00 7, ,00 4, ,00 8, ,00 6, ,00 10, ,00 6, ,00 10, ,00 6, ,00 12, ,00 10, ,00 10, ,00 7, ,00 7, , ,00 12, ,00 7, ,00 14, ,00 9, ,00 7, ,00 6, ,00 11, ,00 7, ,00 11, ,00 10, ,00 7, ,00 13, ,00 9,82 PR článok text 3000 znakov + foto 16:9 PR článok v relevantnej sekcii 500 / zverejnenie 500, Square vo videoarchíve 300 x 300p. 80 kb markiza.sk/videoarchiv 50, ,00 10,00 Ceny sú uvádzané bez DPH. Príplatok za viac značiek v kampani je 20%. 2
3 CENNÍK REKLAMY NA WEBOCH MARKÍZA SLOVAKIA, SPOL. S R.O., NA ROK 2017 VIDEO formáty - CPT ceny Týždňové / balíkové ceny Reklamný formát Dĺžka Dátová veľkosť Umiestnenie CPT Garantovaný počet zobrazení / týždeň Stabilná cena / týždeň Prepočet na CPT Pre roll Mid roll Pre roll + mid roll do 10 sekúnd 44,20 15 sekúnd 58,20 20 sekúnd do 4 MB tvnoviny.sk / markíza.sk 70,20 25 sekúnd 75,40 30 sekúnd 78,00 10 sekúnd 40,80 15 sekúnd 54,00 20 sekúnd do 4 MB tvnoviny.sk / markíza.sk 64,80 25 sekúnd 69,60 30 sekúnd 72,00 10 sekúnd 34,00 15 sekúnd 45,00 20 sekúnd do 4 MB tvnoviny.sk / markíza.sk 54,00 25 sekúnd 58,00 30 sekúnd 60,00 Post roll 60 sekúnd do 4 MB tvnoviny.sk / markíza.sk titulka a podstránky 30, , , , , , , , , , , , , , , , ,00 Bonusové square bannery pri nákupe video bannerov Suma za objednané videobannery (gross) Bonusové square bannery z množstva objednaných video bannerov (%) % % a viac 100% Ceny sú uvádzané bez DPH. Príplatok za viac značiek v kampani je 20%. 3
4 UKÁŽKY REKLAMNÝCH FORMÁTOV branding branding square PR článok topovaný na titulke square double square 300x600p. 4
5 UKÁŽKY REKLAMNÝCH FORMÁTOV interstitial 800x600p. layer 640x360p. wide banner 940x120p. sticker 200x200p. 5
6 UKÁŽKY REKLAMNÝCH FORMÁTOV square videoreklama wide banner 940x120p. mobile branding board mobile branding 600x280p. 6
7 UKÁŽKY MIKROSTRÁNOK 7
8 UKÁŽKY REKLAMNÝCH FORMÁTOV branding top square screen 1072x100p. bottom square 8
9 TECHNICKÉ PARAMETRE REKLAMNÝCH FORMÁTOV PRE INTERNET BANNER Formát HTML, obrázok JPG/PNG/GIF, Externý script Rozmer a dátová veľkosť podľa cenníka Pri výrobe HTML5 bannera doporučujeme dodržiavať odporúčania IAB (Interactive Advertising Bureau) BRANDING Formát: obrázok JPG, HTML Bannery: 1x screen (1000x100px) a 2x skyscraper (120x600px) Obrázok: 1x obrázok pozadia (1920x1080px) podľa PSD šablóny Responzívny branding pre mobilné zariadenia (320x50px, 468x50px, 728x50px) podľa HTML šablóny Veľkosť bannera: max. 60 kb (kilobajtov) každý Veľkosť pozadia: max. 300 kb (kilobajtov) VIDEOSPOT Pomer strán: 16:9 (640x360px) Formát MP4 (H.264/AAC), profile Baseline Veľkosť video súboru max. do 4 MB (30s spot) Externé meracie scripty len vo forme URL VIDEO SQUARE BANNER (300X300) Formát videa MP4 (H.264/AAC), profile Baseline, do šírky 300px HTML5 video tag alebo samostatný video súbor Max. veľkosť videa do 1 MB Zvuk sa spúšťa iba po interakcii užívateľa, kliknutím na tlačítko zapnúť/vypnúť Banner má obsahovať ovládacie prvky PLAY/STOP/PAUSE LAYER A STICKER Rozmer: Layer 640x360px + Sticker 200x200px Kreatíva dodaná spolu so scriptom Musí obsahovať zatvárací krížik (close X - 20x20px ), dľžka zobrazenia Layera do 8 sekúnd INTERSTITIAL Rozmer: 800x600px, alebo na celú plochu obrazovky Kreatíva dodaná spolu so scriptom Musí obsahovať zatvárací krížik (close X - 20x20px ), dľžka zobrazenia Layera do 8 sekúnd PR ČLÁNOK Počet znakov neobmedzený (ideálne cca 3000) Titulný obrázok 700x394px. Počet priložených obrázkov do galérie maximálne 8, formát 16:9, rozmer 580x326 px Možnosť vložiť video Pr článok zverejňujeme po vzájomnej dohode na tvnoviny.sk alebo markiza.sk. Topujeme 1 hodinu na titulnej stránke. PR článok ostáva v archíve SPONZORING Sponzoringom sa rozumie partnerstvo vybranej sekcie prípadne športovej alebo spoločenskej udalosti napr. OH, a pod. Všetky sponzorské aktivity sú riešené na základe individuálnej dohody medzi Zadávateľom a Poskytovateľom. SÚŤAŽ Odporúčaná dĺžka kampane je 2 týždne (doba zverejnenia odkazu na titulke vybraného portálu) Texty, obrázky a video podľa parametrov PR článku Súťažiaci musí súhlasiť so spracovaním osobných údajov, ktoré zhromažďuje Markíza Slovakia s.r.o. Dodanie výhry, komunikácia a promo sú dojednávané individuálne. Technické parametre platia pre všetky internetové stránky MARKÍZA SLOVAKIA s.r.o. Ku každému banneru je možné nasadiť merací kód. Pre všetky reklamné formáty je možné nastavenie parametrov: Preklik a capping (obmedzenie na jedného užívateľa). Dodanie kreatívy pre štandardné formáty je najneskôr 2 pracovné dni pred spustením kampane. Dodanie kreatívy pre neštandardné formáty (active pilot, layer, videosquare...) najneskôr 3 pracovné dni pred štartom kampane 9
CENNÍK REKLAMY NA WEBOCH MARKÍZA - SLOVAKIA, SPOL. S R.O. NA ROK 2018
CENNÍK REKLAMY NA WEBOCH MARKÍZA - SLOVAKIA, SPOL. S R.O. NA ROK 2018 CENNÍK REKLAMY NA WEBOCH MARKÍZA SLOVAKIA, SPOL. S R.O., NA ROK 2018 Bannerové formáty - CPT ceny Týždňové / balíkové ceny Reklamný
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