Custom Total Cost of Ownership Analysis for MB770 COREFIDO

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1 Custom Cost of Ownership Analysis for MB770 COREFIDO Requested by: Dan Long Marketing Manager - Office Products ODA October 13, 2014

2 Report Contents: Executive Summary Proposed Solution ROI Analysis Other Brands vs. Lowest Cost Solution Detailed Breakdown Consumable Pricing Details Head-to-Head Comparison Cost Analysis Lifetime TCO Savings Breakdown by Cost Center Cost Per Page Comparison Cost Distribution Methodology 13 2

3 Executive Summary This report was generated by ODA's Custom Cost of Ownership Tools, which is powered by gap intelligence, inc. All usage parameters and selected models reflect the print environment you wish to analyze and also utilize gap intelligence's comprehensive, timely, and accurate database of printer and MFP device information. gap intelligence refreshes and updates this database on a WEEKLY basis, ensuring that the data you see in this report accurately reflects the current state of net pricing and product availability in the marketplace today. Your purchase decision may include the following competing-brand devices: Other Brands Quantity TCO HP LaserJet Enterprise MFP M630h 1 $8, Lexmark MX810de MFP 1 $10, Xerox WorkCentre 4260/S 1 $9, Average per Unit 1 $9, You currently average 6,000 black-and-white pages per month. In order to lower future costs ODA strongly recommends you install the following model: Lowest Cost Solution No. Recommended Costs OKI Data MB770 MFP 1 $5, Average 1 $5, PROPOSED SAVINGS $4, POSSIBLE SAVINGS $5, The cost of the OKI Data solution on a monthly basis equals $ Over the next 60 months your estimated monthly print spend would average $86.14 at an average monthly print volume of 6,000 pages. Compared to other brand devices ODA brand devices realize the following: - A decrease in printing costs each month of $ A decrease in total printing costs over 60 months of up to $5,

4 Proposed Solution OKI Data MB770 MFP Brand: OKI Data Product Type: A4 Workgroup BW MFP Product Status: Current Market Segment: A4 WKGP MFP Launch Date: June 2013 Default Price: $1, Mfr Web Site Price: $1, MSRP: $1, Ecom Price: $1, Retail Price: $0.00 Retail.com Price: $1, Avg. Comm. Price: $0.00 Avg. Pub. Sect. Price: $0.00 Best Cpp Black: $ Best Cpp Color: n/a Default Bw Cpc: $ Default Clr Cpc: $ Color/BW: B&W Print: Y Scan: Y Copy: Y Fax: Y Size: A4 Letter BW Print Speed: 55.0 Letter Color Print Speed: n/a First Print Out BW (sec): 5.0 First Print Out Color (sec): n/a Monthly Duty (images): 280,000 TEC (kw/week): n/a Energy Star: Y Processor Speed (MHz): 1300 Hard Disk Drive: Y HDD Capacity (GB): 160 Std RAM (MB): 2,048 Max RAM (MB): 2,048 Std Paper Capacity: 630 Max Paper Capacity: 3,160 Auto Duplex: Y Finishing: Y ADF: n/a ADF Capacity: n/a ARDF: Y ARDF Capacity: n/a DADF: n/a DADF Capacity: n/a BW Scan Speed: 55.0 Color Scan Speed: 55.0 PC Fax: Y Internet Fax: n/a LAN Fax: n/a BW Print Resolution: 1200x1200 Color Print Resolution: n/a 4

5 PCL 5c: N PCL 6: Y Adobe PS 3: Y PS 3 Emulation: N Direct PDF: Y Other Languages: XPS Parallel: N USB Type: n/a USB Direct Print: N Network: Y Gigabit Ethernet: Y WiFi: Opt Security: Y Display Size (inches): 9.0 Touchscreen Display: Y Width (inches): 20.6 Depth (inches): 23.8 Height (inches): 26.6 Footprint Area (inches):

6 ROI Analysis The following table summarizes the total cost differences between the proposed Lowest Cost Solution and competing models. ROI Analysis Other Brands Lowest Cost Solution Savings Savings/Month Percent Savings Hardware Cost $3, $1, $1, $ % Avg Supplies Black CPP $ $ $ $ % Avg Supplies Color CPP n/a n/a n/a n/a n/a Black Supplies Cost $4, $3, $ $ % Color Supplies Cost n/a n/a n/a n/a n/a Supplies Cost $4, $3, $ $ % Service Cost $2, $0.00 $2, $ % Contract CPC Cost n/a n/a n/a n/a n/a Supplies and Service Cost $6, $3, $2, $ % Paper Cost $0.00 $0.00 $0.00 $0.00 n/a Installation Cost $0.00 $0.00 $0.00 $0.00 n/a Unplanned Intervention Cost $0.00 $0.00 $0.00 $0.00 n/a Other Cost $0.00 $0.00 $0.00 $0.00 n/a Labor Cost $0.00 $0.00 $0.00 $0.00 n/a Travel Cost $0.00 $0.00 $0.00 $0.00 n/a Usage Based Black CPP/CPC $ $ $ $ % Usage Based Color CPP/CPC n/a n/a n/a n/a n/a Employees Per Device % Cost Per Employee $9, $5, $4, $ % TCO $9, $5, $4, $ % 6

7 Detailed Breakdown The following table details the total cost differences between the proposed Lowest Cost Solution and competing models. Usage Environment HP LaserJet Enterprise MFP M630h Lexmark MX810de MFP Xerox WorkCentre 4260/S OKI Data MB770 MFP Avg Monthly Volume 6,000 6,000 6,000 6,000 Pages 360, , , ,000 Color Pages (%) 0% 0% 0% 0% Black Pages 360, , , ,000 Color Pages Months Ownership Black Coverage 5% 5% 5% 5% Color Coverage 20% 20% 20% 20% Monthly Lease Charge $0.00 $0.00 $0.00 $0.00 Hardware Costs Accessories Cost $0.00 $0.00 $0.00 $0.00 Hardware Cost $2, $3, $2, $1, Crg Based (CPP) Contract (CPC) Crg Based (CPP) and Contract (CPC) Additional Materials and Services Avg Supplies Black CPP $ $ $ $ Avg Supplies Color CPP n/a n/a n/a n/a Black Supplies Cost $4, $4, $4, $3, Color Supplies Cost n/a n/a n/a n/a Supplies Cost $4, $4, $4, $3, Service Cost $2, $2, $2, $0.00 Monthly Base n/a n/a n/a n/a Black CPC n/a n/a n/a n/a Color CPC n/a n/a n/a n/a Contract CPC Cost n/a n/a n/a n/a Usage Based Black $ $ $ $ CPP/CPC Usage Based Color n/a n/a n/a n/a CPP/CPC Supplies and Service Cost $6, $6, $6, $3, Paper Cost $0.00 $0.00 $0.00 $0.00 Installation Cost $0.00 $0.00 $0.00 $0.00 Unplanned $0.00 $0.00 $0.00 $0.00 Intervention Cost Other Cost $0.00 $0.00 $0.00 $0.00 Labor Cost $0.00 $0.00 $0.00 $0.00 Travel Cost $0.00 $0.00 $0.00 $0.00 Materials and $0.00 $0.00 $0.00 $0.00 Services Cost TCO $8, $10, $9, $5,

8 Consumable Pricing Details OKI Data MB770 MFP Description Part Number Color Yield Black Yield Price Black Drum ,000 $ Black Toner ,000 $ Fuser Maint. Kit ,000 $0.00 HP LaserJet Enterprise MFP M630h Description Part Number Color Yield Black Yield Price Black Toner CF281X 0 25,000 $ Fuser Maint. Kit B3M77A 0 225,000 $ Lexmark MX810de MFP Description Part Number Color Yield Black Yield Price Black Drum 52D0Z ,000 $47.99 Black Toner 62D1X ,000 $ Fuser Maint. Kit 40X ,000 $ Xerox WorkCentre 4260/S Description Part Number Color Yield Black Yield Price Black Drum 113R ,000 $ Black Toner 106R ,000 $ Fuser Maint. Kit 115R ,000 $

Head-to-Head Comparison OKI Data HP Lexmark Xerox MB770 MFP LaserJet Enterprise MFP M630h MX810de MFP WorkCentre 4260/S Product Type: A4 Workgroup BW MFP Product Type: A4 Workgroup BW MFP Product

WKGP MFP Market Segment: A4 WKGP MFP Market Segment: A4 WKGP MFP Launch Date: June 2013 Launch Date: September 2014 Launch Date: October 2012 Launch Date: September 2008 Default Price: $1,599.

00 MSRP: $1,899.00 MSRP: $3,288.83 MSRP: $4,398.57 MSRP: $3,333.00 Ecom Price: $1,663.49 Ecom Price: $2,623.47 Ecom Price: $3,518.09 Ecom Price: $2,604.95 Retail Price: $0.00 Retail Price: $0.

9 Head-to-Head Comparison OKI Data HP Lexmark Xerox MB770 MFP LaserJet Enterprise MFP M630h MX810de MFP WorkCentre 4260/S Product Type: A4 Workgroup BW MFP Product Type: A4 Workgroup BW MFP Product Type: A4 Workgroup BW MFP Product Type: A4 Workgroup BW MFP Product Status: Current Product Status: NEW Product Status: Current Product Status: Current Market Segment: A4 WKGP MFP Market Segment: A4 WKGP MFP Market Segment: A4 WKGP MFP Market Segment: A4 WKGP MFP Launch Date: June 2013 Launch Date: September 2014 Launch Date: October 2012 Launch Date: September 2008 Default Price: $1, Default Price: $2, Default Price: $3, Default Price: $2, Mfr Web Site Price: $1, Mfr Web Site Price: $2, Mfr Web Site Price: $3, Mfr Web Site Price: $2, MSRP: $1, MSRP: $3, MSRP: $4, MSRP: $3, Ecom Price: $1, Ecom Price: $2, Ecom Price: $3, Ecom Price: $2, Retail Price: $0.00 Retail Price: $0.00 Retail Price: $0.00 Retail Price: $0.00 Retail.com Price: $1, Retail.com Price: $0.00 Retail.com Price: $3, Retail.com Price: $2, Avg. Comm. Price: $0.00 Avg. Comm. Price: $0.00 Avg. Comm. Price: $0.00 Avg. Comm. Price: $0.00 Avg. Pub. Sect. Price: $0.00 Avg. Pub. Sect. Price: $0.00 Avg. Pub. Sect. Price: $0.00 Avg. Pub. Sect. Price: $3, Best Cpp Black: $ Best Cpp Black: $ Best Cpp Black: $ Best Cpp Black: $ Best Cpp Color: n/a Best Cpp Color: n/a Best Cpp Color: n/a Best Cpp Color: n/a Default Bw Cpc: $ Default Bw Cpc: $ Default Bw Cpc: $ Default Bw Cpc: $ Default Clr Cpc: $ Default Clr Cpc: $ Default Clr Cpc: $ Default Clr Cpc: $ Color/BW: B&W Color/BW: B&W Color/BW: B&W Color/BW: B&W Print: Y Print: Y Print: Y Print: Y Scan: Y Scan: Y Scan: Y Scan: Y Copy: Y Copy: Y Copy: Y Copy: Y Fax: Y Fax: N Fax: Y Fax: N Size: A4 Size: A4 Size: A4 Size: A4 Letter BW Print Speed: 55.0 Letter BW Print Speed: n/a Letter BW Print Speed: 55.0 Letter BW Print Speed: 55.0 Letter Color Print Speed: n/a Letter Color Print Speed: n/a Letter Color Print Speed: n/a Letter Color Print Speed: n/a First Print Out BW (sec): 5.0 First Print Out BW (sec): 8.5 First Print Out BW (sec): 4.8 First Print Out BW (sec): 6.0 First Print Out Color (sec): n/a First Print Out Color (sec): n/a First Print Out Color (sec): n/a First Print Out Color (sec): n/a Monthly Duty (images): 280,000 Monthly Duty (images): 250,000 Monthly Duty (images): 300,000 Monthly Duty (images): 250,000 TEC (kw/week): n/a TEC (kw/week): 5.2 TEC (kw/week): 7.1 TEC (kw/week): 9.2 Energy Star: Y Energy Star: Y Energy Star: Y Energy Star: N Processor Speed (MHz): 1300 Processor Speed (MHz): 800 Processor Speed (MHz): 800 Processor Speed (MHz): 400 Hard Disk Drive: Y Hard Disk Drive: Y Hard Disk Drive: Opt Hard Disk Drive: Y HDD Capacity (GB): 160 HDD Capacity (GB): 320 HDD Capacity (GB): n/a HDD Capacity (GB): 80 Std RAM (MB): 2,048 Std RAM (MB): 1,500 Std RAM (MB): 1,024 Std RAM (MB): 256 Max RAM (MB): 2,048 Max RAM (MB): 2,000 Max RAM (MB): 3,072 Max RAM (MB): 512 Std Paper Capacity: 630 Std Paper Capacity: 600 Std Paper Capacity: 1,200 Std Paper Capacity: 600 Max Paper Capacity: 3,160 Max Paper Capacity: 3,100 Max Paper Capacity: 2,300 Max Paper Capacity: 3,100 Auto Duplex: Y Auto Duplex: Y Auto Duplex: Y Auto Duplex: Y Finishing: Y Finishing: Opt Finishing: Y Finishing: N ADF: n/a ADF: n/a ADF: n/a ADF: N ADF Capacity: n/a ADF Capacity: 100 ADF Capacity: n/a ADF Capacity: 100 ARDF: Y ARDF: Y ARDF: n/a ARDF: Y ARDF Capacity: n/a ARDF Capacity: 100 ARDF Capacity: n/a ARDF Capacity: 100 DADF: n/a DADF: n/a DADF: n/a DADF: Y DADF Capacity: n/a DADF Capacity: n/a DADF Capacity: n/a DADF Capacity: 100 BW Scan Speed: 55.0 BW Scan Speed: n/a BW Scan Speed: 70.0 BW Scan Speed:

10 OKI Data HP Lexmark Xerox MB770 MFP LaserJet Enterprise MFP M630h MX810de MFP WorkCentre 4260/S Color Scan Speed: 55.0 Color Scan Speed: n/a Color Scan Speed: 70.0 Color Scan Speed: 25.0 PC Fax: Y PC Fax: N PC Fax: Y PC Fax: N Internet Fax: n/a Internet Fax: n/a Internet Fax: n/a Internet Fax: n/a LAN Fax: n/a LAN Fax: n/a LAN Fax: n/a LAN Fax: n/a BW Print Resolution: 1200x1200 BW Print Resolution: 1200X1200 BW Print Resolution: 1200x1200 BW Print Resolution: 600x600 Color Print Resolution: n/a Color Print Resolution: n/a Color Print Resolution: n/a Color Print Resolution: n/a PCL 5c: N PCL 5c: Y PCL 5c: N PCL 5c: N PCL 6: Y PCL 6: Y PCL 6: Y PCL 6: Y Adobe PS 3: Y Adobe PS 3: n/a Adobe PS 3: N Adobe PS 3: Y PS 3 Emulation: N PS 3 Emulation: Y PS 3 Emulation: Y PS 3 Emulation: n/a Direct PDF: Y Direct PDF: n/a Direct PDF: Y Direct PDF: N Other Languages: XPS Other Languages: PDF 1.7 and AirPrint Other Languages: PPDS, XPS Other Languages: n/a Parallel: N Parallel: N Parallel: N Parallel: N USB Type: n/a USB Type: n/a USB Type: n/a USB Type: 2 USB Direct Print: N USB Direct Print: n/a USB Direct Print: Y USB Direct Print: Y Network: Y Network: Y Network: Y Network: Y Gigabit Ethernet: Y Gigabit Ethernet: Y Gigabit Ethernet: Y Gigabit Ethernet: N WiFi: Opt WiFi: Opt WiFi: Opt WiFi: N Security: Y Security: N Security: Y Security: Y Display Size (inches): 9.0 Display Size (inches): 8.0 Display Size (inches): 10.2 Display Size (inches): 7.0 Touchscreen Display: Y Touchscreen Display: Y Touchscreen Display: Y Touchscreen Display: Y Width (inches): 20.6 Width (inches): 29.0 Width (inches): 26.1 Width (inches): 24.5 Depth (inches): 23.8 Depth (inches): 25.3 Depth (inches): 28.9 Depth (inches): 19.0 Height (inches): 26.6 Height (inches): 22.4 Height (inches): 44.6 Height (inches): 25.5 Footprint Area (inches): Footprint Area (inches): Footprint Area (inches): Footprint Area (inches): Consumables Consumables Consumables Consumables Black Drum; ; $187.12; Yield: 72,000 Black Toner; CF281X; $262.99; Yield: 25,000 Black Drum; 52D0Z00; $47.99; Yield: 100,000 Black Drum; 113R00755; $377.36; Yield: 80,000 Black Toner; ; $281.99; Yield: 36,000 Fuser Maint. Kit; B3M77A; $369.60; Yield: 225,000 Black Toner; 62D1X00; $498.99; Yield: 45,000 Black Toner; 106R01409; $164.99; Yield: 25,000 Fuser Maint. Kit; ; $0.00; Yield: 200,000 Fuser Maint. Kit; 40X8420; $272.76; Yield: 200,000 Fuser Maint. Kit; 115R00063; $348.07; Yield: 200,000 Accessories Accessories Accessories Accessories Caster Base; $0.00 Wireless Print Server; $ Japanese Font Card; $ Accounting Enablement; $ High Capacity Feeder; $0.00 Wireless Print Server; $ Korean Font Card; $ Fax Parallel; $ MetaScan Enabler; $0.00 Wireless Print Server; $49.99 Simplified Chinese Font Card; $ FDI; $ Tray (530-sheet); $0.00 Traditional Chinese Font Card; $ Finisher; $ Tray (2,100-sheet); $ Multi-tray (4 x 500-sheet); $ Tray (550-sheet); $ Network Fax Server; $ RAM (256 MB); $ Stand; $ Tray (2,000-sheet); $ Tray (500-sheet); $

11 Cost Analysis Lifetime TCO OKI Data MB770 MFP HP LaserJet Enterprise MFP M630h Xerox WorkCentre 4260/S Lexmark MX810de MFP $15,000 $10,000 $5,000 $0 1 year 2 year 3 year 4 year 5 year gap intelligence, inc. Savings Breakdown by Cost Center OKI Data MB770 MFP HP LaserJet Enterprise MFP M630h Xerox WorkCentre 4260/S Lexmark MX810de MFP $6,000 $4,000 $2,000 $0 HW Cost Accessories Cost Additional Cost Service Cost Color Supplies Cost Black Supplies Cost Color CPC Black CPC gap intelligence, inc. 11

12 Cost Analysis (Cont.) Cost Per Page Comparison OKI Data MB770 MFP HP LaserJet Enterprise MFP M630h Xerox WorkCentre 4260/S Lexmark MX810de MFP $ $ $ $ Usage Based Color CPP/CPC Usage Based Black CPP/CPC gap intelligence, inc. Cost Distribution $15,000 Hardware Cost Supplies Cost Service Cost Contract CPC Cost Materials and Services Cost $10,000 $5,000 $0 OKI Data MB770 MFP HP LaserJet Enterprise MFP M630h Xerox WorkCentre 4260/S Lexmark MX810de MFP gap intelligence, inc. 12

13 Methodology True TCO Calculation Methodology gaptco provides an accurate depiction of total lifecycle costs by factoring total hardware, maintenance, and consumable costs for all compared products. Pricing The background database behind gaptco is updated on a weekly basis. Our pricing and calculations are based on the latest hardware, supplies, and Cost per Click prices, typically no more than 1 week after that information becomes available in the channel. gap intelligence collects and publishes street pricing from the following channels and sources: - Direct-Response / Ecommerce - In-Store Retail - Retail.com / Delivery - Manufacturer Web Direct - Cost Per Click Contracts All Direct-Response/Ecommerce, Retail, Retail.com, and Manufacturer Web Direct prices are net AFTER REBATE (mail-in and instant) and, unless overridden, by default reflect the most frequent net price across these four channels. Hardware Hardware costs are calculated based on the costs of purchasing or leasing devices and their associated accessories over the entire length of ownership. Cost per Page/ Cost per Click Agreements When calculating supplies-based cost per page agreements (CPP), gap intelligence includes 'Ship with' consumables such as toner, drums and kits and calculates actual consumable replacement costs based on variable average monthly print volume (AMPV), average page coverage, and length of ownership. gap intelligence does not arrive at total costs by extrapolating a hypothetical cost per page over time and over page volumes. Instead, the results reflect total supplies replacement costs, which can be averaged over time to produce a cost per page that is unique to a customer's environment. When calculating Cost per Click (CPC) agreements, gap intelligence applies a device's actual agreed-upon or proposed all-inclusive CPC rates to its average monthly click volume (AMCV) and length of ownership. CPC rates cover the cost of all consumables and maintenance, but are not impacted by consumable usage. Supplies 13

14 gap intelligence collects consumable yield information directly from each manufacturer at the time of device introduction. gap intelligence does not test or validate manufacturer yield claims. Instead all calculations are based on manufacturer-stated yields to reflect how each product solution is conveyed and positioned to customers. Paper costs are based on either a typical industry rate or a client-specific cost that is applied to an average monthly sheet volume (AMSV) and length of ownership. A sheet is defined as an A4 or letter-sized page produced in either simplex or duplex mode. All A3 or ledger-size pages produced contribute two sheets to the AMSV due to their two-times larger size than A4 or letter-sized pages. Service Pricing In cost per page (CPP) agreements, service pricing is represented as a manufacturer-branded extended warranty pack in increments of 1 to 5 years. When possible, we use Onsite Next-Business Day service as a benchmark. If such a service plan is not available then the analysis looks at Exchange or Return to Depot service. All service pricing comes from manufacturer Web sites, or if unavailable, as MSRP quoted by channel dealers. Cost per Click (CPC) agreements include the cost of service and supplies as a standard part of their usage costs and therefore do not require the purchase of a separate warranty pack. Environmental Impact Environmental information is based on a comparison of a client s paper usage or average monthly sheet volume (AMSV), comparing the total number of trees consumed and carbon produced based on industrystandard benchmarks. ***THE TCO/CPP CALCULATOR SHALL PROVIDE ANALYTICAL AIDS, ONLY. THE SELECTED MODELS, USAGE PARAMETERS AND PRICING ASSUMPTIONS REFLECT THE PRINTING ENVIRONMENT YOU HAVE CHOSEN TO ANALYSE. PRICES AND OTHER SPECIFICATIONS APPLIED BY THE TCO/CPP CALCULATOR SHALL NOT ESTABLISH AN OFFER AND ARE WITHOUT OBLIGATION FOR OKI DATA AND ITS SUBSIDIARIES, OFFICERS, EMPLOYEES AND PARTNERS ('OKI DATA'). TO THE FULLEST EXTENT PERMISSIBLE BY LAW, OKI DATA MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND WHATSOEVER FOR THE CONTENT OF THE TCO/CPP CALCULTOR OR THE MATERIALS, INFORMATION AND FUNCTIONS MADE ACCESSIBLE. OKI DATA DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, WITHOUT LIMITATION, NON-INFRINGEMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. OKI DATA ASSUMES NO RESPONSIBILITY, AND SHALL NOT BE LIABLE FOR, ANY DAMAGES BY USE OF THE TCO/CPP CALCULTOR. OKI DATA SHALL NOT BE LIABLE FOR THE USE OF THE TCO/CPP CALCULTOR, INCLUDING, WITHOUT LIMITATION, THE CONTENT AND ANY ERRORS CONTAINED THEREIN. OKI DATA SHALL NOT BE LIABLE FOR ANY FAILURE OF THE TCO CALCULATOR WHICH RESULTS FROM ACTS OR EVENTS BEYOND OKI DATA'S REASONABLE CONTROL. 14

*Available only in the first 90 days of product ownership. Consumables Part # DIR PRICE Black Toner Cartridge (3,000 pages) 106R01159 $81.

*Available only in the first 90 days of product ownership. Consumables Part # DIR PRICE Black Toner Cartridge (3,000 pages) 106R01159 $81. NEW PHASER 3124/B DIR PRICE $160.00 PERSONAL LASER PRINTER SPEED: UP TO 25 PPM DUTY CYCLE: UP TO 20,000 PAGES PER MONTH PAPER HANDLING: BYPASS TRAY: 1 SHEET, TRAY 1: 250 SHEETS PAPER OUTPUT: 100 SHEETS