Smartbook Market Analysis

Transcription

1 August, 2010 Smartbook Market Analysis CON-F0992 Sridharan Subramanian Senior Product Manager Software and Platforms Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc.

2 Session Introduction Show the current trends in the consumer electronics industry Define smartbooks and outlook for the future Explore results of end user research Overview of i.mx application processors for the Smartbook consumer segment i.mx51/53 for tablets Describe our approach to smartbook reference designs Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 2

3 Agenda Market trends Tablets/Smartbooks End user research for tablet form factors i.mx for Smartbooks Tablet reference designs Review and Q&A Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 3

4 Agenda Market trends Tablets/Smartbooks End user research for tablet form factors i.mx for Smartbooks Tablet reference designs Review and Q&A Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 4

5 Staggering Growth in the Global Online Community From 2008 to 2014 the global internet population will grow from 1.6B to 2.5B billion In that same time the percentage of global internet users accessing the web from mobile devices will grow from 39% to 66% 1 Percentage of users accessing the web from mobile devices 1.6 billion.6 billion 39% 1.7 billion 66% Global internet population 1. etforecasts May 10, Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 5

6 Video and Social Networking Sites Second Only to Search Of 22 countries with >20M internet users1: 95% have either a Video or Social Networking site in the top five sites (by traffic) 2 64% have both in the top five 2 Facebook is the top social networking app in 77% 2 YouTube is the top video site in 68% 2 Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc.

7 Trends Favoring Communications, Consumption & Mobility MILLIONS of Active Facebook Users? Social Networking usage exceeds usage 2 Number of Social Networking users exceeds users 2 3G+ exceeds Smartphone 20% penetration 2 shipments exceed Feature Phone shipments 2 Smartphone shipments exceed PCs shipments 2 1. Facebook as of June 17, CM Summit Morgan Stanley June 7, Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 7

8 Trends Favoring Communications, Consumption & Mobility HOURS of YouTube Content Uploaded Per Minute? Social Networking usage exceeds usage 2 Number of Social Networking users exceeds users 2 3G+ exceeds Smartphone 20% penetration 2 shipments exceed Feature Phone shipments 2 Smartphone shipments exceed PCs shipments 2 1. YouTube as of June 17, CM Summit Morgan Stanley June 7, Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 8

9 Rapid Growth in All Mobile Categories 18.1% CAGR 57.4% CAGR Smartphones 1 (in millions) Media Tablets 2 (in millions) Notebook PCs 3 (in millions) 1. isuppli June 2010, 2. International Data Corporation, Worldwide and U.S. Media Tablet Forecast, 3. International Data Corporation, Worldwide Quarter PC Tracker Mar 2010, Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 9

10 Rapid Growth in All Mobile Categories Smartbook Tablets (in millions) 18.1% CAGR 62.7% CAGR 71.4% CAGR Smartphones 1 (in millions) Smartbooks Overall 2 (in millions) Notebook PCs 3 (in millions) 1. isuppli June 2010, 2. International Data Corporation, Worldwide and U.S. Media Tablet Forecast, 3. International Data Corporation, Worldwide Quarter PC Tracker Mar 2010, Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 10

11 Younger Consumers Are Cutting the Cord Consumers 18 to 34 are most likely cutting TV/Satellite services in exchange for other connected devices. 1 in 8 consumers predicted to make the cut in the next 12 months Yankey Group report Consumers Consider Axing the Coax, April 2010, Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 11

12 Agenda Market trends Tablets/Smartbooks End user research for tablet form factors i.mx for Smartbooks Tablet reference designs Review and Q&A Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 12

13 Smartbook = Best of Two Worlds PC / Laptop / Netbook Tablet Phone / Smartphone Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 13

14 Smartbooks in Various Forms Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 14

15 The Problem With x86. MSI ASUS Joo Joo tablet with 12 screen Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 15

16 ipads Dominate Today But Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 16

17 Android for Tablets Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 17

18 Cost ereader/tablet Outlook Today Tablet ipad $ Eink Based $ ereader Time Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc.

19 Cost ereader/tablet Outlook Tomorrow Tablet ipad $ Android Tablets $299+ High Res EPD/Color $ (??) ereader Eink Based $ Low Cost US EPD <$149 Time Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc.

20 Cost ereader/tablet Outlook Future Tablet ipad 2.0?? ipad $ Android Tablets $299+ ipad Nano (7 ) $299 (??) ereader Eink Based $ High Res EPD/Color $ (??) Low Cost US EPD <$149 Full Frame Rate Color $299 (??) Low Cost non US LCD/EPD <$99 Time Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc.

21 Agenda Market trends Tablets/Smartbooks End user research for tablet form factors i.mx for Smartbooks Tablet reference designs Review and Q&A Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 21

22 Research: Exploring Youth Markets the Team Freescale is making the world a smarter place with leading embedded semiconductor solutions for cars, mobile phones, networks and more. Savannah College of Art and Design, the university for creative careers, was recognized by Design Intelligence as the number 3 Industrial Design school in America.1 Surface Ink is a Turn-key Engineering, Product Development and Industrial Design firm with clients ranging from HP to Palm to Apple. Teshler, Inc is a go-to-market and ecosystem management consulting and communications firm delivering practical tools to connect strategy to passionate and rapid execution Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc.

23 Research Insights: 8 to 10 Gaming Dominates Handheld Gaming 2.5 Hrs. Laptop Computer 2 Hrs. Gaming Console 3 Hrs. Cell Phone 45 Min. Television 1.5 Hrs. Desktop Computer 2.5 Hrs. Portable MP3 Device 1 Hr. TABLET DESIGN IMPLICATION: GAME CONTROLS 1. Spring 2010 SCAD Industrial Design Course Report Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 23

24 EXPLORE THE POSSIBILITIES Gamer Social Butterfly Independent Business Class Select one across utilizing a range various Different users have of form very factors combination and screen of networking different needs sizes and sensor capabilities FORM FACTORS SCREEN SIZES CLAM SHELL CONVERTIBLE COLLAPSIBLE TABLET SLEEK TABLET Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 24

25 COLLIN MEADE }10 year old gamer Gamer Social Butterfly Independent Business Class 3-axis accelerometers Touch Controls Wireless LAN (WiFi) Magnetometers Wireless WAN (3G, etc.) Ambient Light Sensor Pressure Sensor Bluetooth Zigbee/ RF4CE Home Automation, etc. GPS FORM FACTORS CLAM SHELL CONVERTIBLE COLLAPSIBLE TABLET SLEEK TABLET SCREEN SIZES Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 25

26 COLLIN MEADE }10 year old gamer GAMING, GAMING, GAMING From casual hand-held fun to immersive multi-player 3D experiences CONNECTIVITY Being online anywhere in the house MOVIES & ENTERTAINMENT Cartoons, sports and sit-coms PLAY VIDEO Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 26

27 MAY LI CHAN }14 year old social butterfly Gamer Social Butterfly Independent Business Class 3-axis accelerometers Touch Controls Wireless LAN (WiFi) Magnetometers Wireless WAN (3G, etc.) Ambient Light Sensor Pressure Sensor Bluetooth Zigbee/ RF4CE Home Automation, etc. GPS FORM FACTORS CLAM SHELL CONVERTIBLE COLLAPSIBLE TABLET SLEEK TABLET SCREEN SIZES Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 27

28 MAY LI CHAN }14 year old social butterfly COMMUNICATION & MOBILITY Staying in constant touch with friends, anytime anywhere MOVIES & ENTERTAINMENT The latest blockbusters, TV episodes and music videos LIGHT GAMING Fun single or two-player experiences SCHOOL WORK Homework, school projects and web research PLAY VIDEO Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 28

29 SHONAH WILLIAMS }21 year old independent Gamer Social Butterfly Independent Business Class 3-axis accelerometers Touch Controls Wireless LAN (WiFi) Magnetometers Wireless WAN (3G, etc.) Ambient Light Sensor Pressure Sensor Bluetooth Zigbee/ RF4CE Home Automation, etc. GPS FORM FACTORS CLAM SHELL CONVERTIBLE COLLAPSIBLE TABLET SLEEK TABLET SCREEN SIZES Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 29

30 SHONAH WILLIAMS }21 year old independent MOBILITY On-the-go communications, anywhere and anytime REMOTE CONTROL Speed, convenience and safety around the home SOCIAL NETWORKING Spending time and sharing with friends both in real-time and virtually PLAY VIDEO Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 30

31 MIKE PARKER }37 year old business class Gamer Social Butterfly Independent Business Class 3-axis accelerometers Touch Controls Wireless LAN (WiFi) Magnetometers Wireless WAN (3G, etc.) Ambient Light Sensor Pressure Sensor Bluetooth Zigbee/ RF4CE Home Automation, etc. GPS FORM FACTORS CLAM SHELL CONVERTIBLE COLLAPSIBLE TABLET SLEEK TABLET SCREEN SIZES Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 31

32 MIKE PARKER }30 year old business class COMMUNICATION Staying in touch with family, friends and colleagues BUSINESS Planning, pitching, presenting and closing the deal FITNESS Staying healthy and keeping in shape NEWS & VIEWS Keeping up with news, opinions, trends & entertainment PLAY VIDEO Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 32

33 27 to 30 Year Olds / $899: Composite Day in the Life 1. Spring 2010 SCAD Industrial Design Course Report Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 33

34 Join Our Collaborative Research Project This Fall MORE TARGETED SEGMENTS US soccer moms, others? NEW & EXPANDED AGE GROUPS 2 to 4 years, 5 to 7 years, Pre-teens EXPANDED REGIONAL COVERAGE POSSIBLE Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 34

35 Agenda Market trends Tablets/Smartbooks End user research for tablet form factors i.mx for Smartbooks Tablet reference designs Review and Q&A Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 35

36 High Performance 1GHz+ ARM processors with optimized memory architecture Dedicated acceleration with integrated graphics & codecs Low Power Advanced power management techniques Multiple cores that can operate independently Low Cost Integrated peripherals Mixed-signal integration Software & Ecosystem Seamless application development environment Embrace standards & open communities Partner for complete / turn-key solutions Time to Market IP Re-use Application Portability Leadership in Multimedia Computing Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 36

37 Next gen Smartbook Applications Processors (i.mx) Roadmap High-tier smartbook i.mx53 Next Gen family Cortex-A8, 1 GHz 1080p video 2D/3D graphics DDR2/3 800 MHz Mid-tier Smartbook Smartphone i.mx51 Next Gen family Cortex-A8, 800MHz Video (720p dec) Graphics 512MB DDR2 i.mx508 Next Gen Low-tier smartbook ereader i.mx31 Next Gen family ARM1136, 532MHz Graphics mddr i.mx27 family i.mx35 family ARM1136, 532 MHz Graphics DDR2 Cortex-A8, 800 MHz Graphics E INK display Controller 512MB LP-DDR2 < C90 i.mx Platform C90/C85 SP Platform C65 A8 Platform Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 37

38 Freescale Tablet OS Options OS Target Markets Comments Android Smartphone Tablets ereader Optimized for smartphones Touch screen support Tremendous pull in multiple markets Windows Embedded Small smartbook/ Tablet Highly integrated Windows Embedded CE6 and Windows Compact 7 platforms Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 38

39 Multimedia and Middleware for Smartbooks Browsers BT, USB, WiFi Connectivity Codecs DRM/MTP Adobe Flash Java Navigation Security Speech technologies UI/HMI VoIP/V2IP Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 39

40 Challenges on ARM Smart Mobile Devices Fine tuning of power management Enablement of bios-type features resume, sleep, hibernate Multimedia codecs integration Tight integration with hardware (custom graphics accelerators) Graphics acceleration integration OpenGL ES compared to OpenGL X windows legacy Ecosystem extension and enablement Flash 10 V2IP Other 3 rd parties Application compatibility Approaching the x86 level of compatibility Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 40

41 Agenda Market trends Tablets/Smartbooks End user research for tablet form factors i.mx for Smartbooks Tablet reference designs Review and Q&A Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 41

42 Consumer Reference Designs Roadmap *: part of Freescale s Smart Application Blueprint for Rapid Engineering (SABRE) series Nettop i.mx515 Smartbook gen 1 i.mx515 Smartbook gen 2* i.mx515 Smartbook gen 3* i.mx Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 42

43 Freescale i.mx53 SABRE Platform for Tablets i.mx53x Flash 10.1 i.mx53 processor More & faster memory 400MHz) Long battery life 1080p decode, HDMI output Platform support for Android OS, Windows Embedded Compact 7, Adobe Flash 10.1 Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 43

44 i.mx53 SABRE Platform for Smartbooks : Block Diagram Aggressive Backlight Control HDMI 400Hhz i.mx53 Compass Buttons / Proximity / Gesture Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 44

45 Freescale Based Smartbooks Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc.

46 Agenda Market trends Tablets/Smartbooks End user research for tablet form factors i.mx for Smartbooks Tablet reference designs Review and Q&A Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 46

47 Key Messages The Smartbook market is exponentially growing Freescale has done a lot of end consumer research on smartbook form factors i.mx family of application processors is well positioned to play in the Smartbook space Freescale is positioning to help fuel growth by lowering system costs, raising performance bar and lowering power Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 47

48 For Further Information Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 48

49 A Freescale supported open web community of developers sharing common interest in transforming i.mx applications processors into practically anything imaginable. i.mx Community Serves all component enablement peripherals including basic to complex software i.mx Forums, Groups and Blogs Posts News, Photos and Videos Training, Events and Promotions Check it out! Become a member today and you will be entered to win a i.mx development system of your choice. Drawing will be held on June 30 th. Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc. 49

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