Android Everywhere. Cristina Segal, EMEA Director Android Solutions GM Android testing tools

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1 Android Everywhere Cristina Segal, EMEA Director Android Solutions GM Android testing tools

Trends on connected devices* Bigger and richer computing experiences are ahead, driven by connected usages Connecting these experiences is an opportunity for

2 Trends on connected devices* Bigger and richer computing experiences are ahead, driven by connected usages Connecting these experiences is an opportunity for Intel hardware, software, and services across an exploding number of devices. Mary Meeker, Economy + Internet Trends October 20, 2009 Web 2.0 Summit *Intel s source 2

5 Why Use Android for Embedded Devices? Business Reasons 1. Clear licensing approach 2. Comprehensive source code 3. Rapid innovation and release cadence 4. Ecosystem support 5. Good documentation and training materials Wind River. All Rights Reserved.

7 Android key advantages and main issues? Business advantages for OEMs/ODMs Reduces cost for obtaining a commercial solution Increase time-to-market Large ecosystem New revenue stream - services Business disadvantages for OEMs/ODMs Unpredictable costs for upgrades Hard to differentiate New revenue stream outside the corebusiness Wind River. All Rights Reserved.

8 Licensing a big advantage 1. Apache 2.0-based Commercial friendly Open source friendly Some exceptions but manageable Kernel GPLv2 2. Contributor license grants Individuals Corporations IP and copyright compliance reviews must still be completed prior to release Wind River. All Rights Reserved.

9 Lots of Source Code 1. Comprehensive set of common elements 200+ GIT Trees in public Android repo Source for common coms packages Wi-Fi etc Multiple vendors (Broadcom, TI) 2. Actively managed by contributors For all three project types (core, external, packages) 3. Many external packages are used by other open source distributions BlueZ, D-Bus, OpenSSL, webkit, sqlite, zlib Submitted accepted Wind River. All Rights Reserved.

10 Rapid Innovation and Release Cadence 1. Rapid release sequence is sign of: Stack maturity (decreasing) Community adoption and involvement Real world feedback Google investment RTOS Embedded Linux Android 2. It is expected to settle down to 2-3 releases per year Wind River. All Rights Reserved.

architectures are equally supported (SDK, NDK, CTS)

11 Broad Ecosystem Support 1. Support for leading processor architectures and vendors 2. Rapidly growing application developer community 3. Multiple commercialization partners within OHA Not all architectures are equally supported (SDK, NDK, CTS) Wind River. All Rights Reserved.

12 Documentation and Training Materials 1. Extensive training and documentation Instructions Videos Blogs Best practices Tutorials 2. Newcomer friendly Get to base enablement quickly Board bring up vertical market version of Android Degree of complexity/expertise required Vertical market specific customization and release/patch maintenance Snapshot release Android bring-up on reference board Wind River. All Rights Reserved.

13 Android Certification for Compatibility What is the Android certification The aim of the Android compatibility is to provide a consistent application and hardware environment to application developers The Android certification compatibility program : The source code to the Android software stack The Compatibility Definition Document (CDD), representing the "policy" aspect of compatibility The Compatibility Test Suite (CTS), representing the "mechanism" of compatibility What is the role of Android Market in compatibility? Devices that are Android compatible may seek to license the Android Market client software to become part of the Android app ecosystem. This option isn't available to devices that aren't compatible Wind River. All Rights Reserved.

Why and when to certify a device The Android Compatibility Program is optional Anyone can use it to build any kind of device using Android and not looking to certify it If a manufacturer wishes to

14 Why and when to certify a device The Android Compatibility Program is optional Anyone can use it to build any kind of device using Android and not looking to certify it If a manufacturer wishes to use the Android name with their product, or wants access to Android Market, they must first demonstrate that the device is compatible Google apps for Android, such as YouTube, Google Maps and Navigation, Gmail, and so on are Google properties that are not part of Android, and are licensed separately Wind River. All Rights Reserved.

What about not getting the Android certification Non certifiable devices can run Android applications (but not guarantee to run all of them) Variation of tablets-like devices will not require Google

15 What about not getting the Android certification Non certifiable devices can run Android applications (but not guarantee to run all of them) Variation of tablets-like devices will not require Google certification. However they can t be advertised as Android device and will not have access to Google Market Place Multiple application stores, (like Motorola and Samsung), are considered as "healthy competition". Today Google doesn t commit to certify devices that are not consumer (as Automotive or A&D), therefore they don t want to license Google Marketplace (GMS) even tough they will pass 100% CTS and CDD Wind River. All Rights Reserved.

apps Custom UI possible Custom apps and middleware Custom (Acer netbook, Archos Tablets

16 The different flavor of Android devices Google Branded (Nexus one, Galaxy S) Google apps Google default ui No middleware customization CTS compliant (Desire S, Droid X) Google apps Custom UI possible Custom apps and middleware Custom (Acer netbook, Archos Tablets gen8) No Google apps Everything can be customized Wind River. All Rights Reserved.

17 Best model is to focus on first device, then others follow Google Release Device Alpha Release Device Beta Release Device Final Release First Device n Devices Second Device 17 Wind River Confidential 2011 Wind River. All Rights Reserved

18 Efficiencies Realized for Multiple Devices and Carriers Amount of Effort for Android Upgrade Android Device 1 Android Device 2 Android Device 3 Android Device 4 Effort decreases for each device based on BOM similarity among devices Number of devices per product line 18 Wind River Confidential 2011 Wind River. All Rights Reserved

20 Android key advantages and main issues? Technological advantages Based on Linux and Java Open source platform Large market space (millions of applications) Complete Multimedia stack Ready to go solution for wireless internet connected devices Technological issues: Lack of visibility into the Roadmap dictated by Google Discretional access to the code from one version to another Difficulties to have patches accepted by Google Wind River. All Rights Reserved.

source components from Kernel ( development devices only) to Application This mean no

21 Android Vanilla content QEMU emulator (simulate a real target) Command line utils (compilator, debug bridge, packaging tool) plug-in Eclipse Documentation & examples Source code of open source components from Kernel ( development devices only) to Application This mean no bootloader, proprietary drivers (graphics, hw AV codecs, radio, ) Wind River. All Rights Reserved.

22 Hardware Platforms 1. Google Android Development Platforms (APD) - G1, Nexus One< nexus 2 2. Silicon provider reference platforms TI ZOOM III and IV, 36xx Beagle Boards 3. Form factors approximate development devices Wind River. All Rights Reserved.

released later in 2010 Multi-windowing For larger screen devices

23 Technical Framework Development for Non-smartphone Devices Dual symmetric screen support Market expectation for support to be released later in 2010 Multi-windowing For larger screen devices Proprietary commercial implementations today Wind River. All Rights Reserved.

NDK Support Definition Toolset to embed components that make use of native C/C++ code in Android applications Native libs are embedded into.apks For Android 1.

24 NDK Support Definition Toolset to embed components that make use of native C/C++ code in Android applications Native libs are embedded into.apks For Android 1.5 (Cupcake) and newer ARM-focused Useful Allows some code reuse For performance/gfx sensitive apps E.g. games NDK does not allow you to run native-only apps NDK usage does not guarantee performance improvements Native system libraries may change from release to release Wind River. All Rights Reserved.

26 Industry extensions Tasks summary Platform Libraries, Kernel Developing and adding board ports and custom drivers Developing and adding product specific C/C++ Libraries Enables customizing HAL for hardware specific needs Runtime Dalvik, JNI Developing and adding product specific JNI Application Framework Developing and adding product specific classes Enables customizing the UI, theme, and icons Application SDK and Emulator (Eclipse plug in) Create product specific Application SDK Enables customizing the emulator to match the product (hardware, behavior and skins) Wind River. All Rights Reserved.

Example Android Extensions and Customization - Ice Cream Sandwich - User Interface and UI Features Multi-media Enhancements Bandwidth Management Communication Enhancements Enterprise Support

27 Example Android Extensions and Customization - Ice Cream Sandwich - User Interface and UI Features Multi-media Enhancements Bandwidth Management Communication Enhancements Enterprise Support Assumption: Extensions range from minor to medium to major impact - 3 major, 3 medium, 3 minor OEM Android Customizations Carrier/End_customer Modifications 27 Wind River Confidential 2011 Wind River. All Rights Reserved

29 What s a Commercialization Partner? Deliver on Android promise of TTM, cost, quality Integration Optimization Reuse Differentiated UX Transparency Compliance Realization Wind River. All Rights Reserved.

30 Wind River Solutions for Android 1. Commercial, compliant platform 2. Pre-integrated ecosystem 3. Automated test framework 4. Virtualization support 5. Customization/optimization services 6. Worldwide support Wind River. All Rights Reserved.

31 Android and Wind River: An Unbeatable Combination for Embedded Projects Android is specifically designed for rapid user adoption A large ecosystem of support surrounds Android that can be leveraged for non-mobile devices Like any open source platform, Android requires tuning to use in a commercial product Commercialization partners like Wind River exist to help you realize your Android-based product Only Wind River combines vertical market, embedded systems and Android expertise to deliver your embedded Android device on time and on budget, with full features and the highest quality Wind River. All Rights Reserved.

32 Summary - Why Wind River? Semi Vendor Relationship Industry Consortium Leadership Local Delivery with Global Support The Best Android Experts Available for Customer Projects Wind River. All Rights Reserved.

34 Wind River and Android First Android commercialization partner Hundreds of man years of real-world Android implementation experience Enabler of leading ARM and IA platforms Maintainer of Android projects Provider of Android commercial platform and compliance test solution Wind River. All Rights Reserved.

35 What are WR key advantages? Flexible business terms: Solutions: products customization (PFA) FAST UxTDK a test authoring tool for Android applications Services Premium support Technical Android and OS expertise in embedded market BSP enablement expertise Android validation and testing WW technical coverage Operational Open source management expertise: IP, Hardening OS, validation Android upgrades management Financial Flexible business models: NRI, Per unit fee, mixed Competitive services prices (based on blended cost model) Wind River. All Rights Reserved.

36 What we offer Proven commercial offer for embedding the Android operating system in vertical market devices. Target Markets: Medical, Aerospace and Defense, Industrial, Automotive, Consumer Electronics, Enterprise Communications, Mobile Devices The solution components Products and platforms: PFA and product acceletators Wind River Platform for Android (PFA) delivers: FAST and UxTDK Partner ecosystem Services: CCM3 EMEA local presence Wind River. All Rights Reserved.

37 Why Android for Embedded Systems, Why Now? Explosion of rich UI in embedded devices WAN and LAN connectivity Acceptance of open source technology Market timing = urgency Cost reductions wherever possible Improved quality and time to market through active community participation Wind River. All Rights Reserved.

38 Thank You Thank You 38

Android Everywhere. February 15, Cristina Segal, WW Director Android Solutions

Android Everywhere. February 15, Cristina Segal, WW Director Android Solutions Android Everywhere February 15, 2012 Cristina Segal, WW Director Android Solutions Increasing Device Connectivity M2M, Cloud Architectures, 50 Billion connected devices by 2020 Increased complexity with