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1 28-NOV

2 Oracle Corporation 9i Series iseminar: Presenters: Taesang Choi Eun Heo YunSeok Choi Fukiat Julnual Wednesday, November 28, NOV

3 think fast. think simple. think smart. 28-NOV

4 Oracle9i Family Developer Suite Platform Portal XML Portals Object Relational Data Transactional Apps Documents Java Forms XML Business Intelligence Multimedia BI Reports Integration Messages 28-NOV

5 Oracle9i Series 9i Foundation High Availability 24x7x365 Data Management Portals Performance Management Business Intelligence Integration This iseminar is part of the Oracle9i series Today session will focus on introducing the Wireless solutions offered by the Oracle9i Application Server Future sessions in this series will focus on other features of the Oracle9i family 28-NOV

6 AGENDA Drivers Challenges Oracle Future Summary Wireless Business Drivers Mobile Challenges Oracle (DEMO) Future Direction ( Release 2.0 ) Summary 28-NOV

7 Drivers Market Trends & Statistics Wireless Data Users Wireless Internet Millions of Users Source: ARC Group By 2003, over 50% of Internet access will be by non-pcs. - Meta Group By 2005, 1 billion mobile devices will be used worldwide. - Gartner Group 28-NOV

8 Challenges Mobile Challenges Many Content Sources Many Devices Many languages Many differences within each device Personalization How do I deliver all content to all devices? 28-NOV

9 Challenges Korean Mobile Env. Desktop HTML/PAPZ SKT ,019 HDML Servlet SQL XML 016,018 mhtml Specific Java Adapter UP Simulator WML 28-NOV

10 Challenges Key Challenges for Wireless Access There is growing demand for all existing and new content to be wirelessly accessible The number of devices on the market continues to grow on a daily basis It is very costly to develop for each & every device 28-NOV

11 Oracle Oracle s : Oracle9iAS Wireless Edition Wirelessly enable all existing content Supports any device Develop only ONCE and can deploy to every device automatically 28-NOV

12 Oracle9iAS Wireless Edition Reduces Complexity Oracle CRM Mail Server XML SQL Delivered to any Device Content from any Source 28-NOV

13 Oracle Oracle9iAS Wireless Edition - Key Concepts Content Adaptation Runtime Engine Device transformation Personalization Logs Personalization Runtime Engine Gateway Content Server Device transformation Content adaptation Logs 28-NOV

14 Content Adaptation Oracle Why content adaptation? Need to access content from many sources What is content adaptation? Process of taking content from a specific source and converting it into Oracle9iAS Wireless DTD XML CRM Mail Server Oracle9iAS WE XML Content Adaptation SQL 28-NOV

15 Oracle9iAS Wireless Edition Adapters SQL Adapter SQL, PL/SQL Oracle Web Integration Adapter HTML, WML, XML HTML WML Queries & returns 9iAS WE DTD compliant XML Supports cookies, SSL Device transformation Content adaptation XML Spatial Adapters, URL Adapter, Servlet Adapter, Customer Adapter, Provisioning Adapter 28-NOV

16 DEMO How easily we can deploy wireless application Database Source Existing Web Site Source( Quote.yahoo.com ) 28-NOV

17 Device Transformation Why device transformation? Oracle Each device has a specific mark-up language Need to transform output to appropriate device What is device transformation? Process of transforming Oracle9iAS Wireless DTD XML to a mark-up language that can be rendered on specific devices Device Transformation Oracle9iAS WE XML 28-NOV

18 Device Transformation Oracle Transforms XML to any specific ML Smart-Phones WML / WTP CHTML / imode Palms Pocket PCs IVR systems VoxML, VoiceXML Device transformation Content adaptation 28-NOV

19 Personalization Oracle By User Personal Portal Select services Select alerts By Device Optimized for screen «Welcome» Welcome «Welco me» OK QUIT Content/ Services 28-NOV

20 Logging Oracle Logging Methods Database (default) Log files Log Analysis Statistics Business Intelligence (Report, Discoverer) Personalization Device Content transformation adaptation Logs 28-NOV

21 Architecture - Oracle9iAS Wireless (2.0) Future 6 Location Based Services Advanced Customization Oracle9iAS Wireless 7 Services Mobile PIM & Push/SMS mcommerce Billing Transcoding 9 Mobile Studio Offline Management 1 Device, Protocol, Voice Adaptation Core XML Application Model Protocol Adapters OC4J 28-NOV

22 Oracle9iAS Wireless - 1 Open Content Adapters : 1 Only 1 main adapter, HTTP/J2EE Adapter, mobile enable any HTTP/XML servers and applications. Device and Network Adaptation 6 Core XML Application 1 Model Future Oracle9iAS Wireless 7 Services Core 9 Protocol Adaptors Simple & Powerful Mobile Application Model. (new 2.0) One Language (XML), One Protocol (HTTP) Advanced HTTP/XML API, Service Linking, Location, Context Information. Multi-Channel / Multi-Modal support. Persistent Session, Device Identification. Device / Network / Protocol Adaptation : Async Server for SMTP / SMS services (new 2.0) Adapt and Optimize XML content to any devices/network. Concept of Best of Device. Easy to install, configure and manage. Web Based tools. 28-NOV- 2001

23 Oracle9iAS Wireless - 2 Features 2 Advanced Customization 1 6 Future Oracle9iAS Wireless 7 Services Core 9 Advanced User Management / Personalization. Large scale user management (x millions users). Flexible Group Management, Service Management. Preset Management for User Personalization. (new 2.0) Alert rules engine. (new 2.0) Scalable Condition and Time alert Engine (Publish/Subscribe Model) Powerful alert setting, per user, per preset. Admin Tools : Easy web tools. 28-NOV- 2001

24 Oracle9iAS Wireless - 3 Features 3 Push Service & SMS 1 6 Future Oracle9iAS Wireless 7 Services Core 9 PUSH Web Service (Anything to Any Device) (new 2.0) ONE single Push API (SOAP, Java) Push Voice, SMS message to any phones. OTA, Push SIM Elements to Sim Toolkit phones (ring tone, addressbook, ) Extensible : Flexible driver architecture, which allow to plug any SMSC, Send Broker, Already integrated with common SMSC sender. 28-NOV- 2001

25 Oracle9iAS Wireless - 4 Features Future Oracle9iAS Wireless Services 8 Transcoding Core 9 HTML re-formating. Advanced tool & server to get data and perform transaction from HTML application. Web Transaction support. WebIntegrationBean : Easy Java API to reformat content. (new 2.0) Advance Transcoder. (new 2.0) WML : Any WML content to any small devices (WML, HDML, XTHML Basic) 28-NOV- 2001

26 Oracle9iAS Wireless - 5 Features - Today Offline enable your Oracle9iAS Wireless application with Oracle 9iLite Future Oracle9iAS Wireless 7 Services 8 Offline Management Core 9 Rapid development of Java or Native offline mobile applications for Palm PDAs, Pocket PCs, Smartphones, and standard laptops Centralized Application Deployment, Provisioning, and Management for all mobile devices Highly Scalable, Bi-directional data synchronization between thousands of mobile devices and Oracle9i over any connection (Internet, wireless, etc.) Same Application Data for Online and Offline application. (new 2.0) 28-NOV- 2001

27 Oracle9iAS Wireless - 5 Features - Direction Same Repository Be able to deploy Client and Online application Same User Repository. Same Application Repository Future Oracle9iAS Wireless 7 Services 8 Offline Management Core 9 Same Application Model Brower-based mobile applications which work seamlessly in both online and offline mode Same XML for both mode. 28-NOV- 2001

28 Oracle9iAS Wireless - 6 Location Picker Manage end-user auto and personal locations. Allow end-user to set current or wanted location for future applications. Driving Direction (Routing) Directory Business Directory Maps Geocoding / Region Modeling Geocoding : Returns geographic coordinates (longitude, latitude) of postal address. Basis for all location services. Region Modeling : Allow application developer to target its application to a defined geographic regions Mobile Positioning Oracle9iAS Wireless Supports automatic positioning detection from the leading vendors (CellPoint, Ericsson, Nokia, Signalsoft, TruePosition). 6 Location 6 Based Services 1 Future 7 Services Core 9 28-NOV- 2001

29 Oracle9iAS Wireless - 7 Mobile Access messages from any mobile device. 1 Integrates with any IMAP or POP3 server (including Microsoft Exchange and Lotus Domino servers). Mobile Directory & Address Book Access LDAP Directory servers from any mobile device. Enables users to manage their own address books and contacts. Mobile Calendar Allows users to manage their schedules and tasks via mobile access to calendaring servers, such as Microsoft Exchange and Lotus Domino. Instant Messaging Document Management (IFS) Integrated to Oracle9iAS IFS, allow to read, send, fax any documents, from any device. 7 Mobile 6 PIM 7 Future Oracle9iAS Wireless Services Core 9 28-NOV- 2001

30 Oracle9iAS Wireless - 8 m-wallet. Aggregate all profiles under one interfaces. Secure Store with 3-part key Decrypt/Encrypt. Module Enable (any application call link to it) Form Filler. Dynamically saving and maintaining mappings among e-commerce applications WML Applications rendered in any mobile device w/ WML/XML translation. Payment Processing. Integration with on-line payment solution. Verisign CyberCash, CheckFree, IPayment. 8 Oracle9iAS Wireless Services mcommerce Future & Billing Core 9 28-NOV- 2001

31 Oracle9iAS Wireless - 9 Developer portal. Very easy to use. 100% Web Based. Use IAS Wireless XML application model. Easy way to Register an mobile application. Test the application. Deploy the application or Oracle9iAS Wireless. Customizable Look & Feel. Oracle9iAS Wireless Services 7 Mobile Available online or as a product Oracle9iAS Wireless Studio Future Studio Core 9 28-NOV- 2001

32 Summary Oracle 9iAS Wireless Summary any device over any network any content 28-NOV

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