Enhanced Multimedia User Experience beyond 3G

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1 Enhanced Multimedia User Experience beyond 3G Minoru Etoh Research Laboratories NTT DoCoMo September 10 th, 2007 Union

2 Presentation Summary New generation networks always foster new killer application environments. examples: 2.5G: mobile web-browsing and ,aka i-mode 3G: flat-rate services: video clip download, MMS 3.5G: music content delivery mobile SNS, 3D games Beyond 3G potentials: high capacity & low latency -> broadband content delivery interactive games and HiFi media (e.g., VoIP)+ mobile specific applications (e.g., Context-aware services) Union 2

3 Cellular Generation Global Outlook GSM is dominating 80% of cellular system in the world Japan s 3G penetration ratio is more than 70%. Global Celluar System Share CDMA2000 1x 10.9% CDMA 2.5% W-CDMA 2.7% PDC 1.8% others 3.0% 2 billion user Cellar System Share in Japan CDMA2000 1x 27.6% 97million users PDC 27.1% cdmaone 0.6% GSM 79.0% W-CDMA 44.7% 2G v.s. 3G 2G(86.3%) GSM Association as of Mar G 13.6% 2G(27.7%) 2G v.s. 3G 3G(72.3%) TCA as of mar Union 3

4 Internet Access Popularity through Cellular Phones unique usage of cellular phones in Far East WHITE PAPER Information and Communications in Union Japan,

5 Mobile Applications in Japan, 2007 Video Clip Downloads H.264, AAC, QVGA, 10MB, 192Kbps for streaming sub-1mbps for download. Mobile Music OTA full track music full download (e.g., Napster To Go) Interactive Games with New HCI Interfaces E-commerce with Near Filed Communication GPS-applications Note: AV contents delivery >> Mobile video phone (H.324) >> Push-to-Talk. Union 5

6 500Kbps VGA H.264 Union 6

7 Continuous Progress of Wireless Access Capacity Wireless access speed follows quasi-moore s Low. It doubles every two years. 1G Cellular Capacity Estimation by Cost 1 G Data speed [bps] 100M 10M 1M 100k 10k 14.4k cdmaone 9.6K W-CDMA 64k MAX sepc. 2M 384k PacketOne 28.8K Peak 14M 3.6M Peak 2.4M average 2M MAX HSDPA sepc. 307k average 600k 144k 384K 1xEV-DO CDMA2000 1x Frat rate services 3G-LTE DL:48M UL:14.4M 4G DL:100M Media Substitution for News Paper, Magazine, and CD Union 7

8 L1/L2 Error Control 2G 3G 3.5G 3.9G- Circuit Switch Packet High Error Rate (Voice) Circuit Switch Low Error Rate (ISDN) Unacknowledge mode Packet Acknowledge mode Packet Packet Error Control Mechanism (Delay) L2 L1 Realtime Residual Error Delay Jitter FEC (40-80msec) ARQ (20msec*n) FEC (20msec) No No FEC (20msec) FEC (80msec) FEC (20msec) ARQ (20msec*n) FEC (20msec) Hybrid ARQ (2msec*n) Hybrid ARQ (0.5msec*n) No Large No No Small Large Small Small No No No No High Data Rate, Short Frame Size, High Efficiency ARQ Union 8

9 Beyond 3G Network as Killer Application Enabler Always-on Anywhere High Capacity of Data Transmission IP Connectivity toward Mobile Internet Low Latency Information Bridging Broadband Contents Games Ajax/Web/SaaS Interactive HiFi Media Ubiquitous Applications Union 9

10 Standardization on super-wideband speech codecs standard super-wideband codecs ITU-T G Annex C ISO/IEC AAC-LD(Low Delay) (full-band) Ongoing codecs ITU-T G.EV (Embedded Variable rate) Super-wideband scalable codec. Super-wideband extension of G.711 Core codec: narrowband codec at 64kbps bandwidth extended AAC-LD (AAC-LD +SBR) (super-wideband) (wideband) (narrowband) Note: Quality was evaluated by a few experts. Sampling freq. (khz) Bitrate (kbit/s) Frame length (ms) Algorithmic delay (ms) G.722.1C 32 24, 32, AAC-LD 32~48 32~64 10~16 20~32 Union 10

11 Demonstration AMR 3.4k AMR-WB 7k High-quality 16k Union 11

12 Hints to think about the future Union

13 Mobage-Town: Solely Mobile SNS Union 13

14 Location Identification Services Identify where he/she is in real time From your cellphone ZENRIN CO.,LTD 2006 Through Internet form your PC ZENRIN CO.,LTD 2006 Union 14

15 Bridging the Information between the Two Spaces USB IrDA Bluetooth Motion Sensor Microphone CCD/CMOS Camera GPS DoCoMo RFID Information Hub to Ubiquitous Services Any Network Contactless IC Memory Card Linkage with Brick & Mortar Services Real Space Information Space Union 15

16 Unique Cellular Usage in My Daily Life Union 16

17 Summary (recapped) B3G Potentials: High Capacity of Data Transmission IP Connectivity toward Mobile Internet Low Latency Information Bridging Future Mobile Applications τ All the existing Internet Applications (except very high volume data applications) + τ Mobile specific applications enabled by the above the enabling features with always-on connectivity Union 17

18 Polygon /sec 100M 10M 1M 100K Evolution of 3D Graphic LSI Production Date and Name Performance (polygon/sec) WS 12/1994 PS 1.5M4W 9/1994 ONYX 210k ONYX M 500W 1/1996 ONYX IR 10M Dreamcast 3M 22 W 2/2003 XBOX 125M 61W 3/2000 PS2 Actually -5M? (Ideally66M) 45M 10/2001 ATI 6/2000 GeFORCE256 15M 7/ /2005 XBOX M ATI Radeon M Radeon Z3D 70k 12/2004 PSP 33M 6.5Wh 4-6 hr. 12/2004 NintendoDS 120k Union W PC/Game Device Portable Device 2006 Qualcomm MSM 4M(dual CPU) 2006 GeFORCE M 3.1Wh 6-10 hours durability

19 Games with Cellular Phones with New HCI interfaces Camera and Motion Sensor capture the user behavior. R ROLL S SHAKE T TOUCH M MOVE R S R S T M R S T M D904i Equipped with a motion sensor P904i SH904i Camera captures user gestures. GestureTek technologies are used. Union 19

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