The Opportunities and Challenges of IOT Market. YuChuan Yang MediaTek Inc.
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1 The Opportunities and Challenges of IOT Market YuChuan Yang MediaTek Inc.
2 Fundamental Shift in Scale & Scope PC Home as unit Mobile internet Person as unit IoT Thing as unit 1x 10x 100x 1000x
3 More Connected things Applications System integrations Interactions Data Services Analytics IoT: Connecting the World News Devices News APPs News Services 3
4 Maximize Asset Value The world s largest taxi company, owns NO vehicles The world s most popular media, creates NO content The most valuable retailer, has NO inventory Connectivity drives value creation The world s largest accommodation provider, owns NO real estate 4
5 Three Major Challenges to IoT Interoperability Security Business Model With diverse standards, 1. Integrated which stands & coexistent out? standards Apple Google 2. Devices HomeKit capable of Thread supporting multiple standards AllSeen OIC Alliance 1. Software & hardware Content companies ID Security Protection collaborating on security standards 2. New security system (ex: biometric system) Transaction Safety Web transfer Profit Model 1. Define profit through models Data to extract value from Analysis IoT 2. Build eco-system to hasten cross-industry From cooperation Individual to Eco-system 5
6 In IoT Value Chain, MediaTek Offer Solutions Rich application, Linux/Android Things Networking Communication services Big data analytics Applications & services Simple Application, RTOS Rich Application, Linux/Android Connectivity 6
7 Aggregate Adjacent Opportunities Wearable Technology Smart Home Low Power Integrations Wireless Connectivity Open Source Location Intelligence Cellular M2M CONFIDENTIAL A 7
8 Home-Applications IoT Energy saving, Safety Home Comfortable, Enjoyable Home 8
9 Appliance IoT Gateway Smart Plug MediaTek Inside Home-Applications IoT IoT Bridge Sensor Repeater Speaker Air Cleaner Repeater Social Gaming Powerbank+ WiFi storage MT7681 MT5931 MT7681 MT7681 MT7620N MT7688A MT7681 MT7681 MT5931 MT7681 MT7621A MT7688K MT7620A MT7628N 9
10 Just Say take a picture Wearable IoT Instant Recording: Life Sharing, Always Child / Senior Safety Real-time recording Memographer Locator: Care and Safety, Seamless Activity Tracker Pet Tracker 10
11 MediaTek Inside Wearable IOT MT2601 3G/BT/BLE/Wi-Fi/GPS capable Low base current consumption Small PCB area MT2502 Smart Shoe 2G/BT/BLE/Wi-Fi/GPS capable Capable of APPs installation Small PCB area Belt w. Fall-Detection 11 11
12 New Solutions from 2015 H Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Smart Home Wearable Sensor MT7681 MT2601 MT2502 MT G 11b/g/n Memory integrated Security engine Low power, RTC Android CA7 1.2GHz 12.0x12.0x1.4 mm 3 BT EDR/BLE/GNSS/Wi-Fi (MT6630) 3G modem option 260MHz 5.4x6.2x1.0 mm 3 BT EDR /BLE Dual, 2G modem Integrated Memory Integrated MT7697 MT2523 Cortex-M4F@192MHz 2.4G 11b/g/n + BLE Security engine Low power, RTC 208MHz 6.2x5.8 mm 2 (w/o GNSS); 9.2x6 mm 2 (w/ GNSS) BT EDR/BLE Dual PMIC and Memory Integrated External Modem options MT2511 AFE for Bio-signal processing 3-ch for simultaneous EKG & PPG sensors Built-in 4K SRAM 3x3.04 mm2 One SDK 12
13 WiFi 7687 Use Cases Home Appliance MT7687 Smart Gadget MT7687 CONFIDENTIAL A Confidential
14 WiFi 7697 Uses Cases MT7697 MT7697 MT7697 CONFIDENTIAL A 14 Confidential 14 14
15 MT2523/G CONFIDENTIAL A 15
16 MCU : ARM Cortex M4F MCU, Integrated with 4MB PSRAM and 4MB flash memory 26MHz MT2523G Cortex-M4 208MHz PMU 46% Smaller 26MHz BT TI CC2564B STM32F4 Cortex-M4 180MHz PMU MAX14690 Flash + RAM 4MB+4MB GPS UBX 8030 Flash + RAM 2MB+256KB Flash 4MB 16
17 MT2511 MT rd party optical component 3 rd party Algorithm ECG PPG MCU (e.g. MT2523) Spec. CONFIDENTIAL A Platform Package ECG+PPG for easy data synchronization High accuracy > 100dB dynamic range Low power -1mA for PPG w/led Built-in 4KB SRAM Integrate LED boost driver circuit 3mm 3.4mm, WLCSP package
18 MediaTek Labs and LinkIt Portfolio A developer-centric ecosystem and development platform dedicated for IoT LinkIt ONE labs.mediatek.com/linkitone Unrivalled connectivity on a single board For quick prove of concept LinkIt Assist 2502 labs.mediatek.com/2502 Wearable form factors For professional developers labs.mediatek.com Global program free to join Supporting developers: Hardware device creation Wireless connection ability Commercialization capability LinkIt Connect 7681 labs.mediatek.com/7681 The simple way to Wi-Fi enable devices For low-cost smart home/office deployment LinkIt Smart 7688 labs.mediatek.com/7688 Open-source Wi-Fi platform For IoT gateway and smart home devices 18
19 MediaTek Labs Ecosystem Support A launch pad for IoT developers and collaboration with partners Idea Proof of concept Prototype Product development Mass production Module Distributors Manufacturing Cloud Sandbox PCBA ID design UI design SW app ODM companies Design houses Hardware components Software components Algorithm Cloud ODM companies Channel Partners Partner Connect 19
20 Rapidly growing MediaTek Labs ecosystem and LinkIt community Together with MediaTek to nurture the IoT industry Copyright MediaTek Inc. All rights reserved
21 Summary Provide LinkIt development platform for Smart Home & Wearable applications Enable more bio-sensing feature with MT2511 Friendly Eco-system Support through MediaTek Labs Join us and explore the IoT market CONFIDENTIAL A 21
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