Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobilegt, PowerQUICC,

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1 March 2013 Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobilegt, PowerQUICC, QorIQ, StarCore and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. Airfast, BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MagniV, MXC, Platform in a Package, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, Ready Play, SafeAssure, SMAROS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners Freescale Semiconductor, Inc.

2 A Global Leader in Five Core Product Groups Four Primary Markets >50 Year Legacy >5,500 Engineers >6,000 Patent Families Microcontrollers Digital Networking Automotive MCU Analog & Sensors RF Automotive Networking Industrial Consumer 2

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4 Automotive Networking Industrial Consumer Advanced Driver Assistance Cloud Computing / Data Centers General Embedded General Embedded Powertrain Servers & Security Appliance & Home Energy Control Smart Mobile Devices Chassis & Safety Routers & Switches Portable Medical ereaders Vehicle Networking & Information Networked Printers & Gateways Smart Meters & Connectivity Sensors for Phones and Games Radar & Vision Systems Wireless Base Stations Factory Automation and Drives 4

5 Kinetis MCUs Industry s most scalable portfolio built on the ARM architecture Industry-first ARM Cortex -M4 MCU Industry-first ARM Cortex-M0+ MCU Vybrid Controller Solutions Unique asymmetrical-multiprocessing architecture Real-time, highly integrated solutions with best-in-class 2D graphics i.mx Applications Processors Number 1 ereader processor First quad-core for mobile devices Multimedia with power efficiency 5

6 Qorivva Automotive MCUs One of the industry s most powerful automotive architectures 1 st auto MCU with ISO functional safety certification Unique non-volatile memory Xtrinsic Intelligent Sensing First advanced safety 77 GHz radar chipset Integrated solution: processing + connectivity + power management QorIQ Digital Networking Processors Industry s first 64-bit router-on-a-chip communications processor with an integrated gigabit Ethernet switch Scales from single-core to 24-virtual core options with compatibility across the portfolio Saves power using advanced 28 nm process technology and cascading energy management 6

7 Recruitment Research Education 7

8 Competitions Strategic partnerships Discounts on select tools Public community Faculty Portal - Private community Course Materials 1 to 1 with our team Collaborative environment only for faculty. 8

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10 Quick, simple development experience Easy access to MCU I/O 3-axis accelerometer Touch Interface RGB Arduino shield compatible New, sophisticated OpenSDA debug interface 10

11 Tool for Rapid Prototyping with mbed servers Microcontrollers Web-based Development: Online IDE Software Libraries Robust Community OpenSDA on FRDM-KL25Z running mbed interface: Serial Communications Flash Programming Run-control debug 11

12 Beginner No IDE to install Simplified C Explore Lots of community code that encourages code sharing Advanced CMSIS-DAP interface for programming and debugging from offline tools Export application to other professional tools Applicable for all new and existing FRDM-KL25Z hardware 12

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14 8bit DSC 32bit Kinetis 16bit 32bit - ColdFire 32bit Power Arch Serial Motor Control Audio Memory Prototyping Displays Wi-Fi Analog More than 55 unique controller and peripheral modules Spans Freescale s MCU/MPU portfolio, including Kinetis (ARM Cortex -M4), Power Architecture, ColdFire, 16-bit, DSC, 8-bit Partner solutions add to the ecosystem 14

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17 Focus Group Cloister South Expo Booth Freescale Cup Kit Freedom Board (First 50 to sign-up) Wandboard 17

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