The Internet of Everything. Pete Lancia Sr. Dir., Marketing

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1 The Internet of Everything Pete Lancia Sr. Dir., Marketing 1

2 The Internet of Everything The Next Era of Networking and Computing, Where Everything is Intelligently Connected 2

3 The Internet of Everything Opportunity 6+ Billion People 60+ Billion Machines 3

4 4 Industry Trends are Aligning

5 5 Companies are Turning to Internet of Everything Connectivity to Address a Variety of Needs

6 6 The Internet of Everything has Given Rise to New Device Categories and User Experiences

7 7 The Internet of Everything Spans a Number of Verticals

8 8 Why Cellular?

9 Cellular has become the Most Widely Used Platform in the History of Mankind More than 5 Billion Cellular Subscribers Worldwide Source: Wireless Intelligence estimates as of Jul 19, 2010 for the quarter ending Jun 30, 2010; *number of unique wireless connections 9

10 Cellular Provides Anytime, Anywhere Connectivity, Enabling Intelligent Solutions Reliable, ubiquitous networks Always-on connectivity Highly scalable Flexibility to support fixed and mobile applications Based upon well-established standards Leverages extensive ecosystem 10

11 Cellular is at the Core of the Internet of Everything Gateway Connectivity Direct Connectivity Content Management Platforms Field Service Personnel Secure IP Network Concentrator Backhaul Customer Service Direct Connectivity Application Management Platforms Consumers 11 Smart Meter / HAN Connectivity

12 12 Why 3G?

13 3G Provides Greater Capabilities and Flexibility than Competing Technologies Module Cost Connectivity Cost Low Latency Throughput Rates Network Capacity Life Cycle Integrated GPS Security IP-Based Architecture Mesh 2G 3G 13 Note: Green denotes advantage

14 More than 540M 3G CDMA2000 Subscribers Today Over 310 Commercial 3G CDMA2000 Operators in 120 Countries Worldwide 14 Source: CDMA Development Group,

15 Rapid Growth Projected for 3G-Enabled Connected Devices Module Shipments (Ms) Source: ABI Research, 3Q

16 Expanding and Diverse List of Companies Using 3G Embedded Solutions 16 Note: 3G includes CDMA2000 1X, EV-DO, WCDMA and HSPA technologies

17 17 Why Qualcomm?

18 Enabling the Internet of Everything Ecosystem Technology Expertise Chipset Solutions Software Platforms Service Delivery Platform CDMA2000 CDMA2000 1X 1X EV-DO EV-DO (R. (R. 0, 0, A, A, B) B) HSPA HSPA HSPA+ HSPA+ LTE LTE Bluetooth Bluetooth n n gpsone gpsone Mobile Mobile Station Station Modems Modems (MSM) (MSM) Single-Chip Single-Chip Solutions Solutions (QSC) (QSC) Mobile Mobile Data Data Modems Modems (MDM) (MDM) Snapdragon Snapdragon (QSD) (QSD) Gobi Gobi Femtocell Femtocell Station Station Modem Modem (FSM) (FSM) Platform Platform Internet Internet of of Everything Everything Module Module (IEM) (IEM) Brew Brew Mobile Mobile Platform Platform (Brew (Brew MP) MP) Brew Brew Distribution Distribution System System (BDS) (BDS) SDKs SDKs APIs APIs Reference Reference Materials Materials Technology Technology Guides Guides Developer Developer Tools Tools Device Device Performance Performance Services Services Wireless Wireless Network Network Services Services Application Application Services Services Professional Professional Services Services 18 Qualcomm has a broad portfolio of of solutions designed to to meet the evolving needs of of the IoE marketplace

19 Enabling the Personal Internet of Everything KNOWS You and what is around you LEARNS What you like DISCOVERS Things relevant to you FILTERS Out the irrelevant SENSING Local content & services discovery SEEING Augmented reality UI: Map, 3D, in building navigation INTERACTING Connection manager (WAN, Wi-Fi) 19

20 20 Thank You

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