Next generation BlueMoon Family
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1 Press Conference 5th June 2001 Monte Carlo Infineon Next generation BlueMoon Family Christian Baumgart VP & General Manager Short Range Wireless Never stop thinking Page 1
2 Agenda Overview - Focus Applications Infineon Wireless Track Record Bluetooth Market Diversified into Many Applications Announcing Next Generation BlueMoon Family BlueMoon Roadmap & Applications The BlueMoon Family Customers & Partners Page 2
3 Wireless Focus Applications Cellular Short Range Wireless GSM DECT EDGE UMTS GPRS Addressing Wireless Segments WDCT Bluetooth TM WLAN GPS Remote Keyless Entry Page 3 Bluetooth is a Trademark owned by its proprietor and used by Infineon Technologies under license
4 Infineon Track Record in Wireless Communications Cellular Short Range Wireless First GSM chip set in 1993 More than 100 Mio shipped First dual band solution first GPRS solution on the market Large customer base Market leader in digital cordless Established new standard WDCT More than 40 Mio shipped First qualified Bluetooth solution System solution for GSP in production Remote Keyless Entry solutions Broadband receivers Page 4
5 Page 5 World s first qualified system solution In production today
6 Short Range Wireless Market growth will be dominated by Bluetooth 1400 In Mio Wireless Modems % % % 38% % Wireless LAN Bluetooth Digital Telephony Analog Telephony Page 6 Source: IFX Market Model
7 Bluetooth market is expected to grow to 700 mio units in 2005 Volume is split into many diverse applications Other Digital Cameras Headset Cellular Phone Headset Digital Cameras Other Cellular Phone PC peripherals PDA/HPC PC peripherals Laptop PDA/HPC Laptop Desktop Desktop Page 7 90% of Bluetooth systems use add-on devices (e.g. PC cards, dongles, etc) 70 Million units In % of Bluetooth systems are board level integrated 700 Million units In 2005 Source: Infineon
8 Page 8 Infineon announces next generation BlueMoon TM family Optimised solutions for dedicated applications
9 Infineon anounces BlueMoon Single The smallest Bluetooth solution based on volume technology Single Chip integration of Baseband, Radio and Software Size only 11 x 11 mm 2 or 0,43 x 0.43 sqr inch Power consumption only 115 kbits using DH5 packet Receive sensitivity -82dBm Pricing Euro 7.50 at 1 Mio units Page 9
10 Infineon announces BlueMoon BlueStar Embedded Bluetooth Baseband for Applications ASIC integration Blue Star Base band + Integration of Bluetooth functionality into Application ASICs Standardised design flow, VHDL code Process independent Supports mode for 4 Mbit data transmission Prefered host CPU ARM Digital interface to RF transceiver BlueMoon TM RF ICs VHDL code available based on license model Page 10
11 Infineon announces BlueMoon Multimedia High speed host interface and air interface BlueMoon Multimedia Solution 12 Mbit/s USB V1.1 interface Defined Software API (Applications Programmers Interface) Optional mode for 4 Mbit/s in combination with IFX RF transceiver Samping key customers in Q Page 11
12 Infineon announces BlueMoon SingleVoice The Ultimate Wireless Headset Solution Single chip solution for headset applications Full duplex voice codec Integrated power management Charging control Customizable MMI Sampling key customers in Q Page 12
13 Early adopters of Infineon BlueMoon Solution Panasonic (BT Module) Samsung (BT Module) Murata (BT Module) Siemens (Cellular LAN Access Point,...) Acer (PC Card) More customers under Non Disclosure Agreements Page 13
14 Infineon BlueMoon Module Partners - Bluetooth qualified 16 mm Blue Moon I Base band IC 30 mm BlueMo on I RF IC Low Cost / Small Size Samsung (16.0 x 30.0 x 3.0 mm³) Panasonic (28.0 x 20.0 x 2.3 mm³) Miniature Size Murata (15.5 x 17.0 x 2.0 mm³) Page 14
15 Infineon Bluetooth Software Partners and Consultants Software Partner Extended System Impulsesoft Pvt. Ltd. Stollmann E+V GmbH Widcomm Inc. Consultants Computer & Communications Research Lab. (CCL)/ Industrial Technology Research Institue (ITRI) Plextek Ltd. Wireless Solutions GigaWaveTech (Pte) Ltd Page 15
16 Infineon BlueMoon Cost Roadmap Bringing Bluetooth to Mass Market BlueMoon I < 15 < 10 BlueMoon I + < 7.50 BlueMoon Single In Volumes of 1 mio pcs Page 16
17 Page 17 Infineon BlueMoon TM family Enabling seamless communications for everybody
18 Page 18 And don t forget: Never stop Thinking
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