Sanford Bernstein 30th Annual Strategic Decisions Conference May 29, 2014
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1 Sanford Bernstein 30th Annual Strategic Decisions Conference May 29, 2014
2 May 2014 Notice for Investor Presentation Our presentation and the related webcast contain non-gaap financial measures, which differ from our reported results prepared in accordance with U.S. generally accepted accounting principles (GAAP). These non-gaap financial measures of operating results, as applicable, exclude the impact of the following: gain on sales of non-core product lines, charges for competition law matters in France, costs associated with various business realignment and other cost-saving initiatives, costs related to the sale of land in Mexico, charges related to the effective devaluation as a result of changes to Venezuela s foreign exchange system in 2014, charges related to the devaluation in Venezuela in 2013, restructuring charges and certain other items. We may also refer to organic sales growth, which is Net sales growth excluding the impact of foreign exchange, acquisitions and divestments. A complete, quantitative reconciliation between our reported results and these non-gaap financial measures, including a description of the excluded items, as well as a schedule of sales growth as reported and organic sales growth, is available in the For Investors section of our web site at Our presentation and the related webcast may also contain forward-looking statements. Such statements may relate, for example, to sales or volume growth, organic sales growth, profit or profit margin growth, earnings growth, financial goals, the impact of currency devaluations, exchange controls, price controls or labor unrest, including in Venezuela, cost-reduction plans including the 2012 Restructuring Program, tax rates, new product introductions or commercial investment levels. These statements are made on the basis of our views and assumptions as of this time and we undertake no obligation to update these statements except as required by law. We caution investors that any such forward-looking statements are not guarantees of future performance and that actual events or results may differ materially from those statements. Investors should consult the Company s filings with the Securities and Exchange Commission (including the information set forth under the caption Risk Factors in the Company s Annual Report on Form 10-K for the year ended December 31, 2013) for information about certain factors that could cause such differences. Copies of these filings may be obtained upon request from the Company s Investor Relations Department or on the Company s web site at
3 Today Recent Results Growing by Strengthening Our Fundamentals
4 Sustained growth in 2013 Continuing into 2014
5 Topline Growth CAGR CAGR Q Volume (excluding divestitures) +5.8% +3.7% +3.5% +5.0% +5.0% Organic Growth +5.7% +6.2% +6.0% +6.0% +6.5%
6 Net Sales ($ Billions) '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 Compound Growth +4.7%
7 Gross Margin 60% 58.8% 59.1% 57.6% 58.3% 58.8% 58.6% 52.1% 52.7% 53.4% 54.6% 55.0% 55.2% 55.3% 56.4% 57.3% 56.7% 46.8% 47.4% 47.0% 47.7% 49.3% 50.6% 35% '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 Q , exclude restructuring charges and/or other items
8 Operating Profit ($MM) $3,615 $3,796 $3,858 $4,024 $4,140 $3,265 $2,959 $2,567 $910 $2,211 $2,239 $2,339 $2,054 $1,773 $1,875 $1,597 $1,451 $1,315 $1,185 $1,011 $1,067 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 Compound Growth +7.9% , exclude restructuring charges and/or other items
9 After-Tax Return On Capital 40% 35% 30% 25% 20% 15% 10% 5% 16.0% 15.8% 8.4% 28.4% Colgate 18.7% Peer Group 8.4% S&P 500 0% '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 Q1
10 Market shares are strong
11 Worldwide Toothpaste Shares Colgate Comp. 1 Comp. 2 Comp. 3 0 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 YTD
12 Worldwide Toothpaste Shares Colgate Comp. 1 Comp. 2 Comp. 3 0 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 YTD '14 Apr.
13 Worldwide Manual Toothbrush Shares Colgate Comp. 15 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 YTD
14 Worldwide Mouthwash Shares Comp Colgate Comp '09 '10 '11 '12 '13 '14 YTD Comp. 3
15 Leading professional endorsement
16 Toothpaste Recommended Most Often by Dentists Worldwide % 18% 9% 1% Colgate Comp. 1 Comp. 2 Comp. 3 Source: Annual Dentist Tracking Study
17 Shareholder value is increasing
18 Total Return 20 Years 12/31/93 12/31/ % +750% +484% S&P Peer Group Colgate
19 Total Return 15 Years +276% +169% +99% S&P Peer Group Colgate
20 Total Return 10 Years +227% +104% +133% S&P Peer Group Colgate
21 Total Return 5 Years % % +72.9% S&P Peer Group Colgate
22 Total Return % +27.6% +21.8% S&P Peer Group Colgate
23 Total Return 2014 YTD 5/28/ % +2.7% +2.5% S&P Peer Group Colgate
24 Today Recent Results Growing by Strengthening Our Fundamentals
25 Strengthening Our Fundamentals with a Proven Strategy
26 Strategic Initiatives Engaging to Build Our Brands Innovation for Growth Effectiveness and Efficiency Leading to Win
27 Executing our strategy with focus and creativity
28 Executing Our Strategy Building on our strengths Using technology in smart and creative ways Finding innovative solutions to business challenges
29 Strategic Initiatives Engaging to Build Our Brands Innovation for Growth Effectiveness and Efficiency Leading to Win
30 Engaging with Customers Working with large retailers effectively and efficiently
31 Example: Field Force Automation France Automating in-store activities of our sales force
32 Video Summation: The effectiveness and efficiency of field-force automation, allowing employees more time to spend with our customers and achieve better in-store results, is detailed in an example from C-P France
33 Engaging with Customers Working with large retailers effectively and efficiently Reaching Mom & Pop stores with inventive, customized programs Addressing unique challenges of store owners while driving distribution
34 Video Summation: A Customer Development team in C-P Mexico created a unique program to reach the Mom and Pop store owners who account for nearly 700,000 points of sale
35 Market Share Results Mexico Indirect Trade Toothpaste 93 Toothbrush 57
36 Engaging with the Profession With the power of our science With the power of technology
37 Example: Virtual Detailing Brazil Patricia Bella Costa, Professional Relations Approximately 80 Oral Care Consultants visit 65,000 dentists, equivalent to 35% percent of total dental professionals Virtual detailing can reach dentists across the country without travel time or expense Increased the number of visits per day from 12 to 18 per oral care consultant
38 Video Summation: Mobile tools allow detailers to supplement face-to-face visits with the Profession in Brazil
39 Engaging with Consumers Learning what matters to them
40 Example: Mobile Technology to Gain Insights U.S. Traditional method of gathering data was dependent on consumers memories Mobile insights provide more accurate and detailed responses
41 Video Summation: A member of the U.S. Technology Insights team outlines the importance of mobile technology in capturing consumers insights and observations as they test our products
42 Engaging with Consumers Learning what matters to them Giving them what matters most Proven efficacy Value at all price points
43 Example: Magic Price Guatemala Affordable and accessible way to buy into the promise of Mother s Love and experience all the benefits of latest innovation
44 Video Summation: The introduction of small-size sachets gives lower-income consumers in Guatemala an affordable and accessible way to experience all the benefits of our new added-value Suavitel Complete bundle
45 Strategic Initiatives Engaging to Build Our Brands Innovation for Growth Effectiveness and Efficiency Leading to Win
46 Innovation for Growth Our approach closely links our strong consumer insights with science-based innovation
47 Global Technology
48 Video Summation: Colgate s approach to global innovation and our strong scientific partnerships illustrate our commitment to consumers
49 Global Technology Local Innovation
50 Video Summation: Our Chief Technology Officer details the benefits of having Consumer Innovation and R&D working hand-in-hand to develop local innovations around the world
51 Innovation for Growth Innovative products
52 Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer
53 5.4 billion people still suffer from tooth decay
54 12 studies conducted over 8 years with more than 14,000 children and adults all over the world demonstrated the superiority of Sugar Acid Neutralizer: Reduced early tooth decay by half 20% fewer cavities than fluoride alone
55 Colgate Max White One Optic Instantly visible whiter teeth *The formula contains clinically proven optic brighteners Brushing activates them to generate a blue foam that provides a temporary effect Leaving your teeth looking whiter right from the first brushing
56 Colgate Active Salt Healthy White Helps to remove yellowness. With Lemon and Salt.
57 Colgate Total Advanced White Advanced stain removal for a beautiful smile
58 Colgate 360 Total Advanced Floss-Tip Floss-Tip bristles for 4x deeper reach *Below the gumline compared to an ordinary flat trip toothbrush
59 Colgate Slim Soft Charcoal in China Charcoal-infused, tapered bristles for deep, yet gentle cleaning
60 Colgate Natural Extracts High-density bristles infused with White Pearl or Pine Tree Salt for a superior clean
61 Optic White Whitening Pen
62 Optic White Whitening Pen Toothbrush Whitening Pen
63 How It Works Brush Whiten Go
64 Manual Toothbrush Market Shares U.S Colgate Comp '08 '09 '10 '11 '12 '13 '14 YTD
65 Colgate Plax Altai Herbs Long-lasting fresh breath with extracts inspired from Altai Region
66 Colgate Plax Deep Clean Cleans hard to reach places
67 Palmolive Gourmet Spa Tempting aromas, wonderfully soft textures
68 Palmolive Naturals With Macadamia Oil. Helps nourish the skin.
69 Sanex Dermo Protector Deep Moisturization with ph Balance
70 Speed Stick & Lady Speed Stick Cool The Ultimate Freshness Dimension
71 Suavitel Complete Faster rinsing, drying and ironing
72 Palmolive Dish + Sink Cleans dishes, helps eliminate odors, freshens air at sink
73 Hill s Science Diet Relaunch Natural ingredients, high quality protein first ingredient, winning taste
74 Ideal Balance Natural ingredients perfectly balanced
75 Hill s Prescription Diet Metabolic Clinically proven weight loss in the real world
76 Strategic Initiatives Engaging to Build Our Brands Innovation for Growth Effectiveness and Efficiency Leading to Win
77 Generating savings for growth and profitability
78 Global Growth and Efficiency Program Enhance capabilities by: Combining country operations to strengthen ability to win on the ground
79 Example: Europe 33 Countries
80 Example: Europe Six Colgate Regions
81 Global Growth and Efficiency Program Enhance capabilities by: Combining country operations to strengthen ability to win on the ground Extending Colgate Business Services and streamlining global functions
82 Video Summation: Two Colgate leaders in Warsaw and Mumbai share the progress and benefits of our Colgate Business Services Centers in those locations
83 Global Growth and Efficiency Program Enhance capabilities by: Combining country operations to strengthen ability to win on the ground Extending Colgate Business Services and streamlining global functions Continuing to optimize Global Supply Chain and facilities
84 Global Growth and Efficiency Program Target results Savings in the range of $ MM after-tax annually by the fourth year of the program Rate of return >30% Payback averaging 3 4 years
85 Reinvestment Priorities Enabling technology and analytics Digital engagement Emerging Markets Innovation and brand building
86 Strategic Initiatives Engaging to Build Our Brands Innovation for Growth Effectiveness and Efficiency Leading to Win
87 Guided by Our Values: Caring Global Teamwork Continuous Improvement
88 Proven strategy Strong culture Innovation for the future
89 Growing by Strengthening Our Fundamentals
90
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