A business generating website and online marketing solution

Transcription

1 A business generating website and online marketing solution Driving Business Performance

2 Contents 3 Introduction 4 Highlights of features and functionality 5 Design and layout 6 Mobile enabled website 7 Customisable content 8 On site marketing and promotion 10 Search engine marketing and online directories 11 Car servicing SEO booster package 12 Online Booking 13 Administration 14 Support 15 Additional services

3 This is the only advertising package we use and we keep building on our customer database week on week. We regularly appear above the main dealers in our area. Ferris Garage Truro Introduction Available for garages and workshops, MAM Autonet Garage provides a turnkey solution that enables businesses to develop an effective online presence. Autonet Garage is a website and online marketing package specifically built for the garage sector. Simple to personalise and update and available in a range of designs, Autonet Garage provides a turnkey website solution that is mobile enabled and optimised for search engines, ensuring that it's easily found on the internet through sites like Google, Yahoo and Bing. Weekly marketing and stat reports provide insight on the website's performance, while client training ensures businesses can utilise the website to the maximum. Optional digital marketing services are also available, including SEO monitoring, PPC campaign management and the creation of social media pages. Autonet Service Booklet : Included : POA : N/A Page 3

4 I would recommend this company to any garage that wishes to get more business. Neil Skuse Westerleigh Car Centre Highlights of features and functionality Service Optional add-on Populated by MAM Optimised for search engines Car servicing SEO booster package Mobile enabled Integrated Online Booking module Admin area and functionality Detailed weekly performance reports Marketing advice and stats via Google Analytics Range of designs Optimised for laptops, tablets and smart phones Annual performance discussion calls Support (how-to-videos/ / telephone) Logo assistance Custom domain upgrade Domain purchase, configuration and management Google business profile service (1 mail box, 10 aliases) annual Social media profiles Page 4 : Included : POA : N/A Autonet Service Booklet

5 Design and layout The Autonet Garage website is fully customisable, giving the ability to match a business s brand identity to the website. The colour schemes can be specific to your garage signage or logo colours, while companies can select whether to publish photos or whether to add any promotional materials. We also make sure a business s logo is integrated. Alternatively, for an additional cost, we can redesign the logo to incorporate into and match the website s design. Full details are listed in the table below. Design and layout monthly fee Bespoke colour schemes and site background combinations* Selection of ready-made promotional banners Ability to upload and crop own photos for promotional banners Ability to add own promotional text in promotional area Upload photo galleries to use on the dedicated services pages Upload photo galleries to use on campaign / promotion / spotlight pages Breadcrumb navigation Inclusion of existing company logo in website 100+ combinations of look and feel of the website Request new designed company logo Bespoke interface Addition of site background image (post set-up)** Bespoke design options Domain purchase & management*** One-off custom domain upgrade Mobile enabled website (further details overleaf)**** * Based on your garage logo colours ** Potentially included in functionality *** Fee applied every 2 years **** Minimum 12 month contract Autonet Service Booklet : Included : POA : N/A Page 5

6 It is fast loading in non-wi-fi areas, reducing the burden of loading times, while all the website pages are fully supported. Mobile enabled website In this digital age, it's vital that websites are fully optimised for all platforms, including smartphones and tablets. The Autonet Garage mobile website works in tandem with the standard version, with updates reflected in real time. It is fast loading in non-wi-fi areas, reducing the burden of loading times, while all the website pages are fully supported. Businesses receive a weekly report of visitor activity via mobile devices, while the mobile website behaves like an app with its one thumb browsing functionality. Full details are listed in the table below. Mobile enabled website monthly fee Website that works in tandem with the standard website Shares the same URL as the standard website - no added complications to backlinks or dilution of web-centric marketing activity Optimised for all mobile carriers with regular updates to (smart phones / tablets) Fully supports all the pages contained in the standard website Optimised for one thumb browsing - behaves like an app Fast loading in non-wi-fi areas Updates reflected in real-time Weekly reporting of visitor activity via mobile devices Page 6 : Included : POA : N/A Autonet Service Booklet

7 Customisable content In addition to the design and layout of the website, the content published to it is entirely customisable. Companies can easily update important information at any given time. There s the option to publish key information such as opening hours, a list of services and an About us page, so companies can inform potential customers with the vital details of their business. Additionally, FAQ content and a How to find us page with an integrated, interactive Google map can be added, further increasing the user friendliness of the website. Full details are listed in the table below. Customisable content monthly fee Opening hours List of services Special offers 'About us' content 'FAQ' content Manage employee profiles, including photos, text and qualifications 'How to find us' page with integrated interactive Google map Additional branches displayed on integrated interactive Google map Services 'teaser' homepage content Dedicated service page content - text and inclusion of photos - with SEO captions Service images (upload your own photos to replace the system default) Promotional banners Service page content (inclusion of photos - with captions) Manage certifications (national / regional / memberships & affiliations) on the website Accepted credit cards selection Manage the meta data for all pages and services Autonet Service Booklet : Included : POA : N/A Page 7

8 In the first week of having the new mobile website, a customer found us going online with her iphone and chose us because of our new phone app service. The profit from the job more than covered the fees for the entire year's mobile service. David Wood Unicorn Autos On site marketing and promotion Autonet Garage can also feature marketing and promotional content, helping businesses to effectively develop an online presence. Social media buttons can be incorporated, allowing users easy access to Facebook, Twitter and LinkedIn profiles. Pre-populated service pages that are easy to update can be created and optimised for search engines, while there s the option to add QR codes at additional cost. Full details are listed in the table below. On site marketing and promotion Optional add-on Pre-populated service pages (can be updated) optimised for search engines Manage and upload your own images for promotions in the animated banner area Cropping facility for promotional banner images within the web admin area Create spotlight & promotion pages (banners and promotion pages combined) Create new service pages in addition to existing selection: image, home page 'teaser text' & main service page content* Ready-to-go on & off-line customer generating integrated campaigns with QR codes search engine optimised * Image to be supplied by garage or we can provide for free Page 8 : Included : POA : N/A Autonet Service Booklet

9 On site marketing and promotion (continued) On site marketing and promotion MICOP (Motor Codes) widget (linking to profile page) Good Garage Scheme widget (linking to profile page) Facebook button linked to profile page Twitter button linked to profile page LinkedIn button linked to profile page Like Facebook interactive button QR codes Optional add-on Autonet Service Booklet : Included : POA : N/A Page 9

10 Search engine marketing and online directories The Autonet Garage website will be validated to Google, Bing & Yahoo with sitemaps submitted on a regular basis, to ensure that any updates, additions and deletions are captured and indexed into their result pages. There s the option of having social media profiles (Twitter and Facebook) and a Google Business profile created at additional cost. Full details are listed in the table below. Search engine marketing and online directories monthly fee Validation of website to Google & sitemap submission Validation of website to Yahoo & sitemap submission Validation of website to Bing & sitemap submission Page redirects (301 Redirects) Pre-populated service pages (can be updated) optimised for search engines SEO editing advanced - manage the meta data for all pages and services Advice and recommended steps to include website among online directories Creation of Google local business profile Facebook welcome page Twitter page SEO specific customer packages - search engine submission and exposure monitored and maintained by SEO professionals Page 10 : Included : POA : N/A Autonet Service Booklet

11 A thousand pages of pre populated SEO content will be added to the website, which are simple to update in the web admin area. Car servicing SEO booster package This module is designed to ensure that potential customers searching for servicing will be able to find a company s details and their Autonet Garage website easily. A thousand pages of pre-populated SEO content will be added to the website, which are simple to update in the web admin area. The website will then be re-submitted and re-validated with search engines, ensuring that a business s details will be presented to potential customers as an answer to their search. Full details are listed in the table below. Car servicing SEO booster package monthly fee Car servicing module (1000+ pages of SEO content that intercepts any searches relating to car servicing levels for all makes and models) Fully editable service type descriptions Service level descriptions that can be updated at a make and model level Reporting on the visibility of the search terms in Google Autonet Service Booklet : Included : POA : N/A Page 11

12 Online Booking Online Booking is a module designed to be integrated into garage websites, and is included in the Autonet Garage package. It allows motorists to book MOTs online. MOT classes, pricing and available times are controlled through MAM Autowork Online and updated in real time on the website. Online bookings automatically update in the Autowork Online MOT diary, creating job cards with all the relevant details. Changes to availability made in Autowork Online are reflected on the website, allowing garages to manage all of their MOT appointments in one place, with no re-keying or scheduling conflicts. Full details are listed below. Online Booking module Online MOT booking Integration with Autowork Online Real-time synchronisation Control classes, pricing and availability VRM and postcode lookup Customer confirmation Page 12 : Included : POA : N/A Autonet Service Booklet

13 Online bookings automatically update in the Autowork Online MOT diary, creating job cards with all the relevant details. Administration Additional administration services are available as part of the Autonet Garage package. Website administrators will have a password protected login, meaning they are the only people who can make changes to the website. A dashboard view of status reports for different features and functionality is also included. Full details are listed in the table below. Administration monthly fee Password protected admin login Direct debit facility available Tutorial videos in the Web Admin area Dashboard view of status reports for different features and functionality Autonet Service Booklet : Included : POA : N/A Page 13

14 Once the site was up and running we started to see a huge increase in customers enquiring by telephone and via online enquiries. Neil Skuse Westerleigh Car Centre Support Support services are available to guarantee companies maximise the benefits Autonet Garage can bring to a business. Website training is included as well as tutorial videos, ensuring staff know how to use the website effectively. and free phone support is also part of the package, so a company is never short of means to contact us. Full details are listed in the table below. Support monthly fee Website training and free phone support Ticketing system for traceability Tutorial videos in the web admin area FAQs management Additional support* * per half hour Page 14 : Included : POA : N/A Autonet Service Booklet

15 Additional services Additional services are also available for Autonet Garage at additional costs. Although not compulsory, these services provide additional functionality to Autonet Garage that optimise the website experience. Additional services include Pay-Per-Click (PPC) campaign management, the production/editing of promotional films, the creation of a YouTube channel and additional digital marketing services, including Facebook adverts, SEO specific packages and tailored reports. Full details are listed in the table below. Additional services monthly fee Bespoke web design options - we design websites specific to the customer requirements should they want something different to the inclusive designs in the bundle 'Pay-Per-Click' (PPC) specific customer campaign management packages* Production / editing of promotional films YouTube channel creation - traffic generation (working with the website) Facebook ads Tailored reports Editing supplied photos for use on the site Editing supplied videos for use on the site Proactive lead and conversion management of your website Outsourced IT support * Google Adwords, Adsense etc. Autonet Service Booklet : Included : POA : N/A Page 15

16 Driving Business Performance MAM Software Ltd. Maple Park Maple Court Tankersley Barnsley S75 3DP Registered in England Registration No VAT No MAM Software Ltd. is a subsidiary of MAM Software Group, Inc. Office Fax Web +44 (0) (0)