Stop Scope Creep. Double Your Profit & Remove The Stress of Selling Websites

Size: px
Start display at page:

Download "Stop Scope Creep. Double Your Profit & Remove The Stress of Selling Websites"

Transcription

1 Stop Scope Creep Double Your Profit & Remove The Stress of Selling Websites

2 Why Do Projects Go Wrong? Imagine this: You ve agreed to do a specific project with a client. You start off well. But as the project progresses, the client makes small changes to it. Then, they request minor additions...then they want a few more minor updates. You find yourself overwhelmed with requests as the project ballooned into something you don t recognize and can t control anymore. Yet, the agreed price stays as it is. You feel like you re sinking and the whole project is drowning with you. That is scope creep. It s arguably the most hellish thing any project manager could ever experience. It s a revenue-killer, a timeline demolisher and a relationship destroyer all rolled in one. But scope creep only happens if you allow it to. And it creeps up on you when these things aren t clearly defined:

3 How Scope Creep Creeps Up On Projects 1. Lack of Clarity This is a big one, and very common. There are at least four parties involved in building a website: the client, the consultant (that s you), the designer and the developer. If the goals and objectives of the project are not clearly defined, it s very easy for communication issues to arise. You can end up with the client wanting X, the consultant advising Y, the designer creating Z and the developer building Q. If there is no clear description of what the final project should be, you will waste time sending the work back and forth to check, correct and double-check. It s a complete waste of time because you d be spending more hours on it than you should. Your project is likely to blow out in timeline if not cost, and your client will surely get frustrated in the process.

4 2. Lack Of Confidence Website building is a big deal to your client. It s likely the most important aspect of their marketing - one of the biggest marketing investments they will make. And why not? They will be depending on an awesome website in order to build a great business. Thus, a client needs to be confident in the ability of its developers to build their website. If they don t trust you as the expert, they will add their own ideas to the site s layout and design. In some cases, it can distort the design beyond recognition and you will lose sight of the original goal. These changes they make will cost extra time, not just for you, but for the designer and developer as well. It will delay the project and eat your profit. And when the website isn t working, do you think the client will think it was your fault? Of course. They knew you had no idea what you were doing. And guess what? They would partially be right. 3. Changing Plans During The Project It s not as common, but it stems from lack of clarity from the get-go and not having the confidence of your client. Some clients are more prone to this than others. This is especially true in start-ups. Perhaps you have done everything right. But sometimes, when the client sees the design and starts providing feedback, they slowly shift the idea of what they want to another direction. All of a sudden, they want a different outcome from what they have originally asked for halfway through the project. They may do this unconsciously, ignorant of the consequences of such changes.

5 So you end up with a dog's breakfast. The design was created with goal X in mind and now you need to adapt it to goal Y. And maybe, your client would think they might need goal Z and ask you to add it, too, just in case. Additional time is wasted relaying changes and re-doing parts of the design. And the development becomes so much more than the original plan and quote. After the site is up and the business isn t getting any sales, the client wonders why. He would think it s your fault with your bad design. 4.) Delayed Content This is extremely common. If there s anyone in the world who knows all about the client s business, it s the client himself. He s the one with all the photos, videos and other materials needed to build and design the website.

6 But the thing is that sometimes, it takes them way too long before they gather and give the materials to you. This delay causes a ripple effect. It isn t just the content that s going to be late; the whole project will be delayed and most likely, the deadline will not be met. Or sometimes, you build the site and six months later, you are still waiting for them to get those product descriptions to you so you can take it live and collect the final payment. Delayed content forces the designer to use blocks of Lorem Ipsum which could confuse the client and not match the final size of the content. Positioning of placeholder videos may not match the content of the final video - a video might contain the main sales message or just be supporting proof. The fact is, we are all procrastinators to some degree. If writing is not the client s thing, they put it off. Hell, I put off writing this article several days after planning it! 5.) Cost Change During The Development Most changes in cost happens when the project wanders off the initial, agreed plan. But it could also happen when the developer fails to get the full picture of the project. Unless you have a dodgy developer or designer, you should be able to get a solid quote right from the start so you could work out your margin. Make sure the final instructions are the same as what they quoted for and that there are no changes and additions. Otherwise, you can t blame them for needing to charge extra. This would put you in a tough situation. You end up having to decide between making suppliers hate you, copping a reduced profit (or maybe just break even), or having that awkward conversation with the client so you can explain what happened as you look at their disappointed faces.

7 6.) Communication Hassles A project that s not clear from the start is one thing. Shifts in expectations as the project progresses is another. Such shifts - which could come from the design unexpectedly taking longer to finish, additional design that has not been relayed to the developer, etc. - all affect the timeline of the project. Apart from actual language barrier in a global business world, there is also the language barrier of the technical and the non-technical. What the client calls the banner might actually be the header, a button or a full-width section halfway down the page. Without clear communication, you end up in scenarios where things have been done the wrong way and needs to be fixed at extra cost. Here s the good news: scope creep CAN be stopped. You have the ability to place systems and processes that would help prevent these problems.

8 Stopping Scope Creep For Good 1.) Rules Of Engagement There are no universal rules for buying a website. Clients don t know how to buy a website. They don t understand the website development process. You need to set the rules and show them how to do it. Clearly define the rules in your proposal. Explain these things to them: What instructions, content or logins they need to provide, and when. Let them know the project won t proceed without the content. Why you don t take shortcuts or do things the cheap way. Terms of payment for the services and any additional software, domains etc. (it is always best if they pay for any ongoing licenses or domains themselves). How you will be charging for any change that affects the cost of production after the brief has been approved. How you will be charging extra for major changes to the website after the designs have been approved. The timeline; when they can expect things and when they need to supply materials or feedback. How communication will work and who they will communicate with; whether they should communicate through phone or ; how they should provide feedback on design mockups or final website edits.

9 Who you will deal with, and how you need them to cooperate with you. Avoid dealing with multiple decision-makers. It is best if only one client is providing feedback and decisions on the project. If you have a client who doesn t want to play by your rules, then rethink if you want to continue working with them. 2.) The Goal What is the real reason why they want the website or the website redesign? What is the real goal? Dig deeper and get totally clear. Often the surface reason is not the real reason. Getting clear on the purpose of the website provides a number of benefits. It becomes easier to get positive results for the client in the long run. It makes the whole project run smoother. It also allows you to increase your profits from the project.

10 SPIN Selling is a great book which explains the process of asking questions and digging deeper into the needs of the client. Getting clarity around why they need the website and what benefits it will bring them will make it easier for you to sell them RIGHT solution - and to sell it at the right price. Think of yourself as a doctor, asking the right questions to get a more accurate diagnosis. Not only are you positioning yourself as the expert, you are also projecting to the client that you do HAVE the solution to their problem. This way, the client will be confident in your ability to make them better and would be more than happy to pay the cost for the correct prescription. The same goes with website design and development. Always align your decision to the goal which the client will set. If the client doesn t want more phone calls, don t put the phone number on the header. Let each page of the site support the goal. Anything that distracts from it or is dead weight should simply be removed. Doing this will yield positive results. 3.) Positioning Positioning yourself as the expert and maintaining the respect of your client means they are less likely to second-guess your advice and micro-manage the project. You want to avoid that as much as possible. When clients start micro-managing every aspect of the project, you end up mixedup and muddled. And when you lose sight of how the project should be and where it should go, you are likely to change plans, which could cost you time and money. Remember: they are not the experts in this field. You are. Trust us to provide them with great results. And if you find your clients continuing to micro-manage, either your have a process problem or you have the wrong type of client.

11 Quite often, discount clients are the ones who are prone to micro-management. If they are not paying properly for your service and advice, they are not giving it enough value. 4.) Project Proposal There is no need to delve into specifics during the initial proposal for the project. What it should mainly focus on are the outcome, benefits and goals of the project. It should outline the rules of engagement, cover the terms, timeline and investment. Having an FAQ section is a great way to reinforce the way you work, cover off a lot of common objections and educate the client on how they should be buying the website. Another great thing to have is a What Next and a What To Expect section. These will show clients exactly what they need to do to get started on the project and how the project flow will work. 5.) Project Brief You should charge if you are developing the project brief. Add it as a line item in the investment or build it into the overall cost. However you do it, get paid. It will determine how smooth the rest of the project will go. The project brief should clearly explain to the client what they should expect. It should convey to the designer and developer what the client is expecting and what they need to create to meet this expectation. Do the brief properly, once. Then, get the client to sign it before production begins

12 so you don t have to repeat the requirements to everyone, answer silly questions, get unnecessary feedback, redo things that weren t done right, deal with scope creep and other such problems. Your brief should cover: The purpose and goals of the website; the expected outcomes and results it should generate. The unique selling proposition, target market, Call-to-Action, headlines and other marketing copy. Design details: the look and feel, branding style guide, examples of similar websites or parts of websites that are close to what is wanted. A wireframe of the website layout, especially for key pages or page templates. A sitemap of all pages and navigation. Details of all content and media required for each section on every page; who will supply this and when. If SEO is being implemented, the keyword targets for each page, how the URLs, content for the page titles, headings and descriptions should be structured. Technical details of logins, accounts, software, plugins and third party apps that are required for the project to go live. Details of any special functionality required, like shopping carts, animations, integrations, search filters or interactive elements. 6.) Process Have one and stick to it. For example, clients should NOT be shown the website during construction. Why? They will get confused about how things look when it s half-built. And because they don t understand it, they will start providing changes. What you should do is to do tests and checks to make sure the website matches the brief.

13 Do this before showing it to the client. This way, if any change is asked for, it would be easier to delineate the out-of-scope requests. Strictly follow this process. Some clients my try to bend your rules, but as I said earlier, perhaps you need to ask if they are the right client for you. Once you have developed your own process and have all the templates for the proposal and briefs, begin organizing your work. You can hand parts of it to an assistant or cut down the time you spend by using a ready-made template. That s when you start increasing your profit margins even further. What s more, you will also be able to provide consistently great results to your clients. These clients who were happy with your service, will ultimately become long-term clients; raving fans who are willing to refer more clients to you, pay for recurring services or buy another site or a redesign in a year s time. This. This is the sweet spot. I hope you got value out of this. Please feel free to reach out to me at support@evergreenprofit.com if you have questions or need any further help. And if you're interested in developing templates and processes for your business, hit Reply to the you got this download from.

14 Become a Reseller If you need someone to help remove the hassles of selling websites for you, we have a team of designers, developers and project managers who specialize in exactly that. We White-Label not only website building, but also client liaison and ongoing support and maintenance. This way, you can get a large profit on the project build as well as ongoing recurring revenue... All with no hassles. Apply To Become A Partner

10 TESTED LANDING PAGE ELEMENTS GUARANTEED TO IMPROVE CONVERSIONS

10 TESTED LANDING PAGE ELEMENTS GUARANTEED TO IMPROVE CONVERSIONS 10 TESTED LANDING PAGE ELEMENTS GUARANTEED TO IMPROVE CONVERSIONS CONTENTS 1. INTRODUCTION 2. WHAT IS A LANDING PAGE? 3. WHY IS A LANDING PAGE IMPORTANT? 5. THE 10 ESSENTIAL PAGE ELEMENTS 12. PUTTING IT

More information

CURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT

CURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT CURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT Website Development WHAT IS WEBSITE DEVELOPMENT? This is the development of a website for the Internet (World Wide Web) Website development can range from developing

More information

1. You re boring your audience

1. You re boring your audience 1. You re boring your audience OK, so you ve convinced your users to visit your landing page. Or even better they ve signed up for your mailing list. That s great! Now that you have their attention, the

More information

2016 All Rights Reserved

2016 All Rights Reserved 2016 All Rights Reserved Table of Contents Chapter 1: The Truth About Safelists What is a Safelist Safelist myths busted Chapter 2: Getting Started What to look for before you join a Safelist Best Safelists

More information

THE 18 POINT CHECKLIST TO BUILDING THE PERFECT LANDING PAGE

THE 18 POINT CHECKLIST TO BUILDING THE PERFECT LANDING PAGE THE 18 POINT CHECKLIST TO BUILDING THE PERFECT LANDING PAGE The 18 point checklist to building the Perfect landing page Landing pages come in all shapes and sizes. They re your metaphorical shop front

More information

Key questions to ask before commissioning any web designer to build your website.

Key questions to ask before commissioning any web designer to build your website. Key questions to ask before commissioning any web designer to build your website. KEY QUESTIONS TO ASK Before commissioning a web designer to build your website. As both an entrepreneur and business owner,

More information

User Interfaces Assignment 3: Heuristic Re-Design of Craigslist (English) Completed by Group 5 November 10, 2015 Phase 1: Analysis of Usability Issues Homepage Error 1: Overall the page is overwhelming

More information

6 counterintuitive strategies to put your list building efforts into overdrive

6 counterintuitive strategies to put your list building efforts into overdrive 6 counterintuitive strategies to put your list building efforts into overdrive Ant Carter is an online marketer, blogger and educator. Find out more about me, and the mission I have to free 1,000 people

More information

Recipes. Marketing For Bloggers. List Building, Traffic, Money & More. A Free Guide by The Social Ms Page! 1 of! 24

Recipes.  Marketing For Bloggers. List Building, Traffic, Money & More. A Free Guide by The Social Ms Page! 1 of! 24 16 Recipes Email Marketing For Bloggers List Building, Traffic, Money & More A Free Guide by The Social Ms Page 1 of 24 Brought to you by: Jonathan Gebauer, Susanna Gebauer INTRODUCTION Email Marketing

More information

BUYER S GUIDE WEBSITE DEVELOPMENT

BUYER S GUIDE WEBSITE DEVELOPMENT BUYER S GUIDE WEBSITE DEVELOPMENT At Curzon we understand the importance of user focused design. EXECUTIVE SUMMARY This document is designed to provide prospective clients with a short guide to website

More information

Real Wireframes Get Real Results

Real Wireframes Get Real Results Page 1 of 7 Real Wireframes Get Real Results by Stephen Turbek Published on 09/19/2006 19 Comments 8,935 Views How many times have you been asked, So, is the new website going to be black Just because

More information

Magnetize Your. Website. A step-by-step action guide to attracting your perfect clients. Crystal Pina. StreamlineYourMarketing.com

Magnetize Your. Website. A step-by-step action guide to attracting your perfect clients. Crystal Pina. StreamlineYourMarketing.com Magnetize Your Website A step-by-step action guide to attracting your perfect clients Crystal Pina StreamlineYourMarketing.com 2016 StreamlineYourMarketing.com All Rights Reserved. Published by Streamline

More information

Spam. Time: five years from now Place: England

Spam. Time: five years from now Place: England Spam Time: five years from now Place: England Oh no! said Joe Turner. When I go on the computer, all I get is spam email that nobody wants. It s all from people who are trying to sell you things. Email

More information

every Website Packages

every Website Packages every every Website Packages So you ve decided you need a new website.. Congratulations! It s a big step venturing into the rabbit hole of the interwebs and you don t want to take a wrong turn. We love

More information

How To Make 3-50 Times The Profits From Your Traffic

How To Make 3-50 Times The Profits From Your Traffic 1 How To Make 3-50 Times The Profits From Your Traffic by Chris Munch of Munchweb.com Copyright Munchweb.com. All Right Reserved. This work cannot be copied, re-published, or re-distributed. No re-sell

More information

Contractors Guide to Search Engine Optimization

Contractors Guide to Search Engine Optimization Contractors Guide to Search Engine Optimization CONTENTS What is Search Engine Optimization (SEO)? Why Do Businesses Need SEO (If They Want To Generate Business Online)? Which Search Engines Should You

More information

MARKETING VOL. 1

MARKETING VOL. 1 EMAIL MARKETING VOL. 1 TITLE: Email Promoting: What You Need To Do Author: Iris Carter-Collins Table Of Contents 1 Email Promoting: What You Need To Do 4 Building Your Business Through Successful Marketing

More information

BEFORE you pick a web designer, ASK these 20 critical questions.

BEFORE you pick a web designer, ASK these 20 critical questions. BEFORE you pick a web designer, ASK these 20 critical questions. A guide from the good apples at Genovesi Web Design and Marketing You re likely to encounter two types of companies: One that takes your

More information

If you like this guide and you want to support the community, you can sign up as a Founding Member here:

If you like this guide and you want to support the community, you can sign up as a Founding Member here: Introduction Hey Sam here. Thanks for getting access to Vid Invision Enterprise. I m super excited that you ve come on board This guide is to help you to understand how to navigate the Vid Invision Enterprise

More information

WEB DEVELOPMENT REQUIREMENT CHECKLIST

WEB DEVELOPMENT REQUIREMENT CHECKLIST WEB DEVELOPMENT REQUIREMENT CHECKLIST BEFORE YOU GET STARTED Welcome and thank you for choosing CXGlobals for your web design/development needs. This guide pretends to instruct and guide you into the process

More information

Welcome Back! Without further delay, let s get started! First Things First. If you haven t done it already, download Turbo Lister from ebay.

Welcome Back! Without further delay, let s get started! First Things First. If you haven t done it already, download Turbo Lister from ebay. Welcome Back! Now that we ve covered the basics on how to use templates and how to customise them, it s time to learn some more advanced techniques that will help you create outstanding ebay listings!

More information

YOUR NEW WEBSITE: How We Get From Here to There

YOUR NEW WEBSITE: How We Get From Here to There YOUR NEW WEBSITE: How We Get From Here to There Hello there! I m excited to discuss working on your project with you! Outlined on the following pages are all the basics about how I work: my processes,

More information

Full Website Audit. Conducted by Mathew McCorry. Digimush.co.uk

Full Website Audit. Conducted by Mathew McCorry. Digimush.co.uk Full Website Audit Conducted by Mathew McCorry Digimush.co.uk 1 Table of Contents Full Website Audit 1 Conducted by Mathew McCorry... 1 1. Overview... 3 2. Technical Issues... 4 2.1 URL Structure... 4

More information

CONVERSION TRACKING PIXEL GUIDE

CONVERSION TRACKING PIXEL GUIDE Conversion Tracking Pixel Guide A Step By Step Guide to Installing a conversion tracking pixel for your next Facebook ad. Go beyond clicks, and know who s converting. PRESENTED BY JULIE LOWE OF SOCIALLY

More information

The 23 Point UX Design Checklist

The 23 Point UX Design Checklist The 23 Point UX Design Checklist The 23 Point UX Design Checklist During the design process, some flaws in your product will go unnoticed. Those little (or sometimes big) things can do a lot to hurt the

More information

Breakdown of Some Common Website Components and Their Costs.

Breakdown of Some Common Website Components and Their Costs. Breakdown of Some Common Website Components and Their Costs. Breakdown of Some Common Website Components and Their Costs. The cost of a website can vary dramatically based on the specific components included.

More information

How to Create a Killer Resources Page (That's Crazy Profitable)

How to Create a Killer Resources Page (That's Crazy Profitable) How to Create a Killer Resources Page (That's Crazy Profitable) There is a single page on your website that, if used properly, can be amazingly profitable. And the best part is that a little effort goes

More information

Class #7 Guidebook Page Expansion. By Ryan Stevenson

Class #7 Guidebook Page Expansion. By Ryan Stevenson Class #7 Guidebook Page Expansion By Ryan Stevenson Table of Contents 1. Class Purpose 2. Expansion Overview 3. Structure Changes 4. Traffic Funnel 5. Page Updates 6. Advertising Updates 7. Prepare for

More information

Digital Marketing Manager, Marketing Manager, Agency Owner. Bachelors in Marketing, Advertising, Communications, or equivalent experience

Digital Marketing Manager, Marketing Manager, Agency Owner. Bachelors in Marketing, Advertising, Communications, or equivalent experience Persona name Amanda Industry, geographic or other segments B2B Roles Digital Marketing Manager, Marketing Manager, Agency Owner Reports to VP Marketing or Agency Owner Education Bachelors in Marketing,

More information

The SD-WAN implementation handbook

The SD-WAN implementation handbook The SD-WAN implementation handbook Your practical guide to a pain-free deployment This is the future of your business Moving to SD-WAN makes plenty of sense, solving a lot of technical headaches and enabling

More information

Overview Let s define those involved in this project and bound by this contract

Overview Let s define those involved in this project and bound by this contract Gravity Junction Web Design & Marketing:Atlas ATP 122 To: February AUTHORIZATION TO PROCEED Dan Breneman Cc: Subject: Atlas Package Gravity Junction & Web Design / The Ridges Overview Let s define those

More information

FRONT USER GUIDE Getting Started with Front

FRONT USER GUIDE Getting Started with Front USER GUIDE USER GUIDE Getting Started with Front ESSENTIALS Teams That Use Front How To Roll Out Front Quick Start Productivity Tips Downloading Front Adding Your Team Inbox Add Your Own Work Email Update

More information

ProServeIT Corporation Century Ave. Mississauga, ON L5N 6A4 T: TF: F: W: ProServeIT.

ProServeIT Corporation Century Ave. Mississauga, ON L5N 6A4 T: TF: F: W: ProServeIT. 1 Table of Contents POST #1... 3 Why Use a SharePoint Content Management System? A Quick Guide for Executives & Managers [Downloadable Infographic]... 3 POST #2... 5 Branding SharePoint 6 Ways to Brand

More information

List Building Income

List Building Income How to Build a Virtual Empire of Recurring Customers for Passive Income! Module 04: Maximize Your Leads and Sales Conversions Important Learning Advisory: To experience better learning, it is recommended

More information

10 Tips For Effective Content

10 Tips For Effective  Content 10 Tips For Effective Email Content Nowadays when it comes to online marketing, and the Internet as a whole, so many people are being added to so many email lists. They're being bombarded constantly by

More information

A Step by Step Guide to Postcard Marketing Success

A Step by Step Guide to Postcard Marketing Success A Step by Step Guide to Postcard Marketing Success Table of Contents Why VerticalResponse?...3 Why Postcards?...4 So why use postcards in this modern era?...4 Quickstart Guide...6 Step 1: Setup Your Account...8

More information

mobile friendly? Google s survey shows there are three key points to a mobile-friendly site:

mobile friendly? Google s survey shows there are three key points to a mobile-friendly site: 1. Is your site mobile friendly? Now more than ever before it is important for your website to be mobile-friendly. According to a July 2012 Google survey of the more than 1,000 smartphone users people

More information

Website Optimizer. Before we start building a website, it s good practice to think about the purpose, your target

Website Optimizer. Before we start building a website, it s good practice to think about the purpose, your target Website Optimizer Before we start building a website, it s good practice to think about the purpose, your target audience, what you want to have on the website, and your expectations. For this purpose

More information

IMPORTANT WORDS AND WHAT THEY MEAN

IMPORTANT WORDS AND WHAT THEY MEAN MOBILE PHONES WHAT IS DATA Data is Internet. It can let you do lots of different things on your phone or tablet. You can send or receive texts, emails or photos, listen to music, watch TV shows, movies

More information

In this white paper we want to look at seven basic principles that can help make your website be the best it can be.

In this white paper we want to look at seven basic principles that can help make your website be the best it can be. websites matter A good website is important now more than ever. More and more people first visit your church through your website -- not through your front doors. Visitors will likely evaluate six to 12

More information

Meet our Example Buyer Persona Adele Revella, CEO

Meet our Example Buyer Persona Adele Revella, CEO Meet our Example Buyer Persona Adele Revella, CEO 685 SPRING STREET, NO. 200 FRIDAY HARBOR, WA 98250 W WW.BUYERPERSONA.COM You need to hear your buyer s story Take me back to the day when you first started

More information

Valuable points from Lesson 6 Adobe Flash CS5 Professional Classroom in a Book

Valuable points from Lesson 6 Adobe Flash CS5 Professional Classroom in a Book Valuable points from Lesson 6 Adobe Flash CS5 Professional Classroom in a Book You are expected to understand and know how to use/do each of these tasks in Flash CS5, unless otherwise noted below. If you

More information

the magazine of the Marketing Research and Intelligence Association YEARS OF RESEARCH INTELLIGENCE A FUTURESPECTIVE

the magazine of the Marketing Research and Intelligence Association YEARS OF RESEARCH INTELLIGENCE A FUTURESPECTIVE the magazine of the Marketing Research and Intelligence Association vuemay 2010 5 YEARS OF RESEARCH INTELLIGENCE A FUTURESPECTIVE If You Want to Rank in Google, Start by Fixing Your Site You have an informative,

More information

Your blueprint for collecting client content.

Your blueprint for collecting client content. Your blueprint for collecting client content. SGCB» OVERVIEW A little about us Our content-gathering process Content gathering tools & resources Christine Thatcher Designer + Digital Strategist Michelle

More information

User Testing & Automated Evaluation. Product Hall of Shame! User Testing & Automated Evaluation. Visual Design Review. Outline. Visual design review

User Testing & Automated Evaluation. Product Hall of Shame! User Testing & Automated Evaluation. Visual Design Review. Outline. Visual design review landay 1 USER INTERFACE DESIGN + PROTOTYPING + EVALUATION Product Hall of Fame or Shame? User Testing & Automated Evaluation Prof. James A. Landay University of Washington Apple One Button Mouse Autumn

More information

Heuristic Evaluation of Covalence

Heuristic Evaluation of Covalence Heuristic Evaluation of Covalence Evaluator #A: Selina Her Evaluator #B: Ben-han Sung Evaluator #C: Giordano Jacuzzi 1. Problem Covalence is a concept-mapping tool that links images, text, and ideas to

More information

Asking for information (with three complex questions, so four main paragraphs)

Asking for information (with three complex questions, so four main paragraphs) Structures of different kinds of emails Write typical paragraph plans for the kinds of emails, describing the paragraphs in the body and what kinds of opening lines and closing lines you need. Asking for

More information

By Snappy. Advanced SEO

By Snappy. Advanced SEO Advanced SEO 1 Table of Contents Chapter 4 Page Speed 9 Site Architecture 13 Content Marketing 25 Rich Results 01 Page Speed Advanced SEO ebook CHAPTER 1 Page Speed CHAPTER 1 CHAPTER ONE Page Speed ONE

More information

DESIGNING RESPONSIVE DASHBOARDS. Best Practices for Building Responsive Analytic Applications

DESIGNING RESPONSIVE DASHBOARDS. Best Practices for Building Responsive Analytic Applications DESIGNING RESPONSIVE DASHBOARDS Best Practices for Building Responsive Analytic Applications CONTENTS Responsive Design and Embedded Analytics...1 6 Principles and Best Practices... 2 Tools of the Trade...

More information

Unit 9 Tech savvy? Tech support. 1 I have no idea why... Lesson A. A Unscramble the questions. Do you know which battery I should buy?

Unit 9 Tech savvy? Tech support. 1 I have no idea why... Lesson A. A Unscramble the questions. Do you know which battery I should buy? Unit 9 Tech savvy? Lesson A Tech support 1 I have no idea why... A Unscramble the questions. 1. which battery / Do you know / should / buy / I? Do you know which battery I should buy? 2. they / where /

More information

Close Your File Template

Close Your File Template In every sale there is always a scenario where I can t get someone to respond. No matter what I do. I can t get an answer from them. When people stop responding I use the Permission To. This is one of

More information

Module 6. Campaign Layering

Module 6.  Campaign Layering Module 6 Email Campaign Layering Slide 1 Hello everyone, it is Andy Mackow and in today s training, I am going to teach you a deeper level of writing your email campaign. I and I am calling this Email

More information

By Snappy. Advanced SEO

By Snappy. Advanced SEO By Snappy Advanced SEO 1 Table of Contents 4 Page Speed 9 Site Architecture 13 Content Marketing 25 Rich Results Chapter 01 Page Speed Advanced SEO ebook CHAPTER 1 Page Speed CHAPTER ONE Page Speed ONE

More information

Appendix A Design. User-Friendly Web Pages

Appendix A Design. User-Friendly Web Pages Appendix A Design User-Friendly Web Pages 2 How to Do Everything with FrontPage 2002 If you have surfed the Web for any significant period of time, you know that there are plenty of Web sites out there

More information

Migration With Duda.

Migration With Duda. Migration With Duda A Comprehensive Guide to the Opportunities and Considerations that Come with Website Migration for DIY and DIFM Solutions Providers. www.dudamobile.com Table of Contents Introduction

More information

My AT&T Application Redesign Design Strategy Feature Brief. Kelsey Willard Feb My AT&T Redesign 1

My AT&T Application Redesign Design Strategy Feature Brief. Kelsey Willard Feb My AT&T Redesign 1 My AT&T Application Redesign Design Strategy Feature Brief Kelsey Willard Feb. 2017 My AT&T Redesign 1 Overview This past fall we were tasked with the challenge of redesigning the AT&T mobile application.

More information

Divisibility Rules and Their Explanations

Divisibility Rules and Their Explanations Divisibility Rules and Their Explanations Increase Your Number Sense These divisibility rules apply to determining the divisibility of a positive integer (1, 2, 3, ) by another positive integer or 0 (although

More information

Search Engine Optimization Lesson 2

Search Engine Optimization Lesson 2 Search Engine Optimization Lesson 2 Getting targeted traffic The only thing you care about as a website owner is getting targeted traffic. In other words, the only people you want visiting your website

More information

This is Your Web Brief

This is Your Web Brief This is Your Web Brief Web Wizards priority is to create customers for our customers by focusing on your business needs. We design and develop websites and online marketing strategies that deliver maximum

More information

Business Hacks to grow your list with Social Media Marketing

Business Hacks to grow your list with Social Media Marketing Business Hacks to grow your list with Social Media Marketing Social media marketing enables you to attract more attention when you create and share content. Social media platforms are great places to engage

More information

The MailNinja 7-Step Success Formula For Sending Lead Generating Campaigns

The MailNinja 7-Step Success Formula For Sending Lead Generating  Campaigns The MailNinja 7-Step Success Formula For Sending Lead Generating Email Campaigns The MailNinja 7-Step Success Formula For Sending Lead Generating Email Campaigns Over the past 10 years we ve perfected

More information

Secret CPA Superhero

Secret CPA Superhero Secret CPA Superhero By- Abir Bhadra Raju License Terms: This course is for your own personal use ONLY. It is STRICTLY PROHIBITED to reproduce the content enclosed herein or to distribute this course to

More information

(RAPID) Landing Page Building. A Practical Guide Presented by Thrive Themes

(RAPID) Landing Page Building. A Practical Guide Presented by Thrive Themes (RAPID) Landing Page Building A Practical Guide Presented by Thrive Themes Introduction Why RAPID is Better than Perfect This guide came about because of perfectionism. When we create landing pages, websites,

More information

THE SET AND FORGET SYSTEM

THE SET AND FORGET SYSTEM THE SET AND FORGET SYSTEM MODULE II SQUEEZE PAGES & SUBSCRIPTION LAYOUT MAKE MONEY WHILE YOU SLEEP! Table Of Contents Introduction Important Steps Squeeze Page Layout & Opt In 5 Essential Build Tips Squeeze

More information

E-COMMERCE HOMEPAGE UX DESIGN TIPS THESE TIPS WILL HELP YOU CREATE A USABLE E-COMMERCE WEBSITE AND TURN YOUR HOMEPAGE INTO A CONVERSION MAGNET

E-COMMERCE HOMEPAGE UX DESIGN TIPS THESE TIPS WILL HELP YOU CREATE A USABLE E-COMMERCE WEBSITE AND TURN YOUR HOMEPAGE INTO A CONVERSION MAGNET E-COMMERCE HOMEPAGE UX DESIGN TIPS THESE TIPS WILL HELP YOU CREATE A USABLE E-COMMERCE WEBSITE AND TURN YOUR HOMEPAGE INTO A CONVERSION MAGNET Just imagine... You ve finished your work day and just completed

More information

PLR-MRR-Products.com 1

PLR-MRR-Products.com 1 PLR-MRR-Products.com 1 You may give away this ebook. It may not be modified in any manner. Brought to You by PLR-MRR-Products.com Disclaimer Reasonable care has been taken to ensure that the information

More information

Clickbank Domination Presents. A case study by Devin Zander. A look into how absolutely easy internet marketing is. Money Mindset Page 1

Clickbank Domination Presents. A case study by Devin Zander. A look into how absolutely easy internet marketing is. Money Mindset Page 1 Presents A case study by Devin Zander A look into how absolutely easy internet marketing is. Money Mindset Page 1 Hey guys! Quick into I m Devin Zander and today I ve got something everybody loves! Me

More information

How to Choose the Right Designer: A Checklist for Professional Web Design

How to Choose the Right Designer: A Checklist for Professional Web Design How to Choose the Right Designer: A Checklist for Professional Web Design How to Choose the Right Designer 2 The Internet has changed the way the world does business and that s just as true for the business

More information

SEO WITH SHOPIFY: DOES SHOPIFY HAVE GOOD SEO?

SEO WITH SHOPIFY: DOES SHOPIFY HAVE GOOD SEO? TABLE OF CONTENTS INTRODUCTION CHAPTER 1: WHAT IS SEO? CHAPTER 2: SEO WITH SHOPIFY: DOES SHOPIFY HAVE GOOD SEO? CHAPTER 3: PRACTICAL USES OF SHOPIFY SEO CHAPTER 4: SEO PLUGINS FOR SHOPIFY CONCLUSION INTRODUCTION

More information

New Website The Essential Guide

New Website The Essential Guide johamlyn.com Web Design Web Development SEO hello@johamlyn.com New Website The Essential Guide I believe that all websites should be built on a solid foundation that can grow alongside your brand or business

More information

THE DEFINITIVE GUIDE

THE DEFINITIVE GUIDE THE DEFINITIVE GUIDE TO OPTIMIZE YOUR EMAIL MARKETING Mailrelay.com KEYS TO OPTIMIZE YOUR E-MAIL MARKETING 01 WHAT TO INCLUDE IN YOUR NEWSLETTERS? 02 HOW TO ACHIEVE A HIGH AVERAGE OF VIEWS? 03 HOW OFTEN

More information

VIDEO 1: WHY IS THE USER EXPERIENCE CRITICAL TO CONTEXTUAL MARKETING?

VIDEO 1: WHY IS THE USER EXPERIENCE CRITICAL TO CONTEXTUAL MARKETING? VIDEO 1: WHY IS THE USER EXPERIENCE CRITICAL TO CONTEXTUAL MARKETING? Hello again! I m Angela with HubSpot Academy. In this class, you re going to learn about the user experience. Why is the user experience

More information

1 Shorten Your Sales Cycle - Copyright Roundpeg 2015 All rights Reserved

1 Shorten Your Sales Cycle - Copyright Roundpeg 2015 All rights Reserved 1 Shorten Your Sales Cycle - Copyright Roundpeg 2015 All rights Reserved SHORTEN YOUR SALES CYCLE Using auto response campaigns to shorten your sales cycle and strengthen customer relationships People

More information

MCC 2014 Photobook Competition FAQ (v10) Page 1. MCC 2014 Photobook Competition FAQ (v10)

MCC 2014 Photobook Competition FAQ (v10) Page 1. MCC 2014 Photobook Competition FAQ (v10) MCC 2014 Photobook Competition FAQ (v10) Page 1 MCC 2014 Photobook Competition FAQ (v10) Table of contents: 1. PART 1 GETTING STARTED 1.1 COMPETITION RULES WHERE ARE THEY? 1.2 HAVE I SELECTED THE CORRECT

More information

Web Host. Choosing a. for Your WordPress Site. What is web hosting, and why do you need it?

Web Host. Choosing a. for Your WordPress Site. What is web hosting, and why do you need it? You ve registered a domain name, and you know you want to use WordPress to create your online presence. The next question is, where are you going to build your website? This report will help you choose

More information

Reasons to NOT Use . for Urgent Messages. Steuart Snooks. CEO Solutions For Success

Reasons to NOT Use  . for Urgent Messages. Steuart Snooks. CEO Solutions For Success by 0413 830 772 steuart@solutions4success.com.au Steuart Snooks CEO Solutions For Success @2 E-mail should never be urgent... really! Do you often feel you have to check e-mail on an almost constant basis,

More information

Animator Friendly Rigging Part 1

Animator Friendly Rigging Part 1 Animator Friendly Rigging Part 1 Creating animation rigs which solve problems, are fun to use, and don t cause nervous breakdowns. - http://jasonschleifer.com/ - 1- CONTENTS I. INTRODUCTION... 4 What is

More information

WHAT YOU WILL LEARN IN THIS WHITE PAPER

WHAT YOU WILL LEARN IN THIS WHITE PAPER 60 Contents What You Will Learn... 1 Marketing Plans for Denver Home Contractors. 2 Online Marketing Components 3 Local Search.. 4 Paid Search... 6 Organic Search.. 8 Online Marketing Pitfalls... 10 WHAT

More information

Digital Workflow 10 Tech Rules to Guide You

Digital Workflow 10 Tech Rules to Guide You Last updated: 10/11/10 Digital Workflow 10 Tech Rules to Guide You Introduction Whether your goal is to become paperless, or just to get more out of the technology you use, you need to (1) find the easy

More information

Yammer Product Manager Homework: LinkedІn Endorsements

Yammer Product Manager Homework: LinkedІn Endorsements BACKGROUND: Location: Mountain View, CA Industry: Social Networking Users: 300 Million PART 1 In September 2012, LinkedIn introduced the endorsements feature, which gives its users the ability to give

More information

ONLINE REGISTRATION: A STEP-BY-STEP GUIDE

ONLINE REGISTRATION: A STEP-BY-STEP GUIDE ONLINE REGISTRATION: A STEP-BY-STEP GUIDE We encourage all of our Walkers to register online at diabetes.org/stepout. It s quick. It s easy. And, you ll have the opportunity to take advantage of our online

More information

DIRECTV Message Board

DIRECTV Message Board DIRECTV Message Board DIRECTV Message Board is an exciting new product for commercial customers. It is being shown at DIRECTV Revolution 2012 for the first time, but the Solid Signal team were lucky enough

More information

Case Study: Best Strategy To Rank Your Content On Google

Case Study: Best Strategy To Rank Your Content On Google Case Study: Best Strategy To Rank Your Content On Google SEOPressor Connect Presents: Case Study: Best Strategy To Rank Your Content On Google Copyright 2016 SEOPressor Connect All Rights Reserved 1 There

More information

15 Minute Traffic Formula. Contents HOW TO GET MORE TRAFFIC IN 15 MINUTES WITH SEO... 3

15 Minute Traffic Formula. Contents HOW TO GET MORE TRAFFIC IN 15 MINUTES WITH SEO... 3 Contents HOW TO GET MORE TRAFFIC IN 15 MINUTES WITH SEO... 3 HOW TO TURN YOUR OLD, RUSTY BLOG POSTS INTO A PASSIVE TRAFFIC SYSTEM... 4 HOW I USED THE GOOGLE KEYWORD PLANNER TO GET 11,908 NEW READERS TO

More information

Advertising Campaign Conventions & Best Practices

Advertising Campaign Conventions & Best Practices Advertising Campaign Conventions & Best Practices Purpose We seek to streamline the process of advertising creative production and trafficking of deliverables and offer advice on improving the user experience

More information

TERMINOLOGY MANAGEMENT DURING TRANSLATION PROJECTS: PROFESSIONAL TESTIMONY

TERMINOLOGY MANAGEMENT DURING TRANSLATION PROJECTS: PROFESSIONAL TESTIMONY LINGUACULTURE, 1, 2010 TERMINOLOGY MANAGEMENT DURING TRANSLATION PROJECTS: PROFESSIONAL TESTIMONY Nancy Matis Abstract This article briefly presents an overview of the author's experience regarding the

More information

ROCHE MOBILE APP FOR ONE OF THE BIGGEST PHARMACEUTICAL COMPANY VERIFIED REVIEW 5.0 / 5.0 CASE STUDY

ROCHE MOBILE APP FOR ONE OF THE BIGGEST PHARMACEUTICAL COMPANY VERIFIED REVIEW 5.0 / 5.0 CASE STUDY ROCHE MOBILE APP FOR ONE OF THE BIGGEST PHARMACEUTICAL COMPANY VERIFIED REVIEW 5.0 / 5.0 CASE STUDY PROJECT SUMMARY Roche Mobile App is a medtech app for all oncologist in Poland, made for one of the biggest

More information

Strategy. 1. You must do an internal needs analysis before looking at software or creating an ITT

Strategy. 1. You must do an internal needs analysis before looking at software or creating an ITT Strategy 1. You must do an internal needs analysis before looking at software or creating an ITT It is very easy to jump straight in and look at database software before considering what your requirements

More information

MAT-225 Informational Brief & Questionnaire

MAT-225 Informational Brief & Questionnaire MAT 225 MAT-225 Informational Brief & Questionnaire Instructor: Leigh Cotnoir Media Arts & Technologies MiraCosta College T 760-757-2121 x6451 lcotnoir@miracosta.edu learn.leighcotnoir.com Table of Contents

More information

USE CASE. Collect CLOSED CASE FEEDBACK. Salesforce Workflow. Clicktools Deployment TWO DEPLOYMENT APPROACHES. The basic activity flow goes like this:

USE CASE. Collect CLOSED CASE FEEDBACK. Salesforce Workflow. Clicktools Deployment TWO DEPLOYMENT APPROACHES. The basic activity flow goes like this: USE CASE Support clearly has a major impact on customer experience, which is why it s a starting point for many Clicktools implementations. This document outlines an example solution for a closed case/ticket

More information

Content. 1. Why read this white paper? Why abandoned shopping carts? reactivation of abandoned shopping carts...

Content. 1. Why read this white paper? Why abandoned shopping carts? reactivation of abandoned shopping carts... Content 1. Why read this white paper?... 3 2. Why abandoned shopping carts?... 4 3. Email reactivation of abandoned shopping carts... 5 3.1 Impact on revenue...5 3.2 Collect the email address early in

More information

11 MOST COMMON MARKETING BLUNDERS AND HOW TO OVERCOME THEM

11 MOST COMMON  MARKETING BLUNDERS AND HOW TO OVERCOME THEM GOOGLE WEBMASTER TOOLS GETS A NEW NAME GOOGLE SEARCH CONSOLE GOOGLE WEBMASTER TOOLS REPLACES SEARCH QUERIES WITH SEARCH ANALYTICS REPORT GOOGLE TESTING "VALUE ALERT" NOTICE IN GOOGLE SHOPPING ADS PROMOTED

More information

Introduction to Programming Style

Introduction to Programming Style Introduction to Programming Style Thaddeus Aid The IT Learning Programme The University of Oxford, UK 30 July, 2013 Abstract Programming style is the part of the program that the human reads and the compiler

More information

How many leads you bring in How much revenue you bring in How many products you sell How much costs you are able to keep down etc

How many leads you bring in How much revenue you bring in How many products you sell How much costs you are able to keep down etc As a marketer working in a small business, you may find yourself wearing many hats. You may find that you are responsible for a lot more than just the marketing and that the growth and existence of the

More information

CLIENT ONBOARDING PLAN & SCRIPT

CLIENT ONBOARDING PLAN & SCRIPT CLIENT ONBOARDING PLAN & SCRIPT FIRST STEPS Receive Order form from Sales Representative. This may come in the form of a BPQ from client Ensure the client has an account in Reputation Management and in

More information

A/B Testing Examples To Kickstart Your CRO

A/B Testing Examples To Kickstart Your CRO A/B Testing Examples To Kickstart Your CRO Struggling to decide what to A/B test on your pages, opt-in forms, blog post headlines or online quizzes? This PDF guide is full of examples you can use to start

More information

Special Report. What to test (and how) to increase your ROI today

Special Report. What to test (and how) to increase your ROI today Special Report What to test (and how) to A well-designed test can produce an impressive return on investment. Of course, you may face several obstacles to producing that well-designed test to begin with.

More information

Introduction to List Building. Introduction to List Building

Introduction to  List Building. Introduction to  List Building Introduction to Email List Building Introduction to Email List Building 1 Table of Contents Introduction... 3 What is email list building?... 5 Permission-based email marketing vs. spam...6 How to build

More information

CLIENT ONBOARDING PLAN & SCRIPT

CLIENT ONBOARDING PLAN & SCRIPT CLIENT ONBOARDING PLAN & SCRIPT FIRST STEPS Receive Order form from Sales Representative. This may come in the form of a BPQ from client Ensure the client has an account in Reputation Management and in

More information

Get Twitter Followers in an Easy Way Step by Step Guide

Get Twitter Followers in an Easy Way Step by Step Guide Get Twitter Followers in an Easy Way Step by Step Guide See how I made $2300 in 3 Days using Twitter Traffic All in one guide for getting traffic via Twitter 1 Get Twitter Followers in an easy way Step

More information